above and below the line expenses
Hoạch định chiến lược truyền thông Above the line (ABL) về vị cho thương hiệu Lavie.pdf
Ngày tải lên :
28/09/2012, 11:46
... sức sống (Rich and revitalizing) - tạm dịch
Nhóm vị 3: Đậm đà hơn và đặc biệt (Bold and distinctive) - tạm dịch
Nước có ga và sủi bọt:
Nhóm vị 4: Mềm dịu và thanh nhã (Soft and Elegant) - ... cũng lớn mạnh theo, tiếp tục đầu tư vào những thị trường khác nơi mà
khách hàng cần dịch vụ của Publicis.
Đầu thập niên 1990, khi nền kinh tế thị trường bắt đầu khởi sắc kéo theo các công ty ... Elegant) - tạm dịch
Nhóm vị 5: Sống động và đã khát (Lively and Thirst quenching) - tạm dịch
Nhóm vị 6: Sôi nổi và mạnh mẽ (Vivacious and Energizing) - tạm dịch
Hình 2.27. Logo của các nhóm...
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Hoạch định chiến lược truyền thông Above the line (ABL) về vị cho thương hiệu Lavie
Ngày tải lên :
08/11/2012, 12:52
... Lớp: Marketing 1 K32
3
CHƢƠNG 1: CƠ SỞ LÝ LUẬN
1.1. Lý luận cơ bản về Above the line- ATL:
1.1.1. Khái niệm Above the line- ATL:
Hình 1.1. Sơ đồ chiến lược truyền thông tiếp thị 360 độ
(Nguồn: ... tế. Đây là những lý do khiến em quyết định
chọn đề tài: “Hoạch định chiến lƣợc truyền thông Above the line (ATL) về vị
cho thƣơng hiệu Lavie”
GVHD: Th.S ĐINH TIÊN MINH SVTH: ĐẶNG THU THỦY ...
và Vĩnh Hảo. Theo khảo sát của TNS vào tháng 6/2009, Lavie chiếm 31% thị phần
tuy hiện dẫn đầu thị trường nhưng đang bị theo đuổi bởi Aquafina với một khoảng
Dẫn đầu
thị trƣờng
Theo sau
Khác...
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Hoạch định chiến lược truyền thông Above the line (ATL) về vị cho thương hiệu Lavie
Ngày tải lên :
29/03/2013, 15:09
... Lớp: Marketing 1 K32
3
CHƢƠNG 1: CƠ SỞ LÝ LUẬN
1.1. Lý luận cơ bản về Above the line- ATL:
1.1.1. Khái niệm Above the line- ATL:
Hình 1.1. Sơ đồ chiến lược truyền thông tiếp thị 360 độ
(Nguồn: ... cũng lớn mạnh theo, tiếp tục đầu tư vào những thị trường khác nơi mà
khách hàng cần dịch vụ của Publicis.
Đầu thập niên 1990, khi nền kinh tế thị trường bắt đầu khởi sắc kéo theo các công ty ... nhưng vẫn còn kém khá xa so với đối thủ Aquafina, trong khi thị phần dù
đang dẫn đầu nhưng bị theo đuôi bởi Aquafina vô cùng sít sao. Nguyên nhân là do
Lavie đã để mất một thời gian dài hoàn...
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Install and Configure the Email Server
Ngày tải lên :
27/08/2012, 09:34
... republished
another one working at company2.com. Their user name used will be
sandra@company1.com and sandra@company2.com. But in SAM, they will both
have the same user name, sandra, so one of them must ... to install, add the domain manually be clicking the
server name in the left pane and then click New domain in the right pane. Remember to
set the properties before you add the domain.
Click ... ‘pop’ the emails out to the clients. It’s
the SMTP server that is communicating with other SMTP servers and receives and sends
emails.
Open Computer Management
Expand Services and Applications,...
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The Art of Writing and Speaking the English Language
Ngày tải lên :
07/11/2012, 15:59
... or
aspirates. The chief difference between b and p is that one has the voice sound and the other has not. Most of
the other consonants also stand in pairs. We may say that the sonant consonant and its ... a hard sound as in the, than, bathe, scythe, etc., and a soft sound as in thin, kith, bath,
Smith, etc. Contrast breathe and breath, lath and lathe; and bath and baths, lath and laths, etc.
