| Tài liệu tham khảo |
Loại |
Chi tiết |
| 1. Judith Bell (2010). Doing your research project:A Guide for First-Time Researchers in Education, Health and Social Science. McGraw- Hill International |
Sách, tạp chí |
| Tiêu đề: |
A Guide for First-Time Researchers in Education, Health and Social Science |
| Tác giả: |
Judith Bell |
| Năm: |
2010 |
|
| 2. Bigger.vn (2012). Why enterprises need marketing? Retrieved fromhttp://bigger.vn/dich-vu-marketing/tai-sao-doanh-nghiep-can-co-hoat-dong-marketing.html |
Sách, tạp chí |
| Tiêu đề: |
Why enterprises need marketing |
| Tác giả: |
Bigger.vn |
| Năm: |
2012 |
|
| 3. Alexandra Chirkova (May 2011). Pepsi across cultures: analysis and cross-cultural comparison of Pepsi websites.Sweden: University of Gothenburg |
Sách, tạp chí |
| Tiêu đề: |
Pepsi across cultures: analysis and cross-cultural comparison of Pepsi websites |
|
| 4. A group of researchers from Benedictine University (2009). PepsiCo: International Marketing Report. Chicago |
Sách, tạp chí |
| Tiêu đề: |
PepsiCo: "International Marketing Report |
| Tác giả: |
A group of researchers from Benedictine University |
| Năm: |
2009 |
|
| 5. Business dictionary. What is marketing? Retrieved October 23, 2012 fromhttp://www.businessdictionary.com/definition/marketing.html#ixzz2ERqEqEEu |
Sách, tạp chí |
| Tiêu đề: |
What is marketing |
|
| 6. Business dictionary. Promotional plan Retrieved October 2012 fromhttp://www.businessdictionary.com/definition/promotional-plan.html#ixzz2EU58j6HT |
Sách, tạp chí |
| Tiêu đề: |
Promotional plan |
|
| 7. Herta A. Murphy and Herbert W. Hildebrandt (1991). Effective Business Communication(6 th Ed.). New York: McGraw-Hill |
Sách, tạp chí |
| Tiêu đề: |
Effective Business Communication |
| Tác giả: |
Herta A. Murphy and Herbert W. Hildebrandt |
| Năm: |
1991 |
|
| 8. David E. Leary (1995). Social Research: An International Quarterly. The Power of Metaphor. Arien Mack, Editor |
Sách, tạp chí |
| Tiêu đề: |
Social Research: An International Quarterly |
| Tác giả: |
David E. Leary |
| Năm: |
1995 |
|
| 9. Designfloat.com (October 17, 2008). Pepsi-brand over years. Retrieved from |
Sách, tạp chí |
| Tiêu đề: |
Pepsi-brand over years |
|
| 15. Robson, C. (1993). Real-world research: A resource for social scientists and practitioner – researchers. Malden: Blackwell Publishing |
Sách, tạp chí |
| Tiêu đề: |
A resource for social scientists and practitioner – researchers |
| Tác giả: |
Robson, C |
| Năm: |
1993 |
|
| 16. Amandeep Singh (July 21, 2010). Marketing Strategy of PepsiCo. Skyline Business School.Retrieved fromhttp://www.skylinecollege.com/blog/dissertation/marketing-strategy-of-pepsico |
Sách, tạp chí |
| Tiêu đề: |
Marketing Strategy of PepsiCo |
|
| 18. Thomas V Bonoma and Leonard C.Felder (May, 1977). Nonverbal Communication in Marketing: Toward a Communication Analysis. Journal of Marketing Research (Vol. 14, No 2, pp. 169- 180). New York: American Marketing Association |
Sách, tạp chí |
| Tiêu đề: |
Journal of Marketing Research |
|
| 17. M. Smidman (2010). G.C.S.E Business Studies. The 4P‟s of marketing. Pontllanfraith Comprehensive School.Retrieved Octorber, 2012 from http://www.ngfl-cymru.org.uk/vtc/ngfl/bus_studies/gcse_m_smidman/unit3/4ps.htm |
Link |
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