about—it s a social media world
customer service new rules for a social media world
... social media team Being able to communicate with your customers should always, always, always be the first rule of your social media strategy The PR Person The PR person almost always gets asked ... potential pitfalls of social media; you’re making sure that your company s roadmap has ways around them; and you have multiple backup plans not only for a potential crisis, but for success, as well ... It s usually a simple case of not thinking through all the situations that could have happened There was a TV show once that analyzed disasters It would say, “Disasters don’t happen—they’re a series...
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It’s a mobile world 9+1 learnings to build a path to success
... FMCG Transportation Destinations Retail LAST 3 MONTHS ACHIEVEMENTS LAY S GLOBAL DIGITAL STRATEGY BEST APPROACH TO CONSIDERATION IN AUTOMOTIVE INDUSTRY BEST ONLINE BUSINESS MODEL ... Digital Performance Into Great Results Digital Strategy & Advisory Consumer Behavior Analysis Content Marketing Reputation Management 30 Countries 132 Beloved Brands Our Expertise After 10 Years ... STARTED AS A HUMAN TO HUMAN COMMUNICATION PLATFORM (BRANDS ENTERED THE FIELD AFTER YEARS) IT CAN BE UTILIZED IN REAL TIME IT CAN BE USED AS A TWO WAYS COMMUNICATION...
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6 lessons from the social media world forum
... viral content and brand adoration by users Oreo and AMC had a Twitter exchange about sneaking snacks into theaters, and Taco Bell and Old Spice had an exchange about their “spicy” ingredients ... Renegade the NYC-based social media and marketing agency that helps inspired clients cut through the nonsense to deliver genuine business growth A frequent speaker at industry events, Drew s been ... information to light in the end Brands Can Talk t o Ot her Brands Shane Steele, Director of Sales Marketing at Twitter, shared examples of brands talking with each other, which, in turn, created...
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Tài liệu A SOCIAL - MEDIA DECODER ppt
... makes many kinds of associations that could be valuable for programmers, marketers, and, someday, politicians For example, women who talk about Diet Coke in social media also discuss reality shows ... N LAB S At the same time, Bluefin scans 300 million public social- media comments daily for keywords associated with the video signals it has processed The system seeks relevant comments that appear ... Labs, analyzes social media to decipher mass reactions to TV shows and ads viewed in the United States In its offices (left), a screen displays the number of comments searched, minutes of TV ingested,...
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A SOCIAL MEDIA GUIDE FROM THE EDGE ppt
... I don’t suppose I could write an e‐book about Social Media Marketing without mentioning my “baby,” the Social Media Release (SMR). What is a Social Media Release, in essence? A Social Media Release converts the 100‐year old text‐heavy press release into a blog post, with all of the cool functions of a blog – including multimedia, the ability to comment and aggregate inbound links, etc. SMRs ... Note again that these “tactics from tomorrow” are not necessarily targeted to “the media. ” They are aimed at sharing fresh content, using it to empower “passalong sharing” and spur conversation and reactions across all sorts of interested stakeholders. Such a “content engine” creates ongoing opportunities for attention and dialogue, plus, the constantly‐updated content stream aids ... coverage) hit consumers from all angles. The combo of mainstream PR and Social Media results boosted slydial s base of 5,000 private alpha users to more than 200,000 public beta users in less than two weeks. This significantly exceeded MobileSphere s goals for ...
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Let’s taLk Social Media for Small Business Version Two doc
... favorite small-business search topics is something called social search.” A social search engine is one that lists small businesses and allows people to rate and review them I guess we can call ... network of business professionals It certainly has a much more focused business participation than many social networks and is a great place to network and research on specific organizations and opportunities ... profile page Creating a Facebook Fan Page has become a very smart practice for business owners as it allows you to create a flexible business outpost on Facebook Fans and non-fans alike can view and...
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The about us page in a social world
... founders to their social profiles Humans are attracted to humans, so why so few sites include photos of company employees? This is a social networking nirvana Let s check out how social the social ... daily conversations, your salespeople s sales calls, your blog posts, etc Use the verbiage your customers use Mine your live chat logs, emails, customer service calls, in site search, and especially ... your “about us” page? Here are some more ideas: What is the overall emotional stance that your company has towards its industry/market? If your company were an actual person, who would it be? Is...
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A Nurse’s Guide to the Use of Social Media docx
... nurse Common Myths and Misunderstandings of Social Media While instances of intentional or malicious misuse of social media have occurred, in most cases, inappropriate disclosure is unintentional ... a lawsuit or regulatory consequences Social Media s Impact on Patient Safety and Care Another concern arising from social media misuse is its effect on team-based patient care Online comments ... exponentially as the number of social media outlets, platforms and applications available continue to increase Individuals use blogs, social networking sites, video sites, online chat rooms and forums...
