International Marketing Management MBA Second Year (International Business) School of Distance Education Bharathiar University, Coimbatore - 641 046 Author: P K Vasudeva Copyright © 2008, Bharathiar University All Rights Reserved Produced and Printed by EXCEL BOOKS PRIVATE LIMITED A-45, Naraina, Phase-I, New Delhi-110028 for SCHOOL OF DISTANCE EDUCATION Bharathiar University Coimbatore-641046 CONTENTS Page No UNIT I Lesson Introduction to International Marketing Management Lesson Barriers in International Marketing Management 27 UNIT II Lesson Customer Value and Satisfaction 53 Lesson Implementing Total Quality Marketing 66 Lesson Competitive Marketing Strategies 76 UNIT III Lesson Introduction to Marketing Mix 91 Lesson Product Mix Planning 100 Lesson Pricing Strategies 122 Lesson Promotional Strategy 140 Lesson 10 International Distribution and Distribution Strategy 169 UNIT IV Lesson 11 Introduction to Globalization 187 Lesson 12 Global Competitiveness 199 UNIT V Lesson 13 Information Technology and International Business 211 Lesson 14 Future of International Business 223 Model Question Paper 237 INTERNATIONAL MARKETING MANAGEMENT SYLLABUS UNIT I International marketing management - National & International marketing - Barriers in International Marketing Management - P`s in International Marketing UNIT II Managing Marketing-Defining Customer Value and Satisfaction-Retaining customer value and Satisfaction - Implementing Total quality marketing-Competitive Marketing strategies UNIT III Marketing Mix - Product Mix - Product strategies and product planning-Branding and Packaging Decisions-Pricing strategies-Promotional Strategies Distribution - Distribution strategies UNIT IV Globalization and Global Competitiveness: Meaning - stages - Foreign market entry strategies - Pros and Cons of Globalization - Social Issues - Indicators of competitiveness - Competitive Advantage of Nations - Technology and Global competitiveness UNIT V Information Technology: New Information Technologies - Business Process Reengineering (BPR) - E-Business; Future of International Business ... of International Business 223 Model Question Paper 237 INTERNATIONAL MARKETING MANAGEMENT SYLLABUS UNIT I International marketing management - National & International marketing - Barriers in International. .. Bharathiar University Coimbatore-641046 CONTENTS Page No UNIT I Lesson Introduction to International Marketing Management Lesson Barriers in International Marketing Management 27 UNIT II Lesson Customer... National & International marketing - Barriers in International Marketing Management - P`s in International Marketing UNIT II Managing Marketing- Defining Customer Value and Satisfaction-Retaining