behavior and why is it important

Ngày tải lên: 27/03/2015, 14:04

Ngày tải lên: 06/11/2015, 10:06

... define a brand’s value proposition and drive brand decision making and investments ~ An inability to translate this value proposition into specific actions, both in traditional media and companywide, ... piece missing from the puzzle is to take the 12 ENTERPRISE MARKETING MANAGEMENT value proposition spelled out in the brand architecture and translate it into a productive and profitable brand experience ... differences and provide direction As Refreshing BeerCo developed its brand architecture, it uncovered literally thousands of different articulations of category- and brand-related attributes and benefits...

Ngày tải lên: 07/02/2013, 09:52

... 25 Has it won any awards or recognition? 26 When is it purchased? 27 Is it seasonal? Why? 28 Is the purchase planned ahead or spur of the moment? 23 28 Is it a major purchase? 29 Where is it bought? ... need? Will it create a trend? Is it environmentally sensitive? Does it play to the customers' sense of value? Does it occupy a special niche? Is a moral issue involved? Is it patentable? Is the marketing ... any options, decisions, choices among products/services? 21 How is it packaged? 22 Is it safe? 23 How well is it made? Does it matter? What are the standards? 24 How well does it work? What customers...

Ngày tải lên: 24/01/2014, 00:20

... Working-Class, Dual-Earner Families.” For other publications, visit our website at www.bc.edu/agingandwork Issue Briefs Issue Issue Issue Issue Issue Brief Brief Brief Brief Brief 01: 02: 03: 04: 05: ... include recruitment, on-boarding and orientation, training, compensation and benefits, as well as engagement and productivity (both output and constraints on productivity, such as absenteeism) References ... activities and a Research Advisory Committee that provides advice and consultation on the Center’s individual research projects and strategic direction 22 Authors Marcie Pitt-Catsouphes, Ph.D., is...

Ngày tải lên: 23/03/2014, 02:20

... institutions, and non-profits to function much like traditional publishers Organizations gain credibility and loyalty with customers, employees, investors, and suppliers through content and smart ... frequently visited parts of the site Check out your Web site statistics You may be amazed at how many visitors are already reading your press releases When the press release is posted on your site, ... they make available to other sites, blogs and individuals What this means is that each time you publish a press release with them, the press release is seen by thousands of people who have subscribed...

Ngày tải lên: 23/03/2014, 03:20

... clinical diagnosis and treatment This is due partly to National Programme 47 for upgrading district hospitals with government credits, and partly to social mobilization through the hospital However, ... informants It does not make payments direct to doctors: it pays facilities for drugs and services provided to its members However, it does not have contracts with community-level facilities in ... practice is not well regulated: doctors can practice without a licence in some places Private practice is mushrooming in large cities such as Hanoi and Ho Chi Minh City, while it is still very primitive...

Ngày tải lên: 18/06/2014, 17:20

... modern world, where there is return, there also lurks risk The point of this whole historical exercise is to establish the most important concept in finance, that risk and return are inextricably ... inflation, but since a company can raise the price of the goods and services it produces, its earnings, and, thus, its value, should rise along with inflation This is not to say that stocks are always ... The second risk—that caused by the rise and fall of interest rates is called “interest-rate risk.” For the modern investor, interest-rate risk is virtually synonymous with inflation risk When you...

Ngày tải lên: 20/06/2014, 20:20

... deviation from it as aberrant, scandalous, and avoidable The projects and politics of militarism and imperialism, of racial and cultural rivalries, of monopolies, restrictions, and exclusion, ... house, is neither a speculation nor an investment; it is a purchase Its value consists solely of the pleasure and utility it provides now and in the future The dividend the painting provides is of ... orchard, its value is defined not by its trees and land but, rather, by the income it produces The worth of an apartment house is not what it will fetch in the market, but the value of its future...

Ngày tải lên: 20/06/2014, 20:20

... just how risky we think the market or the stock is The riskier the situation, the higher the DR/return we demand, and the less the asset is worth to us Once more, with feeling: High discount rate ... On the other hand, the earnings and dividends of auto manufacturers are notoriously sensitive to economic conditions Because the purchase of a new car is a discretionary decision, it can easily ... return, and stocks in general to have about a 3.5% real return In the current environment, is it possible to find assets with higher DRs and expected returns? Yes As this is being written, except...

Ngày tải lên: 20/06/2014, 20:20

... this is an illusion—one that is exploited by the investment industry with bald cynicism It is said that there are only two kinds of investors: those who don’t know where the market is going and ... on a regular basis are zero And with the increasing sophistication of Securities and Exchange Commission (SEC) surveillance apparatus, the chances of pulling this off even once without winding ... XYZ company is selling at a price of 40 and a clever analyst realizes that it is actually worth 50 His company or fund will quickly buy as much of the stock as it can get its hands on, and the 90...

