Laudon Traver E-commerce 2018 E-commerce 2018 business technology society business technology society Kenneth C Laudon | Carol Guercio Traver www.pearson.com FOURTEENTH EDITION FOURTEENTH EDITION www.ebookslides.com Complete Listing of Chapter Opening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies CHAPTER THE REVOLUTION IS JUST BEGINNING Opening Case: Everything on Demand: The “Uberization” of E-commerce Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Startup Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: Pinterest: A Picture Is Worth a Thousand Words CHAPTER E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Tweet Tweet: Will Twitter Ever Find a Business Model that Works? Insight on Society: Foursquare: Check Your Privacy at the Door Insight on Business: Crowdfunding Takes Off Insight on Technology: Will the Connected Car Become the Next Hot Entertainment Vehicle? Case Study: Dollar Shave Club: From Viral Video to $1 Billion in Just Five Years CHAPTER E -COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM Opening Case: Voice-Controlled Intelligent Digital Assistants: Will They Revolutionize E-commerce? Insight on Society: Government Regulation and Surveillance of the Internet Insight on Technology: The Rise of HTML5 Insight on Business: The Apple Watch: Bringing The Internet of Things to Your Wrist Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand CHAPTER BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS Opening Case: The Wall Street Journal: Redesigning for Today’s Platforms Insight on Business: Weebly Makes Creating Websites Easy Insight on Society: Designing for Accessibility Insight on Technology: Carnival Cruise Ships Go Mobile Case Study: Dick’s Sporting Goods: Taking Control of Its E-commerce Operations CHAPTER E-COMMERCE SECURITY AND PAYMENT SYSTEMS Opening Case: Cyberwar: MAD 2.0 Insight on Society: Equifax: Really Big Data Hacked Insight on Technology: Think Your Smartphone Is Secure? Insight on Business: Bitcoin Case Study: The Mobile Payment Marketplace: Goat Rodeo CHAPTER E-COMMERCE MARKETING AND ADVERTISING CONCEPTS Opening Case: Video Ads: Shoot, Click, Buy Insight on Business: Are the Very Rich Different From You and Me? Insight on Technology: The Long Tail: Big Hits and Big Misses Insight on Society: Every Move You Take, Every Click You Make, We’ll Be Tracking You Case Study: Programmatic Advertising: Real-Time Marketing www.ebookslides.com CHAPTER SOCIAL, MOBILE, AND LOCAL MARKETING Opening Case: Facebook: Putting Social Marketing to Work Insight on Technology: Optimizing Social Marketing with Simply Measured Insight on Society: Marketing to Children of the Web in the Age of Social Networks Insight on Business: Mobile Marketing Goes 3-D Case Study: ExchangeHunterJumper.com: Building a Brand with Social Marketing CHAPTER ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE Opening Case: The Right To Be Forgotten: Europe Leads on Internet Privacy Insight on Technology: Apple: Defender of Privacy? Insight on Business: Internet Sales Tax Battle Insight on Society: The Internet Drug Bazaar Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER ONLINE RETAILING AND SERVICES Opening Case: Blue Nile Sparkles for Your Cleopatra E-commerce in Action: Amazon Insight on Technology: Big Data and Predictive Marketing Insight on Society: Phony Reviews Insight on Business: Food on Demand: Instacart and GrubHub Case Study: OpenTable: Your Reservation Is Waiting CHAPTER 10 ONLINE CONTENT AND MEDIA Opening Case: Cord Cutters and Cord Shavers: The Emerging Internet Broadcasting System (IBS) Insight on Society: Are Millennials Really All That Different? Insight on Business: Vox: Native Digital News Insight on Technology: Hollywood and the Internet: Let’s Cut a Deal Case Study: Netflix: How Does This Movie End? CHAPTER 11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS Opening Case: Social Network Fever Spreads to the Professions Insight on Society: The Dark Side of Social Networks Insight on Technology: Trapped Inside the Facebook Bubble? Insight on Business: Verizon Doubles Down on Portals Case Study: eBay Evolves CHAPTER 12 B 2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE Opening Case: Amazon Takes on B2B with Amazon Business Insight on Society: Where’s My IPad? Supply Chain Risk and Vulnerability Insight on Technology: Your Shoes Are in the Cloud Insight on Business: Walmart Develops a Private Industrial Network Case Study: Elemica: Cooperation, Collaboration, and Community www.ebookslides.com OTHER MIS TITLES OF INTEREST Introductory MIS Decision Support Systems Experiencing MIS, 8/e Kroenke & Boyle ©2019 Business Intelligence, Analytics, and Data Science, 4/e Sharda, Delen & Turban ©2018 Using MIS, 10/e Kroenke & Boyle ©2018 Management Information Systems, 15/e Laudon & Laudon ©2018 Essentials of MIS, 13/e Laudon & Laudon ©2019 Processes, Systems, and Information: An Introduction to MIS, 3/e McKinney & Kroenke ©2019 Business Intelligence and Analytics: Systems for Decision Support, 10/e Sharda, Delen & Turban ©2014 Data Communications & Networking Applied Networking Labs, 2/e Boyle ©2014 Digital Business Networks Dooley ©2014 Information Systems Today, 8/e Valacich & Schneider ©2018 Business Data Networks and Security, 11/e Panko & Panko ©2019 Introduction to Information Systems, 3/e Wallace ©2018 Electronic Commerce Database E-commerce 2018: Business Technology Society, 14/e Laudon & Traver ©2019 Hands-on Database, 2/e Conger ©2014 Modern Database Management, 13/e Hoffer, Ramesh & Topi ©2019 Database Concepts, 8/e Kroenke, Auer, Vandenburg, Yoder ©2018 Database Processing, 15/e Kroenke & Auer ©2019 Systems Analysis and Design Modern Systems Analysis and Design, 8/e Hoffer, George & Valacich ©2017 Systems Analysis and Design, 10/e Kendall & Kendall ©2019 Enterprise Resource Planning Enterprise Systems for Management, 2/e Motiwalla & Thompson ©2012 Project Management Project Management: Process, Technology and Practice Vaidyanathan ©2013 www.ebookslides.com E - commerce business technology society F O U R T E E N T H E D I T I O N Kenneth C Laudon Carol Guercio Traver New York University Azimuth Interactive, Inc EC14_FM.indd 11/22/2017 9:46:28 AM www.ebookslides.com Vice President, IT & Careers: Andrew Gilfillan Senior Portfolio Manager: Samantha Lewis Managing Producer: Laura Burgess Associate Content Producer: Stephany Harrington Portfolio Management Assistant: Madeline Houpt Director of Product Marketing: Brad Parkins Product Marketing Manager: Heather Taylor Product Marketing Assistant: Jesika Bethea Field Marketing Manager: Molly Schmidt Field Marketing Assistant: Kelli Fisher Vice President, Product Model Management: Jason Fournier Senior Product Model Manager: Eric Hakanson Project Manager: Revathi Viswanathan/Cenveo Publisher Services Lead, Production and Digital Studio: Heather Darby Digital Studio Course Producer: Jaimie Noy Program Monitor: Danica Monzor, SPi Global Cover Designer: Cenveo Publisher Services Cover Image: Roy Scott/Ikon Images/Alamy Stock Photo Chapter and Part Opener Images: Marinini/Fotolia Full Service Project Management: Azimuth Interactive, Inc Composition: Azimuth Interactive, Inc Printer/Binder: LSC Communications Cover Printer: Phoenix Color Text Font: ITC Veljovic Std Book, 9.5pt Microsoft and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published as part of the services for any purpose All such documents and related graphics are provided “as is” without warranty of any kind Microsoft and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all warranties and conditions of merchantability, whether express, implied or statutory, fitness for a particular purpose, title and non-infringement In no event shall Microsoft and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use or performance of information available from the services The documents and related graphics contained herein could include technical inaccuracies or typographical errors Changes are periodically added to the information herein Microsoft and/or its respective suppliers may make improvements and/or changes in the product(s) and/or the program(s) described herein at any time Partial screen shots may be viewed in full within the software version specified Microsoft® Windows® and Microsoft Office® are registered trademarks of Microsoft Corporation in the U.S.A and other countries This book is not sponsored or endorsed by or affiliated with Microsoft Corporation Copyright © 2019, 2018, 2017 by Kenneth C Laudon and Carol Guercio Traver Published by Pearson Education, Inc All rights reserved Manufactured in the United States of America This publication is protected by copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise For information regarding permissions, request forms and the appropriate contacts within the Pearson