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... is mainly analytical English commercial advertisements The data analysis framework is based on the mastication and grammatical cohesion provided by Halliday and Hasan (1976) Data analyzed in... those aspects of a discourse analysis according to Halliday and Hasan 2.1 Discourse and discourse analysis 2.1.1 Definitions of discourse As we know discourse is a subject spanning across many... participants 2.3 Grammatical factors in discourse analysis 2.3.1 The role of grammar in discourse analysis There are two goals to be achieved in discourse: the information provided and the analysis
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