The impact of factors in the csr compliance toward competitiveness of enterprises case study of small and medium enterprises in ho chi minh city

1 MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY PRESENT BY: NGUYỄN HỮU THUẬN BÌNH THE IMPACT OF FACTORS IN THE CSR COMPLIANCE TOWARD COMPETITIVENESS OF ENTERPRISES - CASE STUDY OF SMALL AND MEDIUM ENTERPRISES IN HO CHI MINH CITY MASTER THESIS HO CHI MINH CITY - 2018 MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY PRESENT BY: NGUYỄN HỮU THUẬN BÌNH THE IMPACT OF FACTORS IN THE CSR COMPLIANCE TOWARD COMPETITIVENESS OF ENTERPRISES - CASE STUDY OF SMALL AND MEDIUM ENTERPRISES IN HO CHI MINH CITY Faculty of Business Administration Code: 8340101 MASTER THESIS SUPERVISOR: Dr ĐẶNG NGỌC ĐẠI HO CHI MINH CITY - 2018 COMMITMENT Here by, I commite the master thesis: THE IMPACT OF FACTORS IN THE CSR COMPLIANCE TOWARD COMPETITIVENESS OF ENTERPRISES - CASE STUDY OF SMALL AND MEDIUM ENTERPRISES IN HO CHI MINH CITY is my own study The data and materials in this study were referred honest, transparent All of inheritances and references have been quoted and proved fully according prestigious sources This study is still not published in any other researches and I am responsible about the transcription for this study HCMC - Dec 17, 2018 Present by NGUYỄN HỮU THUẬN BÌNH INDEX INDEX LIST OF ABBRIVIATIONS LIST OF TABLES LIST OF FIGURES ABSTRACT CHAPTER 1: INTRODUCTION, PROBLEM STATEMENT AND DEMARCATION OF STUDY 1.1 Introduction and Background of the Study 1.2 Problem Statement 1.3 Purpose of Study 1.4 Research Objective 1.4.1 Primary Research Objective 1.4.2 Secondary Research Objective 1.5 Scope And Demarcation of Study 1.6 Research Methodology 1.6.1 Secondary Research 1.6.2 Primary Research 1.7 Structure of Study 1.8 Significance of the Study 1.9 Study process CHAPTER 2: THEORETICAL FRAMEWORK AND RESEARCH MODEL 2.1 Definition of Concepts 2.1.1 Corporate Social Responsibility (CSR) 2.1.2 Small and Medium- Sized Enterprises (SMEs) 2.1.3 Competitiveness 2.2 Theoretical Framework and Literature Review 2.2.1 Classical theory 2.2.2 Social contract theory 2.2.3 Instrumental theory 2.2.4 Legitimacy theory 2.2.5Stakeholder theory 2.2.6Ethical theories 2.3 Relationship between factors : Conceptual Overview and Proposed Hypotheses 2.3.1 Workforce oriented CSR activities 2.3.2Society oriented CSR activities 2.3.3Market oriented CSR activates 2.3.4Environmental oriented CSR activates 2.3.5Employee satisfaction 2.3.6Business reputation 2.3.7Customer loyalty 2.3.8Increased competitiveness 2.4 Proposed Model CHAPTER : METHODOLOGY 3.1 Preliminary Research 3.2 Measurement 3.2.2.1 Workforce oriented 3.2.2.2 Market oriented 3.2.2.3 Society oriented 3.2.2.4 Environment oriented 3.2.2.5 Employee satisfaction 3.2.2.6 Business reputation 3.2.2.7 Customer loyalty 3.3 Research Methodology for Quantitative Testing and Analysis 3.3.1Questionnaire Design 3.3.2Data collection 3.3.2.1 Secondary data 3.3.2.2 Primary data 3.3.2.3 Samples 3.3.2.4 Response rate and sample size 3.3.3Data analysis 3.3.3Missing Data CHAPTER : RESEARCH RESULT AND FINDINGS 4.1 