Education Global Rights & Permissions Department, please visit www.pearsoned.com/permissions Acknowledgments of third-party content appear on the appropriate page within the text, which constitute an extension of this copyright page Unless otherwise indicated herein, any third-party trademarks that may appear in this work are the property of their respective owners and any references to third-party trademarks, logos or other trade dress are for demonstrative or descriptive purposes only Such references are not intended to imply any sponsorship, endorsement, authorization, or promotion of Pearson’s products by the owners of such marks, or any relationship between the owner and Pearson Education, Inc or its affiliates, authors, licensees or distributors Library of Congress Cataloging-in-Publication Data Names: Laudon, Kenneth C., 1944- author | Traver, Carol Guercio, author Title: E-commerce 2018: business, technology, society / Kenneth C Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc Description: Fourteenth Edition | Boston: Pearson, [2017] | Revised edition of the authors’ E-commerce 2017, [2017] | Includes index Identifiers: LCCN 2017041167| ISBN 9780134839516 | ISBN 013483951X Subjects: LCSH: Electronic commerce | Internet marketing | Information technology Classification: LCC HF5548.32 L38 2017b | DDC 658.8/72 dc23 LC record available at https://lccn.loc.gov/2017041167 ISBN-13: 978-0-13-483951-6 ISBN-10: 0-13-483951-X EC14_FM.indd 11/22/2017 9:46:28 AM www.ebookslides.com P RE FA C E E-commerce 2018: business.technology.society 14E provides you with an in-depth introduction to the field of e-commerce We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy Just as important, we have tried to create a book that is thought-provoking and current We use the most recent data available, and focus on companies that you are likely to encounter on a daily basis in your everyday life, such as Facebook, Google, Twitter, Amazon, YouTube, Pinterest, eBay, Uber, WhatsApp, Snapchat, and many more that you will recognize, as well as some exciting startups that may be new to you We also have up-to-date coverage of the key topics in e-commerce today, from privacy and piracy, to government surveillance, cyberwar, social, local, and mobile marketing, Internet sales taxes, intellectual property, and more You will find here the most up-to-date and comprehensive overview of e-commerce today The e-commerce concepts you learn in this book will make you valuable to potential employers The e-commerce job market is expanding rapidly Many employers expect new employees to understand the basics of e-commerce, social and mobile marketing, and how to develop an e-commerce presence Every industry today is touched in at least some way by e-commerce The information and knowledge you find in this book will be valuable throughout your career, and after reading this book, we expect that you will be able to participate in, and even lead, management discussions of e-commerce for your firm WHAT’S NEW IN THE 14TH EDITION Careers in E-commerce In this edition, we’ve added an exciting new feature at the end of every chapter: a section on careers in e-commerce that examines a job posting by an online company for an entry-level position We provide students with a brief overview of the field and company, some details about the position, a list of the qualifications and skills that are typically required, and then some tips about how to prepare for an interview, as well as showing students how the concepts they’ve learned in each chapter can help them answer some possible interview questions Currency The 14th edition features all new or updated opening, closing, and “Insight on” cases The text, as well as all of the data, figures, and tables in the book, have been updated through October 2017 with the latest marketing and business intelligence available from eMarketer, Pew Research Center, Forrester Research, comScore, Gartner Research, and other industry and government sources iii EC14_FM.indd 11/22/2017 9:46:28 AM www.ebookslides.com iv Preface In addition, we have added new, expanded, and/or updated material throughout the text on a number of e-commerce topics that have appeared in the headlines during 2017, including the following: • The latest developments with respect to on-demand service companies such as Uber; updates on the challenges that mobile apps pose to the Web’s dominance of the Internet ecosphere; Pinterest gets closer to an IPO (Chapter 1) • Twitter’s continued difficulties in finding a workable business model; changes in Foursquare’s business model; use of initial coin offerings (ICOs) by startups; new issues surrounding crowdfunding; developing new business models based on the Internet of Things; how Dollar Shave Club used a viral video and subscription-based business model to go from small startup to being acquired for $1 billion in just five years (Chapter 2) • Voice-controlled digital assistants, including Alexa, Google Assistant, and Siri; 5G wireless; Google’s Project Loon, Facebook’s Internet access drone Aquila, and Microsoft’s white space initiative; developments in wearable computing, IoT, HTML5, virtual and augmented reality, artificial intelligence, intelligent assistants, and chatbots (Chapter 3) • Update on the Wall Street Journal’s effort to compete by redesigning its digital offerings; open source Web and app development tools; Weebly’s new initiatives; increasing use of Node.js; mobile-first and responsive design; increasing focus on online accessibility; update on Dick’s Sporting Goods’ effort to reclaim its e-commerce infrastructure (Chapter 4) • Cyberwarfare during the 2016 U.S presidential election; new security threats (such as the growth of ransomware (including WannaCry), business e-mail compromise (BEC) and W-2 phishing, the Equifax data breach, the Mirai botnet DDoS attack, and the Microsoft DDE protocol and WPA2 software vulnerabilities, smartphone security issues, and emergence of new Reaper/IoTroop botnet); OpenPGP; Apple’s Face ID; FTC enforcement actions with respect to data security; mobile wallets; Bitcoin and blockchain technology; P2P (Venmo, Facebook Messenger, Zelle); and mobile payment systems (Chapter 5) • Updates on online video advertising; Google search engine algorithm updates; ad fraud and viewability issues; the continuing rise in usage of ad blocking software; Canada’s anti-spam laws; industry and FTC guidelines on cross-device tracking; Apple’s Intelligent Tracking Prevention (ITP); issues with programmatic advertising (Chapter 6) • Mobile marketing continues to exceed desktop advertising; new social marketing and social e-commerce tools from Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Snapchat; new FTC COPPA guidelines; use of 3-D mobile marketing; proximity marketing; BLE (Chapter 7) • Update on the right to be forgotten, the impact of the Supreme Court’s Spokeo decision; privacy issues associated with digital assistant devices, facial recognition and IoT technology; implications of new Google privacy policy; issues with persistent location tracking; new FTC report on cross-device tracking; FTC privacy enforcement actions; FCC privacy regulations on ISPs repealed by Congress; new E.U General Data Protection Regulation and Privacy Shield; Apple/U.S government iPhone privacy fight; updates on EC14_FM.indd 11/22/2017 9:46:28 AM www.ebookslides.com Preface v DMCA litigation; online sales tax developments in the United States and Europe; net neutrality developments; online fantasy sports gambling issues (Chapter 8) • Updates on Blue Nile, Amazon, Stitch Fix, Instacart, GrubHub, and OpenTable; digital native verticals (manufacturer-direct); negative reviews and the Consumer Review Fairness Act; updates on on-demand service companies (Chapter 9) • Cord cutters, cord shavers, and cord nevers; industry structure convergence (Charter Spectrum; Verizon/Yahoo mergers); updates on newspaper Digital First business models; proposed newspaper industry legislation; native digital news sites; New Yorker magazine digital strategy; update on e-books; streaming of pirated content; streaming music services such as Spotify; streaming TV devices; the impact of Pokemon GO and new e-sports tournaments (Chapter 10) • Update on LinkedIn; use of algorithms by social networks, such as Facebook; the dark side of social networks; Facebook fake news controversy; Verizon acquires AOL and Yahoo as the portal business faces challenges (Chapter 11) • Amazon Business; the rise of B2B sell-side marketplaces; supply chain visibility; cloudbased B2B; mobile B2B; B2B marketing; update on Walmart supply chain issues (Chapter 12) Themes E-commerce has significantly evolved over the last decade The iPhone was introduced in 2007 The iPad tablet was first introduced in 2010 and has already