1. Trang chủ
  2. » Thể loại khác

Marketing manager course chapter 03

10 8 0

Đang tải... (xem toàn văn)

THÔNG TIN TÀI LIỆU

Nội dung

McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Chapter Managing Social Responsibility and Ethics McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Learning Objectives After reading this chapter, you should be able to: zApply the four key ethical criteria that managers and employees should use when making business decisions zUnderstand why businesses establish codes of ethics as a method of guiding employee conduct zRecognize ways to encourage ethical behavior in business McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Learning Objectives(continued) zMake ethical decisions in morally challenging situations zValue corporate social responsibility zUnderstand the influence of various stakeholders on a company’s priorities, policies, plans, and goals McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Ethics and social responsibility should be highpriority concerns of all members of an organization, not just managers and executives McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved What are Business Ethics? zEthics are principles that explain what is right or wrong, good or bad, and what is appropriate or inappropriate in various settings zBusiness ethics provide standards or guidelines for the conduct and decision making of employees and managers McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved What are Business Ethics? (continued) zWithout a code of ethics: ¾There is no consensus regarding ethical principles ¾Different people will use different ethical criteria in determining whether a practice or behavior is ethical or unethical zBusiness ethics are not the same things as laws McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Ethics Approaches zPeople zThese utilize different ethical value systems systems are based on: ắPersonal experiences ắReligious background ắEducation ắFamily McGraw-Hill training â 2004 The McGraw-Hill Companies, Inc All rights reserved Approaches for Ethical Decision Making zUtilitarianism ¾A means of making decisions based on what is good for the greatest number of people zIndividualism ¾ The degree to which a society values personal goals, autonomy, and privacy over group loyalty, commitment to group norms, involvement in collective activities, social cohesiveness, and intense socialization ¾ Individual self-interest should be promoted as long as it does not harm others McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Approaches for Ethical Decision Making (continued) zRights approach ¾A means of making decisions based on the belief that each person has fundamental human rights that should be respected and protected zJustice approach ¾An approach to decision making based on treating all people fairly and consistently when making business decisions Distributive Justice Procedural Justice McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved .. .Chapter Managing Social Responsibility and Ethics McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved Learning Objectives After reading this chapter, you should... Objectives After reading this chapter, you should be able to: zApply the four key ethical criteria that managers and employees should use when making business decisions zUnderstand why businesses establish... social responsibility should be highpriority concerns of all members of an organization, not just managers and executives McGraw-Hill © 2004 The McGraw-Hill Companies, Inc All rights reserved What

Ngày đăng: 24/09/2021, 08:30

TÀI LIỆU CÙNG NGƯỜI DÙNG

  • Đang cập nhật ...

TÀI LIỆU LIÊN QUAN