S ... list from the top to the bottom, we see that b is the most closed sound, while h is the most
slight and open, and the others are graded in between (though not precisely as arranged above) . These
distinctions...
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John Wiley and Sons - The Portable MBA in Project Management
Ngày tải lên :
07/02/2013, 09:32
... name on the cover of a book that is the
product of many, many hands. To all those who have given me their time and
trust, I offer my thanks and these acknowledgments:
Larry Alexander and Karen ... makes them unruly and prone
to chaos. It takes a firm, disciplined hand at the wheel to keep the project and all
the stakeholders moving in a purposeful, concerted direction toward success.
The ... process and the at-
tributes of the successful change agent.
By the end of Part One, you will understand the case for project
management the relative importance of projects to your firm and what
constitutes...
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DEVELOPING, USING AND ANALYZING THE RESULTS OF INTERVIEWS TO DETERMINE THE FEELINGS OF FOREIGN TOURISTS ON THEIR VISIT TO VIET NAM
Ngày tải lên :
25/04/2013, 15:42
... Most of them seemed too
closed, to be friendly and warmhearted, and welcome us. They told us
everything they did in Vietnam and they thought about Vietnam in their
travels. Therefore, they helped ... more
time and money for travelling, and for relaxing in some Southern Eastern
Asian countries: Thailand, Singapore, Laos, Cambodia, and Vietnam. And the
reason why the north American tourists come ... tourists. They occupy 33%
and 25%. It is not difficult to explain for this result. As you can see, there is a
vacation for the Western countries at this time. Therefore, they spend more
time and money...
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Find And Correct The Errors III
Ngày tải lên :
25/06/2013, 01:27
... D
44. Liên is the more capable of the three girls who have tried out for the part in the play.
A B C D
45. They played so good game of tennis last night that they surprised their audience. ... rather that they do not travel during the bad weather, but they insist that they must return home today.
A B C D
47. Among us students are many foreigners who attend languages classes at the ... Circle the letter of the underlined portion which is not correct.
1. Children enjoy telling and listening to ghosts stories, especially on Halloween night.
A B C D
2. At the rate (how) the clerks...
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Mêting new people and on the phone
Ngày tải lên :
30/06/2013, 01:26
... away from the person
kiss the person on
the cheek
offer the person something to drink
smile and say “Hi”
offer the person something to eat
stand very close
if sitting, stand up
Exchange ... someone your age for the first
time. Check () the things you usually do. Write an
next to the things you never do.
shake hands
touch the person on the arm
bow
look at the person directly
hug
look ... just met?
If the person is older, I
always stand up
If the person is younger, I
usually don’t shake hands . I
just say “HI”
Activity 1
A Pair work
These people are meeting for the first...
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Sustaining an Interest in Learning English and Increasing the Motivation to Learn English
Ngày tải lên :
06/09/2013, 10:10
... a teacher stands for) and symbols they had drawn in the
beginning of the workshop and compared each one to the one they drew at the end of the
three sessions. It was a revealing and enlightening ... responsible for the welfare and the development of the Jengka district
in Pahang. LKWJ has been working hard to raise the educational level and the economic
standards of the Jengka settlers. The majority ... encouraged. At the end of the activities, the teachers were asked to reflect on the
activities in which they participated and to comment on their feelings and reactions as an
individual teacher and alternatively...
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IELTS Part 2 and Part 3 Topics and Questions -The Cultural Impact of Overseas Travel
Ngày tải lên :
04/10/2013, 17:20
... paintings and photographs different (and how are they similar)? FQx2
ã (Similar to above) Do people look at photos and paintings in the same way?
ã Compare artists (painters) and photographers. Do they ... (Similar to above) Compare the advantages of letters and the advantages of phone calls.
FQx2
ã How have mobile phones and the internet improved the way people communicate today
(compared to the days ... phones and the internet improved the way people communicate today
(compared to the days before we used these inventions)?
ã What are the advantages and disadvantages of, on the one hand, using...
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