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Vay la xuit ban tff ehd la mpt nganh kinh doanh ddng bd, hoan chinh gdm ba bp phan: bi6n tap, ki vl phat hanh, tff giiia thi ky XIX, dudng nhu tich ra thanh ba nganh nghi ed nMiu bo[r]
(1)Mdi quan he giiira ba Imh virc xuat ban, in, phat hanh niiin tui goc van hoa va kivh te
• PGS, TS TRAN VAN HAI
Hoc vien Bao chi va Tuyen truyen
Xuit ban theo nghia day du la mpt qua trinh hoat dpng thupc Unh vuc van hda - to todng thdng qua vipc san xuit, biin nhiing xuit ban pham den nhiiu ngudi Dd la mdt qua trinh hoat dpng ddng bp, hoan chinh eua ba khau: bien tap, nhan ban va phat hanh Xuit ban la mpt td hgp hoat dpng phffc tap "Lam cdng viec dffng trung gian giiia tic gia vdd dpc gia, hoat dpng xuat ban bao dim mpt chffc nang ba mat: chffc nang ky thuat va my thuat ve thiit k i dd hinh ban in va thuc Men vlt chit cho cudn sach, ehffe nang thuang mai de luu hanh, cap va ban, chffc nang tri thffe de toyin chgn sleh, tham gia hoan ehinh tae phim va phIt Men tai nang"'" Ban chit cua xuit ban pham 11 tac phim van hda tinh thin, bdd ehfnh cae gia tri van hda tao n6n gil tri sff dung cua xuat ban pham, gia tri sff dung tinh thin, dap ffng nhu eiu tinh than cua ngudd Tren phuang dipn nay, xuit ban ehfnh la mdt qua trinh sang tao, tmyin ba elc gia tii van hda, mang tinh chit van hda rd ret Mat khac, xuit ban edn la qua tiinh thue Men vat chit hda eae gia tri van hda tinh than,
biin cac tie pham van hda cac vat pham de luu giQ va tmyin ba cae gia tri van hda O khia eanh nay, xuit ban phu thudc vao tiinh dp phat triin eua lue lugng san xuit, cua nin san xuit vat chit San xuit xuat ban phim ddi hdi phai ed su diu to, cM pM vi vlt chit, phai trao doi, mua ban nhu hang hda nin kinh te hang hda Ddng thdi, xuit ban Cling cd the tao Igd nhuan, ddng gdp tiiie tiep vi kinh t i cho su phat triin nin kinh ti V i phuong dipn nay, xuat ban that su la nganh kinh t i - ky thuat Nganh kinh t i nam td hop kinh t i tiriyin thdng ngly cang ed vai ti-d to Idn tirong thdi dai kinh t i tri thffe
Nhu vay, xuit ban "vffa la qua trinh san xuit tinh thin - san xuit, hoan tMpn tic pham tinh thin eua nhiing ngudd bien tap b eae nhi xuat ban, vffa la san xuit vat chit - khau ehi ban, nhan ban xuit ban pham, vffa la hoat dpng thuang mai de phin phdi, tmyin ba cac xuat ban phim xa hdi Qua trinh hoat ddng gom ba bd phan ea ban: bien tap, nhan ban, phat hanh, ed quan he hiiu eo, phu thudc va quyet dinh Iln Tuy nMen, mdi bd phan dd mang ban
chit sing tao khic nhau, ed tmh chat nghi ngMep khac Mdi bp phan dd II mpt hnh vile rieng bi cM phdi bdd hai thupc tinh van hda va kinh te Biiu M6n tfnh chit van hda va tfnh chit kinh te b mdi Unh VUe eua boat dpng xuit ban rit khic Diiu cffa Ludt
xuat bdn nam 2004 cffa nude ta
gM rd: "Hoat dpng xuit ban bao gdm eae linh vuc xuit ban, in va phIt hanh xuit ban pham"'^' Trong lult nay, thult ngii xudt
bdn da dugc diing theo ngMa hep
