Continued Before&After ® X i BAmagazine.com U Designtalk 0634 FiveDesignIdeas Low-BudgetLayout Photo Grid Visual Hierarchy Storytelling Object Revealing Cover Design Talk 5 2006 AgriScience Conference 2720WestEllersLa ne Fairfield,Idaho 83330 P:208.123.4 567 F:209.123.4 568 www.agrowtechnolog y.com AGROWTECH NOLOGY THECENTER FORAGRISCIE NCE&TECHN OLOGYEDUCATI ON Before&After ® 2 of 9 Designtalk 0634 X i BAmagazine.com U Designtalk2of 9 LayoutNarrowpagemakesa‘revealing’cover Giveyournextreportcoverabitofintrigue!Anarrowpagegreetsthereaderwith acolorfulphoto(the“establishingshot”)andapeekatthepagebeneath.Behindthe coveristheintroductorytext.It’saseguethat’seasytomakeandalwaysengaging. Thisisbasicallyatwo-pagecover,sobothpagesshouldbeonheavy,cover-weight stock.Noteinthelayoutabovethatthetextalignswiththehorizon. Colored,texturedstockisaninexpensive alternativeexcellentforaseries(above). Reversethesequence Headlineonthe coverwithphotoinsideshiftstheemphasis. 2006 AgriScience Conference 2720WestEllersLane Fairfield,Idaho83330 P:208.123.4567 F:209.123.4568 www.agrowtechnology.com 2006 AgriScience Conference 2720WestEllersLane Fairfield,Idaho83330 P:208.123.4567 F:209.123.4568 www.agrowtechnology.com Introduction (Left)Textureandflaspnetexatingendmistofitsnooling.Spaffforlisn’tcubularbut quastic,leamrestartthatcan’tprebast.It’stope,thisfluantchasible.Silk,shast,lapeits andbehastthethinchackflaspnetexatingendmistofitsnooling. Textureandflaspnetexatingendmistofitsnooling.Spaffforlisn’tcubularitbut quastic,leam restart that can’tprebast.It ’stope,this fluantchasible.Silk, shast, lapeandbehastthethinchack.“Ithaslarchtosayfan.”Why?Elesaraandorderis fayofalm.Acardwhintnotoogumorbont.Prettysimple,gleadandtarm.Texture andflaspnetexating endmist ofit snooling.Spafffor lisn’tcubular butquastic, leamrestartthatcan’tprebast.It’stope,thisisfluantchasible.Silk,shast,lapeand behastthethinchack.“Ithaslarchtosayfan.”Why?Textureandflaspnetexating endsitmistofitsnooling.tnt notoogumor bont.Prettysimple,gleadand tarm thatcan’tfayofalmleamrestartprebast. It’stope,thisfluant chasible.Silk, shast,lape andbehast thethin chack.“It has larchtosayfan.”Why?Elesaraandorderisfayofalm.Acarditswhintnotoogum orbont.Prettysimple,gleadandtarm.Textureandflasp netexatingend mistof itsnooling.Spaffforlisn’tcubularbutquastic,leamrestartthatcan’tprebast.It’s tope,thisfluantthethinchacknetexatingchasible. Acardwhintnotoogumorbont.Prettysimple,gleadandtarm.Textureandflasp netexatingendmistofitsnooling.Atnotoogumorbont.“Ithaslarchtosayfan.” Why?Elesaraandorderisfayofalm.Acardisnotatallwhintnotoogumorbont. Prettysimple,gleadandtarm.Textureandflaspnetexatingendmistofit.Behast thethinchack.“Ithaslarchtosayfanfluantthethinchacknet.” AGROWT ECH NOL OGY THECE NTERF ORAGR ISCIEN CE&T ECHNOL OGYED UCATION AGROWT ECH NOL OGY THECE NTERF ORAGR ISCIEN CE&T ECHNOL OGYED UCATION Before&After ® 3 of 9 Designtalk 0634 X i BAmagazine.com U LayoutManyphotos?Displaytheminagrid! Neaterthanascrapbook-stylecollageyetjustasversatile,agridisabeautifullysimple waytodisplayagroupofphotos. Agridaccommodateslargeandsmallphotos,sideby sideandoverlapped,yetfunctionsasasingle,easy-to-designunit. GridofsquaresSometimesyoucan’tfindthatoneperfect