Tài liệu SIFE Team Handbook 2009-2010 pptx

SIFE Team Handbook 2009-2010 1 Dear SIFE team members: For more than 10 years, Unilever has been a proud supporter of SIFE. We believe strongly in the impact the organization continues to have in local communities and are proud of the accomplishments of your peers around the world. As a company, Unilever’s mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life. Over 160 million times a day, someone somewhere in the world reaches for a Unilever product. We generate over $55 billion turnover worldwide and nearly $11 billion in the U.S. with recognized brands such as Axe, Lux, Rexona, Ponds, Omo, Ben & Jerry’s, Bertolli, Becel, Breyers, Degree, Dove, Hellmann’s, Lipton, Knorr, Skippy and Vaseline. Look in your kitchen and on your bathroom shelves…you’ll see us there! Unilever has around 170,000 employees in over 100 countries around the world and we are committed to giving back to the communities and environments where we live and work. Through our partnerships with local governments and organizations we play an active role in society by making vital contributions that help improve daily living and strengthen local communities. You and your SIFE teams share a similar mission, as you take what you are learning and use this knowledge to help others build confidence, enhance productivity and achieve their goals. Whether you work with small business owners or grade school children, you are truly making an incredible impact and are helping to create a better world for future generations. As you begin to organize your SIFE teams, develop educational projects and present the results in competition, remember that you are developing invaluable teamwork, leadership, and communication skills which will set you apart and provide you with outstanding experiences you can apply in the future. On behalf of Unilever, I want to wish you the best of luck with both your academic pursuits and your SIFE program activities. We look forward to seeing you at upcoming SIFE events and competitions. Sincerely, Art Drogue Senior Vice President, America’s Customer Development 2 Table of Contents The SIFE Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Membership Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 SIFE Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 The SIFE Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Developing a Mission Statement, Goals and Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Educational Outreach Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Building a Sustainable Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Preparing for the SIFE Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 3 The SIFE Program 4 The Organization SIFE is an international organization that brings together the top leaders of today and tomorrow to create a better more sustainable world through the positive power of business. SIFE’s worldwide network consists of university students, academic professionals and business leaders. Working with leading corporate partners and member universities, SIFE establishes student programs on campuses around the world. With the support and encouragement of their faculty advisors and a local business advisory board, SIFE students apply business concepts to develop community outreach projects that improve the quality of life and standard of living for people in need. SIFE teams’ projects address a variety of topics, such as market economics, entrepreneurship, financial literacy, personal success skills, environmental sustainability and business ethics. Rather than mandating a uniform set of projects, teams are encouraged to work within the framework of these topics while adapting their approach to the diverse needs of people in different communities. The result is a program that is global in scope and purpose with the flexibility and responsiveness of a community-based organization. The culmination of the SIFE program is an annual series of competitions that provides a forum for teams to present the results of their projects, which are evaluated by business leaders serving as judges. Teams compete first at the regional and national levels, then at the international level when the national champion teams from each country meet at the SIFE World Cup. The connections made possible through the SIFE network are benefiting individuals and communities around the world while fostering an environment for personal and professional development among the participants. In addition to the community aspect of the program, SIFE’s leadership and career initiatives are designed to create meaningful opportunities for learning and exchange as well as the placement of students and alumni with companies with SIFE partner companies. The Individual SIFE Team SIFE teams are organized on individual university campuses. There are intentionally very few rules or procedures established by SIFE World Headquarters for how these teams should be organized and structured. Rules can be found in the “Membership Guidelines” section. Questions a SIFE team may have that are not addressed in that section are all left to the discretion of the individual SIFE team to answer, with the help of their Country Leader or Program Manager. There are many ways to organize and operate a SIFE team. Each college or university is as unique as the community it serves. This flexibility allows each institution to structure its SIFE team in a manner that best fits its faculty, student and