National Economics University School of Advanced program BUSINESS COMMUNICATION PROPOSAL RANG DONG LIGHT BULB WAREHOUSE FIRE Class: International Business Advanced 60A Group: Members: Dinh Thi Khanh Linh Dao Yen Nhi Pham Thanh Long Dinh Van Yen Thanh A PART 1: Real business communication situations in Rang Dong light bulb warehouse fire I Communication between the company and nearby citizens Fire at Rang Dong factory (August 2019) Thousands of square meters of the Rang Dong light bulb factory have been burned and released mercury into the environment This is the case of communication in the environmental crisis, quite new in Vietnam The factory was confused at first saying that there was no burning liquid mercury and then forced to admit that having burnt liquid mercury meant a much higher level of danger Authorities from city-related ministries expressed confusion in information processing The coordination between the authorities at all levels was not smooth, leading to the revocation of the ward's instruction on poisoning prevention in the area around the factory The information has been confusing in public opinion for a month, but in the end, there is no really convincing conclusion to reassure the people This fire posed more communication problems in crisis and coordination of ministries rather than pure business communication II Communication between the company and the public: According to the company's initial report after the fire, since 2016, only amalgam tablets (amalgam of Hg - Zn and Bismut) have been used to produce bulbs and the volume of amalgam pellets in the 1st floor chemical storage burned were only a few kilograms However, through actual inspection of the General Department of Environment and the process of fighting with the company's leaders, Rang Dong Company admitted that all 480,000 fluorescent lamps were burned using liquid mercury, with the amount of mercury as calculated of scientists is 30 mg / ball Most of the mercury in the bulbs was released into the environment along with smoke and fire emissions The remaining amount of chemicals at the factory consists of more than 4.5 million amalgam tablets with a total weight of 41.75 kg, and 108.9 kg of liquid mercury Of these, 34.3 kg of liquid mercury was safely stored with amalgam in the freezer in the burnt area The amount of mercury released into the environment due to fire and explosion can be from 15.1 to 27.2 kg In addition to this, ten days after the fire, the company officially sent their apology to the authorities and the public The letter of apology from Rang Dong Company admitted that the factory fire on August 28, 2019 “caused polluted the air, soil and water environment in some areas in Thanh Xuan district" B PART 2: Reasons why you want to study these topics/situations? We choose these topic because of these following reasons: First of all, it is clear that this topic is related to written communication(Written communication involves any type of interaction that makes use of the written word) In fact, after the fire, there were many documents released to the public such as reports,articles, Furthermore, the topic chosen is also related to verbal communication During the disaster, we received a lot of statements from many sides: the company's representatives, the people around Rang Dong inventory, the Ministry of Natural Resources and Environment, the government, and these statements were updated day by day Finally, the reason our team chose this topic is that this is a systematic problem The problem related to many parties requires in-depth report, analyzing from many aspects, from which reasonable solutions can be showed C PART 3: Lessons drawn from the course: Business communicators must present graphical data in the same ethical, honest manner required for all messages D PART 4: Expecting lessons afterwards: The Rang Dong company has not yet been accused of any physical penalty It’s due to the fact that the spread of mercury in the burn doesn’t immediately affect residents’ health so there are no direct consequences Moreover, since the factory is burnt down, the company can not go back to business and therefore, we can not know how the customers may react to their products afterward So in this case, we’d like to speculate different future scenarios and evaluate solutions that we think the company can apply to gain back what is lost - whether it is sales or customers’ loyalty or both These solutions may be illogical at some point, but it can be our first minor step to gain more experience in running our own or assigned business In addition, we can know the importance of the real information as well as giving timely warnings about dangerous areas (even if necessary, the people can evacuate) because the health of the people is not something that can be ignored Besides, timely and accurate announcements are very significant If the company has no timely accurate information when there is a problem, it will be easy to occur different erroneous statements on social networks As a result, the citizens or consumers will be puzzled and the company will have more troubles with the fake news The Rang Dong Company finally had an official announcement about the amount of mercury released into the environment after the fire, but only after there was irrefutable scientific evidence While every day, environmental pollution can directly affect people's health, this late acknowledgment shows the insensitivity and lack of responsibility of the company Selfawareness and timeliness of announcement are the most important factors that influence the company when there is a problem ... 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