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Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice by David Phillips and Philip Young_1 docx
... organization has several offices a consultancy can provide centrally based services for organizing functions such as press launches, conferences and receptions To handle one-off assignments ... agreement is shown in Appendix Passing off This is an aspect of the law which can affect practitioners and their clients, again sometimes with damaging results It is the misuse of a trade name or ... certain circumstances the publishers and authors will not press for a fee or refuse to give permission Nonetheless, permission should always be sought, if only as a matter of courtesy It may also...
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Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice by David Phillips and Philip Young_2 pot
... layout, design solution or display layout may have to be scrapped and started again In the case of exhibition designs, you should always see a final artist s impression of the design for the stand ... need advance planning in more detail Again, a reconnaissance before the day to pick suitable locations may be essential, especially if you are using several different ones Also, you may need special ... houses, business, architecture, transport etc Photo libraries can supply transparencies equal to, and often superior to, shots from even the best assignment photographers The cost of using shots...
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Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice by David Phillips and Philip Young_3 doc
... Promotions and functions The speakers First-class keynote speakers are essential for the major, plenary sessions They will enhance the programme and help to attract delegates Keynote speakers must ... parties, a full-blown dinner with speeches, an awards presentation, tours and visits, and sometimes a separate programme for delegates partners This might be a day trip to a local tourist attraction, ... fair or exhibiting at some major spectacular events must be carefully considered beforehand, and the expense justified Some serious decisions have also to be taken as to what messages and images...
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Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice by David Phillips and Philip Young_5 docx
... relations – a practical guide 16 Working with the Media The media, or broadcast media as it is usually called, is different from the press It has special advantages and disadvantages Radio and ... premises as a crisis operations centre and appoint key staff; allocate their tasks and responsibilities Good communications are vital in any crisis situation, so look at what communications facilities ... interest to particular groups (ie motorists, farmers, businessmen) Chat shows/interviews Participation by personalities, especially and discussions if their subjects are interesting Serials and Soap...
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Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice by David Phillips and Philip Young_6 doc
... assessment may not require such a complicated or sophisticated system, but it is better to use a systematic approach rather than carry out assessments haphazardly Based on the results of the analysis, ... objectives, and without those objectives we cannot assess results. In public relations terms, unless objectives are set and some form of assessment and subsequent evaluation carried out, it is impossible ... 12:54 Assessment and evaluation l l minutes and notes of meetings; conversations the least accurate but sometimes indicative Analysis The analyst (that is the PRO) then has to examine all the material...
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Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice by David Phillips and Philip Young_7 ppt
... discussing or corresponding about the possibility of new business contracts it is always safer to make it clear that any such correspondence or discussions are subject to contract Otherwise situations ... indemnify and keep indemnified the Consultancy from and against any and all proceedings, claims, damages, losses, expenses or liabilities which the Consultancy may incur or sustain as a direct ... Market research Media monitoring (radio, television and press) Newspaper and magazine subscriptions Special events, meetings, conferences etc Subsistence 4.2 Expenses l l l l l l Messenger services...
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Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice by David Phillips and Philip Young_8 pdf
... numbering system for all paragraphs and sub-paragraphs for ease of quick reference Thus: Paragraph 1.1 sub-paragraph 1.1.1 sub-sub-paragraph and so on (But see also house styles on page 69 Always number ... understood use short sentences and paragraphs Avoid jargon or at least explain it Objective use the third person never personalise a report Factual but stylish but see house styles/on ... Circulate widely Brief Chair (s) Also keynote speakers etc Have copies of speeches available Audio-visual material Check on copyright and equipment Train & rehearse Conference packs Presenters, speakers...
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Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice by David Phillips and Philip Young_9 doc
... use the call-out system l Set up communications activate all communications systems l Establish crisis centre assemble key personnel Organize staffing rosters l Press and Media packs assemble ... material that may be called as evidence Keep all such material secure Wash up and analysis These are operational management lessons to be learnt from your experiences during the crisis The ... next-of-kin have been informed before releasing any names to the media At the finish l l Stand down Stand down the crisis team/equipment, etc gradually as the situation eases Staffing levels can be...
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Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice_1 pptx
... place at a time of an “arms race” in Pennsylvania: The Allegheny Health System was purchasing a large number of hospitals and physician practices in both western and eastern Pennsylvania as well ... representatives from six of America s most prestigious AMCs noted that “even as substantial advances appear within our grasp—including breakthroughs in Alzheimer s disease, lung cancer, and depression—they ... admissions to teaching hospitals decreased because health maintenance organizations (HMOs) were unwilling to support the social, educational, and research missions of AMCs Thus, managed care organizations...
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Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice_2 pot
... A service line structure also has enormous benefits for the hospital Teams of nurses, social workers, case managers, pharmacists, administrators, and other support staff can focus on one area ... members felt engaged in the missions of the AMC Rather than taking on audacious tasks such as the creation of service lines across all elements of the institution (as has been accomplished at the ... programs For example, the Department of Transplantation at Mayo Clinic, Jacksonville, Florida, includes transplant surgeons as well as transplant nephrologists, hepatologists, pulmonologists, critical...
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