... cũng lớn mạnh theo, tiếp tục đầu tư vào những thị trường khác nơi mà khách hàng cần dịch vụ của Publicis. Đầu thập niên 1990, khi nền kinh tế thị trường bắt đầu khởi sắc kéo theo các công ty ... trên nền tảng “Sự tinh khiết bậc nhất” với câu tagline “Vị ngon của sự tinh khiết” được thể hiện trên bất cứ phương tiện tuyền thông nào, kèm theo hương vị dễ uống thực sự từ sản phẩm, Aquafina ... nhưng vẫn còn kém khá xa so với đối thủ Aquafina, trong khi thị phần dù đang dẫn đầu nhưng bị theo đuôi bởi Aquafina vô cùng sít sao. Nguyên nhân là do Lavie đã để mất một thời gian dài hoàn...
Ngày tải lên: 28/09/2012, 11:46
... Lớp: Marketing 1 K32 3 CHƢƠNG 1: CƠ SỞ LÝ LUẬN 1.1. Lý luận cơ bản về Above the line- ATL: 1.1.1. Khái niệm Above the line- ATL: Hình 1.1. Sơ đồ chiến lược truyền thông tiếp thị 360 độ (Nguồn: ... tế. Đây là những lý do khiến em quyết định chọn đề tài: “Hoạch định chiến lƣợc truyền thông Above the line (ATL) về vị cho thƣơng hiệu Lavie” GVHD: Th.S ĐINH TIÊN MINH SVTH: ĐẶNG THU THỦY ... và Vĩnh Hảo. Theo khảo sát của TNS vào tháng 6/2009, Lavie chiếm 31% thị phần tuy hiện dẫn đầu thị trường nhưng đang bị theo đuổi bởi Aquafina với một khoảng Dẫn đầu thị trƣờng Theo sau Khác...
Ngày tải lên: 08/11/2012, 12:52
Hoạch định chiến lược truyền thông Above the line (ATL) về vị cho thương hiệu Lavie
... Lớp: Marketing 1 K32 3 CHƢƠNG 1: CƠ SỞ LÝ LUẬN 1.1. Lý luận cơ bản về Above the line- ATL: 1.1.1. Khái niệm Above the line- ATL: Hình 1.1. Sơ đồ chiến lược truyền thông tiếp thị 360 độ (Nguồn: ... cũng lớn mạnh theo, tiếp tục đầu tư vào những thị trường khác nơi mà khách hàng cần dịch vụ của Publicis. Đầu thập niên 1990, khi nền kinh tế thị trường bắt đầu khởi sắc kéo theo các công ty ... nhưng vẫn còn kém khá xa so với đối thủ Aquafina, trong khi thị phần dù đang dẫn đầu nhưng bị theo đuôi bởi Aquafina vô cùng sít sao. Nguyên nhân là do Lavie đã để mất một thời gian dài hoàn...
Ngày tải lên: 29/03/2013, 15:09
Báo cáo khoa học: "THE GENERATION OF TERM DEFINITIONS FROM AN ON-LINE TECHNOLOGICA" pot
... to others in the immediate conceptual environment. The notion of ' sub-group' is the only one which requires explanation in terms of the theor~j behind the orgardsation of the system. ... r~mely the MODIFIER field and the FACET field. These were introduced to enhance the outline definitions the syst~n produced, which, although precise and consistent, were found to be r~ther ... simple definitions (Harm, 1978). This was found to be inadequate, for the reasons outlined above, hence the adoption in the present project of a richer data structure. The data base for the...
Ngày tải lên: 01/04/2014, 00:20
Tài liệu Taxes and the Economy: An Economic Analysis of the Top Tax Rates Since 1945 docx
... top 0.1% (the top solid line in the figure) and the top 0.01% (the lower dashed line) since 1945. 32 Under both definitions of the top of the income distribution (i.e., the rich), the income ... Additionally, the top capital gains tax rate was 25% in the 1950s and 1960s, 35% in the 1970s; today it is 15%. The average tax rate faced by the top 0.01% of taxpayers was above 40% until the mid-1980s; ... variables. 15 The slope of the fitted values line indicates how one variable changes when the other variable changes. For both the top marginal tax rate and the top capital gains tax rate there seems...
Ngày tải lên: 20/02/2014, 19:20
Tài liệu THE ''''FAT TAX'''': ECONOMIC INCENTIVES TO REDUCE OBESITY pdf
... be the case, however. We could view a ‘fat tax as a ‘sin tax similar to alcohol taxation, and no challenge has been brought against those taxes. The same applies to other small taxes in other ... about 0.7% of their total income spent on the ‘fat tax , whilst the very richest (with incomes above £519 a week) would pay less than 0.1% of their income. People in the middle of the income distribution ... nine sites. They observed sales from the machines before the experiment, and then reduced the price of the low-fat goods by 50% for three weeks. After that, the prices returned to their old levels,...
