Writing Arguments A Rhetoric with Readings Concise Edition Seventh Edition John D Ramage Arizona State University John C Bean Seattle University June Johnson Seattle University Boston Columbus Hoboken Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Senior Acquisitions Editor: Brad Potthoff Program Manager: Anne Shure Development Editor: Kassi Radomski Product Marketing Manager: Ali Arnold Field Marketing Manager: Mark Robinson Executive Digital Producer: Stefanie A Snajder Content Specialist: Erin Jenkins Project Manager: Savoula Amanatidis Project Coordination, Text Design, and Page Makeup: Integra Program Design Lead and Cover Designer: Barbara Atkinson Cover Images: Clockwise from top left: Drill rig set up for winter drilling in Wyoming (Tom Grundy/Shutterstock); Urban teenagers using multimedia devices (Csondy, Getty); American Female Soldier in combat uniform saluting a flag at sunset (Steve Cukrov/ Shutterstock); Working bees on honey cells (Kotomiti Okuma/Shutterstock) Photo Research: QBS Learning Senior Manufacturing Buyer: Roy L Pickering, Jr Printer and Binder: R R Donnelley and Sons Company–Crawfordsville Cover Printer: Lehigh-Phoenix Color Corporation–Hagerstown Text Font: 10.5/12 Minion Pro Acknowledgments of third-party content appear on pages 296–297, which constitute an extension of this copyright page Pearson, Always Learning, and MyWritingLab are exclusive trademarks in the United States and/or other countries, of Pearson Education, Inc., or its affiliates Unless otherwise indicated herein, any third-party trademarks that may appear in this work are the property of their respective owners and any references to third-party trademarks, logos, or other trade dress are for demonstrative or descriptive purposes only Such references are not intended to imply any sponsorship, endorsement, authorization, or promotion of Pearson’s products by the owners of such marks, or any relationship between the owner and Pearson Education, Inc., or its affiliates, authors, licensees, or distributors Library of Congress Cataloging-in-Publication Data Ramage, John D., author Writing arguments: a rhetoric with readings/John D Ramage, John C Bean, June Johnson.—Concise edition; 7th edition p. cm ISBN 978-0-321-96428-1 1. English language—Rhetoric. 2. Persuasion (Rhetoric) 3. College readers. 4. Report writing I. Bean, John C., author. II. Johnson, June, author. III. Title PE1431.R33 2016 808’.0427—dc23 2014033973 Copyright © 2016, 2012, and 2010 by Pearson Education, Inc All rights reserved Printed in the United States of America This publication is protected by copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a r etrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise For information regarding permissions, request forms and the appropriate contacts within the Pearson Education Global Rights & Permissions Department, please visit www.pearsoned.com/permissions/ 10 9 8 7 6 5 4 3 2 1—DOC—18 17 16 15 Complete Edition ISBN-10: 0-321-90673-X ISBN-13: 978-0-321-90673-1 Brief Edition ISBN-10: 0-321-96427-6 ISBN-13: 978-0-321-96427-4 www.pearsonhighered.com Concise Edition ISBN-10: 0-321-96428-4 ISBN-13: 978-0-321-96428-1 Brief Contents Part One Overview of Argument 1 Argument: An Introduction 2 Argument as Inquiry: Reading and Exploring 12 Part Two Writing an Argument 43 The Core of an Argument: A Claim with Reasons 44 The Logical Structure of Arguments 55 Using Evidence Effectively 73 Moving Your Audience: Ethos, Pathos, and Kairos 88 Responding to Objections and Alternative Views 100 Part Three Analyzing Arguments 123 Analyzing Arguments Rhetorically 124 Analyzing Visual Arguments 142 Part Four Arguments in Depth: Types of Claims 167 10 An Introduction to the Types of Claims 168 11 Definition and Resemblance Arguments 178 12 Causal Arguments 201 13 Evaluation and Ethical Arguments 224 14 Proposal Arguments 245 Appendix Informal Fallacies 271 Appendix A Concise Guide to Evaluating, Using, and Documenting Sources 276 iii Detailed Contents Preface xiii Acknowledgments xvi Part One Overview of Argument 1 Argument: An Introduction 2 What Do We Mean by Argument? Argument Is Not a Fight or a Quarrel Argument Is Not Pro-Con Debate Arguments Can Be Explicit or Implicit The Defining Features of Argument Argument Requires Justification of Its Claims Argument Is Both a Process and a Product Argument Combines Truth Seeking and Persuasion Argument and the Problem of Truth Argument as Inquiry: Reading and Exploring 12 Finding Issues to Explore 12 Do Some Initial Brainstorming 13 Be Open to the Issues All around You 13 Explore Ideas by Freewriting 14 Explore Ideas by Idea Mapping 16 Explore Ideas by Playing the Believing and Doubting Game 17 Reading Texts Rhetorically 19 Genres of Argument 19 Authorial Purpose and Audience 22 Determining Degree of Advocacy 24 Reading to Believe an Argument’s Claims 25 JAMES SUROWIECKI, “The Pay Is Too Damn Low” 25 Summary Writing as a Way of Reading to Believe 27 Practicing Believing: Willing Your Own Belief in the Writer’s Views 29 Reading to Doubt 29 Thinking Dialectically 30 iv Detailed Contents MICHAEL SALTSMAN, “To Help the Poor, Move Beyond ‘Minimum’ Gestures” 32 Three Ways to Foster Dialectic Thinking 33 Writing Assignment: An Argument Summary or A Formal Exploratory Essay 34 TRUDIE MAKENS (STUDENT), “Should Fast-Food Workers Be Paid $15 per Hour?” 36 Part Two Writing an Argument 43 The Core of an Argument: A Claim with Reasons 44 The Classical Structure of Argument 44 Classical Appeals and the Rhetorical Triangle 46 Issue Questions as the Origins of Argument 47 Difference between an Issue Question and an Information Question 48 How to Identify an Issue Question 48 Difference between a Genuine Argument and a Pseudo-Argument 49 Pseudo-Arguments: Committed Believers and Fanatical Skeptics 49 A Closer Look at Pseudo-Arguments: The Lack of Shared Assumptions 50 Frame of an Argument: A Claim Supported by Reasons 51 What Is a Reason? 51 Expressing Reasons in Because Clauses 52 Writing Assignment: An Issue Question and Working Thesis Statements 53 The Logical Structure of Arguments 55 An Overview of Logos: What Do We Mean by the “Logical Structure” of an Argument? 