Tài liệu Case Study - Action Supermarkets pdf

CASE study KRONE (Australia) Holdings Pty Limited 2 Hereford Street Berkeley Vale NSW 2261 PO Box 335 Wyong NSW 2259 Phone: 02 4389 5000 Fax: 02 4388 4499 Help Desk: 1800 801 298 Email: kronehlp@krone.com.au Web: www.krone.com.au Jo No 6114 08/03 Better reporting and value benefits see KRONE in Action Action Supermarkets reaps the business benefits from KRONE’s Category 5e solution. Foodland Associated Limited is one of Australia’s largest public companies and conducts operations in Western Australia, Queensland, northern New South Wales and the North and South islands of New Zealand. Late in 2002, Foodland Associated Limited (FAL) acquired 40 Franklins’ supermarkets in Queensland and northern New South Wales for its Action Supermarkets division. Franklins’ Richlands grocery warehouse and support office complex, and the Rocklea produce facility were also part of the deal. FAL’s Action Supermarket chain now trades through 31 stores in Western Australia as well as the new 40-store, 71,000 square metres of trading area for the east coast, plus two additional stores opened in Parkinson (Brisbane) and Raintrees (Cairns) in December 2002. The FAL Group’s 2002 Annual Report promised that the innovations that have driven growth in sales and profitability for the Action chain, including store design and layout, were to underpin the profitability of the new store network. Gavin Royes was part of the team who oversaw the implementation of the new retail computer network. Gavin Royes is the IT Support Manager for Action Supermarkets, Queensland, reporting to Paul Trent, General Manager, Information Tech- nology, at FAL’s head office at Canning Vale, WA. “The former Franklins’ stores were running proprietary software and free- standing older-style registers, which were showing their age and beginning to break down,” said Mr Royes. “A Cat 5 starpoint network within the store environment relayed point of sale information via the wide area network (WAN) to head office before it was transmitted back to the store, inevitably slowing down the delivery of data and reporting systems. “We wanted to start 2003 with all our new stores on line so the timing and delivery of the network was critical,” said Mr Royes. “We had just 10 weeks to complete the project.” New state-of-the-art HP and NCR front-end Point of Sale registers were installed at each store, connecting to a Back Office server and two clients running the Surefire retail software system. The stores then utilise the existing WAN to communicate to both the State Office (Qld) and Head Office (WA) for e-mail and other IT services. “I was familiar with KRONE equipment, which was already installed CASE study KRONE (Australia) Holdings Pty Limited 2 Hereford Street Berkeley Vale NSW 2261 PO Box 335 Wyong NSW 2259 Phone: 02 4389 5000 Fax: 02 4388 4499 Help Desk: 1800 801 298 Email: kronehlp@krone.com.au Web: www.krone.com.au Jo No 6114 08/03 at the Richlands facility, now our State headquarters,” said Mr Royes. “We called for tenders from KRONE endorsed installer, Whiteford Electrical and one other communication consultant/vendor partnership. Besides having expert knowledge of the KRONE product, Whiteford’s had the advantage of operating throughout northern new South Wales and up to Cairns in Queensland. They gave us a design, which provided a cost-effective, reliable, enhanced Cat 5 solution that would efficiently interface with our FAL/Action IT network and new hardware. “The biggest hurdle we faced was the implementation – actually doing it within the time frame,” said Mr Royes. “I’m pleased to say that all product was delivered on time and we were able to have all stores online for the new year. “I would add that Action Supermarkets is already reaping the business benefits that result from the efficiencies of the new store environment.” KRONE’s solution for Action Supermarkets comprises: HIGHWAY ® CAT5 24-Port PMK style Patch Panels HIGHWAY ® CAT5 FMK RJ45 Flush Mount Outlets TRUEPATCH TP5ETA Patch Cords, Nos BL04, BL07 and BL10 Premis NET Bronze Cat 5e UPT 4-Pair Copper Cable . Royes. “We had just 10 weeks to complete the project.” New state-of-the-art HP and NCR front-end Point of Sale registers were installed at each store, connecting. Associated Limited (FAL) acquired 40 Franklins’ supermarkets in Queensland and northern New South Wales for its Action Supermarkets division. Franklins’ Richlands