Validity results: Sub-model CSR factors – EFA Analysis 4.2 Findings on Corporate Social Responsibility Dimensions – Cranach’s Alpha 4.2.1 Workforce-oriented CSR activities 4.2.2Society-oriented CSR activities 4.2.3Market-oriented CSR activities 4.2.4Environmental-oriented CSR activities 4.3 Validity results: Sub-model Outcomes factor – EFA Analysis 4.4 Findings on Outcome Dimensions – Cranach’s Alpha 4.4.1Customer loyalty 4.4.2Business reputation 4.4.3Employee satisfaction 4.4 Empirical results of the Structural Equation Modelling Analyses 4.4.1Sub-model : Outcomes 4.4.1.1 Revised hypothesized model and path diagrams 4.4.1.2 Structural and measurement models 4.4.1.3 Measurement and structural model estimation 4.4.1.4 Evaluating the goodness-of-fit indices 4.4.2Sub-model : CSR Factor and Business Reputatio 4.4.2.1 Revised hypothesized model and path diagrams 4.4.2.2 Structural and measurement models 4.4.2.3 Measurement and structural model estimation 4.4.2.4 Evaluating the goodness-of-fit indices 4.4.3Sub-model : CSR Factor and Customer Loyalty 4.4.3.1 Revised hypothesized model and path diagrams 4.4.3.2 Structural and measurement models 4.4.3.3 Measurement and structural model estimation 4.4.3.4 Evaluating the goodness-of-fit indices 4.4.4Sub-model : Workforce Oriented CSR Factor an 4.4.4.1 Revised hypothesized model and path diagrams 4.4.4.2 Structural and measurement models 4.4.4.3 Measurement and structural model estimation 4.4.4.4 Evaluating the goodness-of-fit indices 4.4.5 Sub-model : CSR Factor and Increased Competitiveness 4.4.5.1 Revised hypothesized model and path diagrams 4.4.5.2 Structural and measurement models 4.4.5.3 Measurement and structural model estimation 4.4.5.4 Evaluating the goodness-of-fit indices CHAPTER : CONCLUSIONS AND RECOMMENDATIONS 5.1 Summary of the study 5.2 Interpretation of the empirical results and recommendations 5.2.1Workforce-oriented CSR activities 5.2.2Society-oriented CSR activities 5.2.3Market-oriented CSR activities 5.2.4Environmental-oriented CSR activities 5.2.5Employee satisfaction 5.2.6Business reputation 5.2.7Customer loyalty 5.3 Contribution of the study 5.4 Limitation of the study 5.5 Recommendation for future research 5.6 Concluding remarks REFERENCES ANNEXURE A ANNEXURE B LIST OF ABBRIVIATIONS CSR Corporate Social Responsibility SME Small and Medium-sized enterprises GDP Gross Domestic Product ANOVA Analysis Of Variance AMOS Analysis of Moment Structures MLG Multiple Linear Regression SEM Structural Equation Modelling KMO Kaiser-Meyer-Okin EFA Exploratory factor analysis NFI Normed Fix Index CFI Comparative Fix Index RMSEA Root Mean Square Error of Approximation LIST OF TABLES Table 3.1 – Summary operationalisation of variables and scale development 37 Table 3.2 – Questionnaire Design according to sections and factors 42 Table 3.3 – Response Rate 46 Table 4.1 – Factor structure – CSR Factors 48 Table 4.2 – Workforce-oriented CSR activities (WOC) 49 Table 4.3 – Society-oriented CSR activities (SOC) 50 Table 4.4 – Market-Oriented CSR activities (MOC) 51 Table 4.5 – Environmental-oriented CSR activities (EOC) 52 Table 