55 Formal Logic versus Real-World Logic 55 The Role of Assumptions 56 The Core of an Argument: The Enthymeme 56 The Power of Audience-Based Reasons 58 Adopting a Language for Describing Arguments: The Toulmin System 59 Using Toulmin’s Schema to Plan and Test Your Argument 63 Hypothetical Example: Cheerleaders as Athletes 64 Extended Student Example: Girls and Violent Video Games 67 Carmen Tieu (STUDENT), “Why Violent Video Games Are Good for Girls” 68 The Thesis-Governed “Self-Announcing” Structure of Classical Argument 70 Writing Assignment: Plan of an Argument’s Details 72 v vi Detailed Contents Using Evidence Effectively 73 Kinds of Evidence 73 The Persuasive Use of Evidence 77 Apply the STAR Criteria to Evidence 77 Establish a Trustworthy Ethos 78 Be Mindful of a Source’s Distance from the Original Data 79 Rhetorical Understanding of Evidence 80 Angle of Vision and the Selection and Framing of Evidence 80 Rhetorical Strategies for Framing Evidence 82 Examining Visual Arguments: Angle of Vision 83 Special Strategies for Framing Statistical Evidence 85 Creating a Plan for Gathering Evidence 86 Writing Assignment: A Supporting-Reasons Argument 87 Moving Your Audience: Ethos, Pathos, and Kairos 88 Ethos and Pathos as Persuasive Appeals: An Overview 88 How to Create an Effective Ethos: The Appeal to Credibility 90 How to Create Pathos: The Appeal to Beliefs and Emotions 91 Use Concrete Language 91 Use Specific Examples and Illustrations 91 Use Narratives 92 Use Words, Metaphors, and Analogies with Appropriate Connotations 93 Kairos: The Timeliness and Fitness of Arguments 93 Using Images to Appeal to Logos, Ethos, Pathos, and Kairos 94 How Audience-Based Reasons Enhance Logos, Ethos, and Pathos 95 Examining Visual Arguments: Logos, Ethos, Pathos, and Kairos 96 Writing Assignment: Revising a Draft for Ethos, Pathos, and Audience-Based Reasons 99 Responding to Objections and Alternative Views 100 One-Sided, Multisided, and Dialogic Arguments 100 Determining Your Audience’s Resistance to Your Views 101 Appealing to a Supportive Audience: One-sided Argument 102 Appealing to a Neutral or Undecided Audience: Classical Argument 102 Summarizing Opposing Views 103 Refuting Opposing Views 103 Strategies for Rebutting Evidence 104 Detailed Contents Conceding to Opposing Views 105 Example of a Student Essay Using Refutation Strategy 106 TRUDIE MAKENS (STUDENT), “Bringing Dignity to Workers: Make the Minimum Wage a Living Wage” 106 Appealing to a Resistant Audience: Dialogic Argument 108 Creating a Dialogic Argument with a Delayed Thesis 109 Ross Douthat, “Islam in Two Americas” 109 Writing a Delayed-Thesis Argument 111 A More Open-Ended Approach: Rogerian communication 112 Rogerian Communication as Growth for the Writer 113 Rogerian Communication as Collaborative Negotiation 115 Writing Rogerian Communication 115 COLLEEN FONTANA (STUDENT), “An Open Letter to Robert Levy in Response to His Article ‘They Never Learn’” 116 Writing Assignment: A Classical Argument or a Rogerian Letter 119 LAUREN SHINOZUKA (STUDENT), “‘The Dangers of Digital Distractedness” 119 Part Three Analyzing Arguments 123 Analyzing Arguments Rhetorically 124 Thinking Rhetorically about a Text 124 Questions for Rhetorical Analysis 125 Conducting Rhetorical Analysis 128 KATHRYN JEAN LOPEZ, “Egg Heads” 128 Our Own Rhetorical Analysis of “Egg Heads” 131 Writing Assignment: A Rhetorical Analysis 134 Generating Ideas for Your Rhetorical Analysis 135 Organizing Your Rhetorical Analysis 136 ELLEN GOODMAN, “Womb for Rent” 137 ZACHARY STUMPS (STUDENT), “A Rhetorical Analysis of Ellen Goodman’s ‘Womb for Rent’” 138 Analyzing Visual Arguments 142 Understanding Design Elements in Visual Argument 143 The Components of Visual Design 143 An Analysis of a Visual Argument Using Type and Spatial Elements 145 vii viii Detailed Contents The Compositional Features of Photographs and Drawings 146 An Analysis of a Visual Argument Using All the Design Components 148 The Genres of Visual Arguments 151 Posters and Fliers 152 Public Affairs Advocacy Advertisements 154 Cartoons 156 Web Pages 157 Constructing Your Own Visual Argument 158 Using Information Graphics in Arguments 159 How Tables Contain a Variety of Stories 159 Using a Graph to Tell a Story 161 Incorporating Graphics into Your Argument 163 Writing Assignment: A Visual Argument Rhetorical Analysis, a Visual Argument, or a Microtheme Using Quantitative Data 165 Part Four 10 Arguments in Depth: Types of Claims 167 An Introduction to the Types of Claims 168 The Types of Claims and Their Typical Patterns of Development 168 Using Claim Types to Focus an Argument and Generate Ideas: An Example 170 Writer 1: Ban E-Cigarettes 171 Writer 2: Promote E-Cigarettes as a Preferred Alternative to Real Cigarettes 172 Writer 3: Place No Restrictions on E-Cigarettes 173 Hybrid Arguments: How Claim Types Work Together in Arguments 173 Some Examples of Hybrid Arguments 173 An Extended Example of a Hybrid Argument 174 ALEX HUTCHINSON, “Your Daily Multivitamin May Be Hurting You” 175 11 Definition and Resemblance Arguments 178 What is at Stake in a Categorical Argument? 179 Consequences Resulting from Categorical Claims 180 The Rule of Justice: Things in the Same Category Should Be Treated the Same Way 180 Types of Categorical Arguments 181 Simple Categorical Arguments 182 Definition Arguments 182 Detailed Contents Resemblance Argument Using Analogy 183 Resemblance Arguments Using Precedent 184 Examining Visual Arguments: Claim about Category (Definition) 185 The Criteria-Match Structure of Definition Arguments 186 Overview of Criteria-Match Structure 186 Toulmin Framework for a Definition Argument 187 Creating Criteria Using Aristotelian Definition 188 Creating Criteria Using an Operational Definition 189 Conducting the Match Part of a Definition Argument 189 Idea-Generating Strategies for Creating Your Own Criteria-Match Argument 190 Strategy 1: Research How Others Have Defined the Term 190 Strategy 2: Create Your Own Extended Definition 191 Writing Assignment: A Definition Argument 193 Exploring Ideas 194 Identifying Your Audience and Determining What’s at Stake 194 Organizing a Definition Argument 196 Questioning and Critiquing a Definition Argument 196 ALEX MULLEN (STUDENT), “A Pirate But Not a Thief: What Does ‘Stealing’ Mean in a Digital Environment?” 198 12 Causal Arguments 201 An Overview of Causal Arguments 202 Kinds of Causal Arguments 203 Toulmin Framework for a Causal Argument 205 Two Methods for Arguing that One Event Causes Another 207 First Method: Explain the Causal Mechanism Directly 208 Second Method: Infer Causal Links Using Inductive Reasoning 208 Examining Visual Arguments: A Causal Claim 210 Key Terms and Inductive Fallacies in Causal Arguments 210 A Glossary of Key Terms 210 Writing Assignment: A Causal Argument 212 Exploring Ideas 212 Identifying Your Audience and Determining What’s at Stake 213 Organizing a Causal Argument 213 Questioning and Critiquing a Causal Argument 214 ix APPENDIX 2 A Concise Guide to Evaluating, Using, and Documenting Sources 291 ■ ■ ■ For Class and Discussion Avoiding Plagiarism Reread the original article from the American Council on Science and Health (page 282) and Writer 3’s use of this source in her paragraph about how nondietary habits may explain why vegetarians are healthier than nonvegetarians (page 283) Then read the paragraph below by Writer 4, who makes the same argument as Writer 3 but crosses the line from ethical to nonethical use of sources Why might Writer be accused of plagiarism? Writer 4’s Argument (Example of Plagiarism) According to the American Council