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Research about job satisfaction at VinGroup Vietnam Research about job satisfaction at VinGroup Vietnam Research about job satisfaction at VinGroup Vietnam luận văn tốt nghiệp,luận văn thạc sĩ, luận văn cao học, luận văn đại học, luận án tiến sĩ, đồ án tốt nghiệp luận văn tốt nghiệp,luận văn thạc sĩ, luận văn cao học, luận văn đại học, luận án tiến sĩ, đồ án tốt nghiệp
MASTER OF BUSINESS ADMINISTRATION INTERNATIONAL COLLABORATION PROGRAM RESEARCH PROJECT (BMBR5103) RESEARCH ABOUT JOB SATISFACTION AT VINGROUP (VIETNAM) STUDENT’S FULL NAME STUDENT ID CLASS INTAKE : BUI MINH KHOA : CGS00019872 : MBAOUM0915-K19A : SEPTEMBER 2015 ADVISOR’S NAME & TITLE : Dr BUI PHI HUNG HCM City, January 2017 ADVISOR’S ASSESSMENT ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ADVISOR’S SIGNATURE Dr BUI PHI HUNG ACKNOWLEDGMENTS In fact there is no success without attached to the assistance, however much help, either directly or indirectly by others During the period from the start of the study in the field so far, I have received a lot of attention and help from: Lecturer, company, friends and family First, I would like to express deep gratitude to lecturer Dr BUI PHI HUNG He won precious time to have the guidance of my thesis is completed I sincerely thank joint training Program Masters of the Technology University Ho Chi Minh City with Open University Malaysia was imparting knowledges valuable to me during the course And, I sincerely thank to Vingroup enterprise for permission the employees answer the questions in the survey and support too much information related to my research Due to time and to limited knowledge in the process of conducting research unavoidable shortcomings occurred I hope to empathy and I will try to improve, strive better in the future Once again, I thank very much to all Bui Minh Khoa (Student) CONTENTS CHAPTER I ABSTRACT INTRODUCTION About Vingroup 2 Organization structure and Corporate culture Mix organizational structure Organizational structure based on products line Matrix organizational structure Leadership Corporate culture Research problem statement Research objective 10 Research scope 10 Significance of research 11 Limitation of research 11 CHAPTER II LITERATURE REVIEW 12 Definition of Constructs 12 Job Satisfaction 12 Satisfaction with My Supervisor 12 Developmental Experiences 13 Perceived Organizational Support 14 Procedural Justice 15 Argument for the relationship among the constructs 16 X theory and Y theory 16 Maslow’s theory 18 Alderfer’s ERG theory 20 McClelland’s theory 22 Herzberg’s two-factor theory 23 Hackman and Oldham's Job Characteristics 26 10 Hypotheses 28 11 Research model 28 CHAPTER III 12 13 CHAPTER IV 14 15 16 CHAPTER V RESEARCH METHODS 29 Data collection 29 Design template scale 29 Data collection progress 34 Data analysis 34 RESULTS 35 Cronbach’s Alpha 35 Cronbach’s Alpha standard applied 35 Cronbach’s Alpha of constructs 35 Statistics information 37 Descriptive statistics 37 Correlation statistics 37 Hypotheses testing 38 Hypothesis proposed (H1) 39 Hypothesis proposed (H2) 39 Hypothesis proposed (H3) 40 Hypothesis proposed (H4) 41 CONCLUSIONS 43 17 Discussion 43 18 Limitation of research 44 19 Forecast recommendation 44 REFERENCES 46 APPENDIX 49 Appendix 1: Survey 49 Appendix 2: Presentation 55 FIGURE & TABLE FIGURE Figure Maslow's hierarchy of needs 19 Figure Alderfer’s ERG theory 21 Figure McClelland’s theory 22 Figure Herzberg’s two-factor theory 24 Figure Hackman and Oldham's Job Characteristics 27 Figure Research model of Job Satisfaction 28 Table Job Satisfaction Scale 30 Table Satisfaction with My Supervisor Scale 31 Table Procedural Justice Scale 31 Table Developmental Experiences Scale 32 Table Perceived Organizational Support Scale 33 Table Time table for data collection progress 34 Table Cronbach’s Alpha - Internal Consistency 35 Table Cronbach’s Alpha of Job Satisfaction 35 Table Cronbach’s Alpha of Satisfaction with My Supervisor 36 Table 10 Cronbach’s Alpha of Developmental Experiences 36 Table 11 Cronbach’s Alpha of Perceived Organizational Support 36 Table 12 Cronbach’s Alpha of Procedural Justice 37 Table 13 Descriptive statistics 37 Table 14 Correlation statistics 38 Table 15 Model summary of H1 39 Table 16 Coefficients