exploring brand attributes in business markets
industrial brand value and relationship performance in business markets — a general structural equation model
... cụ thể kinh tế hiệu suất quản lý năm gần đây, kiềm chế tầm quan trọng chi tiêu điều kiện kinh phí người mua cho loại sản phẩm -Tin tưởng thương hiệu Một kỳ vọng, tự tin, tích cực đáng tin cậy ... chia sẻ thông tin, chất lượng thông tin liên lạc, định hướng mối quan hệ lâu dài hài lòng với mối quan hệ -Chi phí chuyển đổi Một người mua công nghiệp ước tính mát cá nhân hy sinh nỗ lực, thời ... tin thương hiệu: Chúng đưa giả thuyết: H5-1 Niềm tin thương hiệu công nghiệp có tác dụng tích cực lên lòng trung thành thương hiệu Lý giải thích hợp lý hiệu ứng tình có tham gia cao, niềm tin...
Ngày tải lên: 12/08/2014, 23:11
You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success
... Catilina The branding campaign worked Marcus Cicero was elected consul in a landslide in 64 B.C Is Personal Branding for You? Are you afraid of the idea of self-branding? Many think self-branding ... the three-step branding process: Brand Strategy: Finding Your Self -Brand Idea (chapters 1–4) Creative Development: “Packaging” Brand You (chapters 5–9) Marketing Brand You: Building Visibility ... manner, incorporating all of the best social media tactics and more in You Are a Brand! She effectively demystifies the word “branding” by explaining that building a personal brand is nothing more...
Ngày tải lên: 15/03/2014, 23:28
Stakeholder Engagement: A Good Practice Handbook for Companies Doing Business in Emerging Markets pptx
... Handbook for Companies Doing Business in Emerging Markets In doing so, we have drawn on IFC’s own learning and experiences of the past nine years, as well as the current thinking and practices of ... decisions They invest in hiring and training community liaison staff and see the value of consistently following through on their commitments to stakeholders They invest in translating information ... broader changes in the business and financial worlds, which increasingly recognize the business and reputational risks that come from poor stakeholder relations, and place a growing emphasis on...
Ngày tải lên: 30/03/2014, 01:20
Báo cáo hóa học: "Research Article Intelligent Decision-Making System with Green Pervasive Computing for Renewable Energy Business in Electricity Markets on Smart Grid" pdf
... electricity market business activities In addition, electricity markets are interconnected with other business area like emission trading markets, and thereby the system is getting complicated as ... response is a newly introducing concept for making the markets in electric power industry Microgrid is an independent local power system with a small scale of generators including renewable energy ... Data acquisition Wind-farm SCADA Figure 12: Interaction between IDMS and SCADA system in business The resource assessment results become a basis for determining whether to build wind capacity or...
Ngày tải lên: 21/06/2014, 23:20
Great expectations doing business in emerging markets
... report explores the changing outlook for businesses already operating in emerging markets – or planning to expand into these markets – both in terms of which markets are presenting the best opportunities ... spending very heavily on prising open new emerging markets Great Expectations: Doing business in emerging markets 19 CONCLUSION In last year’s report, one of the uncertainties being pondered was the ... otherwise indicated Source: Economist Intelligence Unit, Country Data Great Expectations: Doing business in emerging markets As income levels rise sharply, the six countries will be of interest to investors...
Ngày tải lên: 06/12/2015, 23:01
Wireless Communications in Business
... by Cisco in 2001 showed that – By using a WLAN, employees could access data almost two additional hours each day Increased Access to the Customer’s Own Data • Key factor in reducing business costs ... in one location • Industry experts agree that universal access is the greatest advantage of wireless technology Increased Productivity • Having universal access to corporate data – Leads to increased ... Significant advantages include: – Easier system setup – Decreased cabling costs compared to wired systems • Troubleshooting a wireless network is often simpler than troubleshooting cabling problems •...
Ngày tải lên: 13/09/2012, 11:16
Testing a model of customer-based brand equity in the Vietnamese banking servic
... “service brands should be the firm’s name and should not be individualized” 10 2.3 Brand equity Building a strong brand involves creating brand equity In a common sense, brand equity is defined as ... meaningful to the consumer (Martensen and Grønholdt, 2004) Creating unique brand associations is in line with creating points of difference when positioning the brand Besides addressing the distinctive ... 2004) In conclusion, an empirical studyinto the impact of trust on brand equity pointed out that brand equity is best explained when brand trust is taken into account reinforces the idea that brand...
Ngày tải lên: 06/11/2012, 15:52
2595416-The-Fast-Forward-MBA-in-Business-Communication
... MBA in Business Communication" Part Business Writing and Editing 21 Chapter Using Writing and Editing Processes 23 Make the Process a Habit 24 Clarify Your Goals 24 Page x Prewriting 24 Drafting ... Vicker, Ron Hein - "The Fast Forward MBA in Business Communication" Supply-Chain Linkages in Nonmanufacturing Environments Supply-chain-like linkage problems are also inherent in service organizations ... profound changes are occurring in the way that businesses are both doing business and communicating In Part of this book, we highlight two areas of change: • Strategic business communication (Chapter...
