Lecture Business and administrative communication: Chapter 19 - Kitty O. Locker, Donna S. Kienzler

Chapter 19 - Making oral presentations. In this chapter, students will be able to understand: Identify purposes of presentations, plan strategy for presentations, organize effective presentations, plan visuals for presentations, deliver effective presentations, handle questions during presentations.

Chapter 19 Making Oral Presentations Copyright © 2015 McGraw­Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw­Hill Education Chapter 19 Learning Objectives       LO 19-1 Identify purposes of presentations LO 19-2 Plan strategy for presentations LO 19-3 Organize effective presentations LO 19-4 Plan visuals for presentations LO 19-5 Deliver effective presentations LO 19-6 Handle questions during presentations 19­2 Purposes in Oral Presentation  Guides choice of strategy and content    Informative—inform or teach audience Persuasive—motivate audience to act or believe Goodwill—entertain and validate audience Make purpose as specific as possible  Not introduction  19­3 Planning Presentation Strategy  Simplify details, visuals, words, and sentences  Make it simpler than written message to same audience  Analyze audience as you for written message and adapt accordingly  Think about physical conditions in which you’ll speak 19­4 Choosing the Kind of Presentation Monologue—presenter speaks without interruption  Guided discussion—     Speaker presents issues audience agreed to earlier Presenter serves as facilitator, tapping audience knowledge Interactive—a conversation, like sales presentations 19­5 Adapting to Your Audience  Don’t seek major opinion change in one presentation  Make ideas relevant to audience by linking what you say to their interests  Show audience that topic affects them directly 19­6 Choosing Information      Select information that is interesting and persuasive to audience Plan to answer audience’s questions and objections Limit to three main points Show relationship between main points Link points to audience’s knowledge 19­7 Planning Strong Opening & Closing Positions of emphasis  Interest audience and emphasize key points  Memorize opener and closer  Strong opener patterns:   Startling statement  Narration or anecdote  Question  Quotation 19­8 Five Organization Patterns      Chronological Problem-causes-solution Pro-con 1-2-3 Excluding alternatives 19­9 Planning Visuals  Create professional image and strong impact  Help the audience remember your points  Can serve as an outline for your talk 19­10 Designing PowerPoint Slides      Use a big font Use bullet-point phrases, not sentences Use clear, concise language Make only three to five points per slide Customize your slides 19­11 Designing Prezi Consider many of the design tips on the last slide  Display hierarchies and spatial relationships  Use zooming and panning with restraint  19­12 Delivering an Effective Presentation  Dealing with fear  Using eye contact  Developing a good speaking voice  Standing and gesturing  Using notes and visuals  Involving your audience  Practicing 19­13 Handling Questions       Anticipate questions; prepare to answer them Tell audience early how you’ll handle them Don’t nod or say That’s a good question!, unless you say it every time Repeat question before you answer Link answer to purpose and points made Reword hostile or biased questions 19­14 Giving Team Presentations       Introduce each group member Pay close attention to other members when they present Plan transitions Enforce time limits strictly Coordinate visuals for coherence Practice, practice, practice! 19­15 .. .Chapter? ?19? ?Learning Objectives       LO 1 9- 1 Identify purposes of presentations LO 1 9- 2 Plan strategy for presentations LO 1 9- 3 Organize effective presentations LO 1 9- 4 Plan visuals...  Quotation 19? ?8 Five Organization Patterns      Chronological Problem-causes-solution Pro-con 1-2 -3 Excluding alternatives 19? ?9 Planning Visuals  Create professional image and strong impact... visuals for presentations LO 1 9- 5 Deliver effective presentations LO 1 9- 6 Handle questions during presentations 19? ?2 Purposes in Oral Presentation  Guides choice of strategy and content    Informative—inform