Ngày tải lên: 20/02/2014, 19:20
Topics this issue: Above the Fold docx
... scientist. - 13 - The MedTVs are located in public areas of the HITS building, the VanNuys Medical Science Building atrium, the Daly Center, Research II, Walther Hall (R3) and the Cancer Research ... “topping out” ceremony at the construction site of the first phase of the new neuroscience complex along 16th Street on the campus of IU Health Methodist Hospital. The new six-level, 270,000-square-foot ... oversight of the program and responsibility for the design and evaluation of the educational program, for the selection of students, and for mentoring, counseling and monitoring the academic...
Ngày tải lên: 05/03/2014, 15:20
Báo cáo khoa học: "PARSING VS. TEXT PROCESSING IN THE ANALYSIS OF DICTIONARY DEFINITIONS" pot
... materials These definitions yield the taxonomy Iriples (7) dodecahedron TAX solid (8) build TAX form Taxonomy is not explicit in definitions, as is synonymy, but is implied in their very ... sample definition and the triples the parser found in it. ABDOMEN 0 1 N THE PART OF THE BODY BETWEEN THE THORAX AND THE PELVIS (THE) pmod (PART) (ABDOMEN 0 1 N) lm (THE) (ABDOMEN 0 1 N) ... power The result of all this effort is a rudimentary parsing system, in which the tagged vocabulary is the lexicon, the tagging program is the lexical analyzer, and the head finder is a syntax...
Ngày tải lên: 08/03/2014, 18:20
The Research Tax Credit’s Design and Administration Can Be Improved potx
... which to use the credit in the current tax year, the taxpayer must either carry back some or all of the credit to the preceding tax year (if had a tax liability that year), or carry the credit ... of the credits they earn in the current year. When a taxpayer cannot use the credit until sometime in the future, the present value of the credit decreases according to the taxpayer’s discount ... the latter depend on the tax attributes of the shareholders, not the S corporations themselves. Second, IRS reports the amounts of credit claimed as they are reported on the taxpayers’ returns,...
Ngày tải lên: 15/03/2014, 07:20
Above the Battle doc
... recognize their weakness and their strength, that they may know their true position in the universe. They have illumined the path with the brightness of their lives and their example, like the star ... annexed against their will, the equitable division of productive labor and the riches of the world? Must the stronger forever darken the others with the shadow of his pride, and the others forever ... those other nations oppressed by Russia the Finns, the Letts, the Lithuanians, the Esthonians, the Armenians, the Jews will they too have justice done them? These questions are probably devoid of...
Ngày tải lên: 17/03/2014, 02:20
Báo cáo khoa học: "Entailment above the word level in distributional semantics" docx
... not vice versa). The F u features are ranked according to their PMI value so that f r is the feature in F u with rank r, i.e., r-th high- est PMI. Then the sum of the product of the two terms P ... a threshold (determined on the test set) to the co- sine similarity of the pair. The results of these baselines shown in Table 2 use SVD; those with- out SVD are similar. Both baselines outperformed more ... examining the phenomenon of entail- ment, we took a mere few moments of man- ual effort to select the 256 restrictive adjectives from the most frequent 300 adjectives in the cor- pus. We then took the...
Ngày tải lên: 17/03/2014, 22:20
The Effect of the 2001 Tax Cut on Low- and Middle-Income Families and Children pdf
... makes the standard deduction for couples double the deduction for singles, and will make the 15 percent tax bracket for joint returns twice the size of the bracket on single returns. These ... the share of the total income tax cut distributed to these filing units, and the change in after -tax income for taxpayers in these income categories. The model allows us to look at the combined ... tax which will be felt by taxpayers at the highest income levels—we include an approximation of the combined distributional effects of the income tax measures and the repeal of the estate tax. ...
Ngày tải lên: 22/03/2014, 20:20
Taxation and Representation: Media, Political Communication and the Poll Tax (Acamedia Research Monograph) ppt
... (such as the failings ofthe rating system and the problems of control- 126 fz! Taxation and Representation: The Media , Political Co mmunication and the Poll Tax based tax linked ... up the political agenda, it was decided that the post should be spli t. Furthermore, as these were the days before the advent of bim 吋 a 的 the BBC 伊 rhere radio and TV news gathering ... ofthe Community Charge The more people know about the Community Charge , the more they will support it. The opposition are so frightened of the Comm 叫旬 Charge that they...
Ngày tải lên: 30/03/2014, 11:20
Taxes and the Economy: An Economic Analysis of the Top Tax Rates Since 1945 (Updated) pptx
... 17 The standard deviation of the average tax rate is 1.2. The average marginal tax rate (the average of the marginal tax (continued ) Taxes and the Economy: An Economic Analysis of the Top Tax ... 64 The correlation of the change in the growth of the monetary base with the top statutory tax rate is 0.031 and with the top capital gains tax rate is 0.003. The correlation of the average tax ... by taxes but also by the quantity and quality of the labor force. The indicators of the quantity and quality of the labor force include the change in the proportion of the population of the...
Ngày tải lên: 31/03/2014, 05:21