don t understand me anymore why
Don't Make Me Think
... link to order products, just a link that lists the products I go to the product list page I see a button that tells me to click it to order their products I click the button They don t sell my item, ... this page? Why did they call it that? The last thing you need is another checklist to add to your stack of Web design checklists The most important thing you can is to just understand the basic ... know that a phrase in very large type is usually a headline that summarizes a story underneath it, and that text underneath a picture is a caption that tells me what it’s a picture of All conventions...
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Don’t stop me now Preparing for an ageing population pot
... for pedestrians to cross They asked questions about extending the time Initially the council just said “it meets the regulations” But the older people went back and highlighted that there is ... society 27 pportunity Age requires central O government, local authorities and the voluntary sector to work together to: • identify and tackle the issues that limit older people’s ability to ... doubled the number of assessments The Older People Panel was instrumental in getting this sorted At the time everyone knew it was a problem but no one did anything No one would come together to tackle...
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Don’t Make Me Think potx
... Pretty busy Where should I start? Is that the navigation? Or is that it over there? Hmm Why did they call it that? Why did they put that there? Those two links seem like they’re the same thing ... they want to go there, sometimes several times a day If you ask them about it, it becomes clear that some of them think that Yahoo is the Internet, and that this is the way you use it.4 Most Web ... that summarizes the story underneath it, and that text underneath a picture is either a caption that tells me what it’s a picture of, or—if it’s in very small type—a photo credit that tells me...
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Don''''t Make Me Think: A Common Sense Approach to Web Usability doc
... want to go there—not just to find the site for the first time, but every time they want to go there, sometimes several times a day If you ask them about it, it becomes clear that some of them think ... that summarizes the story underneath it, and that text underneath a picture is either a caption that tells me what it’s a picture of, or—if it’s in very small type—a photo credit that tells me ... health site) Every time I use it, it makes me think, because the button that executes the search just doesn t look like a button—in spite of the fact that it has two terrific visual cues: It contains...
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I know that women don’t like me!’ Presuppositions in therapeutic discourse Marta Andersson pot
... discernible on the basis of the correction that the latter utterance makes to the first two The presupposition triggered by the it-cleft in (c) points to something that might have been mistakenly inferred ... Thus the patient’s strategy actually facilitates what the therapist wants to achieve (i.e changes in the patient’s self-concepts) Consider another example: (10) factive; TP: Janet was not interested ... him/her, etc These verbal strategies pertain to pragmatic intricacies of language use that concern the speaker’s intended meaning in a certain context In the context of a therapeutic talk this meaning...
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That Don''''t Impress Me Much pps
... That don' t impress me much So you got the looks but have you got the touch Don' t get me wrong, yeah I think you're alright But that won 't keep me warm in the middle of the night That don' t ... C'mon baby tell me you must be ngủ với đâu jokin', right! Đằng non trình [Chorus] Okay, so you've got a car That don' t impress me much Em khác: Em thằng trai thích đánh bóng xe ô t Em b t chị cởi ... muốn chị ôm You make me take off my shoes ấp chờ nhá before you let me get in Ớ mà anh Brad Pitt đừng hiểu lầm I can 't believe you kiss your car good em, anh trông duy t night Nhưng mà đêm em không...
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don t make me think a common sense approach to web usability phần 1 docx
... examples.” Some people would point out that some of the sites in the examples didn t even exist anymore But the fact is, many of the sites in the book were already gone by the time it hit the bookstores ... sites are better than when we started I get to work at home most of the time and I don t have to sit in mind-numbing meetings every day or deal with office politics I get to say what I think, and ... your time has been well spent?) But the most satisfying thing has been people saying that it helped them get their job done better But what have you done for us lately? It only took about a year...
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don t make me think a common sense approach to web usability phần 2 ppt
... every time they want to go there—not just to find the site for the first time, but every time they want to go there, sometimes several times a day If you ask them about it, it becomes clear that ... attention from the task at hand The distractions may be slight but they add up, and sometimes it doesn t take much to throw us And as a rule, people don t like to puzzle over how to things The ... understand the full range of what your site has to offer—not just the parts that they stumble across > You have a better chance of steering them to the parts of your site that you want them to see > They’ll...
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don t make me think a common sense approach to web usability phần 3 doc
... spanning these three columns makes it obvious that they’re all part of the same story The size of this headline makes it clear at a glance that this is the most important story [ 32 ] Don t Make Me Think!: ... clicks to get anywhere” seems like a useful criteria But over time I’ve come to think that what really counts is not the number of clicks it takes me to get to what I want (although there are limits), ... instance, that a phrase in very large type is usually a headline that summarizes the story underneath it, and that text underneath a picture is either a caption that tells me what it’s a picture...
