Apress beginning PHP and MySQL e commerce

Tài liệu về học lập trình web bằng ngôn ngữ PHP cho tất cả mọi người.

this print for content only—size & color not accurate spine = 1.383" 736 page count Books for professionals By professionals ® Beginning PHP and MySQL E-Commerce: From Novice to Professional, SECOND EDITION Dear Reader, The PHP language and the MySQL database have long offered an ideal blend of practicality and power for the novice and experienced programmer alike. This book shows you how to take advantage of this powerful duo to build a fully featured, modern, search engine–optimized web site. We guide you through the entire design and build process, so you’ll create a professionally developed application that allows for the ongoing integration of new features in an orga- nized manner. With each chapter, you’ll learn how to develop and deploy an online product catalog complete with a shopping cart, checkout mechanism, product search, dynamic product recommendations, administrative features, AJAX and search engine optimization features, customer accounts, product reviews, online order management system, and much more. You’ll also learn how to process electronic payments by integrating popular payment services such as PayPal, DataCash, and Authorize.net. With each new feature, you’ll be introduced to fresh challenges and theoretical concepts, which are all thoroughly explained. Along the way, you will gain an intimate understanding of every piece of code you write, which will enable you to build your own powerful and flexible web sites efficiently and rapidly with PHP and MySQL. Have fun reading our book! Cristian and Emilian Cristian Darie, author of Professional Search Engine Optimization with PHP AJAX and PHP: Building Responsive Web Applications US $46.99 Shelve in PHP/E-Commerce/ Web Development User level: Beginner–Intermediate SECOND EDITION The eXperT’s Voice ® in open source Beginning PHP and MySQL E-Commerce From Novice to Professional SECOND EDITION cyan MaGenTa yelloW Black panTone 123 c Cristian Darie and Emilian Balanescu Companion eBook Available THE APRESS ROADMAP The Definitive Guide to MySQL 5, Third Edition Beginning PHP and MySQL, Third Edition Beginning PHP and MySQL E-Commerce, Second Edition Beginning Ajax with PHP Practical Web 2.0 Applications with PHP Pro MySQL Pro PHP Security www.apress.com SOURCE CODE ONLINE Companion eBook See last page for details on $10 eBook version ISBN-13: 978-1-59059-864-1 ISBN-10: 1-59059-864-4 9 781590 598641 5 4 6 9 9 This practical PHP and MySQL tutorial will teach you how to successfully design and build fully featured e-commerce web sites. Emilian Balanescu, author of Beginning PHP and PostgreSQL E-Commerce: From Novice to Professional Beginning PHP and MySQL E-Commerce Darie, Balanescu [...]... Owners of the first edition will find that a large part of the book has been rewritten and many features have been added, as a result of the advances in the web development scene and the extensive feedback we’ve received from the readers of the first edition Now, you’ll find the book teaches you AJAX techniques, how to implement search engine optimization and product attributes, and many other exciting... her recent return from France where she spent five years living in Paris and working as an independent consultant Fluent in French, she focused her expertise on needs assessment, application development and deployment, and future growth planning for a variety of import/export and retail system clientele She was educated at Northwestern University in Evanston, Illinois, and began her computer career... computer science, holding a master’s and bachelor’s degree from the Automatic Control and Computers Faculty of the Politehnica University of Bucharest, Romania, and another master’s degree from the computer science department of Ecole Polytechnique in Paris, France His main interests are new web technologies and distributed and mobile computing ■SHARON DEMPSEY is a writer and entrepreneur who is developing... Starting an E- Commerce Site In this chapter, we’ll introduce some of the principles of e- commerce in the real world You see the importance of focusing on short-term revenue and keeping risks down We look at the three basic ways in which an e- commerce site can make money We then apply those principles to a three-phase plan that provides a deliverable, usable site at each phase of this book Chapter 2: Laying... features of your e- commerce web site, and you will learn the theoretical foundations required to understand the implementation details The features are presented in increasing complexity as you advance throughout this book, so that your journey will be as pleasant and painless as possible By the end, you’ll understand the concepts, and you’ll have the knowledge to create your own powerful web sites... introduce the site we’ll be using as the example in this book and see just how all of these principles relate to our own shop Let’s Make Money We’re going to build an e- commerce store that sells t-shirts On e- commerce sites, there’s always a trade-off to make between building an amazing site that everybody will love and creating a site on a limited budget that will make money Usually, I’m on the all-the-bells -and- whistles-reallyamazing-site... teaches you real-world development practices Guiding you through every step of the design and build process, this tutorial will teach you how to create high-quality, fully featured, extendable e- commerce web sites Over the course of this book, you will develop the necessary skills to get your business up on the Web and available to a worldwide audience In each chapter, you will implement and test new... is the future—get online or get out of business.” You now need compelling, realistic, and specific reasons to take your business online If you want to build an e- commerce site today, you must answer some tough questions Here are a few things to ask yourself: • Many big e- commerce sites have failed What can e- commerce possibly offer me in today’s tougher environment? • Most e- commerce companies seem to... reviews • Handle payments using PayPal, DataCash, and Authorize.net • Implement a customer accounts system • Integrate Amazon.com web services to sell Amazon.com items through your web site While implementing these features, you’ll learn how to • Design relational databases and write MySQL queries and stored procedures • Use the MySQL full-text search feature to implement product searching • Use the... • Retain existing customers and get new customers • Encourage existing customers to spend more money • Reduce the costs of fulfilling orders We’ll look at each of these in the following sections Get More Customers Getting more customers is immediately the most attractive reason to go online With an e- commerce site, even small businesses can reach customers all over the world This reason can also be