d i cM mpt bp phan effa hoat dpng xuit ban diin cle nha xuit ban la edng tic bien tap Do vay, the Men ehfnh xae hon eau nay phai viet la: Hoat ddng xudt
bdn bao gdm cdc linh vUc bien tap, in vd phdt hanh Ca ba hnh
vuc hgp lai mdt ehinh thi mdd dung va day du ngMa cua khai rapm hoat dpng xuit ban
1 Quan he gififa bien tap, in va phat hanh dudi goc dp
sang tao van hoa Ddi sd'ng van hda cua xa hdi bao gdm tong thi cac hoat dpng vdd cac ehffe ning khae nMeu don vi xa hpi thue Men van hda 11 ddi sd'ng rieng
(2)ngudi sang tao va cd tie dung hoan tMen eon ngudi theo hudng chan, tMen, my Vin hda theo ngMa hep 11 mpt Iinh vuc hoat dpng diy sang tao eua eon ngudd nhim bien ly todng lam dep cupe sd'ng cua minh Men thue, bien su sang tao dpc dio cua e l nhan tai sin eua xa hpi, lam nen tang tinh than cho su tdn tai va phat trien cua xa hpi Tong the ddi sd'ng van hda xa hpi, tuu tiling, diu nhim thuc Men bdn nMem vu eo ban sau:
Thii nhdt, san xuit va sang tao
cle gia tri van hda mdi lam eho ddi sdng tinh thin xa hdi ngly cang phdn vinh Chu thi sang tao chu yiu la cle van nghe si, eae nhi khoa hgc hoat dpng cac CO quan nghe thult vl ngMen cffu khoa hgc
Thii hai, giii gin, bao tdn eae gia
tri van hda cpng ddng dan tpc sang tao va trao tmyin tff the he sang thi he khac, Iam cho van hda trd ddng chay khdng ngiing nudi sdng ddi sdng tinh than eiia elc dan tpc va nhan loai
ThU ba, tmyin bl, phd bien
rpng rai cac sang tie van hda toan xa hpi, toan thigidd, biin elc gia tri sang tao cua eae nghe si, eae nha khoa hgc gil tri ehung duge xa hdi chip nhan va ti:d gil tii van hda x l hpi
ThU tu, to chffc ddi sdng van
hda cpng ddng, bien elc gia tri van hda tinh thin cac hanh vi, ldi sd'ng, phong tue cua xa hpi, bien nhiing gia tri chan, tMen, my Men thue
Bdn nMem vu dd cd quan he hiiu ea vdd Hoat dpng xuit ban la bp phan tMet yeu vi la cdng cu de thue Men ed Meu qua ea
bdn nMem vu eo ban dd De lam dugc vai trd nly tirong ddi sd'ng van hda, cle bp phan cua xuit ban phai gin bd vdi mdt chinh the hiiu co
Bien tap ehfnh la cdng viec to
ehffe sing tao, lua chgn, khai thac cac tic pham van hda tinh than da duge cac tie gia Iam ra, phff hgp vdi ydu ciu tmyin ba thdng tin eua xa hpi Bien tap khdng phai la sing tie, nhung II tiep ndi su sing tie, bien tilu sang tie thinh eae tie pham hoan chinh dip ffng dugc yeu ciu tmyin thdng Bien tap Cling II qui trinh danh gil, thim dinh eae tic phim mod sang tao, gia edng sffa chiia de nang eao gia tri cffa tic phim, lam cho nd phff hgp vdi nhu eiu, dae diem ciia ddi togng tmyin thdng Bien tap la hoat dpng sing tao tinh thin, mang nhiing dae diem va toln theo quy lult san xuit tinh thin Kit qua eua lao dpng bien tap la cac tie phim van hda tinh thin ed du gil tri va tieu ehuan de tmyin ba Ban thao hoan tMen la tie phim truyen thdng chffa dung elc gia tri van hda tinh thin eua tic gia va nhiing sing tao tiep ndi eiia bien tap vien Nd la dffa tinh than khdng cM eua tic gia ma edn cua ca ngudd bien tap xuat ban Bien tap vien khdng nhiing 11 ngudi tMet ke ma cdn la ngudd tM cdng de tao elc gia tti van hda tinh thin eua xuit ban phim
