3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM - WEB DEVELOPMENT

3howards 3howards3howards 3howards MEDIA GROUP TM 2009 PARKADE BLVD · COLUMBIA, MO 65202 ph. 573.289.8281 · fx. 801.460.3483 CONTACT NAME: ____________________________ COMPANY: __________________________________ PROJECT DESCRIPTION: ______________________ 3H JOB NUMBER: ____________________________ (WILL BE ASSIGNED WHEN PROJECT QUOTE IS APPROVED) ATTENTION: ALL INFORMATION DISCLOSED ON THIS CREATIVE BRIEF FORM WILL BE KEPT STRICTLY CONFIDENTIAL BETWEEN 3HOWARDS MEDIA GROUP AND THE FORE MENTIONED CLIENT. FOR 3HOWARDS USE ONLY 3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM · WEB DEVELOPMENT PURPOSE: This is our springboard into the creative process. This internet communication clarifies direction, outlines the target market, the key message and the desired results. We will use this form to make sure that we are both focused and on the same page. We will refer back to it often during the creative process so please take your time to think through the questions and answer as accurately as possible. That said, please keep your answers brief. Hence the term “Creatice Brief.” Once established, we go full-throttle with the creative process and start to conceptualize ideas. (Based on the scope of the project we will establish a timeline for approvals) We continue to hone our creative thought until it is a compelling and effective web presence for your business. This form is part of our proven methodology. We follow this process no matter what the project, the medium or the challenge. Adhering to this process is what equips us to produce award-winning, effective and consistent work for you our client. SIGNATURE: _________________________________ CLIENT NAME: DATE: BY SIGNING YOU AGREE AND UNDERSTAND THAT THE INFORMATION CONTAINED IN THIS FORM WILL BE USED AS A REFERENCE POINT DURING THE CREATIVE PROCESS IN DEVELOPING YOUR ONLINE WEB PRESENCE. (OTHER INFO MAY BE REQUEESTED TO SUPPLEMENT THIS CREATIVE BRIEF) 1 2 3 4 5 6 7 8 9 10 11 12 WHO ARE YOU? WHAT DO YOU DO? ____________________________________________________ ___________________________________________________________________________ ________________________________________________________________________ YOUR OBJECTIVES WHERE DO YOU WANT TO GO? _________________________________________ ___________________________________________________________________________ ________________________________________________________________________ DESIRED RESULTS & VISION HOW WOULD YOU LIKE TO BE PERCEIVED? ______________________________ ___________________________________________________________________________ ________________________________________________________________________ TARGET MARKET WHO IS YOUR AUDIENCE? DEMOGRAPHIC? ______________________________ ___________________________________________________________________________ ________________________________________________________________________ COMPETITION WHO IS YOUR PRIMARY COMPETITION? _________________________________ ___________________________________________________________________________ ________________________________________________________________________ SUCCESS CRITERIA DEFINE HOW YOU WILL JUDGE A SUCCESSFUL PROJECT? _________________ ___________________________________________________________________________ ________________________________________________________________________ DOMAIN & HOSTING? DO YOU CURRENTLY OWN A DOMAIN OR HAVE A HOST? _________________ ___________________________________________________________________________ ________________________________________________________________________ TECHNOLOGY / UPKEEP FLASH-BASED OR STANDARD HTML? ___________________________________ WILL YOU NEED A FORM PEOPLE CAN FILL OUT AND SUBMIT? ____________ UPDATE PROBABILITY?  WEEKLY  MONTHLY  WHEN NECESSARY PREFERENCES NAME A WEBSITE YOU LIKE? ____________________________________________ NAME A WEBSITE YOU DON’T LIKE, WHY? _______________________________ ________________________________________________________________________ E-COMMERCE CAPABILITY DO YOU PLAN TO SELL ITEMS? __________ IF SO, HOW MANY? ____________ IF YES, DO YOU HAVE A MERCHANT ACCOUNT? _________________________ IF SO, WITH WHOM? ___________________________________________________ KEYWORDS WHAT KEYWORDS BEST DESCRIBE YOUR BUSINESS MARKETING REPORT HOW WOULD YOU LIKE TO GET THE WORD OUT? (CHECK ALL THAT INTEREST YOU)  DEPENDABLE  PROGRESSIVE  TRADITIONAL  ESTABLISHED  EDGY  STRONG  ENTHUSIASTIC  UNIQUE  INTEGRITY  FUN  SERIOUS  HI-TECH  PRECISION  ORIGINAL  MAINSTREAM  SEARCH ENGINE SUBMISSION  DIRECT MAILING PROMO  INDUSTRY SITE POSTINGS  INDUSTRY TRADE AD  E-MAIL PROMOTION  LINK SHARING  WORD OF MOUTH  UPDATES TO SITE  COLD CALLING > TEMPLATE LAST UPDATED: 04.05.04 3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM · WEB DEVELOPMENT ORGANIZE YOUR THOUGHTS: A well-crafted website only comes about with the proper pre-project information gathered and organized. So take the time to organize your thoughts and fill out the information below. If you are a ‘Visual Thinker ’ then we encourage you to download our ‘Site Template’ which will give you a visual basis for writing down your information. To download this helpful resource go to our ‘Forms’ section of our website and click on the desired form. Feel free to make as many copies of this form as needed. If