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| 19. S. Okazaki, B. Mueller, and C. R. Taylor, “Global consumer culture positioning: testing perceptions of soft-sell and hard-sell advertising appeals between U.S. and Japanese consumers,” Journal of International Marketing, vol. 18, no. 2, pp. 20–34, 2010.View at: Publisher Site | Google Scholar | Sách, tạp chí |
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| 20. S. Kazakova, V. Cauberghe, L. Hudders, and C. Labyt, “The impact of media multitasking on the cognitive and attitudinal responses to television commercials:the moderating role of type of advertising appeal,” Journal of Advertising, vol. 45, no. 4, pp. 403–416, 2016. View at: Publisher Site | Google Scholar | Sách, tạp chí |
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| 21. G. Daomeng, Z. Yang, Z. Liyi, W. Xuan, and Y. Cong, “Conformity feedback in an online review helpfulness evaluation task leads to less negative feedback-related negativity amplitudes and more positive P300 amplitudes,” Journal ofNeuroscience, Psychology, and Economics, vol. 12, no. 2, pp. 73–87, 2019 | Sách, tạp chí |
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