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05/11/2013, 11:15
... Before&After|www.bamagazine.com
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DesignTalk5:FiveDesignIdeas
Before&Aftermagazine
Before&Afterhasbeensharingitspracticalapproach
tographicdesignsince1990.Becauseourmodernworld
hasmadedesignersofusall(readyornot),Before&
Afterisdedicatedtomakinggraphicdesignunderstand-
able,usefulandevenfunforeveryone.
JohnMcWadePublisherandcreativedirector
GayeMcWadeAssociatepublisher
VincentPascual ... 0634
X
i
BAmagazine.com
U
LayoutManyphotos?Displaytheminagrid!
Neaterthanascrapbook-stylecollageyetjustasversatile,agridisabeautifullysimple
waytodisplayagroupofphotos.
Agridaccommodateslargeandsmallphotos,sideby
sideandoverlapped,yetfunctionsasasingle,easy-to-designunit.
GridofsquaresSometimesyoucantndthatoneperfect
photo.Usemany!Setupauniformgrid,thencropyourpho
-
tostotasquareorsomemultipleofsquares.A16-unitgrid
(above)cancontainbetweenoneand16images.Note(right)
thatthegridlinesremainontop.
Griddividesthe
pageneatlyinto
threesections;type
alignstoagridline.
ChildHealth&Nutrition
Abrightfuturestartswithahealthybeginning
Aparentsguideforchildren
frombirthtove
AsupplementofWashingtonHealthcare
Imageoverlapping
another
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Before&After|www.bamagazine.com
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Design Talk5:Five Design Ideas
DrawthereaderintoyourstorywithatechniquethatJeepisusing—addto
yourpageasmallobjectortwofromthescen
e.Thissoftenshardedgesandgives
yourlayoutaninviting,humandimension.
Warmthescene
(Above)TheJeepsarebigandmechanicalandcoming
atyou!Byaddingobjectsthataresmallenoughtohold
inyourhand,you’llwarmthescenebygivingitahuman
scale.Naturalobjectslikestonesandleavesserveto
softenstraight,artificialedges.(Right)Forthemosttac
-
tilelook,removetheobjectfromitsoriginalbackground,
andplaceitrightonthepage!Addahintofshadow.
www.jeep.com
ImageSmallobjectssoftenthescene
Small,fast,low-budgetjobsareeasiestto
dowhenyouthinkinextremes—makeyour
imageverylarge,ormakeitverysmall.Dip
intoyourclip-art(orpicture-font)collection,
andhavealook:
It’s ... Before&After|www.bamagazine.com
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Design Talk5:Five Design Ideas 0634
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Design Talk5:Five Design Ideas
LayoutNarrowpagemakesa‘revealing’cover
Thisisbasicallyatwo-pagecover,sobothpagesshouldbeonheavy,cover-weight
stock.Noteinthelayoutabovethatthetextalignswiththehorizon.
Colored,texturedstockisaninexpensive
alternativeexcellentforaseries(above).
Reversethesequence...