• In other organizations run more along a military model, where members are accustomed to forced change, the Quaker approach would be perceived as weak, so a full-scale, top-down, Attila, CEO-directed change effort would be more successful. • In either case it is obviously important to consider the organizational culture before forming an implementation plan. • In all cases it is important to have a sponsor who is influential in the organiza- tion. For the Attila approach, a higher-level person is needed. For the Quaker approach, the level may not be as important as the sponsor’s stature and breadth of influence. • The Quaker approach takes time and patience, values notoriously absent in many organizations. A hybrid approach begins in the indirect Quaker style and moves toward the Attila model if necessary. Organization members can be triaged into one-third “true believers” in project management who can’t wait to change, one-third “show me” skeptics who may change if they see the benefit, and one-third “die-hard” grizzled veterans who have seen it all before and will resist to the bitter end. The hybrid approach starts with the true believers who demonstrate, through small wins, the benefits of a project office. This approach helps develop credibility and offers something to show the “show me” gang. When they are converted and you achieve critical mass of two-thirds of the organization, it may be necessary to apply a little top-down command to convince the die-hards. This is a practical and realistic approach for most organizations. Refine the concept of a project office. What is a project office and where did it come from? Project management began as a countercultural movement. Early project managers worked outside the organization. In fact they were often literally out- side—in a trailer at a construction site, where decisions were made regarding the project. The original project office referred to a place for the control of a specific project, what we would now call a project control office. As projects moved inside the organization, the role of theproject office has expanded. Guidelines: • Aim at a particular goal, call it Level 3, to use the terminology introduced in Chapter One, but remember that it may be best to start small, say Level 1, and document benefits of a project office for a few projects. This idea is in concert with the hybrid approach mentioned earlier. • You need an organizational group, like a council or project management ini- tiative, to give legitimacy in different divisions and to help cross organizational boundaries. • A physical space is important. It helps the work and also provides group identification. • Treat the implementation plan itself as a project. 288 CreatingtheProject Office Now document the plan on the “Implementing a Project Office” template provided in the Appendix. Develop an implementation goal. Specify an important and measurable goal for the endeavor. For example, implement a Level 3 project office to cut cycle time 20 percent and produce 30 percent more new products while maintaining current headcount. Determine the value to the organization. Why should the organization do this? Will it help implement strategy? Fight competition? Are similar companies doing this? How will life be better when this is done? The value should be stated in business terms best understood by upper managers, such as the ROI of theproject office. For example, determine the increase in shareholder value that will result when the stated goal is reached. Calculate the benefits if you had reduced cycle time by 20 percent in the past and how that would have increased value on the last five projects. Then determine how many projects you will do per year to get an esti- mate of the value of reducing cycle time. Also determine how much the imple- mentation of theproject office will cost. From these figures you can determine theproject office ROI, a figure that is near to the heart of most upper managers. Develop a set of metrics to show progress. Be careful here—you will get what you measure, which may not be what you want. For example, you might determine that your staff should attend more stakeholder meetings to help reduce cycle time. However, if you then measure meeting attendance, people will attend plenty of meetings, but cycle time may not be reduced. Ensure that office members and all project managers are well versed in those actions that actually lead to shareholder value in the organization, and then measure those actions. Determine project office content. What will be in the office? This depends on the goal of the office. Typical functions to be included are project selection and pri- oritization procedures; mentoring and coaching help for project managers; de- veloping and coaching upper management sponsors for projects; a common set of project management