enhancing brand equity influencing behavior and being accountable
RECOMMENDATIONS FOR BUILDING, MANAGING AND PROTECTING THE BRAND EQUITY IN VIASIA JOINT STOCK COMPANY
... referred as brand equity If that action is in favor of any brand than is positive brand equity and that action is not favorable than its negative brand equity And since this brand equity is from ... in understanding customer- based brand equity Brand knowledge which is crucial in evolution of brand equity consists of brand awareness and brand image As the author said above, brand awareness ... Finally, some brands command a high degree of brand loyalty A powerful brand has high brand equity Brands have higher brand equity to the extent that they have higher brand loyalty, name awareness,...
Ngày tải lên: 24/07/2013, 15:00
Factors influencing borrower’s behavior and decision making patterns in the success of a micro finance model
... political, and cultural circumstances and its impact on the borrowers’ behavior A low literacy rate, depriving economic conditions, extreme political involvements and pressures, inflexible and unsupportive ... to their understanding of the borrowers’ behavior and support by the state authorities REFERENCES Anderson, C., L., Locker, L., & Nugent, R (2002) Microcredit, social capital, and common pool ... questions to study the prevailing behavior of population The questionnaire was also translated into Urdu and Pushto languages to ensure respondents’ understanding and to gather maximum input from...
Ngày tải lên: 06/09/2013, 05:48
Tài liệu tham khảo quản trị marketing valuing brands and brand equity
... is adjusted for taxes, and multiplied by the brand strength multiplier Brand Equity Ten Aaker's "Brand Equity Ten" utilizes five categories of measures to assess brand equity (Aaker, 1996a): ... promotions on brand equity and the temptation to milk the brand Most of the models use current sales Mathematically the temptation is to raise brand equity by discounting the brand and thereby ... measure of brand strength, by Park and Srinivasan (1994) on evaluating the equity of brand extension, Kamakura and Russell (1993) on single-source scanner panel data to estimate brand equity, and Aaker...
Ngày tải lên: 26/06/2014, 10:01
consumer behavior buying having and being 4th
... poetic license! My gratitude and love go out to my parents, Jackie and Henry, and my in-laws, Marilyn and Phil Ditto to my super children, Amanda, Zachary, and Alexandra and my high-tech son-in-law ... opinions about products, brands, and com panies on blogs, podcasts, and social networking sites such as Facebook and Twitter, and even film their own commercials that thousands view on sites such ... er behavior and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration, and image; services m arketing; m arketing in virtual worlds; and...
Ngày tải lên: 24/08/2014, 06:18
three essays exploring consumers' relationships with brands and the implications for brand equity
... of Brand Equity and Brand Value…….…… 22 2.6.1 Brand Equity vs Brand Value………………………………… 22 2.6.2 Brand Value…………………………………………………… 27 2.6.3 Brand Equity ………………………………………………… 40 2.6.3.1 Brand Equity ... subsumes Brand Equity Brand Equity is what the brand means to the consumer; Brand Value is what the brand means to the company Brand Equity exists regardless of the owner of the brand and we should ... Developing a New Theory of Brand Equity and Brand Value 2.6.1 Brand Equity vs Brand Value Given the problems that were demonstrated to exist in prior approaches to studying brand equity, I suggest that...
Ngày tải lên: 02/11/2014, 00:49
A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf
... in such a way to include consumer behavior, brand, brand equity, Conceptualization of brand equity, brand equity in service industry and the dimensions of brand equity Chapter three presents the ... consumer’s basedbrand equity namely brand awareness, brand image, perceived quality and brand loyalty Among the three dimensions, brand loyalty appears to have the least brand equity rating by ... dimensions of customer based -brand equity (brand image, brand loyalty and perceived quality) appears to have the least brand equity rating? • Does customer based -brand equity differ between the...
Ngày tải lên: 24/09/2012, 17:19
Testing a model of customer-based brand equity in the Vietnamese banking servic
... model, brand equity is derived from the customer’s perception of the quality and thereby the brand value Other components of their brand equity construct are hedonic brand attitude, utilitarian brand ... called brand identity and totally a brand (Keller, 1993) But is it all about the brand? Of course not “Today's understanding of brand takes it far beyond the somewhat simplistic view of brand that ... are driven by brand 11 identity: the brand as a product, the brand as an organization, the brand as a person and the band as a symbol) The fifth component is other proprietary brand assets such...
Ngày tải lên: 06/11/2012, 15:52
Measuring customer based brand equity of english training center
... of brand equity are interpreted in following meanings Figure The conceptual model of customer-based brand equity Brand Awareness Perceived Quality Brand Image Brand Equity Brand Loyalty 2.4.1 Brand ... brand equity and guests’ perceived value and revisit intention The researchers measured the following four components of brand equity: brand loyalty, perceived quality, brand awareness, and brand ... strength of a brand s presence in 32 the consumer’s mind (Aaker 1996) Brand awareness consists of brand recognition and brand recall performance A brand recognition” occurs when the brand and its...
