delivering customer service and selling services

Marketing - Chapter 2: Delivering customer service

Marketing - Chapter 2: Delivering customer service

... products and services • There’re many way in which you or your organisation’s products and services can be promoted while improving customer relation. • Some suggests to apply: 1. Customer service ... Turn a dissatisfied customer into happy one. 2. Improve service and improve product range 3. Understand individual customer needs more clearly 4. Increase customer and brand loyalty. 2.2. Establishing ... with customers 2.3. Handling customers complains 2.4. Delivering high-quality service to all customers, including those with specific needs 2.5. Promoting product and services. 2.3.1.Policies...

Ngày tải lên: 23/10/2013, 20:15

26 541 1
Customer Service - Principles of Service Marketing and Management - C Lovelock & L Wright

Customer Service - Principles of Service Marketing and Management - C Lovelock & L Wright

... of services and to study the marketing, operations, and human resource challenges that they raise. CHAPTER TWO • UNDERSTANDING SERVICE PROCESSES 31 Customization versus Standardization Services ... bought and sold, but which cannot be dropped on your foot." 32 PART ONE • UNDERSTANDING SERVICES Extent to which Demand and Supply Are in Balance Some service industries face steady demand ... many service industries, not only for con- sumer services but also for business-to-business services. It involves the licensing of independent entrepreneurs to produce and sell a branded service...

Ngày tải lên: 07/02/2013, 09:52

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Tài liệu Data Center Networking: Integrating Security, Load Balancing, and SSL Services Using Service Modules docx

Tài liệu Data Center Networking: Integrating Security, Load Balancing, and SSL Services Using Service Modules docx

... Center Services 1-10 Infrastructure Services 1-10 Metro Services 1-10 Layer 2 Services 1-10 Layer 3 Services 1-11 Intelligent Network Services 1-11 Application Optimization Services 1-11 Storage Services ... Security, Load Balancing, and SSL Services using Service Modules Data Center Services Content switching is used to scale application services by front ending servers and load balancing the incoming ... various security services and features to enhance security. The goal of deploying each of these security features and services is to mitigate against threats, such as: The security services offered...

Ngày tải lên: 10/12/2013, 16:16

108 529 3
U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES: Public Health Service Agency for Toxic Substances and Disease Registry doc

U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES: Public Health Service Agency for Toxic Substances and Disease Registry doc

... DDT, DDE, AND DDD? 2 1.2 WHAT HAPPENS TO DDT, DDE, AND DDD WHEN THEY ENTER THE ENVIRONMENT? 2 1.3 HOW MIGHT I BE EXPOSED TO DDT, DDE, AND DDD? 4 1.4 HOW CAN DDT, DDE, AND DDD ENTER AND LEAVE ... leave by breast milk and pass directly to nursing infants. See Chapter 3 for more information on how DDT, DDE, and DDD enter and leave the body. 1.5 HOW CAN DDT, DDE, AND DDD AFFECT MY HEALTH? ... identification only and does not imply endorsement by the Agency for Toxic Substances and Disease Registry. 15 DDT, DDE, and DDD 2. RELEVANCE TO PUBLIC HEALTH 2.1 BACKGROUND AND ENVIRONMENTAL...

Ngày tải lên: 14/03/2014, 09:20

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Selling Financial Products - A proven methodology for increasing sales of banking and financial services doc

Selling Financial Products - A proven methodology for increasing sales of banking and financial services doc

... buy-side and the sell-side” Winning the Hearts and Minds of Corporate Finance Buyers course – Canadian bank www.dcgtraining.com Why Selling Financial Services is Different Financial Services ... international clients. Specialisation in Selling Skills Training DC Gardner Training are world leaders in training on selling banking and financial services. Our tried and tested models are uniquely successful at ... can provide training in, for example: ■ Selling Interest Rate and Foreign Exchange products on the telephone ■ Selling Trade Finance Services in meetings ■ Selling to High Net Worth Individuals ■...

Ngày tải lên: 23/03/2014, 11:20

8 453 1
Relationship between customer satisfaction and service quality a study of three service sectors

Relationship between customer satisfaction and service quality a study of three service sectors

... as services. The aim of providing quality services is to satisfy customers. Measuring service quality is a better way to dictate whether the services are good or bad and whether the customers ... is a relationship between customer satisfaction and service quality and should be a relationship between service quality dimensions and customer satisfaction and/ or service quality by testing ... FOR SERVICE QUALITY AND SERVICE QUALITY DIMENSIONS FOR FOREX 53 TABLE 22: TEST RESULTS FOR CUSTOMER SATISFACTION AND SERVICE QUALITY FOR FOREX 54 TABLE 23: GROUP CUSTOMER SATISFACTION AND SAMPLE...