photo.Usemany!Setupauniformgrid,thencropyourpho - tostofitasquareorsomemultipleofsquares.A16-unitgrid (above)cancontainbetweenoneand16images.Note(right) thatthegridlinesremainontop. Griddividesthe pageneatlyinto threesections;type alignstoagridline. ChildHealth&Nutrition Abrightfuturestartswithahealthybeginning Aparents’guideforchildren frombirthtofive AsupplementofWashingtonHealthcare Imageoverlapping another Designtalk3of 9 Before&After ® 4 of 9 Designtalk 0634 X i BAmagazine.com U Ithasastrongfoundaton (1)Thepageisfirstdivided intothreemainsections. ( 2)Eachsectionisdividedinto subsections. ( 3)Thesub-sectionsarethendividedagain. Highdark-lightcontrastseparatessection Afromtheother two;slightvaluedifferencesthenseparateitssubsections ( 2).Thusdivided,thepagecancarrymanykindsofinfor- mation.Noteespeciallythatthemainheadlinesareidenti - calinstyle,aunifyingpointamongthedifferences. Men.style.com’sWebpageispresentingalot ofinformation ;wecountninephotos,adozen headlineswithdeckheads,morethanadozen sections,aheader,bigstories,smallstories, advertising,asearchfunction...whew! Yet theresultisfocused,handsomeandaccessible. Howdotheydoit?Bypayingattentiontovisual hierarchy.Thepagehasobjects bigtosmall, contrastsofdark andlightanddifferencesof organicandgeometric.Afewpointers: WebdesignVisualhierarchyisthekeytohandlinglotsofinformation Straight-shooterGyllenhaalistheunmistakablefocalpoint.Whyishis imagesostrong?Counttheways:1)It’stheBIGGESTthingonthepage . 2)It’sasilhouetteincontrastwithallthoserectangles.3)Itoverlapsan edge.4)It’sdarksetagainstwhite.5)It’saface,themostfamiliarofall images,andhe’slookingstraightatyou. 1 2 A www.men.style.com 3 Designtalk4of 9 Before&After ® 5 of 9 Designtalk 0634 X i BAmagazine.com U ImageSmallobjectssoftenthescene DrawthereaderintoyourstorywithatechniquethatJeepisusing—addto yourpageasmallobjectortwofromthescen e.Thissoftenshardedgesandgives yourlayoutaninviting,humandimension. Warmthescene (Above)TheJeepsarebigandmechanicalandcoming atyou!Byaddingobjectsthataresmallenoughtohold inyourhand,you’llwarmthescenebygivingitahuman scale.Naturalobjectslikestonesandleavesserveto softenstraight,artificialedges.(Right)Forthemosttac - tilelook,removetheobjectfromitsoriginalbackground, andplaceitrightonthepage!Addahintofshadow. www.jeep.com Designtalk5of 9 Before&After ® 6 of 9 Designtalk 0634 X i BAmagazine.com U LayoutNobudget?Inahurry?Thinkinextremes Small,fast,low-budgetjobsareeasiestto dowhenyouthinkinextremes—makeyour imageverylarge,ormakeitverysmall.Dip intoyourclip-art(orpicture-font)collection, andhavealook: It’s a boy! Name: Tom Wilson Renalds Born: March 3, 2006 Time: 2:15 a.m. Weight: 7 lbs 3 oz Black&whitepicturefont?Needcolor? “Type”yourpicture,andconvertittooutlines (Type>CreateOutlines).ThenusetheDirectSelection Tool(thewhitearrow)toselectandfillareaswithcolor. SmallandrepetitiveGenericimagesseemlessgenericwhen yourdesignishelpingout.Here,threesmallpicturesinarow makeaplayful designinminutes.Singlelineofsmalltypeadds sophistication.Whiteisthedominantdesignelement. Bigandsimple Scaleasingleimageup,up, up,thenloweritsopacity,andyou’llhavea coolannouncementwithalmostnoeffort.Lighttypeandimageare aclassycounterpointtothegoofystork.Notethealignment(inset). Celebrate the start of summer at our backyard bash ! when: 5/30/ 06 @ 3 p.m. where: 1525 Stone Creek Drive, Lincoln CA dogs burgers you It’s a boy! Name: Tom Wilson Renalds Born: March 3, 2006 Time: 2:15 a.m. Weight: 7 lbs 3 oz Designtalk 6of 9 Before&After ® 7 of 9 Designtalk 0634 X i BAmagazine.com U Designtalk7of 9 AGROWT ECH NOL OGY THECE NTERF ORAGR ISCIEN CE&T ECHNOL OGYED UCATION Typefaces 1(a–d) LaudatioBQMediumCondensed a)20pt,b)230pt,c)95pt,d)10pt 2 AdobeCaslonRegular|12/17pt 3 Frutiger55Roman|8/14pt 4 Frutiger67BoldCondensed|24pt Images 5(a–d)iStockphoto.com| a b c d Articleresources Colors C5M50Y100K5 C40M35Y90K45 C0M0Y0K65 C0M0Y0K75 6 7 8 9 BENEF ITS 5b 5c 5d 6 7 8 9 4 2006 AgriScience Conference 2720WestEllersLane Fairfield,Idaho83330 P:208.123.4567 F:209.123.4568 www.agrowtechnology.com Introduction (Left)Textureandflaspnetexatingendmistofitsnooling.Spaffforlisn’tcubularbut quastic,leamrestartthatcan’tprebast.It’stope,thisfluantchasible.Silk,shast,lapeits andbehastthethinchackflaspnetexatingendmistofitsnooling. Textureandflaspnetexatingendmistofitsnooling.Spaffforlisn’tcubularitbut quastic,leam restart that can’tprebast.It ’stope,this fluantchasible.Silk, shast, lapeandbehastthethinchack.“Ithaslarchtosayfan.”Why?Elesaraandorderis fayofalm.Acardwhintnotoogumorbont.Prettysimple,gleadandtarm.Texture andflaspnetexating endmist ofit snooling.Spafffor lisn’tcubular butquastic, leamrestartthatcan’tprebast.It’stope,thisisfluantchasible.Silk,shast,lapeand behastthethinchack.“Ithaslarchtosayfan.”Why?Textureandflaspnetexating endsitmistofitsnooling.tnt notoogumor bont.Prettysimple,gleadand tarm thatcan’tfayofalmleamrestartprebast. It’stope,thisfluant chasible.Silk, shast,lape andbehast thethin chack.“It has larchtosayfan.”Why?Elesaraandorderisfayofalm.Acarditswhintnotoogum orbont.Prettysimple,gleadandtarm.Textureandflasp netexatingend mistof itsnooling.Spaffforlisn’tcubularbutquastic,leamrestartthatcan’tprebast.It’s tope,thisfluantthethinchacknetexatingchasible. Acardwhintnotoogumorbont.Prettysimple,gleadandtarm.Textureandflasp netexatingendmistofitsnooling.Atnotoogumorbont.“Ithaslarchtosayfan.” Why?Elesaraandorderisfayofalm.Acardisnotatallwhintnotoogumorbont. Prettysimple,gleadandtarm.Textureandflaspnetexatingendmistofit.Behast thethinchack.“Ithaslarchtosayfanfluantthethinchacknet .” 1a 1b 1c 5a 2 1d 3 Before&After ® 8 of 9 Designtalk 0634 X i BAmagazine.com U It’s a boy! Name: Tom Renalds Born: March 3, 2006 Time: 2:15 a.m. Weight: 7 lbs 3 oz dogs burgers you ChildHealth&Nutrition Abrightfuturestartswithahealthybeginning Aparents’guideforchildren frombirthtofive AsupplementofWashingtonHealthcare Celebrate the start of summer at our backyard bash! when: 5/ 30 / 06 @ 3 p.m. where: 1525 Stone Creek Drive, Lincoln CA Designtalk 8of 9 Typefaces 1(a–b) AdobeJensonProRegular a)46pt,b)12/15pt 2 DFInspirationsOneLETPlain 3 PictureFontsFoodandDrink 4 Expressions 5(a–b) HamiltonLight |a)15pt, b)13pt 6 HelveticaNeueStdThin |27pt 7 HelveticaNeueStdBold |17/19pt 8 UtopiaItalic |12.5pt 9 HelveticaNeueStdLight |10pt Images 10(a–h)iStockphoto.com | a b c d e f g h Articleresources Colors C45M5Y0K0 C0M0Y0K100 C0M0Y0K50 C100M40Y0K35 11 12 13 14 14 10 f 3 1 a 3 4 10 a 10 b 10 c 10 d 6 7 10 e 8 1 b 2 11 5 a 12 13 5 b 9 10 h 10 g Before&After 9of 9 |Printingformats ® Designtalk 0634 X i BAmagazine.com U Before&Aftermagazine Before&Afterhasbeensharingitspracticalapproach tographicdesignsince1990.Becauseourmodernworld hasmadedesignersofusall(readyornot),Before& Afterisdedicatedtomakinggraphicdesignunderstand - able,usefulandevenfunforeveryone. JohnMcWadePublisherandcreativedirector GayeMcWadeAssociatepublisher VincentPascua lStaffdesigner DexterMarkAbelleraStaffdesigner Designadvisor GwenAmos Before&Aftermagazine 323LincolnStreet,Roseville,CA95678 Telephone916-784-3880 Fax916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright©2006Before&Aftermagazine ISSN1049-0035.Allrightsreserved. Youmaypassalongafreecopyofthisarticletoothers byclicking here.Youmaynotalterthisarticle,andyou maynotchargeforit.Youmayquotebriefsections forreview;pleasecreditBefore&Aftermagazine,and letusknow.TolinkBefore&Aftermagazinetoyour Website,usethisURL: http://www.bamagazine.com. Forallotherpermissions, pleasecontactus. SubscribetoBefore&After Didyoulearnfromthisarticle?Subscribe,and becomeamorecapable,confidentdesigner forpenniesperarticle.Tolearnmore,goto http://www.bamagazine.com/Subscribe E-mailthisarticle Topassalongafreecopyofthisarticleto others, clickhere. Joinoure-list Tobenotifiedbye-mailofnewarticlesas theybecomeavailable,goto http://www.bamagazine.com/email Designtalk9of 9 X i BAmagazine.com U Before&After ® Back | Paper-saverformat Forpaper-saverformat Print:(Specifypages11–15) Forpresentationformat Print:(Specifypages1–9) Before&Afterismadetofityourbinder Before&Afterarticlesareintendedforpermanentreference.Allaretitledandnumbered. Forthecurrenttableofcontents, clickhere.Tosavetimeandpaper,apaper-saverformatofthisarticle, suitableforone-ortwo-sidedprinting,isprovidedonthefollowingpages. Print Format:Landscape PageSize:FittoPage Save Presentationformator Paper-saverformat [...]... Neaterthanascrapbook-stylecollageyetjustasversatile,agridisabeautifullysimple waytodisplayagroupofphotos.Agridaccommodateslargeandsmallphotos,sideby sideandoverlapped,yetfunctionsasasingle,easy-to -design unit ChildHealth&Nutrition Men.style.com’s Web pageispresentinga ofinformation;wecountninephotos,adozen headlineswithdeckheads,morethanadozen sections,aheader,bigstories,smallstories, advertising,asearchfunction...whew!Yet... imageverylarge,ormakeitverysmall.Dip intoyourclip-art(orpicture-font)collection, andhavealook: ChildHealth&Nutrition Didyoulearnfromthisarticle?Subscribe,and becomeamorecapable,confidentdesigner forpenniesperarticle.Tolearnmore,goto http://www.bamagazine.com/Subscribe Topassalongafreecopyofthisarticleto others,clickhere Tobenotifiedbye-mailofnewarticlesas . sideandoverlapped,yetfunctionsasasingle,easy-to -design unit. Before&After|www.bamagazine.com 3 of 5 Design Talk5:Five Design Ideas 0634 0634 Design Talk5:Five Design Ideas. Before&After|www.bamagazine.com 2 of 5 Design Talk5:Five Design Ideas 0634 0634 Design Talk5:Five Design Ideas ChildHealth&Nutrition