of H1 39 Table 17 Model summary of H2 40 Table 18 Coefficients of H2 40 Table 19 Model summary of H3 40 Table 20 Coefficients of H3 41 Table 21 Model summary of H4 41 Table 22 Coefficients of H4 41 TABLE Business Research Methods Page / 58 ABSTRACT T his purpose of this research is way to find the factors influence to the Job Satisfaction of employees working at Vingroup This research project will use Business Research Methods to determine Job Satisfaction and what other main factors that it influence job satisfaction, and this research also was conducted by quantitative method with source data is surveys that it issued by offline to 500 employees of Vingroup to collect the ideas and comments of employees about job satisfaction Next, the result of these surveys shall be statistically analyzed by software SPSS version 22 (Copyright of IBM) Hypotheses used this research includes construct: one dependent construct (Job Satisfaction) and four independent constructs (Satisfaction with My Supervisor, Procedural Justice, Developmental Experiences, Perceived Organization Support) I hope results of this research will help the CEO; Managers of Vingroup have some reference angle in human resource management to improve and increase our quality resource based on job satisfaction of employees as well as you should have perception clearly that job satisfaction of employees will impact to working effective, ability of competitiveness of the company on real estate Vietnam market Key words in this research: Global Job Satisfaction, Satisfaction with My Supervisor, Procedural Justice, Developmental Experiences, Perceived Organization Support and Vingroup Business Research Methods Page / 58 CHAPTER I : INTRODUCTION About Vingroup History In January 2012, Vinpearl JSC was merged into Vincom JSC., forming Vingroup JSC With a constant effort from the beginning, Vingroup has truly honored Vietnamese brand names and is proud to be the nation’s leading private corporation built and successful thanks to the strong will and desire inherent in Vietnamese people For professional and sustainable development, Vingroup focuses on their strategic brand names: Vinhomes (A system of premium residential properties and services); Vincom (A system of high-end shopping malls) and Vinpearl (Tourism & Recreation) and expanding its high-quality Healthcare Services (Vinmec), Education (Vinschool), etc In every area, Vingroup always showcases its pioneering stature with international standard products and services As of the end of 2015, it owns and controls almost 30 large-scale real estate and tourism properties in prime locations across the country and at the same time possesses the largest charter capital in Vietnam’s stock market of nearly USD billion Vingroup is recognized as one of the most powerful, dynamic and sustainable private enterprises in Vietnam with high potential for international integration Scope business: - Real estate business - Rental office, housing, machinery, equipment and buildings. - Hotel business. - Entertainment services, entertainment. - Beauty salon services. - Catering, refreshments. - Civil and industrial. - Medical services. Business Research Methods Page / 58 Development strategy and investment : - 2013: Completion and commissioning large projects are Royal City, Heart City - Continue to develop business and improve occupancy rate of shopping centers, office buildings Vincom Center at Vincom Mega Mall and across the country - Promoting marketing advertises to attract domestic and foreign tourists, revenue from customers’ resorts and amusement parks branded Vinpearl - Intensive investment in human capital, strengthening the mirror, especially senior personnel Actively expand cooperation with major partners have the capacity and experience - Expand and diversify the deployment plan effectively raise capital at home and abroad to serve the project - Developing sustainable business go hand in hand with the active social community - The strategic objective of developing the number one real estate market and is a private group of scale and scope in Vietnam Vision, Missions and Core values Vision Guided by its pioneering aspirations as well as a sustainable investment development strategy, Vingroup has been striving to become Vietnam’s and the