community based social marketing

... and services Community- Based Social Marketing as a Planning Tool September/2002 Page 17 Chapter Community- Based Social Marketing 4.1- Social Marketing The term social marketing was coined in ... of behavior change Chapter 4- CommunityBased Social Marketing describes both the concepts of social marketing and the behavior change model: community- based social marketing Chapter 5- The EcoTeam ... change, social marketing, and community- based social marketing was conducted It was determined that the EcoTeam Program could provide a case study for this analysis Other community- based social marketing...

Ngày tải lên: 29/03/2014, 23:20

... this application "social marketing. " Social marketing is most commonly used to convince the public to adopt socially beneficial behaviors (e.g., recycling, exercise) and eliminate socially undesirable ... American Marketing Association cited in P Kotler: Kotler on marketing: how to create, win, and dominate markets New York: Free Press; 1999 Andreasen A: Marketing Social Marketing in the Social ... Processes and Evidence -Based Quality Improvement, 3) Marketing, and 4) Informatics and Logistics Support This paper describes how a social marketing approach informed the marketing activities performed...

Ngày tải lên: 11/08/2014, 05:21

... treat later group) The research question is the following: Does a community based psycho -social intervention (combined structured social support groups and progressive relaxing exercises) alter ... 2005, 13(25):34-42 26 Berkman L, Glass T: Social Integration In Social Networks, Social Support, and Health edition Edited by: Berkman L, Kawachi I Social Epidemiology New York: Oxford University ... associated with social support [25] Along the same line, population -based studies from South Asia show significant associations between complaints of vaginal discharge and psychosocial stress,...

Ngày tải lên: 11/08/2014, 15:22

... detected social community as a dense subgraph within the heterogeneous hypergraph, where the user community is constructed by the vertices and edges in the dense subgraph and the profile of the community ... profile of each social community is guaranteed to be available by constraining the minimal number of vertices in each The profile of a community shows the common characteristics of its community members ... in the sampled dataset 3.5 Dataset for Community Understanding We construct the dataset based on the data crawled from January to March 2012 The task of community understanding aims to mine communities,...

Ngày tải lên: 10/09/2015, 09:06

... section, we show the top five communities detected in Singapore We manually observe and derive the community profiles from the prominent venue categories, tip topics and photo concepts of the communities...

Ngày tải lên: 10/09/2015, 09:06

... various social networks The aggregation of user behaviors across multiple sources is expected to lead to more accurate and timely communities that enrich community understanding 114 115 Chapter Community ... Bayesian approach to extract the latent social dimensions for users based on their local behaviors We then match users’ preferences across geographical regions based on latent global interest factors ... users’ latent social dimensions [127] to capture users’ preferences according to their local check-ins at different times, social relations and similarities among the visited venues Social dimensions...

Ngày tải lên: 10/09/2015, 09:07

Ngày tải lên: 02/11/2012, 16:39

... Acknowledgements Chapter Social marketing and social change Introduction Marketing and business What is marketing? Defining social marketing Social marketing s beginnings Social marketing and social change ... or industrial marketing; not-for-profit marketing; religious marketing; political marketing and so on However, social marketing is more than just the application of marketing to social issues: ... events marketing, sports marketing, and even religious marketing Social marketing came about as marketers and social change practitioners began to apply marketing techniques to achieve socially...

Ngày tải lên: 14/08/2013, 13:51

... medical providers (RPM Plus, 2004) from WHO to pilot the social marketing of a DTK PSI began working in Cambodia in 1993 and has successfully social marketed a number of health products over the ... national staff to strengthen and broaden their capacity to deliver effective evidence -based communications and social marketing campaigns in the areas of HIV/AIDS prevention and child survival Ms Warsh ... www.casesjournal.org ARC/CRC was implementing an integrated child health project that used a communitybased care group model for organizing and supporting Red Cross volunteers ARC/CRC established...

Ngày tải lên: 12/02/2014, 19:20

... improving clinic -based care, but will also include community outreach activities to ensure that the facility -based services are available to all who need them Community home -based care activities ... experience in community- based services, is that working at the community level is essential to improving the health and welfare of people in underserved communities Donor interest in community- based ... and urban poor, and men Lesson 7: 15 Community- based service projects must evolve into more cost-effective permanent operations Use of depot holders, social marketing techniques, and linking with...

