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© 2009 IBM Corporation Building a Smarter Planet Dynamic Infrastructure Overview © 2009 IBM Corporation CHAI CHER KION, Systems Sales Manager, Systems & Technology Group, IBM Vietnam & Indochina email: chaick@vn.ibm.com 05/28/2009 1 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Something meaningful is happening… 1 “Every human being, company, organization, city, nation, natural system, and man-made system is becoming interconnected, instrumented, and intelligent. This is leading to new savings and efficiency - but perhaps as important, new possibilities for progress. Because it can. Because it must. Because we want it to. The world is flatter. The world is smaller. The world is getting smarter. 2 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Do you know ? 85% idle computing capacity is commonly seen in distributed computing environments or 3.5 percent of sales of consumer products and retail industries are lost every year, due to supply chain inefficiencies. who are notified of a security breach, will terminate their relationship with the company they perceive as responsible. 33% consumers $40 billion results in explosion of information, driving 54% growth in storage requirements every year. 1.5x data growth 70¢ per $1 or 70% on average is spent on maintaining current IT infrastructures versus adding new capabilities. 3 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet 33 25 billions of market data messages per day. Global trading systems are under extreme stress to handle such huge volume of data daily. of the 285 million electronic attacks are focused on the finance sector. Over half were detected by “outsiders” 93% of customers who would give their bank only 2 chances to fail before considering a change in banks. 50% As a banking customer… Do you know ? 4 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Global market forces are impacting us all 4  Access to capital and credit crunch  Economic down turn and future uncertainty  Rising oil prices and energy shortfalls  Information explosion and risk/opportunity growth  Globalization and emerging economies  New customer demands and business models The economy isn’t the only force shaping the competitive landscape … 5 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Move past today’s challenges… Seize tomorrow’s opportunities HOW CAN WE ADDRESS … WHILE ALSO LAYING A FOUNDATION FOR … HIGHER SERVICE EXPECTATIONS Consumers and employees expect 24x7 access to quality services. RISING COST PRESSURES Complexity and inefficiency drive up cost and stifle innovation. NEW RISKS & THREATS The connected, collaborative world is also a more vulnerable world. NEW INTELLIGENCE Remove information silos and create an enterprise view that supports new models for intelligent business decisions. Create single customer view to drive consistency and profitability IMPROVED PROCESSES Simplify architectures to eliminate inefficiencies across enterprise. Enable rapid assembly of services at every point in the value chain. INTEGRATED RISK MANAGEMENT Understand dynamics of financial exposure and align to business objectives. Mitigate operational risks and financial crime. Turn regulatory compliance into competitive excellence 6 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Start thinking differently about infrastructure 7 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet We need a dynamic infrastructure. Data Center Infrastructure Communications Infrastructure + In this smarter world, our infrastructure should propel us forward, not hold us back Infrastructure that is Instrumented, Interconnected and Intelligent Infrastructure that brings business and IT together to create new possibilities Branch Infrastructure + + Trading Infrastructure 8 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Today’s business systems need to support goals of the enterprise Meet and exceed client business expectations for dynamic access to innovative new services. Meet increasingly large analytical computation requirements. Maintain operational cost and complexity. Achieve breakthrough productivity gains through virtualization, optimization, energy efficiency and flexible sourcing. REDUCE COST IMPROVE SERVICE MANAGE IT RISK Address today’s security, resiliency and compliance challenges. Prepares for new risks posed by an even more connected and collaborative world. Dynamic Infrastructure 9 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet 9 Smart Business : Improve Service Capitalizing on the vast quantities of information continuously generated in today’s marketplace. Collection of relevant data User queries Model Measurement Action Infinite structured and unstructured data CONTINUOUS ANALYSIS Detect Learn Predict Alert [...]... planet Building a dynamic infrastructure …requires an integrated and holistic approach 15 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Building a dynamic infrastructure - 7 Solutions Suites from IBM Service Management Provide visibility, control and automation across all business and IT assets to deliver higher value services Maximize the value of critical business and... Helping build a smarter planet Smart Business : Manage IT Risk SMART IS Ensuring that valid trades are settled, financial record-keeping is accurate and regulatory requests are met in a timely manner SMART IS Having the right mix of pattern detection and preventive measures to proactively deal with financial crimes and fraud 14 14 Depository Trust and Clearing Corporation: Increased overall transaction processing... customer growth at 30% over target and a deeper penetration among younger, technologically savvy banking customers Rabobank International: Integrated its financial data sources into a customizable, real-time Web portal, enabling staff and customers to gain the insight they need 35% faster © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Smart Business – Reduce Cost Achieve more... offer a new portfolio of green services and products IBM helps clients create an intelligent infrastructure that drives down cost, is secure, and is just as dynamic as today’s business climate 24 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Xin Cam On 25 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Trademarks and notes IBM Corporation... …IBM can help you develop the right strategy for your business 22 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Ecosystem of partners worldwide Open Internet, Management, Information, Network, and SOA Standards 23 © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Summary - IBM helps to make the planet smarter IBM helps clients work smarter. .. Corporation Dynamic Infrastructure: Helping build a smarter planet IBM can help you realise dynamic infrastructure for your business A DYNAMIC INFRASTRUCTURE HELPS… IMPROVE SERVICE REDUCE COST MANAGE IT RISK 20 IBM IS DELIVERING Customer care and insight Multi-channel transformation Risk Analytics Enterprise service and asset management Cloud based services and alternative sourcing High performance computing... 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Smart Business : Manage IT Risk Sensing and responding to internal and external events that can impact operations, processes and applications BUSINESS CONTINUITY CRISIS MANAGEMENT ENTERPRISE SECURITY AVAILABILITY AND RECOVERY SERVICES IT PROJECT & DEPLOYMENT OPERATIONAL RISKS 13 13 © 2009 IBM Corporation Dynamic Infrastructure: ... Virtualisation Storage life cycle policy driven Business Resiliency Information Infrastructure virtualisation Integrated production, fail over and Disaster recovery scheme DR site and testing Cost efficiency Operational cost management 17 LOB Chargeback Investment planning © 2009 IBM Corporation Dynamic Infrastructure: Helping build a smarter planet Dynamic Infrastructure - Getting Started…… … some strategy... computing Back-office operations Core systems modernization Payments transformation IT asset management for all asset types Energy efficient hardware, management, monitoring and reporting and green data center Desktop virtualization IT Governance & Risk Management Data Encryption & Leakage Protection Enterprise Security Risk Monitoring Compliance Information Lifecycle Management Integrated Fraud & Financial.. .Dynamic Infrastructure: Helping build a smarter planet Smart Business : Improve Service SMART IS Achieving growth and deeper penetration of new markets through seamless self-service experience SMART IS Accessing integrated data in real-time for faster client insights and increased customer satisfaction 10 10 First National Bank of Omaha: Implemented first-of -a- kind self-service solution that achieved . Corporation Dynamic Infrastructure: Helping build a smarter planet 10 Rabobank International: Integrated its financial data sources into a customizable, real-time. build a smarter planet We need a dynamic infrastructure. Data Center Infrastructure Communications Infrastructure + In this smarter world, our infrastructure

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