on Science and Health, the health of vegetarians may be better than that of nonvegetarians partly because of nondietary factors People who eat only vegetables tend to be very conscious of their health They exercise regularly, avoid getting fat, and don’t smoke Scientists who examined the data may not have adequately controlled for these nondietary effects Also in Western countries most vegetarians are more affluent than nonvegetarians and thus have better living conditions and more access to medical care Working in small groups or as a whole class, respond to the following questions How does this passage cross the line into plagiarism? The writer of this passage might say, “How can this be plagiarism? I cited my source.” How would you explain the problem to this writer? Psychologically or cognitively, what may have caused Writer to misuse the source? How might this writer’s note-taking process or composing process have differed from that of Writer on page 283? In other words, what happened to get this writer into trouble? ■■■ Citing Sources in Your Text in MLA Style When academic writers cite sources, they use the conventions appropriate to their discipline In this section, we will explain briefly the MLA style used in the humanities (We explain the APA system used in the social sciences later in this appendix.) Our discussion of MLA style and our citation examples are based on the new seventh edition of the MLA Handbook for Writers of Research Papers, published in 2009, and used by undergraduates In the MLA system of in-text citation, you place the author’s last name and the page number of the cited source in parentheses, usually at the end of the material you wish to cite (If the author’s name is mentioned in a preceding attributive tag, such as “according to Karnow” or “Karnow says,” only the page number is placed in parentheses.) In the following examples, note that the citation precedes the period If you are citing a quotation, the parenthetical citation follows the quotation mark but precedes the final period The Spanish tried to reduce the status of Filipina women who had been able to business, get divorced, and sometimes become village chiefs ( Karnow 41 ) According to Karnow , the Spanish tried to reduce the status of Filipina women who had been able to business, get divorced, and sometimes become village chiefs ( 41 ) “And, to this day,” Karnow continues, “women play a decisive role in Filipino families” ( 41 ) 292 APPENDIX 2 A Concise Guide to Evaluating, Using, and Documenting Sources A reader who wishes to look up the source will find the bibliographic information in the Works Cited section by looking for the entry under “Karnow.” If more than one work by Karnow was used in the paper, the writer would also include an abbreviated title of the book or article following Karnow’s name in the in-text citation ( Karnow , In Our Image 41 ) When citing sources and page numbers, you should know about two special cases: Citing from an Indirect Source Occasionally you may wish to use a quotation that you have seen cited in one of your sources You read Jones, who has a nice quotation from Smith, and you want to use Smith’s quotation To so, quote Smith, but then cite Jones in your text preceded by the terms “qtd in.” List only Jones in your “Works Cited.” According to the ex-mayor of Gotham City, Rupert Smith, “the rate of crime was at an all-time low” during his term of office (qtd in Jones 25) Citing a Work without Page Numbers If the work you are citing in your paper has no page numbers but does have numbered paragraphs, use par or pars and give the number of the paragraph(s): (Helvarg, par 10) If the source has neither page nor paragraph numbers, as is typical of many Web sources in HTML format, not give any numbers in the in-text citation but cite the source in its entirety (Do not use the page numbers from an HTML printout because they will not be consistent from printer to printer.) Documenting Sources in a “Works Cited” List (MLA) In the MLA system, you place a complete bibliography, titled “Works Cited,” at the end of the paper The list includes all the sources that you mention in your paper However, it does not include works you read but did not use Entries in the Works Cited follow these general guidelines: ■ ■ ■ Entries are arranged alphabetically by author, or by title if there is no author Entries must include the publication medium of the source you consulted, for example: Print, Web, DVD, Performance, Oil on canvas, and so on If there is more than one entry by the same author, the second and subsequent entries begin with three hyphens followed by a period and the title Smith, Roberta Body Image in Non-Western Cultures London: Bonanza, 1999 Print — Body Image in Western Cultures, 1750-Present London: Bonanza, 1995 Print — “Eating Disorders Reconsidered.” Journal of Appetite Studies 45.3 (1999): 295–300 Print For an example of how to format a “Works Cited” page in MLA style, see the last page of Ivan Snook’s researched argument (p 268) Table A2.7 provides MLA models for the most common kinds of citations This table will help you distinguish the forest from the trees when you try to cite sources All the major categories of sources are displayed in this table APPENDIX 2 A Concise Guide to Evaluating, Using, and Documenting Sources 293 Table A2.7 Quick Reference Guide for MLA Citations Kind of Source Basic Citation Model Print Sources Article in scholarly journal Pollay, Richard W., Jung S Lee, and David Carter-Whitney “Separate, but Not Equal: Racial Segmentation in Cigarette Advertising.” Journal of Advertising 21.1 (1992): 45-57 Print Article in magazine or newspaper Beam, Alex “The Mad Poets Society.” Atlantic Monthly July–Aug 2001: 96–103 Print Lemonick, Michael D “Teens Before Their Time.” Time 30 Oct 2000: 66–74 Print Liptak, Adam “In Abortion Rulings, Idea of Marriage Is Pivotal.” New York Times Nov 2005: A1 Print Book Tannen, Deborah The Argument Culture: Moving From Debate to Dialogue New York: Random, 1998 Print Article in anthology with an editor Shamoon, Linda “International E-mail Debate.” Electronic Communication Across the Curriculum Ed. Donna Reiss, Dickie Self, and Art Young Urbana: NCTE, 1998 151-61 Print Sources That You Have Downloaded from a Database Article downloaded from database Beckham II, Jack M “Placing Touch of Evil, The Border, and Traffic in the American Imagination.” Journal of Popular Film & Television 33.3 (2005): 130-41 Academic Search Premier Web 16 July 2008.* Other Internet and Web Sources Home page (use for citing an entire Web site) MyNRA National Rifle Association, 2005 Web Aug 2007 Document within a Web site Marks, John “Overview: Letter from the President.” Search for Common Ground Search for Common Ground, 25 June 2004 Web 18 July 2008.˚ Article from scholarly Web journal Welch, John R., and Ramon Riley “Reclaiming Land and Spirit in the Western Apache Homeland.” American Indian Quarterly 25.4 (2001): n pag Web 19 Dec 2005.