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7 loai tieu de quang cao kich thich khach hang

The new rules of marketing and PR 2nd edition

The new rules of marketing and PR 2nd edition

Công nghệ

... Today Audio and Video Drive Action Digging Digg Video What University Should I Attend 59 60 63 64 65 66 68 69 71 72 72 75 75 76 Contents The Best Job in the World Audio Content Delivery Through ... 254 255 2 57 261 263 2 67 269 Acknowledgments for the Second Edition 271 Index 272 About the Author 280 Preview: World Wide Rave 281 Preview: The New Rules of Social Media book series 2 87 Foreword ... Blogging Outside of North America What Are You Waiting For? 193 194 195 1 97 199 201 202 203 204 205 16 Video and Podcasting Made, Well, as Easy as Possible Video and Your Buyers A Flip Video Camera...
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Using Social Media and Internet Data for Public Health Surveillance The Importance of Talking

Using Social Media and Internet Data for Public Health Surveillance The Importance of Talking

Cao đẳng - Đại học

... be tracked over time in order to quantitatively understand how much event-based biosurveillance has changed and continues to change Velasco and colleagues seek to provide a basis for public health ... these systems had been deployed during real-time health events Although this evidence may be lacking in the peer-review literature included in their study, there is evidence that several systems ... Valasco and colleagues underscore the importance of consulting stakeholders in the design and refinement of event-based surveillance systems Accordingly, an assessment of stakeholder engagement would...
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Tài liệu SOCIAL MEDIA AND BRAND AWARENESS - A CASE STUDY IN THE FAST MOVING CONSUMER GOODS SECTOR docx

Tài liệu SOCIAL MEDIA AND BRAND AWARENESS - A CASE STUDY IN THE FAST MOVING CONSUMER GOODS SECTOR docx

Quản trị kinh doanh

... Detta betyder ett konstant behov av lärande och att utveckla ny kunskap, av att mäta och följa upp Beträffande de olika graderna av brand awareness, visade det sig emellertid svårt att visa på i ... Association in 1960 and identifies a brand as a kind of differentiating device “ distinguishing name and/or symbol (such as a logo, trademark or package design) intended to identify the goods or ... the independent variable Finally, the dependent variable from each group is re-measured The researcher is now able to compare the results before and after the manipulation of the independent variable...
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Model Policy Guidelines for the Appropriate Use of Social Media and Social Networking in Medical Practice ppt

Model Policy Guidelines for the Appropriate Use of Social Media and Social Networking in Medical Practice ppt

Cao đẳng - Đại học

... President and CEO Federation of State Medical Boards Aaron Young, PhD Senior Director, Research and Analytics Federation of State Medical Boards Patricia McCarty Director, Leadership Services Federation ... confidentiality of patients One meta-analysis of physician blogs found that nearly 17 percent included enough information about patients for them to be identified.3 Medical schools and their students ... misrepresentation of credentials  Online violations of patient confidentiality  Failure to reveal conflicts of interest online  Online derogatory remarks regarding a patient  Online depiction of intoxication...
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Social Media and Public Relations pdf

Social Media and Public Relations pdf

Quản trị kinh doanh

... informed decision The Internet and social media made this more than a possibility; it’s your new reality It’s energizing to be in a position to research, demo, trial test, evaluate, and then decide ... 2.0 Strategies and the cofounder of #PRStudChat, a dynamic Twitter community dedicated to educating PR students, professionals, and professors Her other books include Putting the Public Back in ... areas can help you develop a matrix approach comparing what you think you need versus what other similar companies develop and include in their policies • Create a matrix or Guidelines for Engagement...
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Social media and the 7 steps of Buiding a new media strategy

Social media and the 7 steps of Buiding a new media strategy

Internet Marketing

... DESIGN & DEVELOPMENT Website design and development Web application and data gathering backend design, development and management Print collateral design and development Interactive design, development ... first The tools are constantly changing, so don’t hang your hat on any particular one STEP WHAT’S YOUR PITCH? WHAT DO YOU DO? WHAT DO YOU DO? The elevator pitch is dead Now you must say it in 140 ... WHICH INCLUDED YOUR CUSTOM MAGAZINE THAT ENTICED THE READERS TO NOT ONLY BUY YOUR BRAND, BUT LOVE IT ENOUGH TO YELP! IT AND WRITE ABOUT IT ON THEIR FACEBOOK WALL? HUB AND SPOKES MODEL All outreach...
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Social Media and Internet-Based Data in Global Systems for Public Health Surveillance  A Systematic Review

Social Media and Internet-Based Data in Global Systems for Public Health Surveillance A Systematic Review