Ngày tải lên: 22/08/2013, 22:27
MANAGING TIME AND BEING PREPARED
... being mentally, physically, or functionally prepared for your exams? Managing Time and Being Prepared Mental Preparation Mental preparation refers not only to studying and reviewing content and ... long-term, medium-term, and short-term • Learn to manage your time both before and during the test • Be prepared mentally, physically, and functionally Managing Time and Being Prepared ... encompasses the days and even weeks leading up to the exam Learning how to effectively organize yourself and your activities during your out-of-school hours is Managing Time and Being Prepared xix...
Ngày tải lên: 02/11/2013, 15:20
Customer based brand equity
... Customer-based brand equity (CBBE) gì? HOW Làm để xây dựng CBBE? MEASURING MANAGING Cách thức để đo lường CBBE? Quản lý CBBE nào? i Customer-based brand equity gì? CUSTOMER-BASED BRAND EQUITY gì? ... THỨC THƯƠNG HIỆU Viết bi iI Làm để xây dựng Customer-based brand equity? LÀM SAO ĐỂ XÂY DỰNG CBBE? Lựa chọn đặc trưng thương hiệu (brand identities) ● ● ● Sự đơn giản Đặc biệt Quen thuộc Xây dựng ... Khách hàng A Khách hàng B Hiệu ứng khác biệt Hoạt động marketing thương hiệu BRAND KNOWLEDGE – KIẾN THỨC THƯƠNG HIỆU Brand knowledge - Kiến thức thương hiệu khách hàng tất khách hàng nhận biết được,...
Ngày tải lên: 12/12/2013, 20:54
Tài liệu Brand Equity: Tài sản thương hiệu doc
... Sưu tầm Lanta Brand ...
Ngày tải lên: 23/01/2014, 23:20
Tài liệu THE ASIAN DIET Simple Secrets for Eating Right, Losing Weight, and Being Well docx
... creatures great and small Everything and everybody has energy and that energy can be imprinted into the physical being To treat our livestock cruelly damages their energy (and our karma), and although ... end by being slaughtered to feed humans, those lives should be free and full Our animals should be free of hormones and antibiotics, able to roam the land and interact with other animals, and be ... mental fog and contribute to forgetfulness, dementia, and Alzheimer’s disease; and in addition, it can also congeal to form cysts, fibroids and tumors The Chinese understand cancer and these other...
Ngày tải lên: 15/02/2014, 15:20
Tài liệu Mountain Goats Ecology, Behavior, and Conservation of an Alpine Ungulate doc
... Challenges, and Long-Term Research The Study Area and the Goat Population 17 Caw Ridge Study Methods and Limitations 36 Home Ranges, Forage Availability, and Habitat Use 48 Social Organization 71 Body and ... success, and of the relationships between behavioral ecology and population dynamics We set out to determine what factors affect individual differences in survival and female reproductive success and, ... pressure from logging activities and oil and gas exploration (Smith 2004; Smith et al 2000), and the future of woodland caribou in Canada is uncertain (Thomas and Grey 2002) We documented three...
Ngày tải lên: 17/02/2014, 17:20
Health-related behavior and quality of life among the elderly: a population-based study pot
... distress and well -being, objective reports and subjective ratings, and positive and negative self-evaluations of health status.a The SF-36 was translated and validated in several languages and cultures ... disease and disorders25 and improve functional capacity and 487 Rev Saỳde Pỳblica 2011;45(3):485-93 well -being especially among the elderly Besides, they help maintaining their autonomy and independence, ... social functioning; 86.1 (1.16) for role emotional; and 69.9 (0.81) for mental health The mean PCS and MCS scores and standard errors were 47.6 (0.51) and 44.6 (0.37) respectively (data not shown)...
Ngày tải lên: 05/03/2014, 21:20
Enhancing Partnerships for Head Start and Oral Health: Professional Dental Organizations Synthesis Report pptx
... organizations and MCHB and the Head Start Bureau (HSB); and n What resources can be brought to bear on improving the oral health component in Early Head Start and Head Start The issues and strategies ... health status among children and families in Early Head Start and Head Start Both pediatric dentists and dental hygienists expressed the need for more standardized and effective collection of ... Issues and Strategies The discussions of participants at these forums are categorized into five broad areas: data and surveillance, workforce issues, education, insurance and other access issues, and...
Ngày tải lên: 05/03/2014, 23:20
The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance pptx
... Survey and the Integrity Line for employees, survey and focus groups for customers and Nutritional label and Green Index, factory assessments and capacity building for suppliers etc (Eccles and ... Human Rights Standards), labor standards/requirements (18.6% vs 8.1%, Labor Standards), and occupational, health, and safety standards (62.9% vs 25.7%, OHS Standards) Finally, High Sustainability ... social and governance performance The company is based in Zurich, Switzerland and considers economic, 11 relevant data and constructs the Dow Jones Sustainability Index Once a year, SAM initiates and...
Ngày tải lên: 06/03/2014, 20:21
INFLUENCING: Skills and Techniques for Business Success potx
... that influencing is as much about the situation as the people! Ashridge participant on Influencing Strategies and Skills Programme 15 16 INFLUENCING Understanding and awareness of your influencing ... necessity of being able to convince and communicate effectively when you not have formal authority And the corollary – of being open to being influenced when you have formal power and authority ... agile in influencing others, or put another way influencing in the moment’ The technological age in which we live demands much quicker response rates and immediacy Our skill and approach to influencing...
Ngày tải lên: 07/03/2014, 19:20