market-research-update-2021-phần-1

NGHIÊN CỨU MARKETING Marketing research Bộ Môn Marketing Khoa Kinh Doanh Quốc Tế - Marketing Yêu cầu môn học    Sinh viên phải có kiến thức Marketing Thống kê ứng dụng kinh doanh Sinh viên phải tham gia làm tập nhóm nộp hạn, quy cách Trong học không sử dụng điện thoại di động, không sử dụng máy tính bảng, máy tính xách tay cho mục đích ngồi mơn học  Khơng nói chuyện riêng thầy giảng Reference Material - Lecturing content rely mainly on the ESSENTIALS OF MARKETING RESEARCH, Joseph F Hair, Jr./ Mary Wolfinbarger Celsi/ David J Oritinau/ Robert P Bush - The books of statistic and SPSS is necessary to practice data analysis Subject content, objectives and activities in class and LMS Objective Objective Objective Research design & Gathering Data analysis & communicating data research findings Objective The role & value of marketing Research development research Marketing research for managerial decision making Marketing research & marketing mix variables The marketing research process & Research methodologies Lecture presentation in class Identify and clarify information needs Identify and clarify information needs Identify and clarify information needs Identify and clarify information needs Identify and clarify information needs Sampling theory & methods Specify research objectives Specify research objectives Specify research objectives Specify research objectives Specify research objectives Measurement & designing questionnaire Writing research proposals Writing research proposals Writing research proposals Writing research proposals Collecting data Assigenment in class Statistic reviews Specify research objectives Specify research objectives Data processing by SPSS Specify research objectives Specify research objectives Research report & presentation Group’s project in class & LMS Subject content and activites in class and LMS Reading Objective The role & value of marketing Essentials of marketing research book research Chapter 1: Marketing research for managerial decision making Marketing research for managerial decision making Marketing research anh marketing mix variables Marketing research and marketing mix Marketing theory) Chapter 2: The marketing research process and Proposals - Overview of the Research Process Phase I: Determine the research problem Phase II: Select the research design Phase III: Execute the research design Phase IV: Communicate the results Chapter 3: Secondary data, Literature reviews, and hypotheses The marketing research process & Research methodologies - Value of secondary data and literature reviews Conducting a literature review Internal and external of secondary data Chapter 4: Exploratory and Observational research designs and data colletion approaches - Value of qualitative research Overview of qualitative and quantitative research methods Observation methods Chapter 5: Descriptive and causal research designs - Value of descriptive and causal survey Descriptive research designs and survey Causal research designs Subject content and activites in class and LMS Reading Objective Assignment Project (Inclass) (LMS) Research development Essentials of marketing research book - Identifying Research problem from marketing Chapter 2: The marketing research process and Proposals Identify and clarify information needs - Determining the need for information research Phase I: Determine the research problem problems - Developing research objectives (and research model) from specific Chapter 3: Secondary data, Literature reviews, and hypotheses - Develop a conceptual model Specify research objectives Chapter 5: Descriptive and causal research designs - Causal research designs Reviews: - Consumer behaviour Marketing research problem - Research topic Research problem and objectives Subject content and activites in class and LMS Reading Objective Research design & Gathering accurate data Essentials of marketing research book - Assignment Project (Inclass) (LMS) Developing sampling plan - for a research project Chapter 2: The marketing research process and proposals Sampling theory & methods Measurement & designing questionnaire - Step 5: Develop the sampling design and sample size Step 6: Examine measurement issues and scales Step 7: Design and pretest the questionnaire Chapter 6: Sampling theory and methods Chapter 7: Measurement and scaling Collecting data Chapter 8: Designing the questionnaire - Designing questionnaires for Developing sampling plan for group’s research project - a research project Designing questionnaires for group’s research project - Collecting data for group’s research project Subject content and activites in class and LMS Reading Objective Data analysis & communicating Essentials of marketing research book - Assignment Project (Inclass) (LMS) Data analysis by SPSS - of group’s research research findings Chapter 10: Preparing data for quantitative analysis Statistic reviews - Editing and coding Data entry Data tabulation Chapter 11: Basic data analysis for quantitative research Data processing by SPSS Analyzing collected data - Value of statistical analysis How to develop hypotheses Analyzing relationships of sample data Comparing means: Independent versus related samples Research report & presentation Chapter 12: Examining relationshps in quatitative research Chapter 13: Communicating marketing research findings SPSS textbook Reviews Statistic project - Writing research report Research findins presentation Assessment No Assignment Midterm Assessment Diligence In class Assignment (10%) (40%) Research topic Research proposals x Sampling designing x Designing questionnaires x Collecting data Data analysis and reporting Presentation Group Project Deadline (50%) Of Group Project (LMS) LMS submission x x Research Proposal x Research repot x Tiêu chí chấm      Tính mới, sáng tạo đề tài Tính đầy đủ thơng tin (research objectives) Phương pháp thống kê áp dụng Trình bày sử dụng đồ thị Nhận định riêng nhóm