Những trích dẫn cũng chính là những triết lý, những điều cực kỳ quan trọng được đúc rút cho lĩnh vực thiết kế
http://www.kmf-branding.com.vn/ 101 TRÍCH D N V THI T KẪ Ề Ế Ế _ Design is everything. Everything! — Paul Rand Good design is obvious. Great design is transparent. — Joe Sparano The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong. — Marty Neumeier KMF BRANDING Page 1 http://www.kmf-branding.com.vn/ A designer is a planner with an aesthetic sense. — Bruno Munari The design process, at its best, integrates the aspirations of art, science, and culture. — Jeff Smith Math is easy; design is hard. — Jeffrey Veen The surest way to corrupt a youth is to instruct him to hold in higher esteem those who think alike than those who think differently. — Unknown Good design is good business. — Thomas J. Watson Jr. A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. — Antoine de Saint Exupéry KMF BRANDING Page 2 http://www.kmf-branding.com.vn/ Never hesitate on how you want your steak done. — Unknown The future influences the present just as much as the past. — Unknown Always do what you are afraid to do. — Ralph Waldo Emerson I made this letter longer than usual because I lack the time to make it short. — Blaise Pascal The height of cultivation always runs to simplicity. — Bruce Lee Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated. — Paul Rand KMF BRANDING Page 3 http://www.kmf-branding.com.vn/ Providing, meaning to a mass of unrelated needs, ideas, words and pictures – it is the designer’s job to select and fit this material together and make it interesting. — Paul Rand Simplicity is not the goal. It is the by-product of a good idea and modest expectations. — Paul Rand Zest is the secret of all beauty. There is no beauty that is attractive without zest. — Christian Dior A camel is a horse designed by committee. — Alec Issigonis An expert is someone who tells you why you can’t do something. — Alec Issigonis KMF BRANDING Page 4 http://www.kmf-branding.com.vn/ The public don’t know what they want; it’s my job to tell them. — Alec Issigonis Computers are to design as microwaves are to cooking. — Milton Glaser Camouflage should only be worn in the presence of the animal you are hunting. — Unknown The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows. — Milton Glaser KMF BRANDING Page 5 http://www.kmf-branding.com.vn/ To design is to communicate clearly by whatever means you can control or master. — Milton Glaser Design is not just what it looks like and feels like. Design is how it works. — Steve Jobs, 2003 Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy. — Erik Adigard I am always doing that which I cannot do, in order that I may learn how to do it. — Pablo Picasso Truly elegant design incorporates top-notch functionality into a simple, uncluttered form. — David Lewis Design is as much a matter of finding problems as it is solving them. — Bryan Lawson KMF BRANDING Page 6 http://www.kmf-branding.com.vn/ Good art inspires; Good design motivates. — Otl Aicher Design is where science and art break even. — Robin Mathew You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design. — Stefan Sagmeister Simplicity does not mean want or poverty. It does not mean the absence of any decor, or absolute nudity. It only means that the decor should belong intimately to the design proper, and that anything foreign to it should be taken away. — Paul Jacques Grillo There ain’t no rules around here. We’re trying to accomplish something. — Thomas Edison Simplicity is the ultimate form of sophistication. — Leonardo da Vinci KMF BRANDING Page 7 http://www.kmf-branding.com.vn/ The world always seems brighter when you’ve just made something that wasn’t there before. — Neil Gaiman Every act of creation is first an act of destruction. — Pablo Picasso Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. — Charles Eames Everything is designed. Few things are designed well. — Brian Reed There is no design without discipline. There is no discipline without intelligence. — Massimo Vignelli People ignore design that ignores people. — Frank Chimero KMF BRANDING Page 8 http://www.kmf-branding.com.vn/ Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts. — Paul Rand It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. — Steve Jobs Good design is all about making other designers feel like idiots because that idea wasn’t theirs. — Frank Chimero The life of a designer is a life of fight: fight against the ugliness. — Massimo Vignelli Form follows function-that has been misunderstood. Form and function should be one, joined in a spiritual union. — Frank Lloyd KMF BRANDING Page 9 http://www.kmf-branding.com.vn/ Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated. — Paul Rand The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows. — Milton Glaser To design something really well you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to thoroughly understand something — chew it up, not just quickly swallow it A lot of people in our industry haven’t had very diverse experiences. They don’t have enough dots to connect, and they end up with very linear solutions, without a broad perspective on the problem. The broader one’s understanding of the human experience, the better designs we will have. — Steve Jobs, Wired (March, 1996) KMF BRANDING Page 10 . http://www.kmf-branding.com.vn/ 101 TRÍCH D N V THI T KẪ Ề Ế Ế _ Design is everything. Everything! — Paul Rand