Ngày tải lên: 07/02/2013, 09:32
the relationship between cnsumer acceptability and descriptive sensory attributes in cheddar cheese
... used in the training A 15-point intensity line scale where = “not detected” and 15 = “extremely strong” in respect to the sensory attributes was used Some anchors in the scale were generated during ... underutilized in sensory experimentation, but it has shown merit in explaining consumer acceptability of tenderness in chicken breasts (Schilling et al 2003) Such statistical modeling may be useful in determining ... replication Training of Panelists Nine panelists (six women and three men) were selected from the University based on availability, previous training and liking of cheese The panelists were trained for...
Ngày tải lên: 03/04/2013, 21:06
RECOMMENDATIONS FOR BUILDING, MANAGING AND PROTECTING THE BRAND EQUITY IN VIASIA JOINT STOCK COMPANY
... commendations in two main factors of brand equity: brand awareness and perceived quality CHAPTER II: OVERVIEW OF BUILDING, MANAGING AND PROTECTING BRAND EQUITY FOR A BUSINESS Trng Thu Chi- CQ503891- Business ... in his mind Marketing Mix: The proper use of marketing mix adds value in the brand marketing Promotion and personal relation increase brand equity Brand Extension: To polish your brand, bring ... Plastic Joint Stock Company in building, managing and protecting its brand equity, especially in two elements Brand Awareness and Perceived Quality Building and Managing Brand Equity 1.1 Building Customer-...
Ngày tải lên: 24/07/2013, 15:00
Human Resource Management -Diploma in Business Administration Study Manual
... © Copyright RRC Business Training © Copyright under licence to ABE from RRC Business Training abc All rights reserved N o part of this publication may be reproduced, stored in a retrieval system, ... mechanisms for individual and organisational learning, including ways of enhancing the effectiveness of deliberate learning processes and of overcoming the barriers to productive learning, again with ... how these link with the processes of planning, organising, directing and controlling (a) Determining objectives All managerial work involves identification of goals or objectives - deciding what...
Ngày tải lên: 26/10/2013, 16:15
NATIONAL ECONOMICS UNIVERSITYBTEC HND IN BUSINESS AND MANAGEMENT Assignment Cover Sheet
... assist in forecasting for specified business information and thus inform decision making b Prepare a business presentation using suitable software and techniques to disseminate information effectively ... formal business report Produce information in appropriate formats for decision making in organization nal context (3) Analyze data using measures of dispersion and use to inform a given business ... for business purposes (2) b Calculate quartiles, percentiles, correlation coefficient and use to draw useful conclusions in a business context c Use trend lines in spreadsheet graphs to assist in...
Ngày tải lên: 29/10/2013, 05:16
100 Ways to Say It in Business English
... Would you so be so kind as to let me finish? Would you be so kind as to let me finish? I never interrupted your speech Would you mind not interrupting? Would you mind not interrupting all the time? ... condolence COMPLAINTS & CERTAINTY Complain strongly Complain less strongly Reply to complaint 100 Ways to Say It in Business English Copyright by Andrew D Miles and English for Business www.barcelonaenglish.com ... building Initially, next and finally We had initially planned to visit France The next idea was to go to Spain – though we finally travelled nowhere In first place, following on from and to finish...
Ngày tải lên: 08/12/2013, 12:13
A STUDY ON HOW TO TRANSLATE RELATED TERMS IN BUSINESS ADMINISTRATION FROM ENGLISH INTO VIETNAMESE
... business English dictionary, 2005, p.103) Business (in Vietnamese: Doanh nghiệp): Business is used especially to mean a business that is owned by an individual or family.” (The Oxford Business ... for Business and Economics translation According to the Oxford Business Administration, terms of Business Administration are terms that express the study or practice of planning, organizing, ... vocabulary in Business Administration, especially in deeply understanding the concept of Business Administration terms From that, the learners could have general understanding about translating these...
Ngày tải lên: 11/12/2013, 23:51
CHAPTER 5 The Logic of Group Behavior In Business and Elsewhere
... anyone who is willing to bear the cost of developing and maintaining the organization A business firm is fundamentally a group of workers and stockholders interested in producing a good (a public ... terms of the number of meetings held and in terms of what business people think of most meetings Indeed, business people often chafe when the subject of committee meetings is aired, “People talk ... under a longstanding incentive-compensation plan Investors have been reluctant to infuse additional capital into the airline, fearing that the employees would “revolt against cost-cutting decisions.”41...
Ngày tải lên: 17/12/2013, 15:18
Analysis of language used in business letters in term of speech acts = phân tích ngôn ngữ trong thư tín thương mại dưới góc độ hành động lời nói
... used in business letters is useful in teaching and learning English The study can be applied in some different aspects of teaching and learning English Firstly, in learning and teaching business ... in business letters in term of speech acts However, we only research the speech acts in business letters on surface There are a large number kinds of letters written in business, we can not include ... qualifying modals are used to lessening the communicating idea Chapter 3: Application 3.1 Language used in business letters in term of speech acts In order to investigate language used in business...
Ngày tải lên: 18/12/2013, 10:12