gone through several generations! Cloud services for storing and streaming content, and hosting thousands of apps, were not widely available until 2011 Smartphone and tablet devices have changed e-commerce into a social, local, and mobile experience The 14th edition spotlights the following themes and content: Headlines • Social, Mobile, Local: We include an entire chapter describing social, mobile, and local marketing Content about social networks, the mobile platform, and local e-commerce appears throughout the book »» The mobile platform composed of smartphones and tablet computers takes off and becomes a major factor in search, marketing, payment, retailing and services, and online content, as well as on-demand service companies Mobile device use poses new security and privacy issues as well »» Social networks such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Snapchat continue their rapid growth, laying the groundwork for a social network marketing platform »» Location-based services lead to explosive growth in local advertising and marketing • Online privacy continues to deteriorate, driven by a culture of self-revelation and powerful technologies for collecting personal information online without the knowledge or consent of users A growing number of consumers adopt ad blockers • Internet security risks increase; cyberwarfare becomes a new way of conducting warfare among nation-states and a national security issue A growing perception of online risk supports a growing lack of trust in e-commerce firms and transactions EC14_FM.indd 11/22/2017 9:46:28 AM www.ebookslides.com vi Preface Business • E-commerce revenues continue to surge, at a rate higher than overall economic growth • Online advertising growth continues to outpace traditional advertising, including television • Mobile marketing spending exceeds that spent on marketing on the desktop • E-books sales plateau but continue as a major channel for books Consumers increasingly use smartphones and tablets as reader devices • Newspapers continue to struggle to define a digital first news service • Streaming of popular TV shows and movies (Netflix, Amazon, YouTube, and Hulu com) becomes a reality, as Internet distributors and Hollywood and TV producers strike deals for Web distribution that also protects intellectual property • New mobile payment platforms continue to emerge to challenge PayPal, including Apple Pay, Android Pay, Samsung Pay, Venmo, and Zelle • B2B e-commerce exceeds pre-recession levels as firms become more comfortable with digital supply chains Technology • Smartphones, tablets, and e-book readers, along with associated cloud-based software applications, and coupled with 4G cellular network expansion, fuel rapid growth of the mobile platform • Investment in cloud computing increases, providing the computing infrastructure for a massive increase in online digital information content, and e-commerce • Cloud-based streaming services for music and video challenge sales of downloads and physical product • Software apps fuel growth in app sales, marketing, and advertising; transforming software production and distribution • The cost of developing sophisticated websites continues to drop due to declining software and hardware prices and open source software tools • Internet and cellular network capacity is challenged by the rapid expansion in digital traffic generated by mobile devices; the use of bandwidth caps tier-pricing expands Society • The mobile, “always on” culture in business and family life continues to grow • Congress considers legislation to regulate the use of personal information for behavioral tracking and targeting consumers online • European countries develop much stronger privacy policies, including Right to be Forgotten laws, add a new General Data Protection Regulation, and continue to expand the rights of citizens vis-à-vis Internet data giants • States heat up the pursuit of taxes on Internet sales by e-commerce firms • Intellectual property issues remain a source of conflict with significant movement toward resolution in some areas, such as Google’s deals with Hollywood and the EC14_FM.indd 11/22/2017 9:46:28 AM www.ebookslides.com Index I-23 NetQuote, 629 Netscape, 27, 118, 231 Netscape Navigator, 159 Netsky.P, 271 NetSuite, 221 Nettis Environment Ltd V IWI, Inc., 555 Network Access Points See NAPs Network Advertising Initiative (NAI), 534, 401 network effect, 30, 745, 753 network externalities, 19, 80 Network Interface Layer, of TCP/IP, 122 network keyword advertising, 363 network neutrality See net neutrality network notification, 25 Network Solutions, 74, 118, 554 Network Technology Substrate layer, 134, 135 Networkadvertising.org, 534 networks, protecting, 301–304 Neustar, 281 new concept test, 211 New York International Internet Exchange (NYIIX), 138 New York Stock Exchange, 81 New York Times, 176, 193, 195, 369, 385, 390, 664, 673, 676, 680, 681 New York Times test, 512 New Yorker, 686 Newegg, 321, 565, 607 NeweggBusiness, 807 News Corp., 629 News Media Alliance, 680 news server, 219 NewsBlur, 166 newspaper industry, 659, 672–677 See also online newspaper industry, print industry, specific newspapers next generation firewalls, 302 NextBio, 404 NFC (near field communication), 316, 317, 328, 329, 330, 331, 332, 333, 484 Nigeria, 34 Nigerian letter e-mail scam, 272–273 Nike, 385, 618, 734, 790, 792, 797, 798, 814 Nike+, 154 Nintendo, 176, 707, 710 Nissan, 711 Nissan Motor Co., Ltd V Nissan Computer Corp., 555, 557–558 No Free Lunch rule, 512 Node.js, 231 Noggin, 696 NOGs (Internet Network Operators Groups), 142 Nokia, 814 nonrepudiation, 263, 290 Nordstrom, 48, 459, 593 Norman, Amy, 432–433 North America, 728 North Korea, 269, 561 Norway, 312 NoWait, 649 NRF, 618 NSA (National Security Agency), 144–145, 265, 280, 292, 310, 311, 532, 537, 537, 561 NSF (National Science Foundation), 116, 118 NSFNET, 116, 118 NTIA (National Telecommunications and Information Administration), Broadband Technology Opportunities Program, 147 EC14_BM1_Index.indd 23 NTT Communications, 136 numeric address, 303 NuOrder, 810 NuWar See Storm Nymex, 271 O Oath, 343, 471, 756 Obama administration, 145 Obama, Barack, 119 Objective C, 178, 240 Oculus Rift, Facebook, 115, 176, 476 ODBC (Open Database Connectivity), 217 OECD (Organization for Economic Cooperation and Development), 310 OECD (Organization for Economic Cooperation and Development), privacy policy generator, 535 Office Depot, 773 Office of Cybersecurity and Communications (CS&C), 308 offline commerce, 354 oil industry, 823–828 Oldandsold, 744 Omidyar, Pierre, 67, 118 omni-channel, 249, 595, 598, 599, 600–603, 606, 613, 615–616 Onavo, 525 OnCue, 756 on-demand computing, 130 on-demand service companies, 26, 82, 639–643 1&1, 74 100-Gbps networks, 147 1-800-Flowers, 111 One Kings Lane, 602 one-to-many markets, 806 one-to-one marketing, 382 See also personalization one-way irreversible mathematical function, 292 online advertising, 360 See also online marketing advertising exchanges, 371–372 advertising networks, 370–372 affiliate marketing, 376 behavioral targeting, 382–385, 400–401 content marketing, 370 costs, 412–414 display advertising, 365–373 effectiveness of, 409–411 e-mail marketing, 373–375 evolution of, 420 first banner ads, 27 local advertising, 378, 478–487 mobile advertising, 378, 464, 467–478, 480–487 native advertising, 369–370 pricing models, 412 programmatic advertising, 371–372, 419–423 real-time bidding, 371–372, 419–423 rich media ads, 366–368 search engine advertising, 362–365 social advertising, 377–378, 437–464 spending, 360–361 sponsorships, 369 strategies and tools, 356–392 trends, 347 Twitter and, 55–57 video ads, 102, 103, 104, 343–345, 368–369 viral marketing, 376–377 online auctions, 390–391, 743–751 11/21/2017 9:25:02 AM www.ebookslides.com I-24 Index online banking, 625–626 online bill payments, 322 online book publishing industry, 686–691 online brokerage, 625–626 online buyers, 354–355 online career services, 633, 636–637, 638, 726 online catalog, 219, 221 online communities See social networks online consumer behavior, 346–356 online consumer purchasing model, 415 online content and media, 656–719 See also specific industries a la carte revenue model, 666 advertising revenue model, 666 aggregators, 77 attitudes about paying for, 667–668 consumption, 666–667 IoT and, 78–79 pay walls, 191 revenue models, 666 statistics, 77 subscription revenue model, 666 syndication, 77 tolerance of advertising, 666–667 Online Copyright Infringement Liability Limitation Act, 547 online credit card fraud, 260, 275 online entertainment industry, 691–711 growth, 693 revenues, 665, 666, 691–693 online financial services, 624–630 multi-channel vs pure, 626 robo-advisors, 626 online firms, analyzing viability of, 603–606 online forum See online