community needs. Each SIFE team has complete freedom to adopt rules and procedures to govern its own activities, beyond those outlined in this handbook, as long as they are consistent with the SIFE Membership Guidelines. This same flexibility applies to each team’s educational efforts. The only parameters SIFE World Headquarters places on a team’s educational outreach programs is that they should be designed to educate others about the six SIFE educational topics: market economics, success skills, entrepreneurship, financial literacy, environmental sustainability, and business ethics. Beyond this, questions as to how many projects teams choose to carry out, which audiences they target, whether they design original educational material or use pre-designed material, etc., are all left to the discretion of each team. A set of “best practices” and suggestions for building a quality and sustainable SIFE team can be found in this handbook. The SIFE Program staff in each country is also available to meet teams individually and can provide personal consultation to teams as they organize and develop their educational outreach projects. 5 Membership Guidelines 6 Membership Guidelines The following guidelines govern the activity and communication by SIFE teams, SIFE faculty advisors, SIFE students, and any other representatives of a SIFE team, while representing themselves as official members of the SIFE network and while operating under and with the use of the SIFE trademark. Eligibility The Board of Directors of each SIFE country, working within parameters defined by the SIFE World Headquarters, determines eligibility rules for individual institutions as well as student and faculty participation. The SIFE World Headquarters’ 501c (3) status as a non-profit organization in the United States does not extend to individual SIFE teams, nor are the teams allowed to use the SIFE World Headquarters’ tax identification number when receiving contributions. Institutions Each individual institution may have only one SIFE team. Additionally, branches of a college or university may each have their own teams as long as they are located on different campuses. It must be noted that individual SIFE country operations may have additional membership criteria which would be communicated to teams where applicable. In these instances, each team must have a different faculty advisor. Some SIFE countries may require new teams to apply for membership prior to being accepted as a member of the SIFE Network. Please contact your Country Leader or Program Manager to see if this process is applicable in your region. Liability Disclaimer By participating in the SIFE program or SIFE events, the participating academic institutions, faculty advisors and team participants acknowledge that SIFE is not responsible for team projects, activities or events. Faculty advisors and team participants will follow the guidelines set forth in the SIFE Team Handbook and their own institutional policies and regulations. Travel to SIFE events is strictly at each participant’s own risk and expense. SIFE shall not be liable for injury or loss of property traveling to or during a SIFE event. Participating academic institutions, Faculty advisors and team participants agree to release, fully discharge, indemnify and hold harmless SIFE, its affiliates, officers, directors or representatives, from any and all liabilities, losses, claims, judgments, damages (whether direct or indirect, consequential, incidental or special), expenses and costs (including reasonable fees and expenses of counsel) that they may suffer or incur by reason of participating in any way in the SIFE program or at a SIFE event. Faculty Advisors In order to be recognized by SIFE World Headquarters, each SIFE team must have a faculty advisor. To qualify as a faculty advisor, candidates must be employed by the college or university they represent. No restrictions are made as to the specific nature of the applicant’s role at the institution they represent. Each SIFE team may have more than one faculty advisor. All faculty advisors should be registered at www.sife.org or through the Active Team Sheet (registration though the Active Team Sheet is a mandate for all faculty advisors outside of the USA). 7 Students Any person officially enrolled as a graduate or undergraduate student at a college or university, whether full or part-time, is eligible to participate in SIFE. Students may only serve on the SIFE team of the university at which they are enrolled. Students who attend classes on more than one campus, or students enrolled in both a two-year and four-year program (or other) at the same time, may participate on more than one team, but are only permitted to represent one team at competition. Each individual SIFE team has complete authority to establish restrictions or qualifications for membership beyond those outlined above. To be recognized as an official and active SIFE student participant by SIFE World Headquarters, students must have invested a minimum of 10 hours and registered online at www.sife.org or through the Active Team Sheet (registration though the Active Team Sheet is a mandate for all students outside of the USA). Alumni To be a member of the SIFE Alumni Network, an individual must have been actively involved in SIFE while enrolled in college or university and must have graduated from the college or university at which they were an active member of the SIFE team. Upon graduation, registered SIFE team