Chi bdn, nhdn bdn (in) la
cdng viec vat chit hda cac tie phim tinh than, tao cho ehung mpt dang vat chat (cai vd) de bien, trao ddi rpng rai xa hpi Chi ban la ed dinh lai cac gia tri sang tao tinh thin eua tic gia ttong mpt dang vat chit eu the (td
bao, cud'n sach, bang dia nhae hinh, dia CD-ROM, ebook) Nhan ban la dung cac bien phap khoa hgc - edng nghp d i bien mpt xuit ban pham tii mdt ban nMiu ban gid'ng bpt nhau, de ed the tmyin b l nhanh ehdng eho nMeu ngudi, biin d mgi nod Crong xa hdi
Che ban va nhan ban xuit ban pham la tiip tue mpt qua trinh sing tao van hda d i tao mpt san pham van hda dudi dang vat chat (vlt phim van hda) TMit kitPng the xuit ban phim la edng viec sang tao nghe thult Ngudd hga sy dd hga tMet ke xuit ban pham la •viee sang tao tie pham nghe thuat, "llu dai tri toe" ttong dd chffa dung gia tti van hda tinh than Ngudi iMit ke, che ban xuit ban pham tao elc tie phim cd gil tri van hda ddc lap Cac gia tii dd tdn vinh, nang cao eae tic phim van hda m l xuit ban phim tmyin tii
Viee nhan ban tie pham la cdng viee tao hang loat cdng cu de tmyin b l van hda In la khau tMet yiu de lam cho xuat ban fro boat dpng tmyin thdng dai ehffng sdm nhit Uch sff van minh nhan loai In Iam cho tie pham di dang tmyin b l rpng rai, ehfnh xae, kha nang luu giu va tich liiy eao Cd bien tap ma tMeu khiu che ban vl in ciing khdng phai la xul't ban Bien tip phai gin Uin vdd ehi ban, in In
Phdt hanh xudt bdn pham
thue chit la cdng viec tinyin bl, bien cac tic pham van hda xa hpi Muc dfch effa xuit ban la tmyin bl thdng tin cho nMiu ngudd Cac tie phim duge tao ra, du d dang tinh tiian hay da la cac vat phim, song neu khdng ph6
(3)biin cho nMeu ngudi ttong xa hpi ciing chua phai la xuat ban Bdi xuit ban ddi 11 de dip ffng nhu cau ttiiyin thdng, nhu ciu ttiiyin ba va tieh luy cac gia tii van hda xa hpi Phat hanh den ddng dao cdng chiing la mue tieu sing tao van hda ciia xuit ban, lam cho nd ttd bp phan tMet yiu cua ddi sdng van hda, nham lam cho van hda la nen tang tinh than cua xa hpi, bien ly tudng lam dep cupe sdng eua ngudd Men thuc
PhIt hanh xuit ban phim 11 dua elc gil tri van hda din tan tay ngudi tiip nhan, lam cho thdng tin xa hpi dugc luan chuyin thdng sud't, eae tri thffe Idioa hge dugc biin va dua vIo san xuit, eae tac phim van hge nghe thult dugc cMa se Phat hanh xuit ban pham la eau ndi giiia chu tiie tmyin b l van hda va nhOng ngudd tiip nhan van hda Neu khdng lam td't khau phat hanh tM khau sang tie, bien tap va nhan ban eiing khdng cd gia tri Phat hanh td't se nang eao Meu qua elc gil tri van hda duge xuit ban Diiu dd vffa kfch tMch cac tic gia de ed th&na nMeu sing tao mod, vffa kfch tMch nhffng nhu cau mod cua ban dgc Tai nang cua tae gia eiing qua dd duge khang dinh, thff thich Uy tfn khoa hgc eua nha xuit ban va bien tap vi6n dugc ning cao