Ngày tải lên: 20/06/2014, 20:20

... horizontal axis, at the bottom of the graph, represent risk The further off to the left a portfolio lies, the more money it lost in 1973–74, and the riskier it is likely to be in the future It s important ... but this wording is unwieldy The data in Table 4-1 and the plot in Figure 4-6 vividly portray the tradeoff between risk and return The key point is this: the choice between stocks and bonds is not ... monitor, and quite another to actually deploy it Thinking about the possibility of losing 30% of your capital is like training for an aircraft crash-landing in a simulator; the real thing is...

Ngày tải lên: 20/06/2014, 20:20

... This is another way of saying that Fritz’s adventure carries with it a low chance of success coupled with a high discount rate to compensate for its risk Since you are applying such a high discount ... Profitable sea trade requires accurate navigation This, in turn, demands the precise measurement of latitude (north/south position) and longitude (east/west position) The determination of latitude ... and Holland—made vast fortunes with it This is another early demonstration of the basic rule of technology investing: it is the users, and not the makers, who profit most Queen Victoria and Her...

Ngày tải lên: 20/06/2014, 20:20

... become either irrationally exuberant or morosely depressed During the good times, it is important to remember that things can go to hell in a hand basket with brutal dispatch And just as important, ... the world, and plenty of mechanics are shy It is therefore more likely that Steve is a mechanic But people inevitably get it wrong The Kahneman-Tversky paper is a classic, but it is unfortunately ... long-term ones Why we this? Human beings experience risk in the short-term This is as it should be, of course In the state of nature our ancestors inhabited, an ability to focus on the risks of the...

Ngày tải lên: 20/06/2014, 20:20

... with it every penny of commissions, fees, and transactional costs it extracts is irretrievably lost to you Each leg of this industry—the brokerage houses, mutual funds, and press—will get its ... deal with, since it can be bypassed completely You will have to deal with the fund industry, and we’ll discuss the lay of the land in this vital area More than seven decades ago, journalist Frederick ... the job with relish and made it his mission to restore public confidence in the brokerage industry—in short, to “bring Wall Street to Main Street.” This was a tough row to hoe, and his methods...

Ngày tải lên: 20/06/2014, 20:20

... share amounts This will dent your return a bit My other concern about ETFs is their institutional stability It is highly likely, but not absolutely certain, that Vanguard and Fidelity will still ... become, it s never enough to keep up Lily Tomlin The third, and least obvious, leg of the financial industry stool is the press, for it is reporters, editors, and publishers who inform and drive ... Market, and The Trouble with Prosperity, all by James Grant This man has a better grasp of capital market history than anyone else I know, Oliver Stone Meets Wall Street 225 and the quality of his...

Ngày tải lên: 20/06/2014, 20:20

... in addition to trading costs and management fees This is the one field where Vanguard is all alone in the quality of its product it offers many national and single-state muni funds, all with annual ... clear as it is gentle and kind: It is all right to lose significant amounts of money in stocks as long as it is due to the vicissitudes of the overall stock market Do not be afraid to so and not ... way we handle financial risk and loss is probably determined at an early age The sooner your children become acquainted with the risk/return nexus and the benefits of diversification, and the...

Ngày tải lên: 20/06/2014, 20:20

... perspectives First, it keeps your portfolio’s risk within tolerable limits Second, it generates a bit of excess return And third, and perhaps most important, it will instill the discipline and mental ... 0.5%, and not the nearly 1% shown in this example Beyond risk control and extra return, there is yet a third benefit to rebalancing, and that is psychological conditioning In order to make a profit ... besides you Otherwise, you will wind up paying, and paying, and paying, and paying • “Fee-only” is not without pitfalls, however Your advisor’s fees should be reasonable It is simply not worth...

Ngày tải lên: 20/06/2014, 20:20

... Securities Acts (1933 and 1934), 161, 193 Securities and Exchange Commission (SEC), 89, 147, 161, 195 Security Analysis (Graham), 157–161 Self-discipline vs press coverage, 223 Semilog display, ... economic growth, and stocks and bonds in the United States, Europe, and Japan will languish along with them The place to be? Emerging markets, of course, with their blistering economies This line of ... traditional portfolio of large-cap stocks, the better you did And mark this well: the period covered by this last table is probably within shouting distance of the worst decade any person is likely...

Ngày tải lên: 20/06/2014, 20:20