† News article downloaded from Web Bounds, Amy “Thinking Like Scientists.” Daily Camera [Boulder] Scripps Interactive Newspapers Group, 26 June 2007 Web 27 June 2007.‡ Blog posting Wright, Jeremy “MySpace Is the New Blogosphere.” Ensight.org N p., 21 Feb 2006 Web June 2007 .§ Miscellaneous Sources Interview Van der Peet, Rob Personal interview 24 June 2009 Lecture, address, or speech Sharples, Mike “Authors of the Future.” Conference of European Teachers of Academic Writing U of Groningen Groningen, Neth 20 June 2001 Lecture *Give print publication information first, then the name of the database, italicized Web is the medium of publication; 16 July 2008 is the date the source was accessed ˚The Web site name is italicized; the sponsor is in regular type † When there are no page numbers for a scholarly article, use n pag ‡ If the location of the newspaper is not clear from its name, give the city in brackets § If readers may have difficulty finding an Internet source, give the URL in angle brackets at the end of the citation Student Example of an MLA-Style Research Paper For an illustration of a student research paper written and formatted in MLA style, see Ivan Snook’s researched policy proposal on pages 264–268 294 APPENDIX 2 A Concise Guide to Evaluating, Using, and Documenting Sources Citing Sources in Your Text in APA Style Our discussion of APA style is based on the Publication Manual of the American Psychological Association, 6th ed (2010) To cite sources in the body of your paper in the APA system, you include the year of the source and you place a “p.” or “pp.” before the page number The author’s last name, date, and page numbers are separated by commas When the author is mentioned in an attributive tag, place only the date and page number in parentheses, usually directly after the author’s name The Spanish tried to reduce the status of Filipina women who had been able to business, get divorced, and sometimes become village chiefs (Karnow, 1989, p 41) According to Karnow (1989, p 41), the Spanish tried to reduce the status of Filipina women who had been able to business, get divorced, and sometimes become village chiefs If your readers wish to follow up on this source, they will look for “Karnow” in the References section at the end of the essay If Karnow had more than one entry in the References section, they would look for the 1989 source If Karnow had published more than one work in 1989, you would add a lowercase “a” to the date of the first one and a lowercase “b” to the date of the second one Your in-text parenthetical citation would then be either (Karnow, 1989a) or (Karnow, 1989b) When you quote or use data from an indirect source, in your parenthetical citation use “as cited in” rather than the MLA’s “qtd in.” According to the ex-mayor of Gotham City, Rupert Smith, “the rate of crime was at an alltime low” during his term of office (as cited in Jones, 1995, p 25) Documenting Sources in a “References” List (APA) The APA system includes a complete bibliography, called “References,” at the end of the paper Entries are listed alphabetically, with a hanging indentation If you list more than one item for an author, repeat the author’s name each time and arrange the items in chronological order beginning with the earliest If two works appeared in the same year, arrange them alphabetically, adding an “a” and a “b” after the year for purposes of in-text citation Here is a hypothetical illustration: Smith, R (1995) Body image in Western cultures, 1750–present London, England: Bonanza Press Smith, R (1999a) Body image in non-Western cultures London, England: Bonanza Press Smith, R (1999b) Eating disorders reconsidered Journal of Appetite Studies, 45, 295–300 Table A2.8 provides examples in APA style for the most common kinds of citations to be placed in a “References” list at the end of the paper APPENDIX 2 A Concise Guide to Evaluating, Using, and Documenting Sources 295 Student Example of an APA-Style Research Paper An example of a paper in APA style is Julee Christianson’s researched argument on pages 218–223 Table A2.8 Quick Reference Guide for APA Citations Kind of Source Basic Citation Model Print Sources Article in scholarly journal Pollay, R W., Lee, J.S., & Carter-Whitney, D (1992) Separate, but not equal: Racial segmentation in cigarette advertising Journal of Advertising, 21(1), 45-57 Article in magazine or newspaper Beam, A (2001, July–August) The mad poets society Atlantic Monthly, 288, 96-103 Lemonick, M D (2000, October 30) Teens before their time Time, 156, 66-74 Cauvin, H E (2001, July 18) Political climate complicates food shortage in Zimbabwe The New York Times, p A13 Book Tannen, D (1998) The argument culture: Moving from debate to dialogue New York, NY: Random House Article in anthology with an editor Shamoon, L (1998) International e-mail debate In D Reiss, D Self, & A Young (Eds.), Electronic communication across the curriculum (pp 151-161) Urbana, IL: National Council of Teachers of English Sources That You Have Downloaded from a Database Article with DOI Adelt, U (2008) Trying to find an identity: Eric Clapton’s changing conception of “blackness.” Popular Music & Society, 31, 433–452 doi: 10.1080/03007760802052809 Article without DOI—use periodical’s home page Beckham II, J M (2008) Placing Touch of evil, The border, and Traffic in the American imagination Journal of Popular Film & Television 33(3), 130-141 Retrieved from http://www.heldref.org/pubs/jpft/about.html Other Internet and Web Sources Document within a Web site Marks, J Overview: Letter from the president Retrieved 2004, June 25 from the Search for Common Ground Web site: http://www.sfcg.org/sfcg/sfcg_overview.html Article from scholarly Web journal Welch, J R., & Riley, R (2001) Reclaiming land and spirit in the western Apache homeland American Indian Quarterly, 25, 5–14 Retrieved from http://muse.jhu.edu/journals/american_indian_quarterly News article downloaded from Web Thevenot, B (2004, July 31) Once in a blue moon Times Picayune [New Orleans] Retrieved from http://www.nola.com/t-p Blog posting Wright, J (2006, Feb 21) MySpace is the new blogosphere [Web log post] Retrieved from http://www.ensight.org/archives Miscellaneous Sources Interview, personal communication R Van der Peet (personal communication, June 24, 2009) stated that . . . [In-text citation only; not included in References] Lecture, address, or speech According to Mike Sharples (lecture given at the Conference of European Teachers of Academic Writing, Groningen, June 20, 2001), authors . . . [in-text citation only; not included in references] Credits Text Pages 15, 17, 28, 29, 30, 36 Trudie Makens Page 25 James Surowiecki, “The Pay Is Too Damn Low,” The New Yorker Reprinted with permission of the Chris Calhoun Agency Page 32 Michael