message board online gambling, 561, 569, 572–573 online game(s), 709, 710 online game industry, 708–711 online gamers, 710–711 online insurance services, 628–629 online jewelry industry, 591–593 online lending services, 627–628 online magazine industry, 683, 686 online marketing See also online advertising; specific types advertising exchanges, 371–372 advertising networks, 370–372 affiliate marketing, 376 B2B and, 802–803 behavioral targeting, 382, 383, 384, 385, 400–401 content marketing, 370 customer retention strategies, 379, 382–392 display advertising, 365–373 during different periods of e-commerce, 28, 31 e-mail marketing, 373–375 lead generation marketing, 377 local marketing, 378, 478–487 long tail marketing, 392, 393–394 marketing analytics, 414–415 metrics, lexicon, 406–409 mobile marketing, 378, 464, 467–478, 480–487 native advertising, 369–370 other strategies, 379, 382–392 pricing strategies, 386–392 programmatic advertising, 371–372, 419–423 real-time bidding, 371–372, 419–423 EC14_BM1_Index.indd 24 rich media ads, 366–368 roadmap, 358 SEM, 362–365 social marketing, 377–378, 437–464 sponsorships, 369 strategic issues and questions, 357–359 strategies and tools, 356–392 technologies, 392, 395–406 traditional tools, 359–379 trends, 347 video ads, 102, 103, 104, 368–369, 419–423 viral marketing, 376–377 website as marketing platform, 359 online marketing communications, costs and benefits of, 406–415 online marketing technologies big data, 403–404 cookies, 397–399, 400–401 CRM systems, 404–406 data mining, 402–403 data warehouses, 402–403 databases, 399 marketing automation systems, 404–406 tracking files, 397–399, 400–401 web transaction logs, 396–397 online media downloadable, 173–174 streaming, 173–174 online message board, 169 online mortgage services, 627–628 online movie industry, 697–703 See also online entertainment industry; movie industry online music industry, 704–707 See also online entertainment industry; music industry online newspaper industry, 672–685 See also newspaper industry online payments See e-commerce payment systems online pornography, regulation of, 144, 567–569 online publishing industry, 672–691 online purchasing decision, 350–354 online purchasing process, marketing analytics and, 415 online real estate services, 629–630 online recruitment industry See online career services online retail See also specific companies advantages and challenges, 600, 601 business models, 606–619 common themes in, 619–621 growth, 15, 16 history and evolution of, 596–598 m-commerce, 467, 468 omni-channel integration, 602–603 revenues, 598–600 sales, share by type of company, 606, 607 specialty merchants, 595, 596, 598, 620 statistics, 7, 14, 15, 16, 22, 23 subscription sales revenue model, 595, 601, 607, 622 top firms, 600–601 trends in, 595 virtual merchants, 606–615 online retail sector, 594–603 online security See e-commerce security online shoppers, 354–355 online social network, 729 See also social networks online stored value payment system, 315 online television, 694–697 11/21/2017 9:25:02 AM www.ebookslides.com Index I-25 online travel services, 630–633, 634–635 online video providers, 74 sharing, 82 statistics, 174, 343 online video advertising, 31, 48, 56, 60, 174, 347, 360, 366, 368–369, 373, 376–377, 378, 384 case study, 343–345 Facebook, 433 metrics, 407, 409 platforms, 343 OnlineNIC, 556 ooVoo, 170 Open Connectivity Foundation, 155 Open Database Connectivity See ODBC open rate, 407, 409 open set top boxes, 119 open source software, 220, 221 Open Web Analytics, 221 OpenCms, 218 OpenPGP, 298 OpenSSL, 283 OpenTable, case study, 646–649 OpenText, 218 operating margin, 605 operating system security enhancements, 304 Operation Pangea, 570 opportunism, 356 Optimum WiFi hotspots, 151 opt-in model, 526 opt-out model, 526 Orabrush, 343–344 Oracle, 74, 217, 218, 230, 404, 406, 775, 776, 787, 789, 792, 819 Oracle ATG Web Commerce, 221 Oracle Commerce Cloud, 221 Oracle PeopleSoft, 249 Orapup, 344 Orbitz, 36, 80, 89, 632 order management software providers, 74 organic search, 362 Organization for Economic Cooperation and Development See OECD organizational development, 67, 68 Orkut, 728 outsourcing, 204 Overstock, 565, 599, 607 over-the-top (OTT), 657, 695, 717 Overture, 552 Ozlo, 112 P P2P (peer-to-peer) e-commerce, P2P file sharing, 510, 528, 578–580 The Pirate Bay, 577–580 PaaS (platform as a service), 130 packet filters, 302 Packet Internet Groper See Ping packet switching, 116, 117, 120–121, 122, 124, 153 packets, 120, 153 page content, 213 page delivery, 213 page design, 213 page generation, 213 EC14_BM1_Index.indd 25 page views, 407, 408 Page, Larry, 171 paid inclusion, 362 PaineWebber Inc v Fortuny, 555, 555–557 Panda, 363 Panda Security, 270 Pandora, 60, 173, 389, 393, 431, 471, 481, 580, 666, 668, 691, 692, 705, 706 PaperThin, 218 Parachute, 618 Paramount, 692, 717 patches, 304 patent(s), 550–553 one-click purchasing, 89, 93, 95 Pay with Amazon, 315–316 Payment Card Industry-Data Security Standard See PCI-DSS payment gateways See Internet payment service providers payment systems, See also e-commerce payment systems EBPP, 319, 322–323 e-commerce, 311–319, 320–321 providers, 74 PayPal, 74, 273, 274, 311, 312, 315, 316, 317, 318, 322–323, 328, 329, 330, 331, 333, 485, 569, 746, 763, 764 pay-per-click (PPC) search ad, 363 paywall, 191, 680 PC Connection, 598, 617 PCI-DSS (Payment Card Industry-Data Security Standard), 314 PCProtect, 272 Peacomm See Storm Peapod, 82, 235 Pebble, 71 Peeptrade, 726 Peering and Internet Exchange (PAIX), 138 peer-to-peer (P2P) e-commerce See P2P e-commerce Pegasus, 286, 287 Penguin, 363 penny auction, 747 People for the Ethical Treatment of Animals (PETA), 735 Perfect 10, Inc., v Amazon.com, Inc., 545 perfect competition model, 36 Perfect Information rule See New York Times test perfect market, 29, 32, 66 PerfectCommerce, 84, 808 Periscope, 57, 173, 549, 668 Perl, 221, 229, 232 perma-cookies See supercookies Perry, Katy, 55 persistent location tracking, 63, 525 Personal Capital Corp, 626 personal computers, 96, 117, 126, 127 Personal Data Notification and Protection Act, proposed legislation, 516 personal private information (PPI), Equifax data breach, 277 personal profiles, 522 personalization, 20, 21, 87, 233, 382, 395, 507 See also customization PersonalizationMall, 602 personally identifiable information (PII), 519 Petsmart, 195, 602 Petya/NotPetya, 269 Pew Research Center, 47, 348, 349 Pgconnectdevelop.com, 800 PGP (Pretty Good Privacy), 292, 298 11/21/2017 9:25:02 AM www.ebookslides.com I-26 Index Pgshop, 618 pharmacies, online, 570–571 pharming, 279 Philip Morris, 569 phishing, 272–273 PhoneGap, 240 photo sharing, 82 PHP, 221, 232 physical design, 204, 205 piggyback strategy, 387, 389 PII (personally identifiable information), 517, 519, 527, 531, 532 Ping (Packet Internet Groper), 133–134 Pinterest, 7, 67, 75, 76, 31, 62, 173, 232, 728, 730, 732 Apple Pay and, 457 Pinterest, apps, 457 basic features, 456, 457 boards, 456–461 brand pages, 457–461 Buyable Pins, 48, 457, 458 case study, 46–49 Cinematic Pins, 47, 456, 458, 460 demographics, 456 DNT, 401 embedding, 457 Guided Search, 47 hashtags, 457 Image Hover, 457 integration with Facebook and Twitter, 457, 458 keywords, 457, 460 marketing campaigns, 459–460 marketing tools, 456–459 measuring marketing results, 461–462 Pin It button, 457, 458, 460, 461 pins, 456–462 Product Pin, 456, 458, 460 Promoted Pins, 47, 456, 458, 460 Promoted Video, 452, 453, 458, 459 repins, 457 Rich Pins, 47, 458 Shop Our Picks, 457, 458 Shopping with Pinterest, 48 social e-commerce and, 16, 25, 46 social marketing, 456–462 statistics, 175, 456, 729, 730 Stingray system, 49 URL links, 457, 458, 460 user engagement, 731 web analytics, 462 widget, 457, 458 Pinterest Widget Builder, 233 piracy movie and television industry, 700 music industry, 700, 705, 706 Piwik, 221 Pixar, 718 Pizza Hut, 485 PKI (public key infrastructure), 297–299 PlasticsNet, 826 platform as a service See PaaS Platform as a Service (PaaS) providers, 85 Playboy Enterprises, Inc., v Global Site Designs, Inc., 555, 557 Playboy Enterprises, Inc., v Netscape Communications, Inc., 555, 558 EC14_BM1_Index.indd 26 podcast, 174 Podesta, John, 274 point-of-sale, mobile payment, 317, 318, 329, 330, 331, 332 Pokemon GO, 115, 176, 707–708 Poker Trek, 243 political issues model for organizing, 507–509 overview, 506–513 understanding in e-commerce, 506–513 Polycom, 170 Polygon, 684 polymorphic malware, 260, 270 Polyvore, 730 Ponemon Institute, 259, 288 POP3 (Post Office Protocol 3), 133 pop-up blockers, 535 pornography, 561, 567–569 portals, 752–758 See also specific portals business models, 757–756 general-purpose, 754, 757 growth and evolution of, 752–754 horizontal, 80 revenue sources, 757 top U.S, 753 types of, 754, 757 vertical market, 60, 754, 