a study in global reputation and its challenges

... amazing UX designer and longtime friend; and finally my last manager at Yahoo!, Amanda Linden, who threw her unabashed support and approval behind the book and my involvement in it And finally, ... of a particular claim type and has a claim value Figure 2-1 shows a claim with a 5-star rating claim type, and this particular reputation statement has a claim value of (stars) Claim type What ... For example, assuming a fairly standard definition of a good sushi restaurant, displaying a restaurant’s local reputation to visitors can increase the restaurant’s business and local tax revenue...

Ngày tải lên: 27/06/2014, 12:20

... Deeply Affect Our Lives Local Reputation: It Takes a Village Global Reputation: Collective Intelligence FICO: A Study in Global Reputation and Its Challenges Web FICO? Reputation on the Web Attention ... this book, and O’Reilly Media, Inc., was aware of a trademark claim, the designations have been printed in caps or initial caps While every precaution has been taken in the preparation of this ... Building Web Reputation Systems F Randall Farmer and Bryce Glass Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • Tokyo Building Web Reputation Systems by F Randall Farmer and Bryce...

Ngày tải lên: 03/07/2014, 07:20

... amazing UX designer and longtime friend; and finally my last manager at Yahoo!, Amanda Linden, who threw her unabashed support and approval behind the book and my involvement in it And finally, ... For example, assuming a fairly standard definition of a good sushi restaurant, displaying a restaurant’s local reputation to visitors can increase the restaurant’s business and local tax revenue ... example, Harvard is well regarded for academic standards in general) And reputations earned in one context certainly influence reputations in other contexts Things can have reputations in multiple...

Ngày tải lên: 03/07/2014, 07:20

... of a particular claim type and has a claim value Figure 2-1 shows a claim with a 5-star rating claim type, and this particular reputation statement has a claim value of (stars) Claim type What ... lexicon and a “graphical grammar”—the common concepts, attributes, and methods involved—to build a foundation for a shared understanding of reputation systems Why propose a graphical grammar? Reputation ... complete strangers and our locally acquired knowledge became inadequate for evaluating the trustworthiness of new trading partners and goods The emergence of various formal and informal reputation...

Ngày tải lên: 03/07/2014, 07:20

... about a specific implementation example, see Appendix A Stored Reputation Value A stored reputation value is simply a reputation statement that may be read as part of a reputation process that calculates ... qualitative claims (claims that describe one or more qualities that may or may not be easily measured) and quantitative claims, which are claims that can be measured (and, in fact, are largely generated, ... the graphical reputation grammar, from bottom (reputation statements made of sources, claims, and targets) to top (models, systems, and frameworks) All members of any team defining a reputation- enhanced...

Ngày tải lên: 03/07/2014, 07:20

... and tables External data transform An external data transform is a process that accesses a foreign database and converts its data into a locally interpretable score, usually normalized The example ... that the inputs may arrive asynchronously and separately, so the evaluator may need to have its own state 54 | Chapter 3: Building Blocks and Reputation Tips Terminating Evaluator A Terminating ... the McAfee transformation shown in Figure 2-8 illustrates a table-based transformation from external data to a reputation statement with a normalized score What makes an external data transformer...

Ngày tải lên: 03/07/2014, 07:20

... users rated car profile pages created by other users That graph has a W-curve: lots of 1-, 3-, and 5-star ratings and a healthy share of 4- and 2-star ratings, too It was a healthy distribution and ... common patterns, including voting, points, and karma We also review complex reputations, such as those at eBay and Flickr, in considerable detail Diagramming these currently operational examples ... compelling reason to normalize the claim values in your reputation statements and messages is that normalized data is portable across various display contexts (see Chapter 7) and can reuse any of...

Ngày tải lên: 03/07/2014, 07:20

... having attained a certain quality ranking—decide to stop contributing to protect that ranking What you really want to is to combine quality-karma and participation-karma scores into one score—call ... shipping and handling charges Fine-grained feedback allows one-off small problems to be averaged out across the DSR community averages instead of being translated into red-star negative scores that ... tit-for-tat negatives) Initially this calculation included neutral ratings because eBay feared that negative feedback would be transformed into neutral ratings It was not This score is an input into...

Ngày tải lên: 03/07/2014, 07:20

... computation, the statistics engine may employ a statistical clustering analysis known in the art to determine the statistical proximity between metadata (e.g., tags), and to group the metadata and ... may include images also tagged with “Canada” and “British Columbia.” Another statistical cluster within the threshold proximity may instead be tagged with “Washington” and “space needle” along ... seller includes an average or above-average shipping and handling charge The seller sells an item to a buyer, receives payment, and sends an order for the item, along with a drop-shipping payment,...

Ngày tải lên: 03/07/2014, 07:20

... when social and market norms are mixed in dating and sex A guy takes a girl out on a series of expensive dates Should he expect increased social interaction—maybe at least a passionate kiss? ... peers are creating and to allow them to point your moderation staff at the bad stuff that needs attention Consider content reputation and karma in your application design from the beginning, because ... can interact with Instead, they provide feedback intended to eventually change the content Examples include bug tracking and customer feedback platforms and sites, such as Bugzilla and GetSatisfaction...

Ngày tải lên: 03/07/2014, 07:20

... to an existing reputation system Whether the changes are as trivial and opaque as tweaking some of the parameters that determine a video’s popularity ranking or as visible and significant as Asking ... it’s a short entry, and I’m already engaged in the act of reading blogs, and no other distractions are calling me away from that activity, then, yeah, I’ll probably go ahead and give it a read ... treated as primary reputable entities In the intranet application for paralegals, the briefs are the primary atomic unit of interest Who saved what briefs, how are users adding metadata, and...

Ngày tải lên: 03/07/2014, 07:20

... forwarding, and adding to a collection are more intrinsically motivated reputation inputs—actions that users take for largely private purposes Favorites To mark an item as a favorite, a user activates ... this track again.” • Can the user change a rating already submitted? Adding such functionality—to change a vote that’s already been cast—is another reason to make an interaction design distinction ... opinion of the full review • Consider including an explicit scalar ratings widget, such as a 5-star scale (“Stars, bars, and letter grades” on page 138) It’s almost always a good idea to display...

Ngày tải lên: 03/07/2014, 07:20

... each post and for all the posts in a thread and, as the American Yahoo! Sports team had initially assumed, that each user should have one posting karma: other users would flag the quality of a ... players in each sports league of an annual fantasy sports draft Hundreds of players would be involved, and there would be no reasonable way that each individual user could evaluate each pair against ... promote, favorites, flagging, simple ratings, and so on Inputs Quantitative (normalized, scalar) Processes Counters, averages, and ratios Common uses Aggregated rating display Search ranking component...

Ngày tải lên: 03/07/2014, 07:20

... of a reputation by, for example, surfacing participation points in a public karma score—can encourage undesirable user behavior and may even backfire by discouraging participation Read Chapters ... to affect other’s reputations You risk enabling your own mafias to flourish Draw Your Diagram With your goals, objects, inputs, and reputation patterns in hand, you can draw a draft reputation ... participate in early testing of new designs, products, or features Finally, user actions often are aggregated into reputations for behavioral targeting of advertising, customer care planning and...

Ngày tải lên: 03/07/2014, 07:20

... thousands of votes have been cast in an election, displaying the exact average percentage of affirmative and negative votes is easier to understand than just the total of votes cast for and against ... reputation is an average and inputs are limited to a small, fixed set, such as stars Reputation Display Patterns | 185 • Levels are helpful when the reputation is an average and may be calculated ... ratings Karma calculations are often opaque Karma calculations may be opaque because the score is valuable as status, has revenue potential, and/ or unlocks privileged application features Display...

Ngày tải lên: 03/07/2014, 07:20

... prevalent in humans as well, and Ariely explains how imprinting can explain our somewhat-irrational tendency to fixate on anchor prices for goods and services An anchor is the ideal valuation that ... Crumlish and Erin Malone, also available online at DesigningSocialInterfaces.com Going Beyond Displaying Reputation This entire chapter has focused on the explicit display of reputation, usually ... right What you measure? Many leaderboards make the mistake of basing standings only on what is easy to measure Unfortunately, what’s easy to measure often tells you nothing at all about what is...

Ngày tải lên: 03/07/2014, 07:20

... Consider keeping a secret corporate reputation (call it Abuse Reporter reputation) that tracks users’ past performance at finding and reporting abusive content There are a variety of inputs that could ... that partially empty progress bar and not want to fill it up LinkedIn takes the additional step of providing hints about the exact ways to accomplish this So what, then, is the advantage of handling ... establishing shared interests Earned reputations can also provide deeper insight into a user’s affiliations and interests Figure 8-13 shows a user and the participation medals he’s earned on Yahoo!...

Ngày tải lên: 03/07/2014, 07:20

... to have the reputation processes that handle inputs have reasonable default values for every input Inferred karma is an example (see “Generating inferred karma” on page 159) This approach also ... testing and tuning the model 224 | Chapter 9: Application Integration, Testing, and Tuning Rigging Inputs A typical complex reputation model, such as those described in Chapters and 10, can have ... the characteristics of the model in it’s actual operating environment Also, any formal or informal testing staff that are available can start using the new reputation features while they are still...

Ngày tải lên: 03/07/2014, 07:20

... even as widespread as Saleem indicates) as a defect Again, it’s a careful balance between the actual observed behavior of users and your own predetermined goals and aspirations for the application ... tested, integrated, and deployed, the application team can release new uses for existing reputations without coordination and almost instantaneously—it already has access to the reputation API calls ... combating either one We classify What Is Yahoo! Answers? | 245 communications that are unwanted, make overtly commercial appeals, and are broadcast to a large audience as spam Fortunately, the same...

Ngày tải lên: 03/07/2014, 07:20

... and supply information for reputation calculations: an all-Yahoo! global user record, which includes fields for items such as registration data and connection information, and a record for Yahoo! ... irrelevant The scores for AbusiveContent karma and AbuseReporter karma now took the various inferred karma inputs into account AbusiveContent karma was calculated by mixing what we knew about a user’s ... are grateful to both the Yahoo! Answers and the reputation product teams for sharing their design insights and their continued assistance in preparing this case study Objects, Inputs, Scope, and...

Ngày tải lên: 03/07/2014, 07:20