Presenting in a comprehensive and systematic way the theoretical bases on competition and competitiveness, researching experiences in enhancing competitiveness at major bank in the world. Evaluate, analyze, synthesize objectively, scientifically and logically the current competitiveness of BIDV So giao dich 1 Branch. Proposing solutions to improve competitiveness of BIDV So giao dich 1 Branch. In order to improve competitiveness, banks have many different solutions, however, in order to associate with the practicality at BIDV So giao dich 1 Branch, the topic only goes into depth analysis and offers core solutions include solution to improve human resources, solutions to differentiate products and services, marketing solutions, customer policies, technology solutions and indentity trademark solutions