Ngày tải lên: 07/05/2014, 09:59

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assessing a customer service model in the financial services industry

assessing a customer service model in the financial services industry

... articles, journals, and books, discussing the problems associated with customer relations and customer services within the financial services industry and other industries with similar customer relations ... and findings from the data collected. Chapter 5 concludes the study and proposes the interpretation and the practical value of the findings to the XYZ Financial Services and the financial services ... to the financial services industry and describe how the model can support debt collection efforts, improve customer relations, and provide a positive image for the financial services industry....

Ngày tải lên: 03/06/2014, 00:52

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internet communications using sip delivering voip and multimedia services with session initiation protocol

internet communications using sip delivering voip and multimedia services with session initiation protocol

... 23 Conferencing and Collaboration 24 Telephony Call Control Services 25 Intelligent Network Services Using SIP: ITU Services CS-1 and CS-2 25 SIP Service Creation—Telephony-Style 26 ENUM 27 SIP Interworking ... for VoIP and Internet communication services. Dr. Sinnreich has held engineering and executive positions at MCI where he was an MCI fellow and has been involved in Internet and multimedia services ... desired service for the user, such as point-to-point calls, multipoint conferencing, Centrex services, text, voice, and video, and others (see Table 2.2). Table 2.2 Value-Added Telephony Services...

Ngày tải lên: 03/06/2014, 01:40

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mar ngân hàng  - bank service quality, customer satisfaction and loyalty in ethiopian banking sector

mar ngân hàng - bank service quality, customer satisfaction and loyalty in ethiopian banking sector

... banking services. - There is relationship between service quality and customer satisfaction in banking services. - There is relationship between customer satisfactions and loyalty in banking services. ... the service employee provides the service. Parasuraman et al. (1988) define service quality as a difference between customer expectation of service and customers’ perceptions of the actual service. ... by banks dealing in services as any new offering is quickly matched by competitors. There are disappointments of customers over the service offered and the available services don’t match...

Ngày tải lên: 08/06/2014, 11:34

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Customer Service Principles of Service Marketing and Management_3 ppt

Customer Service Principles of Service Marketing and Management_3 ppt

... processes for many services are complex, service managers need to understand how customers view the service offering and to explore the factors that determine customer expectations and satisfaction. ... nature of the customer experience. In all types of services, understanding and managing service encounters between cus- tomers and service personnel are central to creating satisfied customers who ... and Joby John, " ;Services as Theater: Guidelines and Implications," in Handbook of Service Marketing and Management, ed.Teresa A. Schwartz and Dawn Iacobucci (Thousand Oaks, CA: Sage...

Ngày tải lên: 21/06/2014, 04:20

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Customer Service Principles of Service Marketing and Management_5 pptx

Customer Service Principles of Service Marketing and Management_5 pptx

... element of the service. 2. Guarantees set clear standards, telling customers and employees alike what the company stands for. Compensating customers for poor service causes managers Four Service ... THE SERVICE CUSTOMER Service Recovery Following Customer Complaints Service recovery plays a crucial role in restoring customer satisfaction following a ser- vice failure and retaining a customer& apos;s ... Walker, Services Marketing—Australia and New Zealand {Sydney: Prentice Hall, 1998). FIGURE 6.4 Components of an Effective Service Recovery System CHAPTER SIX • COMPLAINT HANDLING AND SERVICE...

Ngày tải lên: 21/06/2014, 04:20

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Customer Service Principles of Service Marketing and Management_6 pptx

Customer Service Principles of Service Marketing and Management_6 pptx

... Shostack,"Understanding Services through Blueprinting" inT Schwartz et al., Advances in Services Marketing and Management (Greenwich, CT:JAI Press, 1992), 75-90. 8. G. Lynn Shostack, "Designing Services ... FOR SERVICES 171 Ethical Concerns Services often invite performance and pricing abuses. The problem is especially acute for services that are high in credence attributes, whose quality and ... home mortgages, long-dis- tance telephone services, and cars. He also added services like WebHouse Club that allowed customers to bid on groceries and gaso- line. Promoted heavily through television...

Ngày tải lên: 21/06/2014, 04:20

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