final-grad-preso-xvinh-manguyen-mhuy-hhai-10102020compressed-201013032709

YOUNG MARKETER ELITE DEVELOPMENT LAVIFOOD Anh Nguyen _ Xuan Vinh _ Bao Khanh _ Hoang Hai _ Minh Huy brief recap build brand positioning for fruit juice & drying fruits build brand & marketing plan for 2021 300 billion VND business vision revenue in the 1st year 500 billion VND revenue in the 2nd year 1,000 billion VND revenue in the 3rd year WE FOCUS ON ONE CATEGORY TO OPTIMIZE OUR RESOURCES FRUIT JUICES DRYING FRUIT Market Size: 8.333 bVND CAGR 20-25: 9% Key Player: Twister – 47% (2013) Market Size: 847 bVND CAGR 20-25: 14.5% Key Player: Vinamit – 90% (2007) For bigger Size of Prize and more room to exploit, Fruit Juices will be the our focus category to meet the business ambition appendix: category definition “