Cao đẳng - Đại học

... ProMED-mail13, 67- 69 Proteus-BIO11 a GOARN Category Country Year Started Moderated Automatic Automatic Moderated Moderated Automatic Moderated Automatic Moderated Automatic Automatic Moderated Automatic ... Sci 2004;359(14 47) :11 271 129 Chan EH, Brewer TF, Madoff LC, et al Global capacity for emerging infectious disease detection Proc Natl Acad Sci USA 2010 December 14;1 07( 50):2 170 1-2 170 6 World Health ... influenza pandemic in Singapore Ann Acad Med Singapore 2010;39(4):325-323 47 Eysenbach G Infodemiology: The epidemiology of (mis)information Am J Med 2002;113(9) :76 3 -76 5 48 Hulth A, Andersson Y,...
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Social media and the perfect crime towards the death of reality, representation and the murder of resistance

Social media and the perfect crime towards the death of reality, representation and the murder of resistance

Cao đẳng - Đại học

... Murder of Reality and Resistance 75 5.1 Decrypting the ‘Like’ Button 75 5.2 Death of Reality or the Murder of the Real 82 5.3 Of fools in Hyper Reality 88 5.4 The Murder of Resistance 92 5.5 Deep(?) ... operational and model character of representation-calculative thinking becomes dominant (Heidegger, 376 - 377 , italics mine) For Heidegger, cybernetics is a technological form of thinking, which modern science ... of speech under the formal guise of exchange” (ibid) It is and never will be an equal exchange of speech and response under the existing totalizing architecture of media To consider feedback...
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VTT RESEARCH NOTES 2384

VTT RESEARCH NOTES 2384 "Ads by Google" and other social media business models potx

Tài chính doanh nghiệp

... build a custom designed Lego models in Internet After a design is ready, the newly designed model is sold, produced and shipped to designer and all the other potential customers 74 5.2 Revenue ... växel 020 72 2 111, fax 020 72 2 70 53 VTT Technical Research Centre of Finland, Vuorimiehentie 3, P.O.Box 1000, FI-02044 VTT, Finland phone internat +358 20 72 2 111, fax + 358 20 72 2 70 53 Technical ... using tags19 Google Video: An opportunity to download and share videos independent of time and place The service has a ready-made billing and distribution system for videos The service can be...
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Báo cáo khoa học:

Báo cáo khoa học: "Age Prediction in Blogs: A Study of Style, Content, and Online Behavior in Pre- and Post-Social Media Generations" ppt

Báo cáo khoa học

... Features 1 979 59.66 70 .22 65.382 60. 572 67. 162 1984 61.61 74 .61 67. 282 62.102 71 .312 53. 471 73 .452 55.541 74 .002 75 .26 76 .39 77 .45 77 .76 79 .22 80.88 74 .8 80.36 74 .73 80.54 74 .39 77 .20 79 .96 81. 57 71.26 ... him 101 152 172 173 175 179 68 59 28-32 great find many years week post because him 166 1 67 177 179 181 190 80 85 38-42 may old house world please because him 164 183 191 192 198 93 73 Table 3: ... coincide with the earlier shifts at 1 977 and 1 979 , SMS messaging coincide with both the earlier and later shifts at 1 979 and 1982, and the social networking sites, MySpace and Facebook coincide...
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10 Tips for Using Social Media for Professional and Business Development

10 Tips for Using Social Media for Professional and Business Development

Internet Marketing

... shared and embedded Contributes to Google rankings - Comments may require moderation Video responses may require moderation Delicious + + Online library of easily shared resources Indexed and searchable ... from 16% in 2008) and 31% were video blogging (up from 21%) -Society for New Communications Research Every major Federal agency met the most recent deadline for President Obama’s Open Government ... engagement with stakeholders LinkedIn 23  Social Media SmartBrief  Mike’s social media bookmarks on delicious  10 commandments of social media  Facebook guidebook  Twitter guidebook  How to manage...
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How Marketers Are Using Social Media to Grow  Their Businesses

How Marketers Are Using Social Media to Grow Their Businesses

Quản trị kinh doanh

... older were much more interested in learning about Facebook (78 %) and blogs (77 %) than their younger marketing cohorts B2C are more interested in learning about Facebook (74 %) and blogging (72 %) ... 87% Since 2010, Twitter lost 4%, LinkedIn lost 7% and Facebook gained 5% In our 2009 study, only 77 % of businesses were using Facebook The self-employed (80%) and owners of small businesses (78 %) ... media channel: YouTube/Video Surprisingly, marketers indicated that YouTube/video was the top area in which they planned to increase their social media efforts A significant 77 % of marketers plan...
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How to Get Famous via Social Media

How to Get Famous via Social Media

PR - Truyền thông

... Following the footsteps of Bieber, PSY's YouTube video Gangnam Style, went viral and the Kpop singer was offered a record deal with Scooter Braun In the world of social media, content ... it's important to note that PSY, Gotye, Marie Digby and Carly Rae Jepsen all had existing record deals prior to their YouTube clips going viral Social media merely turned already talented and awesome ... social media In Syed's case, his regular content generation for blogs WPBeginner and List25, alongside SEO tricks such a Google+ plugin on WPBeginner, generates a massive online trail of information...
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The 3 Best Social Media Tactics to Get More Customers