regions’ leading multi-sector business group, which aims to become a group of international stature and standards Vingroup aspires to establish its Vietnamese brand, demonstrating Vietnamese intellectual prominence and pride in the international arena Missions For society: To harmonize the company’s and society’s benefits; to make active contributions to community-oriented activities, and to demonstrate citizens’ sense of responsibilities and national pride Business Research Methods Page / 58 For employees: To develop a professional, dynamic, creative and humane working environment, enabling high income and equal development opportunities for all employees For the market: To provide premium products and services of international standards that are original, highly creative and embedded with local identities In addition to its outstanding quality, each product - service contains a cultural message with a view to best cater for customers’ legitimate needs For shareholders and partners: To enhance the collaborative spirit for mutual development; to strive to become “The Number One Companion” of partners and shareholders; to generate attractive and sustainable investment values for shareholders and partners Core values : Speed: To set the principle “Speed and efficiency in every activity”, to practice “Quick decision - Quick investment - Quick execution - Quick sale and Quick adaptation” Quality: To pursue the goal of “Quality personnel, Quality products/services, Quality life and Quality society” Integrity: To take “Responsibility” as a foundation, to strictly observe the law and maintain ethics, to be committed to a customer-centric policy Creativity: To highly value creativity as vitality and development leverage, to appreciate courage and determination, to advocate the building of a “Learning business” Business Research Methods Page 44 / 58 inflation, exchange rate, liquidity, legal, FDI… and series other factors such as population, urbanization rate… Therefore, employees always seem their ability not align with the working development every day However, the real estate business is a young profession at Vietnam in the present context of economic difficulty; to complete the experience of the employees working in the real estate industry is only matter of time for making employees get Job Satisfaction at Vingroup Limitation of research This research will have some limitation: The samples is very small (n = 270). Only focus related contents at Vingroup and also can be not generalized for real estate industry at Vietnam. The surveys conducted in slightly short time. The survey respondents are more qualified and different perceptions about Job Satisfaction as well as the contents of survey shall be more grammatical errors, because of English - Vietnamese translation progress, it may cause confusion for the reader when they answer Forecast recommendation Vietnam joined the WTO, thus working experience in the real estate industry is important This experience is reflected in the understanding of international law, the trading skills, negotiation skills and knowledge about cultural working of the countries in the world Business Research Methods Page 45 / 58 Vingroup need to enhance recruitment of experience employees and local training Besides, Vingroup should enhance to recruit the foreigners real estate professional to take advantage of their relationships, language, experience for creating dynamic, efficient working environment as well as sharing, increasing and development experience working for Vietnamese employees This thing will contribute to increase Job Satisfaction; effect to competitive advantage by working efficiency of employees and help the Vingroup develops sustainably Business Research Methods Page 46 / 58 REFENRENCES : Slide Lecture Business Research Methods, Lecturer Dr.Bui Phi Hung th William G Zikmund (2013) Business Research Methods 13 McGrawHill/Irwin Maslow A H (1943) Theory of Human Motivation Psychological th Review, 370-396 Kreitner R & Kinicki A (2007) Organizational Behavior th McGraw-Hill/Irwin Robbins, Stephen P (2002) Organizational Behavior 10 Pearson Efere P (2005) Motivation and Job Satisfaction Trans-Atlantic College, th London Gary Dessler (2013) Human Resource Management 13 McGrawHill/Irwin Dail L Fields (2002) Taking the measure of work: a guide to validated scales for organizational research and diagnosis Regent University Thomas S Bateman, Scott A Snell (2013) Management - Leading & th Collaborating in a Competitive World 10 McGraw/Hill Sahin F (2012) “The mediating effect of leader-member exchange on the relationship between X and Y theory management styles and effective commitment: A multilevel analysis” Journal of Management and Organization, 18 (2), 159–174 Tang T L, Ibrahim A H, West W B (2002) “Effects of war-related stress on the satisfaction of human needs: The United States and the Middle East” International Journal of Management Theory and Practices (1): 35-53 Cianci.R.et al.(2003).“Maslow's hierarchy of needs: Does it apply in a collectivist culture” Journal of Applied Management and Entrepreneurship (2): 143161 Business Research Methods Page 47 / 58 Kenrick D T, Griskevicius V, Neuberg S L, Schaller M (2010) “Renovating the pyramid of needs: Contemporary extensions built upon ancient foundations” Perspectives on Psychological Science (3): 157-163 C.A Arnolds and C Boshoff (2002) “Compensation, esteem valence and job performance: an empirical assessment of Alderfer's ERG theory” The International Journal of Human Resource Management Harrell, Adrian M, Stahl, Michael J (1981) “A behavioral decision theory approach for measuring McClelland's trichotomy of needs” Journal of Applied Psychology, Vol 66 (2), 242-247 Robert J House and Lawrence A Wigdor (2006) “Herzberg's dual-factor theory of job satisfaction and motivation: A review of the evidence and a criticism” Personnel Psychology, Vol 20 (4), 369-390 King, Nathan (1970) “Clarification and evaluation of the two-factor theory of job satisfaction” Psychological Bulletin, Vol 74 (1), 18-31 Management (2014) Retrieval from http://management.about.com/ Management of Forbes (2014) Retrieval from http://www.forbes.com/management/ Basic management models and theories associated with motivation and leadership and be able to apply them to practical situations and problems (2014) Retrieval from http://www.healthknowledge.org.uk/public-health-textbook/organisation-management/ 5c-management-change/basic-management-models Historical and contemporary theories of management (2014) Retrieval from http://managementhelp.org/management/theories.htm Business Research Methods Page 48 / 58 Gi i thi u t ng quát v t p đoàn Vingroup (2016) Retrieval from http://www.vingroup.net/vi-VN/AboutUs/Gioithieuchung-219/2011/Gioi-thieu-chungve-Cong-ty-406.aspx L nh v c ho t đ ng c a t p đoàn Vingroup (2016) Retrieval from http://www.vingroup.net/vi-VN/Linhvuchoatdong/Sanphamdichvu-191.aspx C c u v n đ u t n (2016) Retrieval from c chi m t tr ng cao t i T p đoàn Vingroup http://sic.vn/index.php/tu-van-chien-luoc/2039-dau-tu-nuoc- ngoai-so-huu-22-vingroup.html Ho t đ ng xã h i, c ng đ ng, môi tr ng c a Vingroup (2016) Retrieval from http://www.vingroup.net/vi-VN/Hoatdongxahoi/vingroupcongdong264/2012/Vingroup-voi-cong-dong-842.aspx The End Business Research Methods Page 49 / 58 APPENDIX Appendix 1: Survey JOB SATISFACTION SURVEY AT VINGROUP (VIETNAM) INTRODUCTION Dear Sir / Madam, I'm Bui Minh Khoa, student of MBA collaboration program between OUM and HUTECH at Vietnam Now, I have research about “Job Satisfaction” at Vingroup, the leading real estate company on Vietnam market to finish my thesis I need your help and welcome your comments in this survey Please take a few your minutes to tick the circle in the box number of these questionnaires and feedback to me as soon possible follow contact information: Full name : Bui Minh Khoa Cell phone : 0909 991035 Email : khoabuiminh1979@gmail.com There are not any foreseeable risks associated with this research and your answers will be considered top secret data INSTRUCTION ON HOW TO TICK Choose: Cancel: Re-choose: SURVEY Job Satisfaction: Contents of this survey are the measure assesses job satisfaction by combining employee responses to single items that describe the degree of employee Business Research Methods Page 50 / 58 satisfaction with the work, co-workers, supervision, promotional opportunities, pay, 4 Definitely take the job Take job Recommend strongly May take the job Recommend at all Recommend some little If a (good) friend asked if he/she should Not take