International marketing strategy and theory ch05

Chapter Legal Environment Chapter Outline  Multiplicity of Legal Environments  Legal Systems  Jurisdiction and Extraterritoriality  Legal Form of Organization  Branch vs Subsidiary  Litigation vs Arbitration Chapter Outline  Bribery - Legal Dimension - Ethical Dimension  Intellectual Property - Categories of Intellectual Property - Legal Rights and Requirements Legal Systems  Common – – Relying on precedents and conventions E.g., USA, UK, Canada, India  Statute – – – law system law system Code or civil law system Main rules of law embodied in legislative codes Japan and most continental European countries Jurisdiction  territorial range of authority  a court's legal power to hear a case Extraterritoriality a country's or court's application of national laws beyond its border – – E.g., USA and Foreign Corrupt Practices Act E.g., Belgium’s universal jurisdiction How to Settle Commercial Disputes  Negotiation  Arbitration  Litigation Bribery: Legal Dimension  Foreign Corrupt Practices Act (FCPA)  OECD Convention on Combating Bribery of Foreign Public Officials in International Business Transactions Foreign Corrupt Practices Act (FCPA) Bribery is "the use of interstate commerce to offer, pay, promise to pay, or authorize giving anything of value to influence an act or decision by a foreign government, politician, or political party to assist in obtaining, retaining, or directing business to any person."  Types of Payment - Permissible: expediting payments to low-level officials who exercise only "ministerial" or "clerical" functions - Illegal: payments to an official exercising discretionary authority  Bribery: Ethical Dimension  Morality as a function of culture  Corporate strategies – – – Codes of conduct Sensitization of ethics in managers through training and education Ethics audit Transparency International  Corruption Perceptions Index (CPI)  Bribe Payers Index (BPI) Intellectual Property "creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce"  Trademark  Copyright  Patent – –  Functional patent Design patent Trade Secret Intellectual Property     - Trademark symbol, word, or thing used to identify a product made or marketed by a particular firm Copyright protection given to an author or artist for literary, musical, dramatic, and artistic works Patent invention of a scientific or technical nature Trade secret know-how that is kept secret within a particular business e.g., manufacturing methods, formulas, plans ... training and education Ethics audit Transparency International  Corruption Perceptions Index (CPI)  Bribe Payers Index (BPI) Intellectual Property "creations of the mind: inventions, literary and. .. Property - Categories of Intellectual Property - Legal Rights and Requirements Legal Systems  Common – – Relying on precedents and conventions E.g., USA, UK, Canada, India  Statute – – – law... Intellectual Property "creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce"  Trademark  Copyright  Patent – –  Functional patent