... GRIFFITHS
101Waysto Market YourBusiness
101 Survival Tips for YourBusiness
101Waysto Really Satisfy Your Customers
101WaysTo Advertise-TEXT PAGE 26/2/04 5:09 PM Page ii
2. Being clear about your ... solutions to both large corporations and small
business operators. He is the author of the bestselling 101Ways to
Market Your Business, 101 Survival Tips for YourBusiness and 101 Ways
to Really ... to get across is.
For advertising to work for any business, deciding the
specific message you want to pass on to potential customers
is critical.
101WAYSTO ADVERTISE YOUR BUSINESS
4
101 Ways...
... blogs, story-telling micro sites, and many other customer-oriented features on your website. The
more you can get people coming toyour website engaging and sharing with others the less you
need to ... you have a walk-up storefront,
have you tried geo-locat ion social media yet such as Foursquare? Have you claimed all your online
business profiles? How about adding a blog toyour website? If you ... you go. Take some time to school
yourself on engagement strategies.
Even t hough Facebook claims to have a billion users, gett ing the attent ion of the fans you need
to reach is a diff icult...
... experience.
EXPERIENCESKILLS
HOW TOBOOSTYOURBUSINESS WITH ONLINE FREELANCERS
FREELANCER.COM
To do business in the modern world, a successful business needs to extract the very
best value from ... small
business that is able to utilize Freelancers is more dynamic and able to adapt
itself more quickly to the needs of its clients.
How does
Outsourcing
t into Modern
Business?
HOW TOBOOST ... you wish to have your
project completed professionally and within
the timeframe you require, then you need to
consider every factor, not just the cost.
POST A PROJECT
HOW TOBOOSTYOUR BUSINESS...
... franchisor must
be able to reduce all aspects of running the businessto be franchised into
an operations and training manual for use by franchisees in the day -to- day
operation of their business. These ... franchise owner to find out the reasons behind the success to
learn how to improve his own store’s performance.
10376$ $CH3 10-24-03 09:37:19 PS
86
FRANCHISING AS A GROWTH STRATEGY
many U.S. businesses; ... affected in countless new ways from new rules regarding food safety,
handling, and security to the impact on travel and tourism to worker docu-
mentation and privacy issues to the transfer and handling...
... Congress Cataloging-in-Publication Data
Goldsmith, Barton.
100 Waystoboostyour self-condence:believeinyourselfandotherswilltoo/
by Barton Goldsmith.
p. cm.
Includes bibliographical ... the tone for
your future endeavors together, so take your time with it.
You can have mentors for a number of areas in
your life. A mentor on the job can be worth his or
her weight in gold. Your ... important to listen to
and learn from your inner guidance. She says, “Trust
your intuition, as your inner wisdom will guide you to
your greatest success and happiness in life. Believe in
your...
... Your siteshouldincorporatepermissionmarketing,wherevisitorsare
encouraged to giveyoupermission to sendthememail,newsletters,and
e-specialsonaregularbasis.Chapter4hasexamplesof waysto encour-
agevisitors to request to beadded toyour emaillist,andChapter12
providesallthedetailsonstayingintouchwiththosewhogiveyouthat
permission.
• Your siteshouldbedesigned to encouragecustomerloyalty.
• ... 136
WhyEmailIsNotDead 136
26 101Waysto Promote Your WebSite(promote.maxpress.com)
Keep your titletagsbrief—intherealmofve to tenwords.Thelonger your
titletagis,themorediluted your keywordsbecomeandthemorelikely your
titletagis to betruncatedbyasearchengine.Googledisplaysamaximumof
66characters.Yahoo!Search,ontheotherhand,permitsup to 120characters
foratitletag.
... and one waysto promote your web site.
HF5415.1265.S93 2011
658.8'72 dc22
2010028433
10 101Waysto Promote Your WebSite(promote.maxpress.com)
ofthecompetitiveanalysis,and your ownideas,aswellasthoseofothers.This
isdonethroughtheprocessofstoryboarding.
...
... STRATEGY
❒ To enhance the effectiveness and flexibility of the learning process
❒ To demonstrate your company’s commitment to integrate available tech-
nology into training and support programs
❒ To reduce ... shall be disposed of as sewage.
Storage
(1) Garbage and refuse in the premises shall be stored in a manner to make them inaccessible to insects
and rodents. Outside storage of unprotected plastic ... rodent-proof, and shall be large enough
to store the garbage and refuse containers that accumulate.
(3) Outside storage areas or enclosures shall be large enough to store the garbage and refuse containers
that...
... are taken to force dealers or
retailers to observe ‘‘suggested’’ prices. On the other hand, a manufacturer/
supplier is free to refuse to sell to a distributor/retailer who refuses to sell at
the ... clear
and concise fashion the minimum levels of quality to be maintained in all
aspects of the business, from cleanliness to customer service to recipes to
employee relations. These standards should be ... license to its franchisees to use
its trademarks, the franchisor (licensor) owes an affirmative duty to the pub-
lic to ensure that in the hands of the licensee the trademark continues to
represent...
... a
bookstore); the obligation not to solicit customers outside its designated terri-
tory; the obligation of the franchisee personally to participate in the day-
to- day operation of the franchised business ... the U.S. Patent and Trademark
Office (USPTO) as to be likely, when applied to the goods of the appli-
cant, to cause confusion, or to cause mistake or to deceive.
❒ Are primarily geographically ... amount of credit it will extend to
Purchaser, to suspend shipments, to make shipments only after all prior orders shipped to Purchaser
have been paid in full, to make shipments on a cash in advance...
... Location Purchase Cost Value Owner Due To Payment
LIABILITIES
Notes Payable: Name Payee
to banks
to relatives
to others
Installment Accounts Payable:
Automobile
Other (attach separately)
Other ... ac-
tions, products, or business methods may be unacceptable in the region and
this must be considered carefully as to how it impacts yourbusiness model
(e.g., the inability to sell alcohol could ... Income
CO-APPLICANT’S EMPLOYMENT HISTORY
Dates
From To Company Position Annual Income
Other business affiliations (officer, director, owner, partner, etc.)
Have you ever failed in business or filed voluntary...
... pro-
vided to debtors of their obligation to pay the factor directly, the seller of
the accounts receivable is no longer liable to the factor in the event of a
default, although the factor will ... to the
reader and to the advisors of the franchisee? Would you buy this fran-
chise? You will be able to discover a lot about your UFOC and your abil-
ity to use the document as a marketing tool ... can be structured to
offer to an investor, such as convertability into common stock, dividend
and liquidation preferences over the common stock, antidilution protec-
tion, mandatory or optional...
... used to improve
overall performance as well as to provide a basis for future business and
estate planning. The CFO can also use this data to develop a set of ‘‘financial
best practices’’ to disseminate ... be
adopted to govern the selection and operation of the company’s Advisory
Boards.
❒ Work closely with your corporate attorney. If the board or an individual
director is in doubt as to whether ... Employment
agreements and personnel manuals are useful tools to define the rights and
obligations of the employer and employee to each other and to ensure that
your workforce is informed and motivated.
10376$...
... rejection of a request to transfer the ownership of the franchished
business. It just makes good business sense to act reasonably and to have a
justifiable reason to refuse to review an existing ... prepared to discard or sacrifice?
Will you choose not to include a license of your trademark at the cost of the
value of your goodwill? Will you choose not provide significant support to
your distribution ... with key customers, distributors, franchisees, or suppliers).
❒ Is in a position to readily obtain key third-party consents from lessors,
bankers, creditors, suppliers, and investors (where required);...