Saltsman, “To Help the Poor, Move Beyond ‘Minimum Gestures’,” Huffington Post Reprinted by permission of the author Page 46 Pearson Education Pages 54, 68 Carmen Tieu Page 106 Trudie Makens, “Bringing Dignity to Workers: Make the Minimum Wage a Living Wage” Page 116 Colleen Fontana, “An Open Letter to Robert Levy in Response to His Article ‘They Never Learn’.” Used by permission Page 119 Lauren Shinozuka, “The Dangers of Digital Distractedness” Page 128 Kathryn Jean Lopez, “Egg Heads,” National Review (c) 1998 National Review, Inc Reprinted by permission Page 138 Zachary Stumps, “A Rhetorical Analysis of Ellen Goodman’s ‘Womb for Rent’.” Reprinted with permission of the author Page 175 Alex Hutchinson, “Your Daily Multivitamin May Be Hurting You—The Debate Is On: Just Useless, or Truly Dangerous?” Outside Magazine, Oct 8, 2013 Used with permission Page 198 Alex Mullens, “A Pirate but Not a Thief: What Does ‘Stealing’ Mean in a Digital Environment?” Reprinted by permission of the author Page 210 “Buying Sex Causes Sex Trafficking” from Free the Captives Used by permission Page 218 Julee Christianson, “Why Lawrence Summers Was Wrong.” Used by permission Page 240 Lorena Mendoza-Flores, “Silenced and Invisible: Problems of Hispanic Students at Valley High School” Page 243 Judith Daar, “Three Genetic Parents for One Healthy Baby,” Los Angeles Times, March 21, 2014 Reprinted with permission of the author Page 264 Ivan Snook, “Flirting with Disaster: An Argument Against Integrating Women into the Combat Arms.” Reprinted by permission of the author Page 269 Sandy Wainscott, “Why McDonald’s Should Sell Meat and Veggie Pies: A Proposal to End Subsidies for Cheap Meat.” Used by permission Images Page AP Photo/StephanSavoia Page United Steelworkers Union Page 15 www.cartoonstock.com Page 16 Shmitt, John and Janelle Jones 2012 “Low-Wage Workers are Older and Better Educated Than Ever.” Washington, DC: Center for Economic and Policy Research Used with permission Page 43 Andreas Rentz/Getty Images Page 83 Top, AP Photo/Toby Talbot Bottom, AP Photo/Branimir Kvartuc Page 95 AP Photo/Bullit Marquez Page 96 Men Can Stop Rape Reprinted with permission Page 123 Peter Byrne/PA Wire URN:187 98732 (Press Association via AP Images) Page 142 John Bean 296 Credits 297 Page 145 Ad Council Page 149 Save the Children Page 151 Figure 9.12, Blend Images/Alamy Figure 9.13, Radius Images/Alamy Figure 9.14, Eric Basir/Alamy Figure 9.15, DCPhoto/Alamy Page 153 Photos 12/Alamy Page 155 TXTResponsibly.org Page 157 Milt Prigee/Cagle Cartoons Page 165 John Ramage Page 167 © Kathy deWitt/Alamy Page 178 Bagley/Cagle Cartoons Page 185 Bish/Cagle Cartoons Page 225 AF archive/Alamy Page 230 AP Photo/Carolyn Kaster Page 246 DeVito Verdi Advertising Agency Page 249 © FLPA/Alamy Page 257 Reprinted with permission of Jane E Bube Page 270 Lower left, Aurora Photos/Alamy Lower right, Simon Belcher/Alamy Index Academics, 23 Ad hominem, 272–273 Advertisements See Advocacy advertisements/posters Advocacy, degree of, 24, 280–281 Advocacy advertisements/posters See also Visual arguments design elements of, 148–150, 260 examples of, 155, 210, 246 function of, 21 as proposal arguments, 256–260 public affairs, 21, 154, 155 Advocacy groups, 22–23 Aloni, Erez and Judith Daar, “Three Genetic Parents—For One Healthy Baby,” 243–244 Analogy to appeal to pathos, 93 resemblance argument by, 183–184 Angle of vision of evidence, 80–82 explanation of, 80 in photographs, 83 of source material, 280 Antithesis, 30 Appealing to stirring symbols, 271 Appeal to false authority, 272 Appeal to ignorance, 271 Appeal to pity, 272 Appeal to popularity, 272 Arguments See also Visual arguments; specific types of arguments categorical, 179, 181–185 causal, 171–173, 202–221 classical structure of, 44–47 consequences-based, 233–235 creating your own criteria-match, 190–196 defining features of, 4–9 definition, 171–173, 178, 181–183, 186–197 dialogic, 100, 101, 108–111 evaluation, 171–173 explicit, 3–4 frame of, 51–53 function of, 2–4 298 genres of, 19–22 hybrid, 173–177 implicit, 3–4 as inquiry, 12–13 issue questions for, 47–49 justification of claims in, 4–6 logical structure of, 55–71 match, 229, 231 multisided, 100, 101 one-sided, 100, 101 as persuasion, 7–9 principles-based, 233–234 as process and product, 6–7 proposal, 172, 245–262 pseudo-, 49–51 reading to believe, 25–29 reading to doubt, 29–30 resemblance, 171–173, 178, 183–185 role-playing, 11 Toulmin framework to plan and test, 63–71 (See also Toulmin framework) truth issues and, 9–10 as truth seeking combined with persuasion, 7–9 Argument to the people, 271 Aristotelian definition, 188–189 Aristotle, 57–59 Assignments See Writing assignments Assumptions enthymeme and, 56–57 role of, 56 shared, 50–51 Attributive tags, 287–288 Audience analysis of, 97–98, 133 appeal to, 257 authorial purpose and, 23–24 for causal arguments, 213 for definition arguments, 194–195 neutral, 102–103 for proposal arguments, 259–260 resistant, 101–102, 108–111 supportive, 102 undecided, 102–103 for visual arguments, 158 Audience-based reasons to enhance logos, ethos, and pathos, 58, 95, 97–98 power of, 58 Authority, questioning credibility of, 105 Authors See Writers Backing, 60–63 See also Toulmin framework Bandwagon appeal, 272 Bankers, 23 Bar graphs, 161–162 Base point, for statistical comparisons, 86 Baumlin, James, 113 because clauses, 52–53, 205 Begging the question, 274 Believe, reading to, 25–29 Believing and doubting game, 17–18, 113 Bibliographic information, 278 Blogs, 20 Brainstorming consequences of actions, 213 to identify issues to explore, 13–14 sources of evidence, 86 “Bringing Dignity to Workers: Make the Minimum Wage a Living Wage” (Makens), 106–108 Brochures, 152 Business professionals, 23 Cartoons examples of, 157, 178, 185 as visual arguments, 156 Cases, as evidence, 76 Categorical arguments criteria development for, 227–229 criteria-match structure of, 226–227 definition arguments as, 182–183 explanation of, 226 function of, 179 making match argument for, 229, 231 resemblance argument using analogy as, 183–184 Index 299 resemblance argument using precedent as, 184–185 simple, 182 types of, 181–182 Categorical claims consequences resulting from, 180 issues in, 179 treatment of, 180–181 Causal arguments audience for, 213 examples of, 201, 202 exploring ideas for, 212–213 function of, 171–173 inductive fallacies in, 211–212 key terms in, 210–211 methods used in, 207–209 organization of, 213 overview of, 201–202 questioning and critiquing method for, 214 Toulmin framework for, 205–206 types of, 203–205 Causal chains, 208–210 Chat rooms, 20 Christianson, Julee, “Why Lawrence Summers Was Wrong: Culture Rather Than Biology Explains the Underrepresentation of Women in Science and Mathematics,” 218–221 Circular reasoning, 274 Claims categorical, 179–181 to focus argument and generate ideas, 170–173 for hybrid arguments, 173–177 