International marketing strategy and theory ch16

Chapter 16 Pricing Strategies: Basic Decisions Chapter Outline  The Role of Price  Price Standardization Chapter Outline  - Pricing Decisions Supply and Demand Cost Elasticity and Cross Elasticity of Demand Exchange Rate Market Share Tariffs and Distribution Costs Culture Chapter Outline Alternative Pricing Strategies  Dumping - Types of Dumping - Legal Aspect of Dumping - How to Dump (Legally and Illegally)  Price Distortion  Inflation  Transfer Pricing  Pricing Decisions  Supply and Demand  Cost  Elasticity and Cross Elasticity of Demand  Exchange Rate  Market Share  Tariffs and Distribution Costs  Culture Dumping  charging different prices for the same product in similar markets  unfair price – – below production cost below home-country price  harm to host-country companies Transfer Pricing  prices used by the parent firm and subsidiaries when trading among themselves Transfer Pricing Methods  direct manufacturing costs  direct manufacturing costs plus markup  market-based transfer price  arm's length price ... of Price  Price Standardization Chapter Outline  - Pricing Decisions Supply and Demand Cost Elasticity and Cross Elasticity of Demand Exchange Rate Market Share Tariffs and Distribution Costs... How to Dump (Legally and Illegally)  Price Distortion  Inflation  Transfer Pricing  Pricing Decisions  Supply and Demand  Cost  Elasticity and Cross Elasticity of Demand  Exchange Rate... Demand  Cost  Elasticity and Cross Elasticity of Demand  Exchange Rate  Market Share  Tariffs and Distribution Costs  Culture Dumping  charging different prices for the same product in similar