members can join the SIFE Alumni Network by changing the status in their online SIFE accounts from “student” to “alumnus” or “alumna”. Special Partnerships and Opportunities SIFE teams that are engaged in special partnerships and/or granted opportunities to be involved in certain activities through the efforts of the SIFE organization must adhere to the guidelines set forth in the SIFE Team Special Partnership/Opportunity Agreement. Note that special partnerships and opportunities include, but are not limited to: featuring teams and/or their projects in SIFE marketing campaigns (including www.sife.org), internships, exchange programs, scholarships, speaking engagements/presentations at SIFE (or SIFE-affiliated) functions/events, projects with or without funding opportunities (e.g. research, national/international donor- related, etc), and more. To review the full terms and conditions of this agreement, please refer to the sample document included on page 14 of this handbook. Membership Guidelines 8 Code of Conduct In the SIFE organization, where borders between countries are becoming increasingly transparent, principles adhered to by SIFE network participants are becoming the necessary criteria for building a good reputation in the international business community. The following principles are the basis on which ongoing quality relationships are formed and maintained. This Code of Conduct should be applied in good faith, with reasonable business judgment, to enable SIFE to achieve its mission within the framework of the laws of each participating country. It applies to all individuals participating in the SIFE network in any capacity (including, but not limited to, SIFE employees, SIFE student team members, SIFE faculty advisors, judges at SIFE competitions, and members of the SIFE Board and Business Advisory Boards). These individuals will be referred to as network participants within this Code of Conduct. Key Beliefs Applicable to All Participants SIFE expects all network participants to treat one another and all people with dignity and constant respect. We will value the differences between diverse individuals from around the world. Abusive, harassing or offensive conduct is unacceptable, whether verbal, physical or visual. This consideration would prohibit any network participant at any time from physically or verbally abusing another person; from speaking negatively about other network members while representing themselves as an official member of the network; from using excessive profane language or vulgar gestures; from demeaning or belittling another person or making derogatory comments about his or her race, sex, religion, age, disability, national origin or sexual orientation; and from engaging in conduct intended, or so reckless as to be likely to cause harm to another. SIFE expects all participants to demonstrate honesty and integrity in their statements and actions. All SIFE participants shall adhere to the ideals of honesty, fairness and “doing the right thing” without compromise, even when circumstances make it difficult. When speaking to the news media and in other public statements and settings, participants may be viewed as spokespersons for the SIFE organization. They should conduct themselves with respect and dignity, and they should not demean the organization or other network participants. If, in the context of public statements and settings, participants wish to speak as private individuals, they shall make clear their intention to do so. Network participants should display and use the SIFE logo only in accordance with SIFE’s Trademark Guidelines and in a manner appropriate to SIFE’s vision and mission. It is the personal responsibility of each individual working within and through the network to observe high standards of business and personal ethics in all dealings, whether inside or outside the activities of the network. SIFE seeks to be highly regarded around the world. We wish to earn and preserve a good reputation by striving for excellence in everything we do. As a participant in the SIFE network, your actions are a reflection of the SIFE worldwide organization at all times. Any member of the network who believes another member has acted in violation of this code should report the violation in writing to the President and CEO at SIFE World Headquarters. Any complaint not filed in this manner will be disregarded. 9 Operating Under the SIFE trademark The SIFE name is a trademark of the SIFE World Headquarters and legally registered in each of the countries that operate a SIFE national organization. All officially enrolled SIFE teams are authorized to use the SIFE name and logo in association with their team’s operational activities and educational projects, within their home country, so long as: 1. Those activities are consistent with SIFE’s mission and official code of conduct, 2. They never reproduce the SIFE name or logo without the attachment of their own college or university name, and 3. They never alter, in any way, the official SIFE name and logo and adhere to all other rules explained in the official SIFE brand usage guidelines document. Creating a Team Logo SIFE has developed an automated logo generator to help teams easily create a logo that is consistent with the official SIFE brand guidelines. The logo generator will allow you to produce both a color and black and white version of the logo with your university name listed below. A black and white example is shown below. Using