2 Quan he giua bien tap, in va phat hanh dudi goc dp
la cac bp phan cua mpt nganh liinh te - ky thuat Hoat ddng xuit ban ddi gin Uen vdi nhu ciu tiiiyin thdng Cac bude phat trien cua nd gan Uen vdd cle cupe cleh mang thdng tin -tmyin thdng ttong xa hpi
Tmyin thdng xa hpi xuat Men gin Uin vdi su phat trien cua lue lugng san xuit va quan he san xua't Dd II yeu ciu tit yeu cua to ehffe san xuat tap the, 11 hoat dpng tMet yeu de eon ngudd tdn tai va phat trien
Hoat ddng xuit ban tff kM ddi lan diu tien d Roma (the ky thff tt.CN) da la mpt qua trinh mang tinh chit kinh te thuong mai Xuit ban lue dau rat thd so: Tic gia dua cle tie phim thdng tin cho nhiing ngudd chuyen chep sach (nhiing ngudi lam xuit ban) de hg chep nMiu ban (nhin ban) rdi bin cho nhiing ngudd biet chii va ed nhu eiu tmyin thdng ttong xa hpi (phIt hanh) Nhu vay, xuit ban ddi tii nhu cau phat tiien kinh ti Ban than nd tff diu da mang thupc tinh kinh t i - ky thuat: ky thult chep sleh, lam giay va tfnh chit thuang mai de phd bien sach eho nMiu ngudi Ngudi lam xuit ban lffe chfnh la ngudi Iam ky thuat nhin ban, sffa chiia ban thao va cd effa Mpu budn ban sleh Sud't thdi CO dai va trung eo, xuit ban sleh la mpt nganh tmyin thdng xa hpi, mpt nganh kinh te - ky thuat, Iam dich vu van hda bao gdm hai cdng viec ehfnh la nhan ban va phIt hanh sach va eae van ban eo
Su phIt minh edng nghe in edng ngMep eua Gu-ten-bec the ky XV da llm cho nganh xuit ban cd budc nhay vgt ve ky thuat Budc nhay vgt ve edng nghe in da keo theo elc yeu ciu phIt triin diy du va Men dai hda nganh xuat ban Cdng viec bien tap tich mdt khiu dpc lap ttong hoat dpng xuit ban de dap ffng cac yeu cau mdi cua nganh Dd la
phai to ehffe, khai thae nMeu ban thao de dap ung nhu eiu mdi ve xuit ban pham cua tmdng hgc, cua viec tmyen ba van hda nhan van thdd Phuc Dd la yeu eau ed dpi ngii "gae eong" cho cupe diu tranh giai cip gay git tten linh vuc to todng - van hda, m l nhiing ngudd thg d nhi in khdng the dam nhan Khau bien tap ttd thinh khau quan trgng hang diu eua hoat dpng xuit ban Hoat dpng xuit ban vdi ngMa hoan ehinh vl Men dai da ddi Dd 11 qua tiinh hoat dpng ddng bp, holn ehinh eua ba khiu bien tap, kl va phIt hinh
Cudi the ky XV trung tam xuit ban ehuyin tff Dffc sang ItaUa, nod edi ngudn cua thdi ky van hda Phuc Sau dd lai red vao tieu diiu chidd kiim duyet khac cua giao hpi doan chau Au
Den t h i k y XVTH, su phIt triin va thing led cua cleh mang to san d chiu Au, su phat trien effa phuang thffc san xuat to ban chff ngMa vdd each mang cdng ngMep thiky XVHI, boat dpng xuat ban dugc phue hdi nhanh ehdng b chiu Au, trd nganh cdng ngMep tmyin thdng ed y ngMa quan frgng ddi vdd su phat trien kinh t i - xa hpi Do nhu eau cap giao due d i dio tao ngudn nhan luc cho kinh te to ban ehu ngMa, che dp kiem duypt khic bi xda bd va su bien rpng rai cua van nghe Phue hung, yeu eiu van ddng quan ehiing eua each mang to san m l xuat ban phuang Tay phIt triin rat manh Ngoai sach, da xuat Men eae xuit ban pham dinh ky nhu tap cM, bao hang ngay, va ngly cang phIt trien phong phu va cd