you have questions, email us at info@3howards.com HOMEPAGE WHAT INFO GOES HERE? _____________________________________________________________________________________________________________________________ NAV CATEGORIES LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS. NO._____________ NAV Category Name: __________________________________ Description: ____________________________________________________________ ______________________________________________________________________ SUB SECTIONS LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY. A. ________________________ D. ________________________ B. ________________________ E. ________________________ C. ________________________ F. ________________________ SUB SECTIONS IN CATEGORY NAV CATEGORIES LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS. NO._____________ NAV Category Name: __________________________________ Description: ____________________________________________________________ ______________________________________________________________________ SUB SECTIONS LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY. A. ________________________ D. ________________________ B. ________________________ E. ________________________ C. ________________________ F. ________________________ SUB SECTIONS IN CATEGORY NAV CATEGORIES LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS. NO._____________ NAV Category Name: __________________________________ Description: ____________________________________________________________ ______________________________________________________________________ SUB SECTIONS LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY. A. ________________________ D. ________________________ B. ________________________ E. ________________________ C. ________________________ F. ________________________ SUB SECTIONS IN CATEGORY NAV CATEGORIES LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS. NO._____________ NAV Category Name: __________________________________ Description: ____________________________________________________________ ______________________________________________________________________ SUB SECTIONS LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY. A. ________________________ D. ________________________ B. ________________________ E. ________________________ C. ________________________ F. ________________________ SUB SECTIONS IN CATEGORY NAV CATEGORIES LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS. NO._____________ NAV Category Name: __________________________________ Description: ____________________________________________________________ ______________________________________________________________________ SUB SECTIONS LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY. A. ________________________ D. ________________________ B. ________________________ E. ________________________ C. ________________________ F. ________________________ SUB SECTIONS IN CATEGORY NAV CATEGORIES LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS. NO._____________ NAV Category Name: __________________________________ Description: ____________________________________________________________ ______________________________________________________________________ SUB SECTIONS LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY. A. ________________________ D. ________________________ B. ________________________ E. ________________________ C. ________________________ F. ________________________ SUB SECTIONS IN CATEGORY WHAT FLASH PLAYER / PLATFORM VERSION OF PLAYER AND PLATFORM YOU ARE TARGETING? PLAYER VERSION:  5 & ABOVE  6 & ABOVE  7 & ABOVE PLATFORMS:  Windows 98  Windows 2000  Windows XP 3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM · WEB DEVELOPMENT ANY OTHER THOUGHTS: Use this form to elaborate on any additional information you feel is needed for this project. If your project deals with Flash-based interactive work and you have no need for a full blown web project then use this page to suplly us with any additional information (other than what is listed below) needed to produce it. ADDITIONAL INPUT ANY OTHER THOUGHTS WE SHOULD KNOW ABOUT? ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ FLASH FILE SPECS DETAILS. Sizing: W ______pixels H ______pixels Frame Rate: ______________ Target File Size: _____________ k Custom Color Library: Yes _________ will provide No ______ open FLASH INTERACTIVE WHAT TYPE OF FLASH APP DO YOU NEED? (CHECK ALL THAT APPLY)  NAV SYSTEM  GUI DESIGN  GAME  CD-ROM  MAP  INTRO/SPLASH  ANIMATION  BANNER AD  FORM  PRE-LOADER  OTHER: ____________ ______________________  MAC OSX & Below  Linux  Other: _____________________ VISUAL CUES USE THIS SPACE TO SKETCH A CONCEPT IDEA. (THIS IS AN OPTION) ADDITIONAL INPUT ANY OTHER THOUGHTS WE SHOULD KNOW ABOUT? ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________ Once this form has been completed please fax to Matthew and Emma Walker at 801.460.3483. If you have any questions please feel free to contact us at info@3howards.com or by telephone at 573.289.9281. . 04.05.04 3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM · WEB DEVELOPMENT ORGANIZE YOUR THOUGHTS: A well-crafted website only comes about with the proper pre-project.  Windows XP 3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM · WEB DEVELOPMENT ANY OTHER THOUGHTS: Use this form to elaborate on any additional information you