the Official SIFE Tagline The official tagline for SIFE is: “A head for business. A heart for the world.” This tagline is also an officially registered trademark of the SIFE World Headquarters and we are currently in development of guidelines for usage of the tagline by SIFE teams. Please note that the logo generator does not provide an option to include a tagline with the logo. Brand Guidelines The SIFE brand usage guidelines referenced above contain the complete terms and conditions for use of the SIFE name and logo by individual teams and countries. They define the visual and verbal elements that make up the SIFE brand including explanations, guidelines and examples of how to produce professional and correct SIFE branded communications and marketing materials. To download and review the SIFE Brand Usage Guidelines, please follow these steps: 1. Go to sife.org 2. Log in using your Username and Password 3. On the left-hand menu, select SIFE Resources 4. Under SIFE Resources, select Brand Guidelines 5. Click on the Style Guide link to review the Brand Usage Guidelines [...]... reoccur SIFE teams may record the presentations of other teams at Observers SIFE competitions under the following conditions: Upon approval from the organization, non-competing SIFE teams 1 No lights are to interfere with or inhibit the presenting team are invited to attend any SIFE Regional Competition, SIFE National 2 The team videotaping should be courteous and cause the Competition and the SIFE World... ethnicities represented within SIFE and 10-12 October 2010 gives all in attendance a unique opportunity for cultural exchange Los Angeles, California and understanding USA Only SIFE National Champion teams will be invited to compete, but all SIFE teams may observe with prior approval Registration is required 30 The SIFE Team 31 The SIFE Team There are few rules governing individual SIFE team activities The following... templates • Team management forms • SIFE Team Toolkit/Best Practice Guides discretion to adopt policies or procedures for their own operation beyond those outlined in the SIFE Team Handbook This freedom often leads team members to ask, “What is the best way to operate our SIFE team? ” There are many correct answers to that question Teams have been successful using a variety of models This handbook is... Submission of this form is mandatory to compete 22 SIFE Team Data Sheet – Term Definitions Please note that this and the following page apply to all SIFE Partnerships/Collaborations teams, with the exception of SIFE USA Teams The SIFE USA If your team has partnered with any of the organizations listed or version of the Team Data Sheet is found in the SIFE USA has collaborated with organizations that... Headquarters or any national SIFE organization Unfortunately, for many legal reasons, we cannot extend membership in the SIFE network to institutions in countries that do not currently • The SIFE team will notify the SIFE World Headquarters or have a national SIFE organization in place It is perfectly appropriate national SIFE organization in advance of their meeting for SIFE teams to conduct educational... any SIFE projects but would simply not be able to represent those activities national organization or the SIFE World Headquarters in the country as being conducted by an official member of the In communication within the SIFE network or to outside SIFE network or to use the SIFE trademark interested constituencies, SIFE teams are expected to make absolutely clear that they represent only the SIFE SIFE... conducting projects abroad Teams A list of countries with official SIFE national organizations can be will also be required to report their international activities at found at www .sife. org the end of the year on the SIFE Team Data Sheet 10 Contacting Other Members of the Network SIFE Board Members SIFE Staff Members of the SIFE World Headquarters Board of Directors are Members of the SIFE World Headquarters... your team beneficiaries of your team s community outreach projects This number should only include those outreach projects that fit judging criteria one through six and does not include estimates of people impacted indirectly as a result of the wider ripple effect of your activities 23 SAMPLE ONLY FOR SIFE INTERNATIONAL TEAMS: PLEASE COMPLETE ONLINE AT WWW .SIFE. ORG/SIFEFORMS SIFE Team Data Sheet 2009-2010. .. institutions SIFE World Headquarters thanks these teams members of the SIFE World Headquarters or an individual and challenges all members of the network to continue to identify national SIFE organization Any guest registered by a SIFE team and help recruit potential new members As SIFE teams serve in this is subject to approval by the SIFE country organization or SIFE capacity within their home countries,... found at www .sife. org and are available free of charge to assist in the organization and management of your SIFE team: This flexibility allows each team to structure itself and design educational outreach programs that best fit the needs of its members, its institution’s faculty and administrators, and the community it serves Individual SIFE teams have complete • Downloadable SIFE Team Handbook • Customizable . SIFE Team Handbook 2009-2010 1 Dear SIFE team members: For more than 10 years, Unilever has been a proud supporter of SIFE. We believe. national SIFE organization. Any guest registered by a SIFE team is subject to approval by the SIFE country organization or SIFE World Headquarters. SIFE teams