(4)them nhiing hinh thffc truyin thdng mdi
Viee phIt triin xuit ban d chiu Au cudi thiky XVLH da bit diu cd su phin cdng mdi Mdt so nha kinh doanh sleh, nhi in ddn sffe phat tiiin cdng tie bien tip Hg 11 nhiing nha xuit ban theo ngMa Men dai diu tien, Iam viec kinh doanh xuit ban phim trSn ca ba khiu hoan chinh: bien tap, in va phat hanh Mpt so Meu sleh Idn (d Anh, My) phIt trien Ien cae "edng ty xuit ban" chuySn ban budn, ban le sach NMiu nha in tang them bp phan bien tap phat trien nhi xuit ban ehuyen Iam bien tap va in Mpt sd ca sd khic vin chuyen lam vipc in hoac chuyen bin sleh (phIt hanh) Nhu vay, nganh xuit ban b chau Au va My thi ky XVE da trd mpt nganh cdng ngMep vdi md hinh boat dpng da dang: cd co sd xuit ban (nha xuit ban) Iam hai khau: bien tap va in; ed "cdng ty xuit ban" ehuyen Iam phIt hinh (ca ban budn va ban le); cd co sd chuyen Iam in va eiing cd co sd cM lam ban le (phat hanh) xuit ban phim Nganh xuat ban Men dai cd xu hudng tach rdi ttong boat dpng san xuit kinh doanh giiia cae khau bien tap, in va phIt hanh
Cudi thiky XVEI, diu thiky XIX, san xul't giiy dugc eo gidi hda mpt cleh nhanh chdng da lam cho cM pM ve giay cM edn cMem 10% ttong ca el'u gil san pham Dudng sit va dudng thuy da lam tang nhanh va md rpng pham vi phIt hanh, md rpng thi tmdng xuat ban pham Cleh mang edng ngMep da tao ddng luc quan ttong ddi vdi su
phIt triin Men dai hda nganh xuat ban phuong Tay Co eiu to chffc kinh doanh nganh xuit ban lai ed nhiing thay doi Idn Nglnh in phIt trien Men dai di tao ca eiu san phim in tang len hit sffe da dang Bay gid, ngoli xuit ban phim, cac In phim Men dai cd nMeu Ioai khae nhu: tiin giiy, tern tiiu buu dipn, nhan hang hda Dieu da lam eho khau in xuit ban cang ed nMiu hoat dpng kinh doanh dpc lap vdi nganh xuit ban, phIt trien nghi san xuat che tao rieng Mpt bp phan rit Idn eua nganh in ttd nganh kinh ti - cdng nghe thuin tiiy, khdng phu thupc vao bien tip va phIt banh NMiu nha kinh doanh xuat ban va kinh doanh sleh (phit hinh) ciing phat trien theo hudng chuyen ngMep hda ban Phat hanh sach eiing phat trien theo hudng phin hda cac nha budn trung gian (bin budn sleh) va eae nha budn dai ly (ban le) Cae nha xuit ban cd the thdng qua cle nha budn trung gian (bin budn) de bin san pham eho cle dai Iy bin le Vay la xuit ban tff ehd la mpt nganh kinh doanh ddng bd, hoan chinh gdm ba bp phan: bi6n tap, ki vl phat hanh, tff giiia thi ky XIX, dudng nhu tich ba nganh nghi ed nMiu boat dpng dpc lap vdi la nganh xuit ban (cd bien tap va in); nganh in (cd in xuit ban phim va in elc mat hang khie); nganh phat hinh (ban budn, ban le xuat ban phim, kiem xuit, nhap khiu xuit ban phim)
