Tài liệu PRAISE FOR POWER SALES WRITING doc

[...]... Here for Terms of Use Power Sales Writing 4 fee you can now breathe easy You’ll never have to worry about this happening to you again You’ll use a three-step process to start quickly, write powerfully, and edit effectively Prewriting Is the Catalyst for Quick, Clear Writing Prewriting is the first part of the three-step writing process By prewriting, you quickly develop a direction and a goal, and writing. .. your pocket and drive revenue for your company If you have always wanted to feel confident and comfortable with your writing skills, this book shows you exactly what to do Power Sales Writing is packed with ideas to help you: • Save up to 80 percent of the time you now spend writing • Entice your reader to read—and keep reading! • Format your message for maximum impact • Ask for and get—action Introduction... it.) • Why am I writing? To tell Dena what her options are • What do I want to say? We can do half of X, we can make arrangements for another supplier to do X (without any quality guarantees), or we can provide Y and Z as options at the same cost (discount for her), or we can offer her A for 12 Power Sales Writing slightly more money (many more bells and whistles—at a huge discount for her) • What... 16 Power Sales Writing over again? “Forget the way you’ve been doing it Leave your old habits behind.” I’m that instructor, and this is that lesson Prewriting, answering the questions before you write, is a powerful new habit that will give you better results than you ever imagined Take the Time to Write Your Answers It’s important that you take the time to actually write your answers to the prewriting... message you were writing, you read it and reread it, and for the life of you, you can’t remember what else you wanted to say! 18 Power Sales Writing If you take the time to write the answers to the prewriting questions, all you have to do is quickly review your answers, and— boom—you’re back in that zone The four prewriting questions help you establish the true intent and message for your communication... out for a drive Our thanks in advance to you We’re looking forward to your response Sincerely, Matthew 14 Power Sales Writing Does this letter sound good to you? It appears to be well written; that is, Matthew selected nice words (for the most part) The fact that it won’t accomplish the writer’s goals is a shame Had Matthew taken a few moments to focus his thoughts, he could have created a terrific sales. . .For more information about this title, click here Contents Acknowledgments xi Introduction xiii PART ONE GETTING STARTED 1 Chapter 1: Getting Started 3 Chapter 2: Putting the Prewriting Questions to Work 9 Chapter 3: Writing Made Easy! 19 Chapter 4: Revision: Your Final Step 27 PART TWO THE PSYCHOLOGY OF WRITING 37 Chapter 5: Writing Routine Messages 39 Chapter 6: Plan B: Writing to Hostile... avoid this email tag? I’ll create my email for you in Chapter 3 Putting the Prewriting Questions to Work 13 Sales Letters That Don’t Sell! Here is another example of what happens when a writer doesn’t understand her or his purpose for writing (or even have a purpose) Read this actual sales letter (city and web site changed to protect the guilty) and decide for yourself whether the writer accomplished... enough to have others do our writing for us Today, regardless of title or position, we each must respond to and create our own powerful, professional e-messages This book provides specific techniques and tools to show you how you can write those e-messages thoughtfully and thoroughly to lessen the worry of liability and to get your point across quickly and clearly Power Sales Writing is practical, down-to-earth,... fundamental step for achieving your business goals This page intentionally left blank 2 Putting the Prewriting Questions to Work You will find only what you bring in Yoda, Jedi Master, Star Wars Click on the last email you initiated Ask yourself the prewriting questions: • Why were you writing? • What did you want to say? • What did you want to accomplish? (What was your motivation for writing? ) • What . alt=""