justification of, 4–6 reasons to support, 51–53 Toulmin framework and, 61–63 types of, 168–170 Claim types strategy, 252–254 Classical appeals example of, 119–122 explanation of, 46–47 types of, 47 Classical arguments appeals in, 46–47 elements of, 44–45 explanation of, 44 organization of, 45–46 thesis-governed “self-announcing” structure of, 70–71 Closed-form structure, 70–71 Collaborative negotiation, 115 Commercial filmmakers, 23–24 Conclusions, of classical argument, 45 Concrete language, 91 Consequences as base of ethics, 232–233 from categorical claims, 180 evaluation of, 249 predictions of, 205, 248–249 Consequences-based argument, 233–235 Conservatism, 247–248 Constraints, 211 Contributing cause, 211 Correlations, 209 Counterexamples, 105 Countertestimony, 10 Court decisions, 21 Credibility appeal to, 90 method to question, 105 of sources, 280 Criteria-match structure of categorical evaluations, 226–227 of definition arguments, 186–189 idea-generating strategies for, 190–196 Critiques, of causal arguments, 214 Daar, Judith and Erez Aloni, “Three Genetic Parents—For One Healthy Baby,” 243–244 “The Dangers of Digital Distractedness” (Shinozuka), 119–122 Debate, Definition arguments Aristotelian definition and, 188–189 audience for, 194–195 conducting match part of, 189 criteria-match structure of, 186–189 explanation of, 181 function of, 171–173, 182–183 idea-generating strategies for, 190–196 ideas for, 194 operational definitions and, 189 organization of, 195, 196 questioning and critiquing, 196–197 Toulmin framework for, 187–188 Definitions Aristotelian, 188–189 creating your own extended, 191–192 Delayed-thesis arguments example of, 109–110 explanation of, 109, 111 organization of, 111 Design elements See also Graphics; Images; Photographs; Visual arguments analysis of visual argument using, 148–150 color as, 144 images and graphics as, 144–145, 159, 163–165 space and layout as, 145–146 type and text as, 143–146 Dialectic, 30 Dialectic thinking explanation of, 30–31 methods to foster, 33–34 questions to promote, 31 Dialogic arguments delayed-thesis argument as, 109–111 explanation of, 100 function of, 101, 108 Rogerian argument as, 112 Discussion, to foster dialectic thinking, 33 Documentary films, 22 Does/says statements, 27, 28 Doubt reading to, 29–30 strategy to cast, 105 Douthat, Ross, “Islam in Two Americas,” 109–110 Drawings, 146–148 See also Visual arguments Editorials, newspaper, 20 “Egg Heads” (Lopez), 128–131 Either/or fallacy, 274 Elbow, Peter, 17, 30, 113 Electronic bulletin boards, 20 300 Index Enthymeme audience-based reasons and, 58 explanation of, 56–57 function of, 57, 89, 206, 234 in Toulmin framework, 59, 60, 62, 63 (See also Toulmin framework) Essays, exploratory, 33–34 Ethical evaluation arguments See also Evaluation arguments common problems related to, 235–237 construction of, 232–233 example of, 233–235 explanation of, 226 method to critique, 239 organization of, 237–239 Ethics, 232–233 Ethos audience-based reasons to enhance, 95, 97–98 explanation of, 46, 47 images to appeal to, 94 method to create, 78–79, 90 as persuasive appeal, 88–90 Evaluation arguments See also Categorical arguments; Ethical evaluation arguments audience for, 237 common problems in, 235–236 criteria-match structure of, 226–227 development of criteria for, 227–229 ethical, 226, 232–235 exploring ideas for, 236–237 function of, 171–173 match argument for, 229, 231 method to critique, 237–239 organization of, 237–239 Evidence accuracy of, 78 analysis of use of, 133–134 angle of vision and framing of, 80–86 applying STAR criteria to, 77–78 brainstorming sources of, 86 creating plan to gather, 86 establishing trustworthy ethos to, 78 explanation of, 73 persuasive use of, 77–80 presentation of contrary, 84 relevance of, 78 in rhetorical analysis, 133–134 rhetorical understanding of, 80 source distance from, 79–80 statistical, 76 strategies to frame, 82–86 strategies to rebut, 104–105 sufficiency of, 77–78 types of, 73–77 typicality of, 78 Examples casting doubt on, 105 to create pathos, 91–92 Explicit arguments, 3–4 Exploratory essays, 33, 35 Facts, 83–84 Fallacies See also specific fallacies of ethos, 272–273 inductive, 211–212 of logos, 273–275 of pathos, 271–272 False analogy, 274 False dilemma fallacy, 274 Field research, 74 Fliers, 152 “Flirting with Disaster: An Argument Against Integrating Women into the Combat Arms” (Snook), 264–268 Fontana, Colleen, “An Open Letter to Robert Levy in Response to His Article ‘They Never Learn’,” 116–118 Framing of evidence function of, 80–82 rhetorical strategies for, 82–85 statistical, 85–86 Freelance writers, 23 Freewriting example of, 15–16 to explore ideas, 14 Genre analysis of, 131–132 of arguments, 19–22 explanation of, 19 of visual arguments, 157 Goodman, Ellen, “Womb for Rent,” 137–138 Government officials, 23 Graphics as design elements, 144–145, 159, 163–165 incorporated into argument, 163–165 tables as, 159–161 telling stories with, 161–163 Graphs bar, 161–162 line, 163 pie chart, 162–163 Grounds, 60, 62, 63, 89 See also Toulmin framework Handbook for Writers of Research Papers (Modern Language Association), 291 Hasty generalization, 212, 273 Hegel, Georg Wilhelm Friedrich, 30 Heuristics, 252–255 Hutchinson, Alex, “Your Daily Multivitamin May Be Hurting You,” 175–177 Hybrid arguments examples of, 173–177 function of, 173 Hypothetical examples, 76 Idea maps, 16, 17 Ideas believing and doubting game to explore, 17–18 brainstorming for, 13–14 for causal arguments, 212–213 claims to generate, 170–173 for criteria-match argument, 190–196 for definition arguments, 194 freewriting to explore, 14–15 idea mapping to explore, 16 note taking to record, 278–279 for proposal arguments, 259 reasoned sequence of, 76–77 for rhetorical analysis, 135–136 Ideology, shared assumptions and, 50 Illustrations See also Images to appeal to logos, pathos, and kairos, 94 to create pathos, 91–92 Index 301 Images See also Photographs; Visual arguments to appeal to logos, pathos, and kairos, 94 as design elements, 144–145, 158, 159, 163–165 to guide reader’s response to data, 84–86 Immediate cause, 210–211 Independent filmmakers, 23–24 Inductive fallacies, 211–212 Inductive reasoning, 208–209 Informal fallacies See also Fallacies of ethos, 272–273 explanation of, 271 of logos, 273 of pathos, 271–272 Information questions, issue questions vs., 48 Inquiry, argument as, 12–13 Internet, 75, Web sites See also Web pages Interviews, 74 Introductions, to classical argument, 44 “Islam in Two Americas” (Douthat), 109–110 Issue questions identification of, 48–49 information questions vs., 48 as origin of argument, 47–48 Judges, 23 Kairos explanation of, 47, 93–94 images to appeal to, 94 Kant, Immanuel, 233 Labels for graphics, 163–164 to guide reader’s response to data, 84 Labor union leaders, 23 Language, concrete, 91 Lawyers, 23 Layout, 145–146 Legal briefs, 21 Legislators, 23 