If you haven’t introduced Social Media into your marketing plan you are missing out on a larger audience for your product or service.
THE For Success on Facebook and Twitter WITH HELP FROM Table of Contents Why Do You Need To Use Social Media? How To Use Social Media Using Facebook for Business .18 Setting Up Your Twitter Page .28 Using Twitter For Business .34 Contact Us 47 Why you need to use social media? If you haven’t introduced Social Media into your marketing plan you are missing out on a larger audience for your product or service According to The Nielsen Company (November 2010) US Internet users spend 3x more minutes on blogs and social networks than on email That means that a prospective client will spend times more time reading your blog article than reading the email you send to their inbox! Facebook Twitter Why Facebook? With 93% of US adult Internet users on Facebook (Blogher April 2011) how can any company not see results from creating a Facebook page? That 93% spends out of every minutes on Facebook (Comscore Feb 2011) And while on Facebook, 49% of people are sharing content (Chadwick Martin Bailey Sept 2010) Still thinking you don’t see a reason to have a Facebook page? Do you really want to limit your reach to an Inbox, they may or may not get read, or you want to branch out and touch your clients and potential clients 180 minutes a day? That adds up! Facebook Twitter Why Twitter? 44% of marketers acquired customers from Twitter Twitter may not seem like something your company needs to be adding to its marketing campaign but you would be surprised to know that more than ½ of active Twitter users follow brands, companies or products on social networks Plus Twitter seems to have some correlation to brand loyalty, 79% of US Twitter followers are more likely to recommend brands they follow and 67% are more likely to buy a brand they follow (Edison Research 2010) Think of Twitter as a way to remind your clients how awesome you are everyday with only 140 characters And by tweeting your blogs or contest being held on your site or Facebook page you are encouraging more traffic to both of those mediums and therefore getting more visitors to your site Facebook Twitter The world is becoming more SOCIAL Source: Hubspot Facebook Twitter By using Social Media, you can amplify your brand, your website, and your content It also works to help you to establish and then nurture a more personal relationship with your potential customers, and when done properly, it can generate website traffic, inbound links, and leads for your company Social media is now a major part of the consumer culture now and it is time for you to jump on the bandwagon or be left behind Facebook Twitter How to use social media in business Now that you are convinced that Social Media is worthy of your time and attention, you are most likely wondering how and where to begin to embrace all of its possibilities The following information will help you get started on your social media by using both Facebook and Twitter to increase your interaction with your potential customers and to generate leads 10 Facebook Twitter Using Twitter for your business It’s okay to leave it to the experts People on Twitter tend to follow influencers as well as key experts in the industries they are interested in, it is vital to establish relationships with your industry leaders so that the industry leaders’ followers (possibly your potential customers) can learn about your brand through a resource they trust Twitter has a strong presence of early adopters who tend to be the first to purchase the newest products They will depend on their industry experts to make that purchasing decision 35 Facebook Twitter Connect with journalists and bloggers, who cover your industry, to find out who that is you can use Technorati to start following influencers However, when you start to follow people don’t go overboard, you not want to start to follow to many people at once This will cause your follower ratio to look imbalanced, and possibly scare off potential followers 36 Facebook Twitter You will want to interact with influencers on Twitter, but by all means be subtle, if you are pitching an influencer be brief and concise You can also leave comments on influencer’s articles helping to let potential customers see your Twitter handle Also, Retweeting your follower’s posts along with a comment will start an engaging conversation Social media is entirely about engagement, so start retweeting today and don’t forget to thank you followers for their retweets RETWEE T RETWEET ET E TW RE 37 Facebook Twitter 79% of US Twitter users are more likely to recommend brands they follow Source: Edison Research, Hubspot, 2010 38 Facebook Twitter You can use your own original content as an outreach tool, and you can help influencers with their research by posting useful content on their Twitter page Really, the more times you can get your brand recognized with an influencer, the stronger it will get Other useful Twitter tools that you can use to track your Twitter account are: Tweet Grader which will help you see how much influence you are having on Twitter, Muck Rack and Journalist Tweets to help you locate the journalists who are talking about your industry By following these thought leaders you will be able to find the inspiration for your own content creation, while also providing you with the chance to get in touch with active consumers in your industry 39 Facebook Twitter Source: InboxQ, Social Media’s Loaded Questions, 2010 40 Facebook Twitter Twitter will allow your followers to share whatever thoughts they have about your company It is your job to highlight the good behavior (positive reviews) and address problems up front (complaints) and also continue to promote your content You will want to star all of your customer’s best testimonials and put them in your “favorites” tab, you can then direct people who have questions specifically about your company or product to this favorite page On the flip side, any requests or complaints requiring support should be responded to promptly and accordingly As quickly as you jump on a positive review, you should jump on a complaint as well, in many cases how you handle the complaint will leave a much bigger impression than any positive review will 41 Facebook Twitter 57% of all companies that use social media for business, use Twitter Source: Business.com, Hubspot 42 Facebook Twitter Use New Tools and Apps You will want to answer any questions about your industry directly, by doing so you will increase your credibility and by answering directly you are 59% more likely to be followed (InboxQ, Social Media’s Loaded Questions, 2010) Besides answering questions what else should you be tweeting? You will want to tweet links to your landing pages, blog post, and to promote a new tool or even an app 43 Facebook Twitter 50% of all retweets contain a link 22 The average twitter user sends out tweets per day, and you can generate more retweets by simply asking to be retweeted (HubSpot, The Science of Twitter, 2011) 4x 44 Facebook Twitter What is your takeaway from all of this Twitter knowledge? 45 Facebook Twitter Your Twitter presence should be all about transparency and convenience Your followers should be able to easily share whatever reactions they have about your blog posts, offers, and company news so more hype and traffic start to buzz around these materials By using social media you can really amplify your reach and to improve your Internet presence and reputation Also, by creating an interactive and entertaining social environment, your social media pages will drive engagement with your current and future customers When you set up your Twitter and Facebook pages properly they can become effective pieces of your lead generation strategy The moral of the story is that social media will prove to be one of your most powerful content distribution channels 46 Facebook Twitter Contact Us We have a lot more where this came from LET’S CONNECT ONLINE! (877) 716-0902 48 Facebook Twitter ... Social Media? How To Use Social Media Using Facebook for Business .18 Setting Up Your Twitter Page .28 Using Twitter For Business .34 Contact Us 47 Why you need to use social. .. U.S local SMBs actively use social media marketing to promote their businesses FACEBOOK 70% LINKEDIN 58% 40% TWITTER YELP YOUTUBE 32% 27 % Source: Merchant Circle, 20 11 12 Facebook Twitter Setting... using social media you can really amplify your reach and to improve your Internet presence and reputation Also, by creating an interactive and entertaining social environment, your social media