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don t make me think a common sense approach to web usability phần 4 ppsx
... Since you don t want the ID to be the most prominent element on the page (except, perhaps, on the Home page), the best place for it—the place that is least likely to make me think—is at the top, where ... first two levels Partly because it just doesn t seem that important (After all, how important can it be? It’s not primary It’s not even secondary.) And there’s a tendency to think that by the time ... link that takes me to the site’s Home page Having a Home button in sight at all times offers reassurance that no matter how lost I may get, I can always start over, like pressing a Reset button...
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don t make me think a common sense approach to web usability phần 5 ppsx
... have to create the visual illusion that the active tab is in front of the other tabs This is the main thing that makes them feel like tabs—even more than the distinctive tab shape.16 To create this ... waters by using the same drag-to-trash action to eject diskettes—ultimately resulting in millions of identical thought balloons saying, “But wait Won t that erase it?” [ 79 ] Don t Make Me Think!: ... had to create the Welcome tab so they could promote products from their other sections—not just books—on the Home page But they did it at the risk of alienating existing customers who still think...
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don t make me think a common sense approach to web usability phần 6 pps
... text The heading Shop By Department makes it clear that the point of these departments is to buy something, not just get information The testimonial quote (and the photo that draws your eye to it) ... on the Home page can contribute to our understanding of what the site is But there are two important places on the page where we expect to find explicit statements of what the site is about > The ... same time, the Home page needs to expose me to some of the wonderful things the site has to offer that I might be interested in—even though I’m not looking for them > Show me where to start There’s...
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don t make me think a common sense approach to web usability phần 7 pot
... first glance, the only message I get is that the site has something to with product advice The sophisticated graphic style and the products pictured on the left strongly suggest that we’re talking ... well-thought-out bits of Flash to add a pleasant bit of sizzle or useful functionality without getting in the way That’s not to say that there aren t some things you should never do, and some things ... clicked on the big "Let’s Go!" button at the bottom of the page almost immediately The Big Button works well for first-time visitors In fact, the only problem is that it’s so big (and "Let’s Go!"...
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don t make me think a common sense approach to web usability phần 8 potx
... and no time Don t get me wrong: If you can afford to hire a professional to your testing, by all means it! But don t it if it means you’ll less testing TRADITIONAL TESTING LOST-OUR-LEASE TESTING ... sites are “live,” you can two kinds of testing: “Get it” testing and key tasks > “Get it” testing is just what it sounds like: show them the site, and see if they get it—do they understand the ... on the pictures of the five steps, and that everyone will at least look at them I noticed them, but I really didn t try to figure them out I guess I thought they were telling me what the steps...
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don t make me think a common sense approach to web usability phần 9 pptx
... reason that’s important: > It’s the right thing to And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn t get made nearly often ... userunfriendly things deliberately Sometimes it makes business sense not to exactly what the customer wants For instance, uninvited pop-ups almost always annoy people to some extent But if your statistics ... about building clarity into Web sites: making sure that users can understand what it is they’re looking at—and how to use it—without undue effort Is it clear to people? Do they “get it”? But there’s...
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don t make me think a common sense approach to web usability phần 10 pptx
... and attractive But "flashy"? "Engaging"? Almost never Most of the time on the Web, people don t want to be engaged; they just want to get something done, and attempts to engage them that interfere ... because they have content you want or need? Can you name a site that has content that’s interesting or useful to you that you don t use because it's not visually interesting enough? I hope this ... four months the book was supposed to take, and even during the next four months And it wasn t even the third four months that did it; it was little things, like the fact that I apparently had...
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sloan - don't blame the shorts; why short sellers are always blamed for market crashes and how history is repeating itself (2010)
... amount • DON T BLAME THE SHORTS of risk Shorting is not selling those stocks that are overpriced, and getting the gearing and position weighting right The short must endure many days, sometimes ... walked up to a window and bought a ticket But how could you bet against a horse? You could try to find someone in the stands who wanted to bet on the horse, and bet with them But that was time-consuming, ... allowed to profit The establishment of the good credit standing of the United States was more important than the vexing issue of who should profit The government should stand behind the transferability...
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Why People Buy Things They Don''''t Need Understanding and Predicting Consumer Behavior (2004) pdf
... marketers with measurable market segments to target through advertising-media selection CONSUMER MOTIVATION STUDY To better understand why people buy things they don' t need, Unity Marketing ... refrigerator The entertainment center could have been put on hold, but it was one of those things we were in the right place at the right time We went a little bit over what we needed in an entertainment ... voila, the customer is sold This just does not cut it with the target market for these products—women Women are attuned to fashion as well as performance They want products that look good while they...
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