Letters to editor, 19 Libraries, evidence from resources in, 75 Listening, Rogerian, 112 Loaded label, 275 Lobbyists, 22–23 Logic, formal vs real-world, 55–56 Logical structure assumptions and, 56 audience-based reasons and, 58 enthymeme and, 56–57 explanation of, 55 formal vs real world, 55–56 thesis-governed “self-announcing” structure of, 70–71 Toulmin framework and, 59–70 (See also Toulmin framework) Logos See also Logical structure analysis of, 132 in argument, 55–59 audience-based reasons to enhance, 95, 97–98 explanation of, 46, 47, 55 images to appeal to, 94 in rhetorical analysis, 132 Lopez, Kathryn, “Egg Heads,” 128–131 Neutral audience appealing to, 102–103 conceding to opposing views for, 105–106 essay example using refutation strategy for, 106–108 rebutting evidence for, 104–105 refuting opposing views for, 103–104 summarizing opposing views for, 103 Newspapers, 20 Non sequitur, 274–275 Note taking, 278–279 Observation, as evidence, 74 One-sided arguments audience appeals and, 102 explanation of, 100, 101 Onetime phenomenon, 207 Op-ed columns, 20 Open-form structure, 70–71 “An Open Letter to Robert Levy in Response to His Article ‘They Never Learn’” (Fontana), 116–118 Opinions, shared assumptions and, 50–51 Opposing views concession to, 105–106 method to refute, 103–104 summaries of, 103 Organization for causal arguments, 213, 215–216 for classical arguments, 45–46 for definition arguments, 195, 196 for delayed-thesis arguments, 111 for evaluation arguments, 237–239 for exploratory essays, 35 for proposal arguments, 260, 261 for rhetorical analysis, 136 for Rogerian arguments, 114 Organizational white papers, 21 Oversimplified cause, 210 Magazines, argumentative articles in, 20 Makens, Trudie “Bringing Dignity to Workers: Make the Minimum Wage a Living Wage,” 106–108 “Should Fast-Food Workers Be Paid $15 per Hour?”, 36–42 Match arguments, 229, 231 Mean, 85–86 Media commentators, 23 Median, 85–86 Mendoza-Flores, Lorena, “Silenced and Invisible: Problems of Hispanic Students at Valley High School,” 240–243 Metaphors, to create pathos, 93 MLA style, 291–292 Mullen, Alex, “A Pirate But Not a Thief: What Does ‘Stealing’ Mean in a Paraphrasing, 285–286 Digital Environment?”, 198–200 Part for the whole fallacy, 273 Multisided arguments, 100, 101 Pathos analysis of, 132 Narratives, to create pathos, 92–93 audience-based reasons to enhance, Necessary cause, 211 95, 97–98 Negotiation, collaborative, 115 explanation of, 46, 47 302 Index Pathos (continued) fallacies of, 271–272 images to appeal to, 94 method to create, 91–93 as persuasive appeal, 88–90 in rhetorical analysis, 132 “The Pay Is Too Damn Low” (Surowiecki), 25–27 Peer-reviewed scholarly sources, 20 Percentages, 85 Periodicals See Magazines; Newspapers Personal correspondence, 19 Personal experience, as evidence, 74 Persuasion argument as, 7–9 evidence as, 77–80 Phenomena, 207 Photographs See also Images; Visual arguments angle of vision in, 83 to appeal to logos, pathos, and kairos, 94 compositional features of, 146–148 “A Pirate But Not a Thief: What Does ‘Stealing’ Mean in a Digital Environment?” (Mullen), 198–200 Plagiarism explanation of, 288 methods to avoid, 289–290 unwitting, 288–289 Plato, Poisoning the well fallacy, 273 Political candidates, 23 Political stance, 280 Posters, 152, 153 See also Advocacy advertisements/posters Post hoc, ergo propter hoc fallacy, 211–212, 273–274 PowerPoint presentations, 261–262 Precedent arguments, 184–185 Precipitating cause, 211 Predictions of consequences, 205, 248–249 Premise See Reasons Presence, 247 Principles, as base of ethics, 233 Principles-based argument, 233–234 Problem, convincing reader of existing, 250–251 Proposal arguments advocacy posters or advertisements as, 256–260 audience for, 259–260 claim types strategy for, 252–254 development of, 250–252 examples of, 263–270 exploring ideas for, 259 function of, 172, 173, 245 method to question and critique, 262 organization of, 260, 261 practical vs policy, 247 special features and concerns of, 247–250 stock issues strategy for, 254–255 Toulmin framework for, 247, 248 visual aids for, 261–262 Pseudo-arguments, 49–51 Public affairs advocacy advertisements, 21, 154, 155 Public affairs magazines, 20 See also Magazines Puzzling trends, 207 Qualifier, 62–63 Questionnaires, as evidence, 74 Questions/questioning for causal argument, 214 information, 48 issue, 47–49 to promote dialectic thinking, 31 for proposal arguments, 262 for rhetorical analysis, 125–127 of rhetorical readers, 277 Quotations, 105, 286–287 Raw data, 85 Reading to believe, 25–29 to doubt, 29–30 with goals in mind, 276 note taking while, 278–279 with rhetorical awareness, 19–24, 277–278 Reading logs, 33 Reasoning circular, 274 inductive, 208–209 Reasons audience-based, 58, 95, 97–98 in because clauses, 52–53 explanation of, 51–52 Rebuttal See also Toulmin framework conditions of, 61–63, 65 strategies for, 104–105 Recurring phenomenon, 207 Red herring, 272 Refutation strategy example of, 106–108 explanation of, 103–104 Reliability, of sources, 280 Remote cause, 210–211 Resemblance arguments by analogy, 182 function of, 171–173 by precedent, 182 Resistant audience appeals to, 108–111 delayed-thesis argument for, 109–111 determining level of, 101–102 Rhetoric, 124 Rhetorical analysis elements to consider in, 131–134 examples of, 128–131, 137–141 function of, 124, 125 generating ideas for, 135–136 organization of, 136 questions for, 125–127 “A Rhetorical Analysis of Ellen Goodman’s ‘Womb for Rent’” (Stumps), 138–141 Rhetorical context, 80, 131 Rogerian communication as collaborative negotiation, 115 example of, 116–118 explanation of, 112 as growth for writer, 113, 115 method to write, 115 organization of, 114 views of, 113 Role-playing arguments, 11 Rule of justice, 180–181 Saltzman, Michael, “To Help the Poor, Move Beyond ‘Minimum’ Gestures,” 32 Scenarios, as evidence, 76 Index 303 Scholarly journals, argumentative articles in, 20 Scholars, 23 Self-announcing structure, 70–71 Shared assumptions, 50–51 Shinozuka, Lauren, “The Dangers of Digital Distractedness,” 119–122 “Should Fast-Food Workers Be Paid $15 per Hour?” (Makens), 36–42 “Silenced and Invisible: Problems of Hispanic Students at Valley High School” (Mendoza-Flores), 240–243 Simple categorical arguments, 181 Slides, 261–262 Slippery slope fallacy, 274 Snook, Ivan, “Flirting with Disaster: An Argument Against Integrating Women into the Combat Arms,” 264–268 Socrates, 9, 10 Sophists, 9–10 Sources angle of vision and political stance of, 280 attributive tags for material from, 287–288 avoiding plagiarism in use of, 288–290 credibility of, 280 degree of advocacy of, 280–281 distance from original data, 79–80 evaluation of, 280–282 indirect, 292 MLA system to cite, 291–292 paraphrasing from, 285–286 purposeful use of, 282–283 quoting from, 286–287 reliability of, 280 summarizing from, 284–285 Web, 281–282 Space, 