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22/10/2012, 15:42
... High
Ability of team to violate
company policy Low High
Independent funding Low High
Figure 14.3
Managing Globally Dispersed Teams
Managing Globally Dispersed Teams
Levels of language skills among team
members
Physical distance among team members
Cultural differences among team members
Who Are the Team Members?
Who Are the Team Members?
Core Team: manage functional clusters
(e.g., marketing, R&D, manufacturing)
Are active throughout the NPD process.
Ad Hoc Group: support the core team
(e.g., packaging, legal, logistics)
Are important at intervals during the NPD
process.
Extended Team Members: less critical
members (e.g., from other divisions)
CHAPTER 14
CHAPTER 14
DEVELOPMENT TEAM MANAGEMENT
DEVELOPMENT TEAM MANAGEMENT
McGrawHill/Irwin
Copyright ©2006 The McGrawHill Companies, Inc. All right reserved.
... 14.3
Managing Globally Dispersed Teams
Managing Globally Dispersed Teams
Levels of language skills among team
members
Physical distance among team members
Cultural differences among team members
Who Are the Team Members?
Who Are the Team Members?
Core Team: manage functional clusters
(e.g., marketing, R&D, manufacturing)
Are active throughout the NPD process.
Ad Hoc Group: support the core team
(e.g., packaging, legal, logistics)
Are important at intervals during the NPD
process.
Extended Team Members: less critical
members (e.g., from other divisions)
CHAPTER 14
CHAPTER 14
DEVELOPMENT TEAM MANAGEMENT
DEVELOPMENT TEAM MANAGEMENT
McGrawHill/Irwin
Copyright ©2006 The McGrawHill Companies, Inc. All right reserved.
... 14.11
Considerations when Selecting an
Considerations when Selecting an
Organizational Option
Organizational Option
High projectization encourages crossfunctional integration.
If stateoftheart functional expertise is critical to project
success (e.g., in a scientific specialty such as fluid
dynamics), a functional organization might be better, as it
encourages the development of highlevel technical
expertise.
If individuals will be part of the project for only a short time,
it might make more efficient use of their time if they were
organized functionally. Industrial designers may be
involved in any given project for only a short time, so
different projects can simply draw on their expertise when
needed.
If speed to market is critical, higher projectization is
preferred as project teams are usually able to coordinate
their activities and resolve conflicts more quickly and with
less bureaucracy. PC makers often use project teams, as
they are under severe time pressure.
Figure...