The reflections of individualism and collectivism in american and vietnamese tv advertisements

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The reflections of individualism and collectivism in american and vietnamese tv advertisements

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... of the methodology of the research, including the research approach, the sampling, the methods of data collection and the procedures of data collection and analysis 3.1 Design of the study In the. .. thought that there is only the need to maintain the meaning of ST By arguing that “translation is rendering a written text into another language in the way the author intended in the text”, Newmark... succinct map of the thesis, including the rationale, aims of the study and research questions, scope, significance and organization of the research 1.1 Statement of problem and rationale Over the

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Mục lục

  • ACKNOWLEDGEMENTS

  • LIST OF ABBREVIATIONS

  • LIST OF TABLES AND FIGURES

  • CHAPTER 1: INTRODUCTION

    • 1.1. Statement of problem and rationale

    • 1.2. Aims and objectives

    • 1.3. Significance of the study

    • 1.4. Scope of the study

    • 1.5. Organization of the study

    • CHAPTER 2: LITERATURE REVIEW

      • 2.1. An overview of novel titles

        • 2.1.1. Definition of novel

        • 2.1.2. Functions of novel titles

        • 2.1.3. Classification of novel titles

        • 2.2. Novel title translation

          • 2.2.1. Definition of translation

          • 2.2.2. Strategies of translation

          • 2.2.3. Novel title translation

          • CHAPTER 3: RESEARCH METHODOLOGY

            • 3.1. Design of the study

            • 3.2. Sampling

            • 3.4. Data collection procedures

            • 3.5. Data analysis procedures

            • CHAPTER 4: RESULTS AND DISCUSSION

              • 4.1. Research question 1: What are the most popular English – Vietnamese translation strategies employed to translate novel titles published by Tre Publishing House and the Women’s Publishing House from 2011-2014?

                • 4.1.1. Application of translation strategies in general

                • 4.1.2. Application of translation strategies in particular types of titles

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