the job If you had to decide all over again weather to take the job you know have, what would you decide? May recommend Questionnaires Not recommend at all No Definitely not take the job progress, and the organization to assess overall job satisfaction apply for a job like yours with your Very close to ideal Close to ideal Maybe close to ideal your Far from ideal How does this job compare with Very far from ideal employer, what would you recommend? ideal job (job you would most like to have)? Like I wanted Just like what I wanted Complete satisfied Temporarily I wanted to like I did not want Dissatisfied Satisfied Temporarily satisfied 4 Not at all like I wanted Not at all satisfied (In general) how does your job measure up to the sort of job you wanted when you took it? All (in all) things considered, how satisfied are you with your current job? Mostly satisfied Equally dissatisfied and satisfied Mostly dissatisfied Unhappy Page 51 / 58 Terrible Business Research Methods In general, how much you like your job? No Questionnaires Very dissatisfied Dissatisfied Temporarily satisfied Satisfied Very satisfied Satisfaction with My Supervisor: Contents of this survey describe an employee's satisfaction with his or her immediate supervisor The way my supervisor listens when I have something important to say The way my supervisor sets clear work goals The way my supervisor treat me when I have mistake 10 My supervisor’s fairness in appraising my job performance Procedural Justice: contents of this survey describe assessment of fairness of the mean or process used to determine employee rewards No Questionnaires Unfair Neutral Fair Vey fair Page 52 / 58 Very unfair Business Research Methods 11 How fair or unfair are the procedures used to communicate performance feedback? 12 How fair or unfair are the procedures used to determine pay raises? 13 How fair or unfair are the procedures used to evaluate performance? 14 How fair or unfair are the procedures used to determine promotion? Questionnaires Moderately disagree Slightly disagree Moderately agree Strongly agree 15 (Possible), I have often been given additional challenging assignments 16 (Possible) I have often been assigned projects that have enabled me to develop and strengthen new skills Provide a bit small extent Large extent A very large extent 17 managers helped to develop your skills by providing you with challenging job assignments? Not at all Besides formal training and development opportunities, to what extent have your Strongly disagree No Sometimes provide Developmental Experiences: Contents of this survey describe the formal and informal developmental experience a job affords employee 18 managers made a substantial investment in you by providing formal training and development opportunities? A very large extent Large extent Provide a bit small extent Company’s policy on training and development, to what extent have your Sometimes provide Page 53 / 58 Not at all Business Research Methods Perceived Organization Support: Contents of this survey describe employee perception about the extent to which an organization is willing to reward greater efforts by employee because the organization values the employee’s contribution and 19 The organization values contribution to its well-being 20 my Strongly agree Neither agree nor disagree Slightly disagree Questionnaires Strongly disagree No Moderately disagree cares about their well-being My some extra efforts are always appreciated by the organization 21 My complaints are always solved by the organization 22 The organization really cares about my well-being 23 The organization always knows my jobs that I my best 24 The organization cares about my general satisfaction at work Business Research Methods Page 54 / 58 25 The organization always concern for me shows to 26 The organization takes pride in my accomplishments at work 5 PLEASE TELL ME JUST A BIT ABOUT YOURSELF… Gender Male Female 24 – 29 30 – 35 41 – 46 47 – 60 Age 36 – 40 Education High school College Bachelor Master PhD Other Officer Engineer Supervisor Clerk Assistant Director Your position How long have you been working at Vingroup (working experience)? Under months months - year - year – years – years Over years THANK YOU FOR YOUR SUPPORT AND CO-OPERATION! Business Research