above the line
Hoạch định chiến lược truyền thông Above the line (ABL) về vị cho thương hiệu Lavie.pdf
Ngày tải lên :
28/09/2012, 11:46
... cũng lớn mạnh theo, tiếp tục đầu tư vào những thị trường khác nơi mà
khách hàng cần dịch vụ của Publicis.
Đầu thập niên 1990, khi nền kinh tế thị trường bắt đầu khởi sắc kéo theo các công ty ... trên nền tảng “Sự tinh khiết bậc nhất” với
câu tagline “Vị ngon của sự tinh khiết” được thể hiện trên bất cứ phương tiện tuyền
thông nào, kèm theo hương vị dễ uống thực sự từ sản phẩm, Aquafina ... nhưng vẫn còn kém khá xa so với đối thủ Aquafina, trong khi thị phần dù
đang dẫn đầu nhưng bị theo đuôi bởi Aquafina vô cùng sít sao. Nguyên nhân là do
Lavie đã để mất một thời gian dài hoàn...
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Hoạch định chiến lược truyền thông Above the line (ABL) về vị cho thương hiệu Lavie
Ngày tải lên :
08/11/2012, 12:52
... Lớp: Marketing 1 K32
3
CHƢƠNG 1: CƠ SỞ LÝ LUẬN
1.1. Lý luận cơ bản về Above the line- ATL:
1.1.1. Khái niệm Above the line- ATL:
Hình 1.1. Sơ đồ chiến lược truyền thông tiếp thị 360 độ
(Nguồn: ... tế. Đây là những lý do khiến em quyết định
chọn đề tài: “Hoạch định chiến lƣợc truyền thông Above the line (ATL) về vị
cho thƣơng hiệu Lavie”
GVHD: Th.S ĐINH TIÊN MINH SVTH: ĐẶNG THU THỦY
CHUYÊN ...
và Vĩnh Hảo. Theo khảo sát của TNS vào tháng 6/2009, Lavie chiếm 31% thị phần
tuy hiện dẫn đầu thị trường nhưng đang bị theo đuổi bởi Aquafina với một khoảng
Dẫn đầu
thị trƣờng
Theo sau
Khác...
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Hoạch định chiến lược truyền thông Above the line (ATL) về vị cho thương hiệu Lavie
Ngày tải lên :
29/03/2013, 15:09
... Lớp: Marketing 1 K32
3
CHƢƠNG 1: CƠ SỞ LÝ LUẬN
1.1. Lý luận cơ bản về Above the line- ATL:
1.1.1. Khái niệm Above the line- ATL:
Hình 1.1. Sơ đồ chiến lược truyền thông tiếp thị 360 độ
(Nguồn: ... cũng lớn mạnh theo, tiếp tục đầu tư vào những thị trường khác nơi mà
khách hàng cần dịch vụ của Publicis.
Đầu thập niên 1990, khi nền kinh tế thị trường bắt đầu khởi sắc kéo theo các công ty ... nhưng vẫn còn kém khá xa so với đối thủ Aquafina, trong khi thị phần dù
đang dẫn đầu nhưng bị theo đuôi bởi Aquafina vô cùng sít sao. Nguyên nhân là do
Lavie đã để mất một thời gian dài hoàn...
80
1.1K
2
Coefficient of consolidation from the linear
Ngày tải lên :
22/03/2013, 14:48
... point from the U–T
1/2
plot in Fig. 1 of the discussed paper is
not as difficult as that implied by the discussers.
References
Casagrande, A., and Fadum,...
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Tài liệu READING BETWEEN THE LINES ppt
Ngày tải lên :
25/01/2014, 16:20
... is the introductory paragraph to
the U.S. Constitution.
What is the title of the document? The title of the document is the Preamble to the
Constitution.
What is the topic of the document? The ... than the next.
Task: a question or statement about the theme of the DBQ, informing the student of the information he
will be required to include in the DBQ and directly relating to the theme
Theme: ... justified these actions claiming the need for
the American colonists to pay for the debt caused by the war. The American colonists believed this
was an infringement of their rights since they had...
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Topics this issue: Above the Fold docx
Ngày tải lên :
05/03/2014, 15:20
... lecturer? Check out the new “Resources For” page on the IUSM
web site. Resources For is accessible from the school’s home page (medicine.iu.edu) – look on the
right-hand side of the page.
If you ... “topping out” ceremony at the construction site of the first phase of the new
neuroscience complex along 16th Street on the campus of IU Health Methodist Hospital.