Ngày tải lên: 13/02/2014, 15:20

... campaign against FGC at the community level in the study area The results described in this paper are based on data collected as part of a comprehensive community- based survey of women's reproductive ... (Obermeyer et al 1999) Hospital -based studies have catalogued types of cutting and morbidity, but give no indication of the prevalence of these problems Community- based studies have examined associations ... excision of the labia minora (WHO classi®cation type II) This is the ®rst community- based study in which clinical and laboratory -based reproductive morbidities have been compared between women who...

Ngày tải lên: 13/02/2014, 16:20

... OF SOCIAL MARKETING The Basics of Social Marketing is one of several social marketing resources available for public health professionals from Turning Point, and the Turning Point Social Marketing ... TABLE OF CONTENTS Social Marketing For Behavior Change Social Marketing: Definition and Basic Elements • Understanding the Marketing in Social Marketing • Change ... in Social Marketing conference held in December 2002 ® 19 MORE RESOURCES FOR YOU Books on Social Marketing Andreasen, A.R (1995) Marketing Social Change: Changing Behavior to Promote Health, Social...

Ngày tải lên: 18/02/2014, 02:20

... behavioral change ®3 SOCIAL MARKETING: A DIFFERENT LENS FOR YOUR WORK The beauty of social Social Marketing Begins and Ends with Your Target Audience marketing is that it Social marketing provides ... CONTENTS Social Marketing: A Brief Overview Social Marketing: A Different Lens For Your Work The Six Phases of the Social Marketing Process From CDCynergy — Social ... TO SOCIAL MARKETING The Manager’s Guide to Social Marketing is one of several social marketing resources available for public health professionals from Turning Point, and the Turning Point Social...

Ngày tải lên: 18/02/2014, 02:20

... every marketing campaign must be social The question is no longer should I social, the real question is why wouldn’t I social? Our Definitive Guide to B2B Social Marketing shows you how to add social ... using I social marketing successfully •  hare some key insights and social S marketing statistics •  ighlight how social marketing can H be used for lead generation, creating a customer community, ... Global Marketing at SAP 03 part one Why does my Business Need Social Marketing? 04 part one: WHY DOES MY BUSINESS NEED SOCIAL MARKETING? Some context Before we delve into how to strategically use social...

Ngày tải lên: 18/02/2014, 07:20

... Event -based Social Networks Definition Based on the event -based social services described above, we formulate a new type of social network, called an eventbased social network (EBSN) Like any social ... social events have social structures instead of just strangers meeting strangers Similar to event -based social networks, location -based social networks also contains “online” social interactions ... social services, we define event -based social networks and describe how to construct the networks from collected datasets 3.1 Event -based social services As various online social networking services...

Ngày tải lên: 19/02/2014, 18:20

... management of severe acute malnutrition (based, if necessary, on the provision of RUTF) have a strong community- based component that complements facility -based activities • Achieve high coverage ... Conducting operations research to refine protocols of community- based management of severe acute malnutrition Jointly implementing expanded communitybased programmes to combat severe acute malnutrition ... national policies aimed at addressing it comprehensively With the addition of communitybased management to the existing facility -based approach, much more can now be done to address this important cause...

Ngày tải lên: 21/02/2014, 21:20

... community- based faculty preceptors, support for community preceptors based on program focus for computers, faculty development, or web -based clinical and teaching information, 232 S Kalishman community ... training programs are for them to initiate or become involved in community- based health projects, to collaborate in their community- based education with students and faculty from other disciplines, ... political boundaries In these community campus arrangements, students participate in projects undertaken in the community with community organizations or groups directed at community health improvement...

Ngày tải lên: 05/03/2014, 22:21

... multi-country studies on innovative community- based interventions against infectious diseases in neglected populations It has developed community based treatment strategies e.g the Community Directed treatment ... efficiency of community- based health programs As the activities of the business line evolve, and increasingly cover multiple diseases through integrated community- based strategies in which the community ... intervention kits and community directed delivery strategies that address community priorities (2012) Other community- level delivery strategies • Delivery strategies for community based interventions...

Ngày tải lên: 06/03/2014, 19:20

... of Marketing Social marketing: an approach to planned social change’ This was the first time the term "social marketing" had been used and is often heralded as its birth They defined social marketing ... GB (1987) Social marketing and health education Journal of Services Marketing, 1(2), Fall: 49-52 Lefebvre R C (1996) 25 years of Social Marketing: looking back to the future Social Marketing ... South Florida, the Centre for Social Marketing at Strathclyde University in Scotland, and at Carleton University in Ottawa, Canada Defining Social Marketing A social marketing campaign or programme...

Ngày tải lên: 06/03/2014, 21:20