4.6 – Factor structure – Outcomes factors 53 Table 4.7 – Customer loyalty (CL) 54 Table 4.8 – Business Reputation (BR) 55 Table 4.9 – Employee satisfaction (ES) 56 Table 4.10 – Increased competitiveness 56 Table 4.11 – Summary of EFA Analysis 57 Table 4.12 – Criteria for Goodness-of-fit indices 59 Table 4.13 – Definition of structural and measurement model 61 Table 4.14 – Goodness-of-fit indices for the structural model 62 Table 4.15 – Definition of structural and measurement model 64 Table 4.16 – Goodness-of-fit indices for the structural model 66 Table 4.17 – Definition of structural and measurement model 67 Table 4.18 – Goodness-of-fit indices for the structural model 69 Table 4.19 – Definition of structural and measurement model 70 Table 4.20 – Goodness-of-fit indices for the structural model 71 Table 4.21 – Definition of structural and measurement model 72 Table 4.22 – Goodness-of-fit indices for the structural model 74 Table 4.23 – ANOVA results of demographic variables on Employee satisfaction 75 Table 4.24 – ANOVA results of demographic variables on Business reputation 75 Table 4.25 – ANOVA results of demographic variables on Customer loyalty 76 Table 4.26 – ANOVA results of demographic variables on Increased competitiveness….76 10 Table 4.27 – MLR results of demog Table 4.28 – Summary of relations LIST OF FIGURES Figure 2.4 – Hypothesized model of CSR activities and their influence on competitiveness 36 Figure 4.1 – Path diagram of structural relationships: Revised model of Outcomes factors and Increased competitiveness 60 Figure 4.2 – Structural model estimation 62 Figure 4.3 – Path diagram of structural relationships: Revised model of CSR factors and Business reputation 63 Figure 4.4 – Structural model estimation 65 Figure 4.5 – Path diagram of structural relationships: Revised model of CSR factors and Customer loyalty 67 Figure 4.6 – Structural model estimation 68 Figure 4.7 – Path diagram of structural relationships: Revised model of Workforceoriented CSR factor and Employee satisfaction 69 Figure 4.8 – Structural model estimation 70 96 49 BR6 50 CL1 51 CL2 52 CL3 53 CL4 54 CL5 55 CL6 56 IC1 57 IC2 58 IC3 59 IC4 60 IC5 SECTION B: DEMOGRAPHIC INFORMATION Has busi Has busi Has serv Has prod Mak cust Has othe Has they Has five Has the l Has last Has the l Has prod The following questions provide demographic information about yourself an Please answer all questions and indicate your response by ticking (√) in the a as requested B1 Gender Male Female B2 Number of years in business Less than three years Between three and years Between and 10 years More than 10 years B3 Owner (silent partner) Owner and active manager in the business Employed manager (CEO or functional Position or title in the business manager such as financial, marketing) Other; please specify below: B4 Level of education Ordinary level certificate Advanced level certificate National certificate or Diploma Bachelors degree Masters degree and higher Other; please specify below: B5 Form of enterprise Sole trader Partnership Private company Trust Other; please specify below: B6 Branch/sector