Methods Page 55 / 58 Appendix 2: Presentation MBA COLLABORATION PROGRAM BETWEEN HUTECH AND OUM BUSINESS RESEARCH METHODS Lecturer: Dr Bui Phi Hung Research Project JOB SATISFACTION AT VINGROUP (VIETNAM) Student : Bui Minh Khoa No ID : CGS00019872 Class : MBAOUM0915-K19A Research’s name Job Satisfaction Student: Bui Minh Khoa (ID: CGS00019872) Business Research Methods Page 56 / 58 Research model Satisfaction Perceived with My Organizational Supervisor Support IV1 IV2 Procedural Developmental Justice Experiences IV3 IV4 Job Satisfaction DV Scale of constructs No Type Name Dependent Variable (DV) Job Satisfaction Independent Variable (IV1) Author Shareholders’ Meeting Year Items Quinn and Shepard 1974 Satisfaction with My Supervisor Scarpello and Vandenberg 1987 Independent Variable (IV2) Perceived Organizational Support Eisenberger, Hungtington, Hutchinson and Sowa 1986 Independent Variable (IV3) Procedural Justice McFarlkin and Sweeney 1992 Independent Variable (IV4) Developmental Experiences Wayne, Shore and Liden 1997 Student: Bui Minh Khoa (ID: CGS00019872) Business Research Methods Page 57 / 58 Cronbach’s Alpha summary Cronbach’s Alpha Reliable 0.900 Very good Satisfaction with My Supervisor (SMS) 0.814 Good Independent Variable (IV2) Perceived Organizational Support (POS) 0.901 Very good Independent Variable (IV3) Procedural Justice (PJ) 0.809 Good Independent Variable (IV4) Developmental Experiences (DE) 0.887 Good No Type Variable / Construct Items Shareholders’ Meeting Dependent Variable (DV) Job Satisfaction (JS) Independent Variable (IV1) According to Nunally (1970), Cronbach’s Alpha > 0.7 is good to use Hypotheses testing results No Type Variable / Construct R square Shareholders’ Meeting Beta Sig Assessment IV1, H+ Satisfaction with My Supervisor (SMS) 0.260 0.510 0.000 Support IV2, H+ Perceived Organizational Support (POS) 0.063 0.251 0.000 Support IV3, H+ Procedural Justice (PJ) 0.108 0.329 0.000 Support IV4, H- Developmental Experiences (DE) 0.005 -0.069 0.261 Not support Rule: Value of R square: greater than Unstandardized coefficients beta: the same sign with hypothesis Value of Sig: less than 0.05 Student: Bui Minh Khoa (ID: CGS00019872) Business Research Methods Page 58 / 58 Conclusions We can assess three hypotheses Satisfaction with My With hypothesis Developmental Experiences, we can Supervisor, Procedural Justice, and Perceived assess this hypothesis is less relationship and influence Organization Support have positive relationship and influence to Job Satisfaction This thing also is easy to to Job Satisfaction Practical, real estate business Supervisory Board environment at Vietnam always having too much understand and perfectly match with practical context of pressure and changes because of influence of state’s human resource management at Vingroup As leading macro-policies such as economic, inflation, exchange real estate enterprise on Vietnam market, the policies, rate, liquidity, legal, FDI… and series other factors such organization structure, leadership style, corporate culture as population, urbanization rate… Therefore, employees … of Vingroup always build to orient the employees In always seem their ability not align with the working thinking of Board of Director, CEO Vingroup, this thing development every day However, the real estate (Job Satisfaction) is top concern with their employees business is a young profession at Vietnam in the present Internal auditing Director context of economic is very difficult; to complete the experience of the employees working in the real estate industry is only matter of time for making employees get Job Satisfaction at Vingroup Thank you for your attention! Student: Bui Minh Khoa (ID: CGS00019872) ... Business Research Methods to determine Job Satisfaction and what other main factors that it influence job satisfaction, and this research also was conducted by quantitative method with source data... employees get Job Satisfaction at Vingroup Limitation of research This research will have some limitation: The samples is very small (n = 270). Only focus related contents at Vingroup and... a positive relationship between Satisfaction with My Supervisor and Job Satisfaction H2: There is a positive relationship between Perceived Organizational Support and Job Satisfaction H3: