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[...]... a reputation? and then you’ll learn how to build reputation models to accurately reflect all of these inputs To do so, you’ll need a reputation grammar, which we’ve developed and applied to many successful reputation systems used across the Web We also provide well-diagrammed reputation patterns for common web needs (“Diggstyle” voting systems, ratings and reviews, simple karma) and some extended reputation. .. reader Part III: Building Web Reputation Systems The last section, comprising more than half the book, goes beyond cookie-cutter reputation needs to offer detailed advice on designing, building, deploying, and operating a custom reputation system The project begins not by drawing a model or screen mockups, but by answering the three big questions posed in Chapter 5 that define and limit your reputation choices... “stamp out” the worst stuff quickly and efficiently) Reputation systems can provide an effective solution to all of these problems Reputation and Karma: Two Simple Definitions Reputation Information used to make a value judgment about an object or person Karma The reputation( s) for a user ix What is reputation in an online community? In its broadest sense, reputation is information used to make a value judgment... This book is broken into three main parts: Reputation Defined and Illustrated, Extended Elements and Applied Examples, and Building Web Reputation Systems It was written to be consumed sequentially, but if you are already experienced in developing websites heavy with user-generated content, you may be able to move more quickly through Part I xii | Preface Part I: Reputation Defined and Illustrated Chapter... spirit downstream Building Web Reputation Systems provides a complete, soup-to-nuts process for designing and developing your own community’s reputation program In a guided fashion, you will start with the hard questions: • • • • How can reputation enhance my business? The community? What are the right types of behaviors to encourage? What are the right objects (people, things?) to accrue reputation? What... book and the supporting blog and wiki (http://buildingreputation.com) are targeted at several audiences: Primary audience Anyone who is building, operating, or participating in a website or online application that leverages user-generated content: social networking, ratings, votes, reviews, comments, posts, uploads, games, etc You’ll need to understand reputation systems in order to maximize your user... reputation is at its most powerful when karma (people reputation) is used in concert with content reputation to increase your understanding of your online community and the relative value of its participants and contents For the community itself, reputation is relevance To the site, reputation represents value and return on investment So what does a reputation system do? It powers the whole process: it... concepts and terminology of reputation and sets reputation systems in their proper historical context With this context in mind, Chapter 2 goes on to define a complete grammar for thinking about reputation and provides a graphical language to clearly describe reputation systems for analysis and development Part II: Extended Elements and Applied Examples In Chapter 3, the primitive reputation grammar elements... and a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay Why Write a Book About Reputation? We wrote this book because we saw how critical reputation has become to the survival and growth of the Web Though there are many academic research papers on specific generational algorithms and social effects of reputation systems, we couldn’t... helps to identify your application’s objects, methods, and inputs that power your reputation With all of this in mind, you can start drawing the reputation model Chapter 7 helps you decide how to display reputation, and Chapter 8 describes other common uses for reputation, such as providing search relevance At this point, the reputation model is designed, and the screen mocks are ready Next up is implementation, . class="bi x0 y0 w0 h1" alt="" Building Web Reputation Systems F. Randall Farmer and Bryce Glass Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • Tokyo Building Web Reputation Systems by F Walk 6 The Minimum Reputation Statement 6 Reputation Systems Bring Structure to Chaos 7 Reputation Systems Deeply Affect Our Lives 8 Local Reputation: It Takes a Village 8 Global Reputation: Collective. in Global Reputation and Its Challenges 10 Web FICO? 12 Reputation on the Web 12 Attention Doesn’t Scale 13 There’s a Whole Lotta Crap Out There 13 People Are Good. Basically. 15 The Reputation