The 3 Best Social Media Tactics to Get More Customers

Internet Marketing

... business development to find partners who will promote you to their audience Maybe you can help them with a technical problem, or maybe you agree to run a promotion and donate free products in exchange ... promotion Either way, you want to identify people bloggers, companies, nonprofits, etc - who share your target customers Then come up with creative ways to partner and provide long-term value It could ... the time and invest to acquire the skills needed Or you can pay handsomely for it Each of these tactics work differently for different people It depends a lot on your business, market positioning,...
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Tài liệu 2012 Marketing Trends Survey: Email Marketing and Social Media are Top Beneficiaries of Healthy 2012 Marketing Budgets doc

Tài liệu 2012 Marketing Trends Survey: Email Marketing and Social Media are Top Beneficiaries of Healthy 2012 Marketing Budgets doc

Tiếp thị - Bán hàng

... Zoomerang on behalf of StrongMail The poll, which gathered feedback from 939 business leaders across a wide range of industries, was conducted from November 16 - 29, 2011 About StrongMail StrongMail ... provides you with easy access to customer data, superior performance, low total cost of ownership and award-winning agency services Learn more at www.strongmail.com or call us at (800) 971 -0380...
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Tài liệu SOCIAL MEDIA MARKETING INDUSTRY RE PORT - How Marketers Are Using Social Media to Grow Their Businesses doc

Tài liệu SOCIAL MEDIA MARKETING INDUSTRY RE PORT - How Marketers Are Using Social Media to Grow Their Businesses doc

Tiếp thị - Bán hàng

... content © 2009 by Michael A Stelzner - Copyright holder is licensing this under the Creative Commons License, Attribution-Noncommercial-No Derivative Works 3.0 Unported, http://creativecommons.org/licenses/by-nc-nd/3.0/ ... video marketing than women (52.4% of all men compared to only 31 .7% of women) A close examination of which tools experienced social media marketers are using compared to those just getting underway ... Just getting started Percent For those just getting underway, understanding Twitter tops the list Been doing this for a few months Percent Understanding Twitter remains important for marketers...
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Best Practices in Social Media / Summary of Findings from the Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities docx

Best Practices in Social Media / Summary of Findings from the Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities docx

Cao đẳng - Đại học

... Supporters 77 % Current Students 66% Current Faculty and Staff 62% Donors 61% Prospective Students 56% Parents of Current Students 47% Media 43% Parents of Prospective Students 41% Employers 37% High ... vice president Vice president, vice chancellor assistant head of school Dean, associate dean or assistant dean Other, please specify 40% 27% 22% 3% 3% 2% 4% Which of the following describe your ... prospective students 23% 15% 17% 20% 26% 3.1 Engage the local community 14% 18% 32% 24% 12% 3.0 Recruit students 25% 17% 17% 19% 23% 3.0 Engage parents of current students 22% 20% 27% 21% 10% 2.8...
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5 bước để tính Social Media ROI với Google Analytics ppt

5 bước để tính Social Media ROI với Google Analytics ppt

Internet Marketing

... dollar, cho ta biết khách hàng viếng thăm nào, tảng social nội dung đưa người tiêu dùng có chất lượng cao đến chuyển đổi kết cuối Các nhà marketing giả thiết hay dự đoán điều hiệu quả, điều không Với ... Goals Tác động social đến tiêu chuẩn định trước trình bày báo cáo dễ hiểu Và Goal xác định URL Destination, Visit Duration, Page/Visit or Event gán Value giúp cho việc đo lường sáng kiến social ... LinkedIn …) Những liệu dùng để xây dựng cộng đồng tăng tính chia sẻ tự nhiên cho nội dung Nâng cao mối quan hệ xã hội Đo lường tác động mối quan hệ với khách hàng theo thời gian có lẽ số liệu...
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2010 SOCIAL MEDIA MARKETING INDUSTRY RE PORT - How Marketers Are Using Social Media to Grow Their Businesses potx

2010 SOCIAL MEDIA MARKETING INDUSTRY RE PORT - How Marketers Are Using Social Media to Grow Their Businesses potx

Tiếp thị - Bán hàng

... Facebook activities YouTube/Video A significant 73 % of marketers plan on increasing their YouTube and/or video marketing B2C are more likely to employ video (75 .6%) than B2B (70 .8%) Those who've been ... audience that matches their desired demographics Here are a few related questions: • • • • • How universities use social media marketing to attract and retain students? How I use social media ... these top four It should be noted that in 2009, Facebook was in fourth place at 77 % and blogs were in second place at 79 % It would appear that blogs, while still popular, are used less and Facebook...
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