Vly phai chang ttgn phuang dien la mpt boat ddng kinh te - ky thuat, xuit ban Men dai la ba nganh khie nhau, bien tap, in vl phat hanh la ba bp phan cd the
tach rdi nhau? Tren tiiue te, mdi bp phan xuit ban ed nhiing boat dpng dpc lap, ed tfnh chit nghi ngMep khic Song, tren phuong dien de san xuit, phan phd'i, tieu dffng xuit ban phim, xuit ban dang ti-d mpt nganh cdng ngMep mui nhgn ttong kinh te tii thffc, la ti^lng tam san xuit, phan phd'i ngudn luc trf toe cua xa hpi Men dai San pham ehfnh cua nganh xuit ban la sach Sleh la loai hinh xuit ban pham CO ban, chinh yeu nhit Ngoai sach, eae xuit ban pham in khic nhu bio in, tap cM, van hda phim, cac tai Ueu thdng tin khic vin la nhiing Ioai In pham ehu yeu, ea ban nhit eua nganh in Nganh in niu khdng in xuat ban phim se khdng ed ea sd di tdn tai va phIt triin ttong kinh te tri thffe Bp phan CO ban nhit eua nganh in cung la bp phan huu ca cua nglnh xuit ban, khdng the tach rdi cdng tie bien tap xuit ban Cung vdd su phIt trien cua sleh va xuit ban dipn tff, xuit ban phim in tten giiy bang edng nghe in Gu-ten-bec se din din bi thay thi Song, nganh nhin ban ky thult so tten eae vlt Ueu mang tin eung dang thay the cho cdng nghe in tmyin thdng Nglnh in ky thult so vin pbit tiien song hanh vl gin bd vdd nganh xuit ban, vin la mpt bp phan ciia xuit ban dien tff Tuy nMen, ti-ong toong lai, mdi quan hp dd se sao, Mpn chua khang dinh dugc Bdi le, Men tai va tiilm cM se ca ttong thi ky XXI, sleh dipn tff va xuit ban dien tii vin ehua the tiiay tiie hoan toan dugc sach in tiiiyin thdng tten giiy Ma cdn nhu cau sleh tiuyen thd'ng se cdn phat tiiin
(5)nganh xuit ban Ba bp phan, ba linh vuc effa xuit ban tiuyin tiid'ng la biin tap, in va phat hanh vin la ba khau cua mpt boat dpng xuit ban ddng bp hoan chinh de san xuit va tii san xuit cang nMiu xuit ban phim dip ling ngly cang cao nhu eau van hda cua xa hpi
Bien tip la hoat dpng to chffc, khai thac, lua chgn va to chinh cac tie pham van hda - tmyin thdng Ban chat eua bien tap la khiu san xuit tinh thin de lam cac san phim sing tao tinh thin cd gia tri cao Nd mang tfnh chit cua Iao dpng sang tao - sang tao tinh thin, chiu su cM phdi bdi quy luat sang tao tinh thin Song, biSn tap lai chfnh la khau tao gia tii sff dung ca ban eua xuit ban pham Nhd dd ma nd ttd hang hda, ed the trao ddi de thue Men gil tri ttfen thi tmdng Xet d phuong dien kinh ti, bifen tap chinh la khiu md diu cua san xuat hang hda, nd dinh hudng va xac dinh cMin lugc mat hang, cMin lugc kinh doanh xuit ban ed Mpu qua Hon niia, bien tap se lam cho hang hda xuit ban phim cd gia tti sff dung ldn nhit, nhd dd ma tang sffe canh ttanh cua xuit ban phim, tang gia tii kinh t i cua hoat dpng xuat ban Nang lue canh ttanh cua xuit ban tren thi tmdng la chit lugng boat dpng bi6n tap quy dinh
Tuy vay, bien tap chua tao dugc hang hda xuit ban phim Kit qua cua khau bien tap cdn phai duge vat chit hda bang khau che ban, nhan ban In tao eai "vd vat chit" de cae tie pham van hda timh tiiln ti-d vat phim cd ihi trao ddi duge, cd thi bin
