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BUSINESS ANALYSIS Chapter 2: The Business Analysis Process Model HCM – Apr-21 4/7/2021 Objectives Be able to: Understand creative problem-solving approach Explain the Business Analysis Process Model Understand Procedure, Inputs, Outputs and Techniques in each phase of Business Analysis Process Model 4/7/2021 Trang Agenda An approach to problem-solving Introduce Example The Business Analysis Process Model Investigate situation Consider perspectives Analyze needs Evaluate options Define requirements Delivering changes 4/7/2021 Trang An approach to problemsolving Business analysts Examine the entire business area Take a thoughtful or even creative approach to developing ideas for solutions Creative problem-solving: Develop innovative ideas in order to respond to changes in the business environment, including actions from competitors Many people find this difficult because feel under pressure to produce ideas quickly 4/7/2021 Trang An approach to problemsolving Mess finding Data finding Problem finding Idea finding Solution finding Acceptance finding 4/7/2021 • Understand the complexity of the problem situation, document with a rich picture or mind map • Analyse opinions, concerns, knowledge and ideas identify where supporting data will help quantify this information • Using the work of the two previous stages uncover the heart of the problem • Use creative problem solving techniques to generate a wide range of ideas e.g brainstorming, assumption reversal, random words or pictures • Evaluate the ideas that could provide solutions to the problem(s) • Is concerned with managing the • implementation of the solution Trang EXAMPLE: INVIVO DIAGNOSTICS A $300M pharmaceutical company built on the strength of a single product that accounts for over 75% of revenues In 18 months, the patent for this product will expire The CEO wants to explore ways to plug the expected $100-$200M revenue gap as revenues from this product decline 4/7/2021 Trang Mess finding What problems or opportunities we face? Where is there a gap between the current situation and the desired one? What are the stated and unstated goals? This stage is complete when we have: A description of the situation Identified (not gathered) key facts and data 4/7/2021 Trang Data finding What are the symptoms and causes? What measures of effectiveness seem appropriate? What actions are available? This stage is complete when we have: Found and organized relevant data Made initial hypotheses about problem causes and solutions 4/7/2021 Trang Problem finding Which is the most important problem? Is this problem like others we have dealt with? What are the consequences of a broad versus narrow problem statement? This stage is complete when we have produced a working problem statement 4/7/2021 Trang Idea finding What decisions are open to us? What solutions have been tried in similar situations? How are the various candidate solutions linked to outcomes of interest? This stage is complete when we have produced a list of potential solutions Perhaps also a list of advantages and disadvantages 4/7/2021 Trang 10 ... Document analysis Trang 18 Documenting business situations Rich pictures Mind maps Business process models Spaghetti maps Fishbone diagrams 4/7/2021 Trang 19 The Business Analysis Process Model. .. problem-solving approach Explain the Business Analysis Process Model Understand Procedure, Inputs, Outputs and Techniques in each phase of Business Analysis Process Model 4/7/2021 Trang Agenda An... your life and use problem-solving approach to resolve it 4/7/2021 Trang 13 The Business Analysis Process Model Business strategy and objectives Investigate situation Consider perspectives Analyze