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Marketing manager course chapter 04

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McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Chapter Managing Organizational Culture and Change McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Learning Objectives After reading this chapter, you should be able to: z Build and maintain an appropriate company culture z Understand the roles of symbols, rites, ceremonies, heroes, and stories in an organization's culture z Identify the various categories of organizational cultures and the characteristics of people who fit best with them z Adapt to organizational change and the forces that drive change z Work with employees who resist change z Use tools to help implement change, including Lewin’s threestep model of change and force field analysis McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Organizational Culture zA system of shared values, assumptions, beliefs, and norms that unite the members of an organization z Reflects employees’ views about “the way things are done around here.” z The culture specific to each firm affects how employees feel and act and the type of employee hired and retained by the company McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Levels of Corporate Culture Visible Culture Expressed Values Core Values McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Functions Performed By Organizational Culture zEmployee Self-Management ¾Sense of shared identity ¾Facilitates commitment zStability ¾Sense of continuity ¾Satisfies need for predictability, security, and comfort McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Functions Performed By Organizational Culture (cont) zSocialization ¾Internalizing or taking organizational values as one’s own zImplementation Support of the Organization’s Strategy ¾If strategy and culture reinforce each other, employees find it natural to be committed to the strategy McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Stages of the Socialization Process Pre-arrival Encounter Metamorphosis McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Creating and Sustaining Organizational Culture Cultural Symbols Company Rituals and Ceremonies Company Heroes Stories Organizational Policies and Decision Making McGraw-Hill Language Leadership © 2004 The McGraw-Hill Companies, Inc All rights reserved Characteristics and Types of Organizational Culture zCultural Uniformity versus Heterogeneity zStrong versus Weak Cultures zCulture versus Formalization zNational versus Organizational Culture McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved .. .Chapter Managing Organizational Culture and Change McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc All rights reserved Learning Objectives After reading this chapter, you should... company McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc All rights reserved Levels of Corporate Culture Visible Culture Expressed Values Core Values McGraw-Hill © 2 004 The McGraw-Hill Companies,... strategy McGraw-Hill © 2 004 The McGraw-Hill Companies, Inc All rights reserved Stages of the Socialization Process Pre-arrival Encounter Metamorphosis McGraw-Hill © 2 004 The McGraw-Hill Companies,

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