145–146 See also Design elements Spatial elements, 144–146 Speculation, 203–205 Staff writers, 23 STAR criteria, 77–78, 133, 134 Statistics casting doubt on, 105 emphasis on, 83–84 as evidence, 76 strategies to frame, 85–86 Stock issues strategy, 254–255 Straw man fallacy, 273 Stumps, Zachary, “A Rhetorical Analysis of Ellen Goodman’s ‘Womb for Rent’,” 138–141 Sufficient cause, 211 Summaries for classical argument, 45 explanation of, 27 of opposing views, 103 of source material, 284–285 steps to write, 27 as way of reading to believe, 27 Supportive audience, 102 Surowiecki, James, “The Pay Is Too Damn Low,” 25–27 Surveys, as evidence, 74 Type analysis of visual arguments using, 145–146 as design element, 143 Undecided audience conceding to opposing views for, 105–106 essay example using refutation strategy for, 106–108 rebutting evidence for, 104–105 refuting opposing views for, 103–104 summarizing opposing views for, 103 Unfolding structure, 70–71 Value systems, 85 Visual arguments See also Advocacy advertisements/posters; Images; Photographs analysis of, 96, 148–150 Tables, 159–161 angle of vision in, 83 Teich, Nathaniel, 113 cartoons as, 156, 157, 178 Testimony components of visual design in, 143–145 casting doubt on, 105 evaluation of, 249 as evidence, 75 explanation of, 22 Thesis, opposing, 30 features of, 22 Thinking, dialectical, 30–33 function of, 142–143 Think tanks, 23 genres of, 151–158 “Three Genetic Parents—For One guidelines to create, 158 Healthy Baby” (Daar & Aloni), information graphics in, 159–165 243–244 photographs and drawings as, 146–148 Tieu, Carmen, “Why Violent Video posters and fliers as, 152, 153 Games Are Good for Girls,” 68–70 public affairs advocacy advertisements “To Help the Poor, Move Beyond as, 154–156 ‘Minimum’ Gestures” (Saltsman), 32 slides for, 261–262 Toulmin framework space and layout in, 145–146 background of, 59 type in, 145–146 for causal argument, 205–206 Web pages as, 157–158 for definition argument, 187–188 enthymeme in, 59, 60, 62, 63 Wainscott, Sandy, “Why McDonald’s for evaluation argument, 228 Should Sell Meat and Veggie Pies: explanation of, 59–60 A Proposal to End Subsidies for function of, 61–63 Cheap Meat,” 269–270 to plan and test arguments, 63–71 Warrant, 59, 60, 62, 63, 89 See also for proposal arguments, 247, 248 Toulmin framework Truth Web pages, 157–158 claims about, 169 Web sites issues related to, 9–10 advocacy, 21 Truth seeking, 7–9 evaluation of, 281–282 304 Index White papers, 21 “Why Lawrence Summers Was Wrong: Culture Rather Than Biology Explains the Underrepresentation of Women in Science and Mathematics” (Christianson), 218–221 “Why McDonald’s Should Sell Meat and Veggie Pies: A Proposal to End Subsidies for Cheap Meat” (Wainscott), 269–270 “Why Violent Video Games Are Good for Girls” (Tieu), 68–70 “Womb for Rent” (Goodman), 137–138 Words, to create pathos, 93 Working thesis, because clauses in, 53 Works Cited (MLA style), 292 Writers purpose of, 23–24 Rogerian argument and, 113, 115 Writing assignments argument summary, 34 cartoon, 166 causal argument, 212 classical argument, 119 definition argument, 193–194 evaluation or ethical argument, 236 formal exploratory essay, 34 issue question and working thesis statement, 53 microtheme using quantitative graphic, 166 plan of argument’s details, 72 poster argument, 166 proposal argument, 258–259 revising draft for logos, pathos, and audience-based reasons, 99 rhetorical analysis, 134, 165 Rogerian letter, 119 supporting-reasons argument, 87 “Your Daily Multivitamin May Be Hurting You” (Hutchinson), 175–177 Readings and Visual Arguments Professional Readings Articles by Journalists or Freelancers Alex Hutchinson, “Your Daily Multivitamin May Be Hurting You” (Ch 10) Op-Ed Commentary from Journalists James Surowiecki, “The Pay is Too Damn Low” (Ch 2) Ellen Goodman, “Womb for Rent” (Ch. 8) Op-Ed Commentary from Concerned Citizens Michael Saltsman, “To Help the Poor, Move Beyond ‘Minimum’ Gestures” (Ch 2) Judith Daar and Erez Aloni, “Three Genetic Parents—For One Healthy Baby” (Ch 13) Professional Visual Arguments Advocacy Advertisements or Posters Men Can Stop Rape, “Where Do You Stand?” (Ch 6) StopBullying.gov, “You’re a Dumb Piece of Trash” (Ch 9) Save the Children, “Help One, Save Many” (Ch 9) Txtresponsibly.org, “Be a Part of the Solution” (Ch 9) FreeTheCaptivesHouston.com, “Buying Sex Causes Sex Trafficking” (Ch 12) Planned Parenthood, “Reproductive Rights Under Attack” (Ch 14) Product Advertisements Nicolites Electronic Cigarettes (Part 4) Posters The Hunger Games: Catching Fire (Ch 9) District (Ch 13) Cartoons Paul Fell, “Job Killer!” (Ch 2) Milt Priggee, “New Theory as to How the Dinosaurs Died” (Ch 9) Pat Bagley, “Climate Change Frogs” (Ch 11) Randy Bish, “Heroin” (Ch 11) Photos Stand with Fast Food Workers (Part 1) Protect Our Kids (Ch 1) Mosh Pit Photos (Ch 5) Boy after Typhoon Haiyan (Ch 6) Frack Will Seriously Damage Your Health (Part 3) Polar Bear Parade (Ch 9) Self-Defense Photos (Ch 9) Stephen Colbert and Jon Stewart (Ch 13) Dead Baby Albatross (Ch 14) Video Games “Tomb Raider” (Part 2) Quantitative Tables and Graphs Employment Statistics (Ch 2) Marital Status (Ch 9) Student Readings Researched Arguments Formatted in Academic Style Julie Christianson, “Why Lawrence Summers Was Wrong” (cause; APA format; Ch 12) Ivan Snook, “Flirting with Disaster” (proposal; MLA format; Ch 14) Classical Arguments Carmen Tieu, “Why Violent Video Games Are Good for Girls” (Ch 4) Trudie Makens, “Bringing Dignity to Workers: Make the Minimum Wage a Living Wage” (Ch 7) Lauren Shinozuka, “The Dangers of Digital Distractedness” (Ch 7) Alex Mullen, “A Pirate But Not a Thief ” (definition; Ch 11) Lorena Mendoza-Flores, “Silenced and Invisible” (evaluation; Ch 13) Exploratory Essay Trudie Makens, “Should Fast-Food Workers Be Paid $15 per Hour?” (MLA format; Ch 2) Letters (Rogerian Communication) Colleen Fontana, “An Open Letter to Robert Levy in Response to His Article ‘They Never Learn’” (Ch 7) Rhetorical Analysis Zachary Stumps, “A Rhetorical Analysis of Ellen Goodman’s ‘Womb for Rent’” (Ch 8) Student Visual Arguments Posters Janie Bube, “Is Stormwater Turning Your Street into a Lake?” (Ch 14) Speech with PowerPoint Sandy Wainscott, “Why McDonald’s Should Sell Meat and Veggie Pies” (Ch 14) ... argument, a classical argument, a delayed-thesis argument or Rogerian letter, a rhetorical analysis of a written argument, a rhetorical analysis of a visual argument (an advocacy ad or poster), a definition... Definition and Resemblance Arguments? ?? 178 12 Causal Arguments? ?? 201 13 Evaluation and Ethical Arguments? ?? 224 14 Proposal Arguments? ?? 245 Appendix Informal Fallacies 271 Appendix A Concise. .. contrast, may not look like an argument at all It may be a bumper sticker, a billboard, a poster, a photograph, a cartoon, a vanity license plate, a slogan on a T-shirt, an advertisement, a poem,