The new six-level, 270,000-square-foot ... oversight of the program and responsibility for the design and evaluation of the
educational program, for the selection of students, and for mentoring, counseling and monitoring
the academic...
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Between the Lines Secret Service Stories Told Fifty Years After potx
Ngày tải lên :
08/03/2014, 15:20
... was their purpose. They sought to
create in the minds of the masses the idea that the war was a failure.
These conspirators had tried to use the conscription, in 1863, to disrupt us, and they ... as they
were, and meet them on their level.
We did not consider the neck between the Potomac and the Rappahannock as the enemy's country, yet the
Confederates had a signal station on the ... situated at the confluence of the Potomac and Shenandoah rivers. The Potomac cuts through
the Blue Ridge Mountains there. The Chesapeake and Ohio Canal runs along the north bank of the Potomac,
rugged...
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BETWEEN THE LINES doc
Ngày tải lên :
15/03/2014, 13:20
... time I found that these Confederates worked their escape through the use
of gold supplied them by their sympathizers in bribing the guards. But we stopped that
and thereafter the soldiers for ... than who were loyal; of the latter there was
nothing to fear, while of the former there was at least everything to suspect. We knew
communication with the enemy across the line was unceasing; that ... it at night within the reach of the Confederates. These stores were not in
villages, as was the case further north, but were isolated, very frequently on a cross
road in the woods.
Oystering...
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The Lineman’s and Cableman’s Field Manual docx
Ngày tải lên :
16/03/2014, 09:20
... series.
Solution:
Line loss or resistance loss. The formula for computing the power lost
in a resistance or line is:
P ϭ I
2
R
where the symbols have the same meaning as above. Expressed in
words, the formula ... pages for personal notes. It is written for the apprentice,
the lineman, the cableman, the foreman, the supervisor, and other
employees of electric line construction contractors and transmission ... whatsoever whether such claim or cause arises in contract,
tort or otherwise.
Preface
The Lineman’s and Cableman’s Field Manual is written to accompany
The Lineman’s and Cableman’s Handbook. The Field...
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Above the Battle doc
Ngày tải lên :
17/03/2014, 02:20
... recognize their weakness and their strength,
that they may know their true position in the universe. They have illumined the path with the brightness of
their lives and their example, like the star ... annexed
against their will, the equitable division of productive labor and the riches of the world? Must the stronger
forever darken the others with the shadow of his pride, and the others forever ... those other nations oppressed by Russia the Finns, the Letts,
the Lithuanians, the Esthonians, the Armenians, the Jews will they too have justice done them?
These questions are probably devoid of...
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Báo cáo khoa học: "Entailment above the word level in distributional semantics" docx
Ngày tải lên :
17/03/2014, 22:20
... not vice versa). The F
u
features are
ranked according to their PMI value so that f
r
is the feature in F
u
with rank r, i.e., r-th high-
est PMI. Then the sum of the product of the two
terms P ... a
threshold (determined on the test set) to the co-
sine similarity of the pair. The results of these
baselines shown in Table 2 use SVD; those with-
out SVD are similar. Both baselines outperformed
more ... examining the phenomenon of entail-
ment, we took a mere few moments of man-
ual effort to select the 256 restrictive adjectives
from the most frequent 300 adjectives in the cor-
pus. We then took the...
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Báo cáo khoa học: "Learning to “Read Between the Lines” using Bayesian Logic Programs" pptx
Ngày tải lên :
30/03/2014, 17:20
... “read
between the lines” and infer them from the stated
facts using commonsense knowledge. Answering
many queries can require inferring such implicitly
stated facts. Consider the text “Barack Obama is the
president ... rules for the 13 tar-
get relations shown in Table 3 from the facts ex-
tracted from the training documents (Section 4.1).
These relations were selected because the extrac-
tor’s recall for them was ... extractions, and
therefore inferences made from these extractions are
also inaccurate. To account for the mistakes made
by the extractor, we report two different precision
scores. The “unadjusted”...
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Báo cáo khoa học: "Reading Between the Lines: Learning to Map High-level Instructions to Commands" ppt
Ngày tải lên :
30/03/2014, 21:20
... located
towards the beginning of the document. If these
initial challenging instructions are not processed
correctly, the rest of the actions for the document
cannot be interpreted.
As the performance on the ... relevant model
of the environment. At the same time, the envi-
ronment model enables the algorithm to consider
the consequences of commands before they are ex-
ecuted, thereby improving the accuracy ... instructions. The model
maps the high-level instruction into a sequence of
commands, and then translates them into the cor-
responding low-level instructions.
hurting the model’s ability to leverage the...
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