757 Porter’s five forces, 87, 88 ports, 283 Possum, 364 Post Office Protocol See POP3 Postmates, 639, 641 potentially unwanted programs See PUPs PowerReviews, 74 Powersourceonline, 805, 810 practice networks, 737 predictive marketing, 622–623 PredictSpring, 74 PredictWallStreet, 734 Prensky, Marc, 662–663 Pretty Good Privacy See PGP Prevent All Cigarette Trafficking Act, 569 price competition, impact of e-commerce on, 89 price discovery, 19, 745 price discrimination, 20, 217, 388 price dispersion, 35 price transparency, 20, 745 Priceline, 64, 75, 81, 552, 632, 648, 746–747, 748 pricing, 387 dynamic, 5, 17–18, 29, 390–392 flash, 36, 391–392 free, 389 freemium, 389 hit and run, 36 versioning, 390–391 pricing strategies, 386–392 print industry, 659 See also online publishing industry; specific industries printing press, 21 PRISM, 144, 537 privacy, 39, 40–41, 115, 263, 513–542 See also surveillance Apple and, 539–541 attitudes toward, 521, 523 behavioral targeting and, 521–524 11/21/2017 9:25:02 AM www.ebookslides.com Index I-27 consumer rights-based, 529 encryption and, 535 European Union, 503–505, 532, 533 Facebook, 40–41, 503, 518, 519, 523, 524–525, 530–531, 532, 533, 534, 537, 539–541 facial recognition, 523 Foursquare and, 62, 63 FTC, 525–529 government invasion of, 536–538, 539–541 guidelines, California, 401 impact of information-gathering tools on, 519, 520 information rights and, 513–542 Internet users’ efforts to preserve, 521 invasion of, 15, 16 IoT and, 155 issues raised by marketing, 521–521 key issues for consumers, 521 location-based, 525 mobile platform, 525 private industry self-regulation, 533–534 private sector, 515–536 profiling and, 521–521 public sector, 514–516 retargeting and, 521, 522 right to be forgotten, 503–505, 513, 532, 533 safe harbor, 532 security and, 514 social network communications, 736 social networks and, 15, 16 social networks and, 524–525 technological solutions, 534–536 threats from government, 514–516 threats from private institutions, 515–525 Privacy Act, 515, 516 privacy advocacy groups, 536 Privacy Foundation, 400–401 Privacy International, 536 privacy laws federal, applicable to private institutions, 516, 517 federal, applicable to U.S government, 515, 516 state, 517 privacy policies, 57, 234, 530–531 Privacy Protection Act, 516, 517 privacy protection business, 536 Privacy Rights Clearinghouse, 536 privacy seal programs, 533 Privacy Shield, 533 private cloud, 131 private industrial network, 86, 779, 813–819 collaborative commerce and, 815, 818–819 implementation barriers, 819 objectives of, 814–815 Walmart, 816–817 private key, 292 private trading exchange (PTX) See private industrial network pro forma earnings, 606 probabilistic cross-device tracking, 398 Procter & Gamble (P&G), 84, 422, 446, 618, 800–801, 813, 814 procurement managers, 785 procurement process, 781, 784–785 profiling, 399, 521, 522–524 profit, 93 profitability, 89–90 EC14_BM1_Index.indd 27 profits, monopoly, 29 programmatic advertising, 371 case study, 419–423 mobile, 475 programming/scripting languages, open source, 221 Progressive, 629 property rights, 508 Prosper, 628 Protect Act, 568 Protect America Act, 280 protocol, 122 Proxama, 485–486 proximity marketing, 482, 484–486 proxy bidding, 751 proxy server (proxy), 219, 302–303 public cloud, 130–131, 285, 288 public key, 292 public key cryptography, 292–299 digital certificates, 296–299 digital envelopes, 294–296 digital signatures, 293–296 hash digests, 293–296 PKI, 296–299 simple case, 293 public key infrastructure See PKI public policy, e-commerce security and, 305–311 public safety and welfare, 566–573 public safety vs anonymity, e-commerce security and, 265–266 public-private cooperation efforts, e-commerce security, 308, 310 publishing industry See print industry PUPs (potentially unwanted programs), 272 purchasing funnel, 414 pure digital news sites See native digital news sites Python, 232 Q QOS (quality of service), 146 QQ, 728 QR codes, 332, 378, 464, 484 Qualcomm, 155 quality of service See QOS query-driven data mining, 402 Quibb, 726 QuiBids, 748 Quick Response (QR) codes See QR codes QuickQuote, 629 Quill v North Dakota, 564–565 Quora, 34 Qzone, 728 R Racersauction, 744 Racked, 684 Rackspace, 208 radio, 10, 19 radio broadcasting industry, 691–693 Rails See RoR raising capital, 70, 71–72 Rakuten, 47 Rakuten Linkshare, 74 376 Rakuten Shopping, 163 Ramnit, 270, 271 Randolph, Marc, 716 11/21/2017 9:25:02 AM www.ebookslides.com I-28 Index ransomware, 259, 269, 271 Ravelry, 737 RC series encryption, 292 RDES, 292 Rdio, 706 Re/code, 684 reach, 18, 407, 408, 753 Real Player, 173 Really Simple Syndication See RSS real-time bidding (RTB), 371, 420–423 real-time customer service chat systems, 386 Realtor.com, 629–630 Reaper (IoTroop) botnet, 289 recency, 407, 408 rechargeable payment cards, regulation of, 318–319 recommender systems, 62, 250, 393 Red Hat Linux, 74 Reddit, 33, 681 Redfin, 629 RedLaser, 763 redundancy, 137 Reeder, 162 registration form, 396 Regulation A+, JOBS Act, 70 REI, 73 relational database, 399 release window, 699, 700, 702, 703 remote sales, taxation of, 562–563, 564–565 Reputation.com, 536 Reserve, 648–649 responsibility, 510 responsive web design See RWD responsive web design with server-side components (RESS) See AWD restaurant delivery industry, 640–641 Restaurants on the Run, 641 Resy, 648 retail e-commerce See online retail retail industry See also online retail statistics, 23, 74, 595 types of firms, 595–596 web-influenced sales, 354 retailers, luxury, 380–381 retargeting, 336, 383 retargeting, video ads, 336 retention rate, 407, 409 revenue model(s), 60–61, 64, 68, 195 advertising, 60, 64 affiliate, 61, 64 community providers, 75, 76 content providers, 75, 77 e-tailer, 75 freemium strategy, 60 online content, 666 market creator, 75, 81 portals, 75, 80 sales, 59, 62 service provider, 75, 82 subscription, 60, 64 transaction broker, 75, 81 transaction fee, 60, 64 Reveton, 271 RFC, 132 EC14_BM1_Index.indd 28 RFID, 154 Rhapsody, 706 Rheingold, Harold, 729 rich media ads, 74, 366–368 richness, 19, 21, 87, 395, 507 right to be forgotten (RTBF), 503–505, 513, 532, 533 right to delist See right to be forgotten Right to Financial Privacy Act, 517 Riot Games, 711 risk assessment, 306 risk aversion, 512 rivalry among existing competitors, 87, 88 Roberts, Larry, 117 Robins, Thomas, 58 robo-advisors, 626 Rocket Mortgage, 627 RocketLawyer, 75, 83 RockShop.com, 591 Roku, 694, 695, 696 root servers, 125 ROPO (research online, purchase offline), 350 RoR (Ruby on Rails), 221, 232 Rosetta Stone, 558, 733 router, 121 routing algorithm, 121 RSA SecurID token, 307 RSS (Really Simple Syndication), 166 Ruby on Rails See RoR Rue La La, 392, 607 Rusenko, David, 209 Russia, 142, 144, 255–257, 320, 562, 728 Rustock botnet, 270 RWD (responsive Web design), 162, 239, 240 Ryan Haight Online Pharmacy Consumer Act, 570 S SaaS (software as a service), 128, 221, 775, 787, 794, 795, 798, 819, 825, 827 SaaS providers, 85 Saatva, 618 safe harbor, 532 Sailing Anarchy, 737 Sailnet, 75, 80 sales revenue model, 60, 61 Salesforce, 74, 406 Force.com, 130 Salesforce Commerce Cloud, 221 Salesjobs, 637 SalesPredict, 763 Sam’s Club, 744 Samsung, 74, 112, 157, 311, 317, 318, 328, 329, 330, 454 Samsung Galaxy Tab, 177 Samsung Gear VR, 115, 176 Samsung Pay, 312, 317, 318, 330 Samsung S Voice, 177 SAP, 74, 217, 406, 775, 787, 789, 792, 795, 797, 800, 808, 819 SAP Ariba, 776, 780, 795, 808 SAP Hybris Commerce Cloud, 221 satellite Internet, 140 satellite television providers, 657–658, 659, 660, 663, 669, 691, 694, 695, 696 See also specific providers Saucony, 797 Saudi Arabia, 561 11/21/2017 9:25:02 AM www.ebookslides.com Index I-29 SBNation, 684 scalability, 224 scale economies, 85 SCGI, 230 Schaeffler, 86 Schick, 102, 103 Schilling, Taylor, 715 Schmidt, Eric, 725 Schneiderman, Eric, 572–573 Sciarra, Paul, 46 Scientific Games, 243 SCM (supply chain management), 787–803 SCM (supply chain management) systems, 787–788, 796, 799 scope strategy, 95 Scribd, 33, 60, 61 SDLC (systems development life cycle), 202 search, 115 search advertising See search engine advertising search costs, 19, 36 search engine(s), 11, 28, 170–173 See also search engine advertising; SEM (search engine marketing); SEO (search engine optimization) Google, how it works, 172, 173 keyword indexes, 171 natural language queries, 171 organic search, 173 privacy issues, 503–505, 519, 520, 541 sponsored links, 173 statistics, 170, 362 top providers, 171 tracking by, 519, 520, 541 visual, 173 search engine advertising, 362–365 issues, 365 mobile, 467–468, 473 Pinterest and, 47–48 social search, 364–365 types, 362–364 search engine marketing See SEM search engine optimization See SEO Sears, 75 Seattle Internet Exchange (SIX), 138 Seaworld, 735 SEC (Securities and Exchange Commission), 