dugc tten thi ttudng Ui khdng tao gia tri sff dung ca ban cua xuit ban pham, song niu tMiu nd, xuat ban phim khdng hang hda, khdng den tay ngudi sff dung Hon niia khau vat chit hda tac phim eiing ddi hdi nhiing cM pM ve kinh te, toan theo nhiing dinh mffe kinh te ky thult, eMem mpt phan ding ke ttong co ciu gil eua xuit ban phim Khiu in thue Men kinh doanh cd Meu qua, gil tri e l biet eua xuit ban phim thip, Igi nhuan thu duge to sin xuit hang hda cao, sffe eanh tranh eua xuat ban pham, cua boat dpng xuit ban ea ehi thi trudng se tang Ien Do vly, in la khiu san xuit quyet dinh bien cac qua bien tip hang hda xuit ban phim In gdp phin rit quan trgng tao n6n Mpu qua kinh te eua boat dpng xuit ban
Phat hanh II khiu khdng thi tiiieu de bi6i xuit ban phim that su ttd hang hda, la khiu quyit dinh de thue Men ehu ky san xuit va tai san xuit md rpng xuit ban phim PhIt hanh tao thi ttiidng xuit ban pham: ed ngudi ban, ngudi mua, ed hang hda luan ehuyen, cd canh tranh va boat dpng thuang mai Phat hanh la khau tiiuc Men gia tri xuat ban phim Toan bp Iao dpng cua cic khau xuit ban ket tinh hang hda xuit ban phim: Iao dpng cua tie gia vl bi6n tap viSn, lao dpng eua hoat dpng che ban in, Iao ddng cua ngudd ban budn, bin le xuat ban phim, ed duge thuc Men gia tii, cd bien tiianh to ban de tiep tiie tdn tai va diu to phIt tiien hay khdng, diu phu thudc vao khau phat hanh xuit ban
phim tren thi tmdng Khau phat hanh giai quyet dau eua hang hda, kit thuc mpt ehu ky san xuit cho mpt san phim dong thdd lai md diu cho mpt chu ky san xuit mdd md rpng ban, Meu qua hen Ban than kinh doanh phit hanh cd thi true tie'p nang cao Meu qua kinh te, nang cao sffe eanh tranh, nang cao thuang Meu cffa nhi xuit ban, nha in, cua ca tie gia va ngudi bien tap Trong thdi dai biing no thdng tin vl xuat ban dien tff Men nay, khiu phat hanh nhd tiiuong mai dipn tff va mang thdng tin Internet cing ed vai trd quyit dinh Meu qua kinh doanh cffa boat dpng xuit ban Men dai
Tdm lai, xet tren binh dien la mpt boat dpng kinh te - ky thult, boat dpng xuat ban vin ludn ludn la mpt to hgp ba mat, ba Enh vuc boat dpng ed quan he huu ea vdi la bien tap, in va phat hanh Ba mat quyet dinh Iln nhau, ddng thdi thue day eung phat triin Trong ba mat dd, bien tap la "hat nhin" cua xuit ban Nd cd vai ttd quyit dinh chit lugng va Meu qua boat dpng xuat ban tten ca phuang dien sang tao van hda, ea trdn phuang dipn kinh ti Song niu tMiu nhin ban va phat hanh, khiu bien tap ciing khdng ttd xuit ban, khdng phai la boat dpng tmyin ba van hda, khdng la edng eu tmyin thdng dai chiing cua xa hdi Men dain
1 Michel Fragonard: Vdn hoa theky
XX Tic dien lich sic vdn hoa, Nxb CTQG,
H 1999, tr 1227
2 Luat XuSt ban nam 2004 - Mgt so
vdn bdn chi dgo vd qudn ly cua Ddng, Nhd nudc ve hoat dong xuat bdn, Nxb
Bim dien, H 2008, tr 33