tools, techniques, and methodologies; consulting for on- going projects; training and project manager development programs; and possi- bly an administrative home for theproject managers themselves. Develop an implementation plan. With answers to the questions raised thus far, de- termine how you are going to proceed, what to do first, second, and so on. Then put a detailed action plan together. A Rewrite Our greatest challenge is to rewrite the myth of Sisyphus (from Chapter Six). Modern organizations cannot afford futile and hopeless efforts. The new hero sees the value of getting the rock up over the mountain. The rewards, of both the destination and the journey, are clear, convincing, and compelling. They got that The Tale We Tell 289 way by passionate visionaries sharing their dreams and enlisting a guiding coalition of supporters. The dangers of the rock slipping back impact not just one person but the prosperity of the whole organization—the interconnected community. The rock is carefully chosen while other pebbles are left as is; capabilities are lim- ited to the critical few projects. Resources are aligned on tasks that help to pull the rock up, brace it from falling back, and remove uphill obstacles. Other play- ers keep the lions, tigers, and bears from sidetracking progress. The tipping point that allows the rock to reach the top and stay there is the right people employing efficient processes in an effective environment. The pro- gram is carefully planned, excellently executed, and nurtured once it reaches the top. Because more mountains or opportunities can be seen from the new vantage point achieved by successful programs, the community realizes that the leader- ship, learning, means, and motivation it developed are the best means to tackle new challenges and expand its prosperity. Ever present is a core team of project officers who gird, goad, and guide. Summary The complete successful change agent • Identifies a sense of urgency • Lines up a guiding coalition of powerful forces • Develops a clear, concise, compelling description of how theproject office is chartered, structured, and staffed to meet organizational goals • Communicates this vision across the organization to develop support • Implements the strategy • Thrives in the environmental chaos that surrounds any effort to create a new order of things • Gets the right people on board; trains and supports them to be effective • Lines up leadership, learning, means, and motivation • Starts small but leads the drive toward large-scale positive impact on the orga- nization as a result of a strategic project office • Perseveres and draws upon a wide variety of sociological mechanisms to main- tain the organizational change 290 CreatingtheProject Office APPENDIX TEMPLATES FOR PROJECTOFFICE PLANNING 291 TEMPLATE 1: IMPLEMENTING A PROJECTOFFICE FOR ORGANIZATIONAL CHANGE. Name: ____________________________________ Organization: ____________________________________ Date: ____________________________________ 292 Appendix Implementation Goal: Value Argument: TEMPLATE 1: IMPLEMENTING A PROJECTOFFICE FOR ORGANIZATIONAL CHANGE, Cont’d. Appendix 293 Metrics: Content: 294 Appendix TEMPLATE 1: IMPLEMENTING A PROJECTOFFICE FOR ORGANIZATIONAL CHANGE, Cont’d. Implementation Plan/Approach: Procedure/Other: Appendix 295 TEMPLATE 2: CREATING AN ENVIRONMENT FOR SUCCESSFUL PROJECTS. Name: ____________________________________ Organization: ____________________________________ Date: ____________________________________ Strategic Emphasis score ______ benchmark ______ • Emphasis: ᮀ more ᮀ less ᮀ OK • Steps: Upper Management Support score ______ benchmark ______ • Emphasis: ᮀ more ᮀ less ᮀ OK • Steps: Project Planning Support score ______ benchmark ______ • Emphasis: ᮀ more ᮀ less ᮀ OK • Steps: 296 Appendix TEMPLATE 2: CREATING AN ENVIRONMENT FOR SUCCESSFUL PROJECTS, Cont’d. Customer/End User Input score ______ benchmark ______ • Emphasis: ᮀ more ᮀ less ᮀ OK • Steps: Project Team Support score ______ benchmark ______ • Emphasis ᮀ more ᮀ less ᮀ OK • Steps: Project Performance Support score ______ benchmark ______ • Emphasis: ᮀ more ᮀ less ᮀ OK • Steps: Appendix 297 TEMPLATE 2: CREATING AN ENVIRONMENT FOR SUCCESSFUL PROJECTS, Cont’d. Communications/Information Systems score ______ benchmark ______ • Emphasis: ᮀ more ᮀ less ᮀ OK • Steps: Organization Support score ______ benchmark ______ • Emphasis ᮀ more ᮀ less ᮀ OK • Steps: Economic Value Support score ______ benchmark ______ • Emphasis: ᮀ more ᮀ less ᮀ OK • Steps: . regarding the project. The original project office referred to a place for the control of a specific project, what we would now call a project control office. As projects. helps the work and also provides group identification. • Treat the implementation plan itself as a project. 288 Creating the Project Office Now document the