70, 71, 194 Second Life, 319 secret key cryptography See symmetric key cryptography secure negotiated session, 299–300 Secure Sockets Layer See SSL Secure Sockets Layer (SSL)/Transport Layer Security (TLS), 133, 166 Securities Act of 1934, 606 Securities and Exchange Commission See SEC security audit, 307 security, online See e-commerce security security organization, 306 security policy, 306 security tokens, 307 seed capital, 68 seed funding, 33–34 SeedInvest, 72 SelectQuote, 629 self-driving cars, 155 seller’s lament, 750 EC14_BM1_Index.indd 29 seller-side solutions, 777 SEM (search engine marketing), 74, 171, 173, 362-365 sensors, IoT and, 154 sensory input filtering, 367 SEO (search engine optimization), 228–229, 363, 393 Sephora, 345, 486 Series A financing, raising capital and, 69 Sermo, 726 Sertifi, 294 server(s), 126, 304 server-side programming, 217, 229, 230 service provider, 75, 82–83 service sector, 621, 624 ServX, 34 session key, 300 SET (secure electronic transaction) protocol, 315 SGML (Standard Generalized Markup Language), 158 shadow economy market See underground economy marketplace Shadowcrew, 265 Shamoon, 257 sharing economy companies, See on-demand service companies Sharp, Evan, 46, 48 Shell, 376–377, 823, 827 Shellshock, 230, 283 Sherman Antitrust Act, 680 shill bidding, 751 shill feedback, 751 ShoeBuy, 602, 607, 613 shopBeacon, 486 Shopgoodwill, 744 Shopify, 74, 207, 209, 220, 232, 457 Shopkick app, 486 shopping cart, 219, 220 abandonment, 36, 386, 407, 409, 414 privacy issues, 520 shopping cart database, 396 Shopzilla, 77 Short Messaging Service See SMS Showbizjobs, 637 Showtime, 695, 696, 698, 717 Siemens, 86 signed certificate, 298 Silanis e-SignLive, 278 Silbermann, Ben, 46 Silicon Valley, 33, 34 Silk Road, 319, 571 SIMILE Widgets, 233 Simple, 624, 625 Simple Habit, 34 Simple Mail Transfer Protocol See SMTP Simply Measured, case study, 449–450 SimplyHired, 633, 637, 638 Sina Weibo, 728 Singapore, 139, 561 Sinu, 143 Siri See Apple Siri site management tools, 216 site transaction logs, privacy issues, 520 Sitecore, 218 Sitecore Commerce, 207, 221 Skype, 144, 169, 170, 389, 802 Slack, 26 Slammer, 268–269, 271 11/21/2017 9:25:02 AM www.ebookslides.com I-30 Index SlideShare, 49 Sling TV, 696 Slippery Slope, 512 Small Parts, 771 smart credit cards See EMV credit cards smart home speakers, 112 smart houses, 154 smart refrigerator, Amazon Alexa, 113 smart televisions, 154 smart things, 154 SmartBear, 74 smartphone(s) See also mobile apps; mobile devices; mobile platform; specific devices smartphones, 127, 149, 434, 444, 464, 468–475, 479, 482–486 as example of disruptive technology, 97 privacy issues, 520, 525, 539–541 statistics, 127, 149 Uber and, 4, smartwatches, 10, 155, 156–157 See also Apple Watch SmartyPig, 624, 627 smishing, 285 Smith, Richard, 277 SMS (Short Messaging Service), 169 SMS spoofing, 285 SMTP (Simple Mail Transfer Protocol), 122, 132–133 SnagAJob, 637 Snapcash, 318 Snapchat, 7, 15, 16, 26, 62, 169, 438, 471, 525, 685, 728, 729, 731, 732 demographics, 730 privacy issues, 528 social marketing, 462–463 Snapchat Lenses, 176 Snapchat 3D World Lens, 476 Snappr, 34 sniffer, 280 Snowden, Edward, 144–145, 280, 310, 532, 537, 538 SOASTA, 185 social advertising, 377–378 See also social marketing social commerce See social e-commerce social contagion, 349–350 Social Contract rule, 512 social density, 440 social e-commerce, 15, 16, 25, 26, 27, 48, 57, 595, 602, 603, 616, 621 Buy buttons, 440, 443, 444, 445, 462 examples, 27 Facebook and, 16, 25, 26, 27 growth in U.S., 15, 16 Instagram and, 16, 25 Pinterest and, 16, 26, 48 statistics, 15, 26 Twitter and, 57 YouTube and, 344–345 social engineering, 272 Social Finance Inc., 628 social issues See also ethics model for organizing, 507–509 understanding in e-commerce, 506–513 social marketing, 377–378, 437–464 analytics, 447–448, 449–450 downside, 464 ExchangeHunterJumper.com case study, 491–496 Facebook, 431–433, 440–448 Instagram, 462 EC14_BM1_Index.indd 30 LinkedIn, 462, 463–464 Pinterest, 456–462 players, 438 process, 438–440 Snapchat, 462–463 statistics, 436–436 to children, 465–466 Twitter, 448, 451–455 social marketing services providers, 74 social marketing specialist, careers, 758–761 social media See also social marketing, social networks Blue Nile and, 592 newspaper industry, 672, 673, 674, 676, 677, 678, 680, 684 online travel industry, 633 social media associate, careers, 488–490 social network(s), 174–175, 727, 728, 729–743 See also specific social networks advertising on, 377, 732, 733 B2B and, 802 branding and, 733–734, 735-736 business models, 62–63, 732–734, 737 collaborative commerce and, 801–802 dark side of, 735–736 demographics, 729–730 during Reinvention period of e-commerce, 31 early, 727–728 e-commerce and, 7, 15, 16, 21, 25–26, 27, 48 employee privacy protection, 736 engagement, 438, 731 features of, 737–743 for professionals, 725–726 growth of, 729–731 impact on businesses, 733 marketing to children and, 465–466 participation by adults, 15, 16 privacy and, 15, 16, 524–525 security issues, 284 social contagion, 349–350 statistics, 174–175, 728, 729 technologies, 737–743 types of, 734, 737 use as listening tool, 733 use in recruiting, 638, 726 social recruiting, 638 social search, 26, 364 social sign-on, 25 social technologies, 21, 87, 395, 507 social TV, 694 Social Vibe, 431 social/mobile peer-to-peer payment systems, 318 SocialFlow, 74 social-mobile-local, 377–378 as defining characteristic of Reinvention period of e-commerce, 31 marketing, introduction, 434–437 society, major e-commerce trends, 15, 16 software See also specific types copyright protection, 544 poorly designed, 282–283 software vulnerabilities, 282–283 software as a service See SaaS Sohu, 143 Solvay, 823 11/21/2017 9:25:02 AM www.ebookslides.com Index I-31 Sony, 36, 270, 703, 710 Sony BMG, 692 Sony Playstation VR, 176 Sony PlayStation Vue, 696 Soomgo, 34 Sophos, 283 SoundCloud, 530 South Korea, 34, 103, 139, 144, 321 Soverain Software, 552 SpaceX, 140 Spain, 503–504, 533, 728 spam, 15, 168, 374–375 spam (junk) Web sites, 279 spammers, 37 Spark, 404 Speak, 34 spear-phishing, 260, 273 Spectrum, 658 Spencerstuart, 637 Spider Webs Ltd., 555, 556 spiders, 167 split testing See A/B testing Spokeo, 518 Spokeo v Robins, 518 sponsored communities, 737 sponsorship, 369, 412 spoofing, 279 sporting goods, 247–250 Sports Authority, 249 spot purchasing, 785, 805, 808 Spotify, 60, 61, 173, 394, 431, 580, 666, 691, 705, 706, 707 Sprint, 118, 136, 137, 151, 755 spyware, 272, 520 spyware blockers, 535 SQL (structured query language), 399 SQL injection attack, 282 Square, 209, 311, 317, 318, 328, 329, 330, 331, 641 Square Cash, 318 Square Reader, 330, 331 Square Register (Point of Sale), 331 Squarespace, 74, 206, 209 Sri Lanka, 152 SSL (Secure Sockets Layer), 299–301 SSL/TLS (Secure Sockets Layer/Transport Layer Security), 299–300 Stack, Dick, 247 Stack, Edward, 247 StackPath, 184 Stacksbowers, 744 Standard Generalized Markup Language See SGML Staples, 73 Starbucks, 285, 317, 331, 485, 801 StartEngine, 72 startup(s), 33–34, 68–70, 328 See also entrepreneur(s) Starz, 703, 717 State Farm, 629 State Farm Bank, 625 State Street Bank & Trust v Signature Financial Group, Inc., 551 stateless, 224 static content, 196, 213, 217, 224, 226 Station Casinos, 572 Sterling Commerce, 815 stickiness, 407, 408 Stirling, Lindsey, 394 EC14_BM1_Index.indd 31 Stitch Fix, 607, 622–623 stolen data, value and market for, 260–261 Stored Communications Act, 736 Storm, 271 strategic analysis, factors in, 604 StreamCast, 580 streaming media, 74, 173–174 streaming music, 660, 664, 667, 692, 704, 705, 706, 707 streaming services, 580 streaming video, 184 Streamlined Sales and Use Tax Agreement, 564 Stripe, 33, 316 structured query language See SQL StubHub, 764 Stuxnet, 257 Subaru, 369 subscription revenue model, 60, 61, 64, 666 substitute products, 87, 88, 197 substitution cipher, 291 sucks domain, 554 SugarCRM, 406 Sumitomo Chemical, 823 Sun Microsystems, 230 Sunde, Peter, 579 supercookies, 398, 400, 520 Superfish adware, 272 suppliers, in marketplace, 196 supply chain(s), 777, 785–787 accountable, 790–791 adaptive, 788–790 labor issues, 790–781 multi-tier, 785–786 risk, 782–783 role of enterprise systems in, 787 role of legacy computer systems in, 787 sustainable, 791–792 vulnerabilities, 782–783 supply chain competition, 775 supply chain management See SCM supply chain management (SCM) systems See SCM systems supply chain simplification, 788 supply chain visibility, 786 Supply On, 84, 86, 805, 813 supply-push model, 618 surge pricing, 391 surveillance e-commerce, 536–538, 539–541 government, 536–538, 539–541 Internet, 115, 143–145 online communications, 15, 16 sustainable supply chains, 791–792 sustaining technologies, 97 Swarm app, Foursquare, 62, 63 Sweden, 312, 578 Swift, Taylor, 707 Swiftic, 240 switching costs, 30, 95 SWOT analysis, 197 Sybase, 217 Symantec, 260, 268, 270–271, 273, 274, 275, 284–285, 304 Symantec Norton AntiVirus, 304 symmetric key cryptography, 291–292 syndication, of online content, 77 11/21/2017 9:25:02 AM www.ebookslides.com I-32 Index system architecture, 214 system design, 204 system design specification, 204 system functionalities, 203 system testing, 211 systems analysis/planning, 203–204 building, 204–211 design, 204 development life cycle (SDLC), 202 maintenance, 212 testing, 211–212 systems analysis building a mobile presence, 237 typical e-commerce site, 203–204 systems development life cycle See SDLC T T1, 139, 140, 150 T3, 139, 140 tablet computer(s), 97, 127, 149, 434, 464, 468–473, 475, 483 See also specific devices; mobile devices; mobile platform Taco Bell, 113 Tagged, 730 tags, 161, 162, 165 takedown notices, DMCA, 545, 547, 548, 549, 556 TapCommerce, 56 Target, 156, 235, 248, 260, 328, 332, 474, 485, 486 target audience, identifying, 195 TaskRabbit, 3, 639 taxation See also VAT (value-added tax) Amazon and, 614–615 e-commerce, by states, 564–565 Europe, 562, 563 online sales, 15, 16 taxi industry, Uber and, 3–6, 13 TBS, 658 TCP (Transmission Control Protocol), 122 TCP/IP (Transmission Control Protocol/Internet Protocol), 116, 117, 122, 123, 124, 125, 132, 133, 134, 135, 141 TDEA (Triple DES Encryption Algorithm), 292 TechCrunch, 685, 756 technological convergence, 669 technology, e-commerce ethical, social and/or political implications, 506, 507 impact of unique features on business environment, 87 impact on marketing, 395–396 TechStars, 69 Telehouse, 138 Telephone Consumer Protection Act, 517 telephone, as a commerce technology, 21 telepresence, 170, 802 television(s) as commerce technology, 19 connected, 10 growth pattern compared to Internet, 10 streaming devices, 695 television industry, 691–693, 694–697 TellApart, 56 Telnet, 133 template test, 211 Tencent, 112 728 EC14_BM1_Index.indd 32 Terms of Use policies, 514, 530–531 Tesla, 155 textile industry, 792 Texture (Next Issue Media), 686 Thailand, 561, 783 Thales, 86 Thawte, 74 The Pirate Bay (TPB), case study, 577–550 The Seam, 805, 812, 813 The Washington Post et al., v TotalNews, Inc., et al., 555, 559 The Well, 76, 727, 729 TheKnot, 194, 195 TheSeam, 84 Thing Labs, 756 3G (Third Generation), 149 3.5G (3G+), 149 Third Floor, 772 third-party cookies See cookies This American Life, Serial podcast, 174 Ticketmaster Corp v Tickets.com, 555, 558–559 Ticketmaster, 558 Tickets.com, 558 Tidal, 173 Tide.com, 737 Tier Internet Service Providers (Tier ISPs), 135, 136, 184 Tier Internet Service Providers (ISPs), 137 Tiffany & Co., 380, 385, 591, 593, 620 tiger teams, 275 tight coupling, 788 Timberlake, Justin, 730 time starvation, 83 Time Warner, 669, 672 Time Warner Cable, 137, 658, 660 timeline, developing an e-commerce presence, 199 Tinba, 270 TinyCo, 466 Titan Aerospace, 152 TLS (Transport Layer Security), 299–301 T-Mobile, 151, 755 TNT, 658 Tomlinson, Ray, 117 Topsy Labs, 56 Tor, 571 TotalNews, 559 Toys R Us, 248, 794 Tracert, 134 trackbacks, blog, 175 tracking files, 397–399, 400–401 trade secret(s), 559–560 Trademark Dilution Revision Act (TDRA), 554 trademark(s), 553–559 transaction(s) commercial, digitally enabled, transaction broker, 75, 80, 81 transaction brokering, 621 transaction costs, 18, 29, 36, 85, 745 transaction fee revenue model, 60, 64 transaction log, 396 transit ISPs, 135, 136 Transmission Control Protocol See TCP Transmission Control Protocol/Internet Protocol See TCP/IP trans-organizational business process, 813 11/21/2017 9:25:02 AM www.ebookslides.com Index I-33 transparency cost, 20 price, 20 Transport Layer Security See TLS Transport Layer, of TCP/IP, 122, 133 Transport Services and Representation layer, 134, 135 transposition cipher, 291 TransUnion Corporation, 276, 538 travel industry, 89, 467, 630–633, 634–635 See also hotel industry; airline industry Travelers, 629 Travelocity, 36, 64, 75, 89, 631, 632 Trek Bicycle, 449 Tribune Company, 672 Trident, iOS vulnerability, 286 Triguboff, Harry, 634 TripAdvisor, 632, 634–635 Triple DES Encryption Algorithm See TDEA triple play, 170 Trivago, 632, 633 Trojan downloaders and droppers, 270 Trojan horses, 269–270 True Value, 815 Trueffect, 403 Trulia, 629 Trump, Donald, 255 Trump administration, 566 trust, in online markets, 356 TrustArc, 533–534 TRUSTe, 533–534 Trusted Computing Environments, 520 Trustwave, 185 Truth in Lending Act (Regulation Z), 319 TruTV, 711 Tuenti, 728 Tuft & Needle, 618 Tumblr, 175, 728, 731, 758 Turkey, 144 tweet(s), Twitter, 55 56, 451 TweetDeck, 455 21st Century Communications and Video Accessibility Act (CVAA), 235 Twenty-First Century Fox, 692, 717 Twitalyzer, 455 Twitch, 33, 163, 549, 711 Twitter, 7, 31, 47, 48, 62, 75, 76, 422, 569, 626, 728 Amplify, 452, 453 basic features, 451 business model, 55–57, 733 Buy Now button, 57 case study, 55–57 cybersquatting and, 556 demographics, 730 DNT, 401 Enhanced Profile Pages, 56, 452, 453 fake accounts, 256 financial results, 57, 448 followers, 451, 455 hashtag, 451 IPO, 56 Iran and, 144 Lead Generation Cards, 453, 454 links, 451 EC14_BM1_Index.indd 33 machine learning, 57 marketing campaigns, 454 marketing tools, 451–454 measuring marketing results, 455 mention, 451 message (DM), 451 mobile ads, 56, 436, 453, 471 Moments tab, 451 Periscope app, 57, 549 privacy issues, 57, 503 Promoted Accounts, 56, 452, 453, 455 Promoted Trends, 55–56, 452, 453, 454 Promoted Tweets, 55–57, 451–452, 453, 454 Promoted Video, 56, 452, 453 reply, 451 retweet, 451 social marketing, 67, 448, 451–455 statistics, 55, 56, 175, 435, 729, 730, 732 television ad retargeting, 452, 453, 454 Timeline, 451, 455 tweets, 55–57, 451 U.S presidential election 2016, 256 user engagement, 56, 731 twofers, 390 two-tier architecture, 214 2001: A Space Odyssey, 176 TypePad, 175 typosquatting, 557 U U.S Computer Emergency Readiness Team See US-CERT U.S Constitution, 515, 525, 542, 543, 562, 567 Bill of Rights, 515, 562 First Amendment, 515, 539, 544, 549, 562, 567, 568 Fourteenth Amendment, 515 Fourth Amendment, 515, 525 U.S Copyright Office, 544 U S Cyber Command See USCYBERCOM U.S Department of Commerce, 142, 532 U.S Department of Defense, 116, 117, 171, 257 U.S Department of Homeland Security, 137, 274, 308, 310 U.S Department of Justice (DOJ), 235, 269, 539, 570, 572, 632, 689 U.S Director of National Intelligence, 255 U.S Federal Communication Commission See FCC U.S Federal Trade Commission See FTC U.S Foreign Intelligence Surveillance Court (FISC), 280 U.S National Institute of Standards and Technology (NIST), 127 U.S Patent and Trademark Office (USPTO), 550, 552, 553 U.S Pentagon, 257 U.S Postal Service, 92, 297, 319 U.S presidential election 2016, 255–256 U.S SAFE WEB Act, 309 U.S Small Business Administration, 69 U.S Supreme Court, 510, 518, 525, 540, 541, 543, 545, 546, 550, 551, 562, 563, 564, 565, 567, 568, 579 U.S Treasury, 316 Uber, 7, 13, 15, 16, 24, 26, 27, 32, 63, 82, 113, 155, 594, 595, 639, 641, 642 Apple Pay and, 330 case study, 3–6 digital disruption, 97 dynamic pricing, 391 FTC privacy enforcement action, 528 11/21/2017 9:25:02 AM www.ebookslides.com I-34 Index UberBlack, UberCargo, UberEats, 3, 641 UberPool, 3, UberRush, UberX, uBid, 744 ubiquity, 18, 21, 87, 395, 507 UK Competition and Markets Authority, 634 Ulbricht, Ross, 571 Ultraviolet, 698, 702 Under Armour, 800 underground economy marketplace, 260–261 unfair competitive advantage, 29, 66 unfit fitness, 98 unicorns, 33 Uniform Rapid Suspension (URS) system, 554 Uniform Resource Locator(s) See URL(s) Unilever, 61, 103, 104, 105, 601 UNIQLO, 459 unique visitors, 407, 408, 434, 753 unit testing, 211 United Kingdom (U.K), 35, 144, 159, 310–311, 570, 634, 646, 663 See also Great Britain online gambling, 569 Pinterest and, 47, 48 right to be forgotten, 505 United States cyberarms, 257 economy, statistics, 319, 595, 631 freedom of expression, 504, 505, 513, 567, 568 See also U.S Constitution, First Amendment freedom of speech, 515, 539, 544, 549, 562, 567, 568 See also U.S Constitution, First Amendment freedom of the press, 504, 505, 505, 516, 562 See also U.S Constitution, First Amendment gross domestic product (GDP), 595, 621 government regulation and surveillance of Internet, 144 retail market, statistics, 71 2016 presidential election, 255–256, 562, 740 views of privacy compared to Europe, 505 United Airlines, social media fiasco, 735 universal computing, 158 universal standards, 19–20, 21, 87, 395, 507 universalism, 512 University of California at San Diego (UCSD), 773 University of Chicago, 635 Unix, 166, 214–215, 218, 230 Unlawful Internet Gambling Enforcement Act, 569, 572 unsubscribe rate, 407 UpLynk, 756 UPS, 92, 569, 570 Urban Outfitters, 486 URLs (Uniform Resource Locators), 11, 124, 159, 268 See also domain name(s); hyperlink(s) Us.jobs, 638 USA Freedom Act, 145, 516, 538 USA Network, 658 USA PATRIOT Act, 280, 308, 309, 537, 538, 561 USA Today, 191, 677 Usablenet, 74 USAJobs, 637 US-CERT (United States Computer Emergency Readiness Team), 310 EC14_BM1_Index.indd 34 USCYBERCOM (United States Cyber Command), 257 user-generated content, 82, 197 utility computing, 130 utility program, Internet, 132, 133 utility, in online markets, 356 UUNet, 118 UX designer, careers, 241, 244–246 V V.me See Visa Checkout Valiant Capital Partners, 47 value chain, 90 value chain management (VCM) services, 808 value proposition, 4, 58, 59, 60, 68, 74, 76, 83, 94, 96 value web, 92 value-added taxes (VAT), 562, 563 Vamos, Raquel, 209 Vargas, Dov, 209 variable costs, 387 VBScript, 231 Vdopia, 343 Veltri, Dan, 209 Vendio, 220 Venmo, 311, 318, 328, 329, 330, 331, 333 venture capital, 3, 4, 29, 32, 33–34, 47, 68–70 See also startups venture capital investor(s), 30, 36, 69–70 Verge, 684 Verified Internet Pharmacy Practices Sites (VIPPS), 571 Verio, 208 VeriSign, 74, 297 Verizon, 136, 137, 274, 529, 556, 657, 669, 718, 755–756, 758 acquisition of AOL, 669, 755–756 acquisition of Yahoo, 669, 672, 756, 758 Verizon FiOS, 148, 695 Verizon Wireless, 372, 398 versioning, 389, 390–391 vertical market, 778 vertical market portals, 754, 757 vertical marketplace, 85 vertical scaling, 224 Vevo, 730 Viacom, 696, 548–549 Viber, 169, 170 Vice, 664, 673, 681 video ad, 368 See also online video advertising video chatting, 170 video conferencing, 170 Video Privacy Protection Act, 517 video server, 167 Vidible, 756 view time, 407, 409 viewability, display advertising and, 372–373 viewability rate, 407, 408 view-through rate See VTR view-to-cart ratio, 407, 409 Vimeo, 49, 549 Vine, 57 viral marketing, 376 virtual communities, 727, 729 virtual currencies, 319 virtual merchants, 606–615 virtual private network See VPN virtual reality (VR), 115, 176, 193 11/21/2017 9:25:02 AM www.ebookslides.com Index I-35 virus, 268 Virut, 270 Visa Checkout, 316 Visa, mobile payments, 328, 329, 330 VisaNow, 75 vishing, 285 Vive, 176 VK, 728, 735 Voice over Internet Protocol See VoIP VoIP (Voice over Internet Protocol), 169, 170 Vonage, 170 vortal, 75, 80 Vox Media, 681, 684–685 Vox Populi Registry Ltd., 554 Vox.com, 664, 673, 681, 682, 684–685 VPN (virtual private network), 301 VTR (view-through rate), 407, 408 Vudu, 694, 698, 702 Vzaar, 494 W W.W Grainger, 83, 95, 773, 805, 806–807 W3C (World Wide Web Consortium), 132, 142, 162, 163, 401 W3C (World Wide Web Consortium) Web Content Accessibility Guidelines (WCAG) 2.0, 236 W3Techs, 232 Wacker, 823 Wagstaff, Dr Robert, 343 Walgreens, 571 Wall Street Journal, 20, 75, 77, 369, 412, 676, 677, 680 case study, 191–193 walled garden, 668 Walmart, 73, 75, 96, 328, 332, 716, 794, 800 acquisition of online merchants, 602, 613 competition with Amazon, 817 private industrial network, 84, 86, 814, 816–817 supply chain issues, 783, 817 use of big data and predictive marketing, 623 Vudu, 694, 698, 702 Walmart Global Replenishment System (GRS), 816–817 Walmart Pay, 317, 332 Walmart Retail Link, 816–817 WannaCry, 269, 271, 304 Warby Parker, 96, 235, 593, 618 Warg, Gotfried Svartholm, 579 Warner Brothers, 717 Warner Records, 692 Washington Post, 192, 193, 559, 669, 676, 677, 680, 681 Wassenaar Arrangement, 310 watch lists, 751 Wave, 75, 83 Wayfair, 48, 345, 565, 599, 607 WaystoCap, 34 WCAG 2,0, 236 Wealthfront, 626 wearable computing, 154–157 Web (World Wide Web), 8, 10, 11, 13–14, 114, 118, 158–177 See also websites; web pages Web 2.0, 31, 174–176 web analytics, 15, 74 web application server(s), 214, 218 web beacons (web bugs), 383, 397–398, 399, 400–401, 520 web browser(s) See also browser(s), 118, 167–168 EC14_BM1_Index.indd 35 web camera See webcam web client, 167 web performance management providers, 74 web server hardware, 74, 167, 225 web server software, 74, 166–167, 214–216, 230 web surfing, anonymous, 535 web transaction logs, 396–397 webcam, 170 Webcollage, 74 WebCrawler, 171 WebEx, 170 WebIntellects, 74 weblog See blog WebMD, 76, 369 webroom, 593 webrooming, 35 website(s) architecture, simple versus multi-tiered, 214, 215 as marketing platform, 359 building in-house vs outsourcing, 204, 206–211 choices in building and hosting, 206 components of budget, 200 content for, 196–197 creating with Weebly 209–210 demand on, 223–224 during Invention period of e-commerce, 28 hosting own vs outsourcing, 208, 211 implementation, 212 maintenance, 212 pre-built templates, 204, 206, 208, 209, 220 scaling techniques, 224, 226 SDLC, 202 site management tools, 216 testing process, 211–212 tools for building, 207 website design annoying features, 227 basic considerations, 227–228 ExchangeHunterJumper.com, 495–496 providers, 74 tools for interactivity and active content, 229–233 Wall Street Journal, 191–193 website optimization, 212–213 website performance, 212–213, 226 Webtrends, 74, 216, 415, 448 WebTrust, 533 Webvan, 36, 640 Wechat, 143, 170, 728 Wedding Wired, 450 Weebly, 33, 74, 206, 209–210 Wefunder, 72 Weinstein Company, 716–717 Wenig, Devin, 764 WEP (Wired Equivalent Privacy), 301 Werz, Sebastian, 33 Westchestergov.com, 737 Western Union, 316 WhatsApp, 14, 15, 16, 26, 143, 169, 170, 380, 433, 539–540, 731 white hats, 275 Whole Foods, 485, 602, 613 wholesale model, 689 widget(s), 192, 206, 209, 232–233, 457, 458 Wi-Fi, 150–152, 154, 297, 301, 482, 483, 755 11/21/2017 9:25:02 AM www.ebookslides.com I-36 Index Wi-Fi Protected Access See WPA wiki, 175 Wikibooks, 176 WikiLeaks, 256, 274 Wikimedia Foundation, 176 Wikinews, 176 Wikipedia, 89, 176, 400 Wiktionary, 176 Willet Advisors, 34 Williams-Sonoma, 221 WiMax, 150 Windows Media Player, 173 Windows mobile app development platform, 178 Windows Phone, 127 Wingspan Bank, 625 Winn Dixie, 235 winner’s regret, 750 WIPO Copyright Treaty, 546 Wired Equivalent Privacy See WEP wireless access point (hot spot), 150, 151 wireless Internet access technologies, 146–149, 150 See also mobile, Internet access wireless local area network See WLAN WireLurker, 286 WireX, 287 Wix, 74, 206, 209, 210, 240 WLAN (wireless local area network), 150–152 Wolfram/Alpha Widgets, 233 Wolverine World Wide, supply chain issues, 797–798 WordPress, 175, 199, 206, 207, 209, 218, 233 Words With Friends app, 431 working capital, 606 World Bank, 71 World Commission on Environment and Development (WCED), 791 World Intellectual Property Organization (WIPO), 546, 547, 554 World Trade Center, 265 World Trade Organization, 789, 790 World Wide Web See Web Worldwide Web Consortium See W3C worm(s), 268, 271 WPA (Wi-Fi Protected Access), 301 WPA2, 284, 301 WUPay, 316 WYNC Studios, 174 Wyndham, 308 X Xanga, 175 X-cart, 221 XeroxParc Labs, 117 Xiaomi, 157 XING, 728 XKeyscore program, 144, 280 XML (eXtensible Markup Language), 162, 165 EC14_BM1_Index.indd 36 Y Y Combinator, 32, 33–34, 69 Y Combinator Continuity Fund, 34 Yahoo, 60, 64, 75, 80, 171, 404, 420, 669, 672, 676, 693, 718, 719, 732, 752–758 acquisition by Verizon, 669, 672, 756, 758 data breach, 275, 277 privacy, 505, 516, 522, 530 Yahoo Aabaco Small Business, 206, 207, 220 Yahoo Finance, 626 Yahoo Messenger, 169 Yahoo Sites, 343 Yang, Jerry, 171 Yelp, 466, 634–635, 649 yield management, 391 Yodlee, 323, 627 YoKart, 74 Yoox Net-a-Porter, 380, 381, 607 Yousef, Ramzi, 265 YouTube, 7, 25, 49, 67, 104, 174, 182, 343–345, 469, 549, 566, 657–660, 663, 664, 668, 672, 703, 711 programmatic advertising issues and, 422–423 Viacom lawsuit against, 548–549 YouTube TrueView, 344–345 YouTube TV, 658 YP, 471, 481 YuMe, 343 Z Zales, 593 Zano, 71 Zappos, 369 Zayo Goup, 136 Zeel, 639 Zelle, 311, 333 Zen Cart, 221 Zenefits, 33 zero-day vulnerability, 283 zettabyte, 182 Zeus, 270, 271 Ziegfeld, Ziggy, 390 ZigBee, 154 Zillow, 629 Zimmerman, Phil, 298 Zinio, 686 ZipRealty, 629 zombie computer, 270 zombie cookies See supercookies Zong, 763 Zotob, 271 Zuccarini, John, 557 Zuckerberg, Mark, 33, 40 Z-Wave, 154 11/21/2017 9:25:02 AM www.ebookslides.com Laudon Traver E-commerce 2018 E-commerce 2018 business technology society business technology society Kenneth C Laudon | Carol Guercio Traver www.pearson.com FOURTEENTH EDITION FOURTEENTH EDITION ... the major themes of the book Chapter defines e- commerce, distinguishes between e- commerce and e- business, and defines the different types of e- commerce Chapter introduces and defines the concepts... the relationships among e- commerce business concerns, Internet technology, and the social and legal context of e- commerce These three themes permeate all aspects of e- commerce, and therefore,... Business- to-Consumer (B2C) E- commerce? ?? 22 Business- to -Business (B2B) E- commerce? ?? 23 Consumer-to-Consumer (C2C) E- commerce? ?? 24 Mobile E- commerce (M -commerce) 24 Social E- commerce? ?? 25 Local E- commerce? ?? 26