Manufacturing and processing Business services Trade (retailing/wholesaling) Hotels and Restaurants Finance Insurance Education Health and Social works Other; please specify below: B7 7.1 Less than Between and 10 Between 11 and 20 Between 21 and 50 Size of the business Full-time employees 98 More than 50 THANK YOU FOR YOUR TIME AND CO-OPERATION 99 PHỤ LỤC A BẢNG CÂU HỎI Ngày 24 tháng 07 năm 2018 LUẬN VĂN : TÁC ĐỘNG CỦA CÁC NHÂN TỐ TRONG VIỆC THỰC HIỆN TRÁCH NHIỆM XÃ HỘI ĐẾN NĂNG LỰC CẠNH TRANH CỦA DOANH NGHIỆP TRƯỜNG HỢP CÁC DOANH NGHIỆP VỬA VÀ NHỎ TẠI TPHCM Kính gửi : Anh / Chị Tơi tên : Nguyễn Hữu Thuận Bình , học viên Cao học khóa K26 - Đại học KTTPHCM Tơi thực nghiên cứu thực nghiệm điều tra việc thực Trách Nhiệm Xã hội tác động đến lực cạnh tranh doanh nghiệp vừa nhỏ TPHCM Đề tài nghiên cứu nhằm mục đích đạt tẩm nhìn sâu sắc vào việc triển khai CSR doanh nghiệp vừa nhỏ (SMEs) tác động đến lực cạnh tranh Kết khảo sát cung cấp cho doanh nghiệp Anh /chị thông tin chi tiết hữu ích CSR cách đóng góp để đạt lợi cạnh tranh Với mục đích nghiên cứu này, trách nhiệm xã hội doanh nghiệp (CSR) đề cập đến thực tiễn kinh doanh mở, minh bạch, vượt yêu cầu pháp lý mang lại lợi ích cho bên liên quan khác Tất thông tin cung cấp bảo mật nghiêm ngặt sử dụng cho mục đích nghiên cứu Cảm ơn Anh / chị nhiều dành thời gian để hồn thành bảng câu hỏi PHẦN A Nhận thức hoạt động Trách nhiệm xã hội doanh nghiệp tác động tiềm Vui lòng cho biết mức độ bạn đồng ý rằng: hoạt động CSR triển khai doanh nghiệp Anh / chị (1 = Rất không đồng ý, = Không đồng ý, = Có phần khơng đồng ý, = Trung lập khơng có ý kiến, = Có phần đồng ý; = Đồng ý; = Rất đồng ý) Mã hóa WOC1 WOC2 100 DN Anh / chị cung cấp điều kiện làm việc vật lý (ánh WOC3 sáng, an tồn, sẽ, khơng gian) thuận lợi để thực công việc hiệu WOC4 WOC5 WOC6 WOC7 WOC8 WOC9 DN A nhân DN A an to DN A tạ o l DN A n DN A công DN A lươn 10 SOC1 DN Anh / chị tài trợ kiện thể thao văn hóa 11 SOC2 DN Anh / chị hỗ trợ dự án cộng đồng 14 12 SOC3 13 SOC4 SOC5 DN Anh / chị chia sẻ lợi nhuận với cộng đồng 15 SOC6 16 SOC7 17 SOC8 18 MOC1 19 MOC2 20 MOC3 21 MOC4 22 MOC5 23 MOC6 24 MOC7 25 MOC8 26 MOC9 27 MOC10 28 EOC1 29 EOC2 30 EOC3 31 EOC4 32 EOC5 33 EOC6 34 EOC7 35 EOC8 36 ES1 37 ES2 10 38 ES3 39 ES4 40 ES5 41 ES6 42 ES7 43 ES8 44 BR1 45 BR2 46 BR3 47 BR4 48 BR5 49 BR6 50 CL1 51 CL2 52 CL3 53 CL4 54 CL5 55 CL6 103 56 IC1 57 IC2 58 IC3 59 IC4 60 IC5 PHẦN B: THÔNG TIN NHÂN KHẨU HỌC Các câu hỏi sau cung cấp thông tin nhân học thân doanh n Vui lòng trả lời tất câu hỏi cách đánh dấu (√) vào thích hợp bê B1 Giới tính Nam Nữ B2 Số năm làm việc Ít năm Từ đến năm Từ đến 10 năm Hơn 10 năm B3 Vị trí chức danh doanh nghiệp Chủ sở hữu (không trực tiếp điều hành) Chủ sở hữu người trực tiếp điều hành Quản lý (Giám đốc điều hành quản lý chức ) Khác, vui lòng ghi rõ bên dưới: B4 Trình độ học vấn Chứng chuyên ngành phổ thông Chứng chuyên ngành cao cấp Chứng quốc gia Bằng cử nhân Bằng thạc sĩ cao Khác, vui lịng ghi rõ bên dưới: B5 Hình thức doanh nghiệp Nhà bán lẻ đơn phương Nhà bán lẻ hệ thống Công ty tư nhân Công ty cổ phần Khác, vui lòng ghi rõ bên dưới: B6 Ngành nghề Sản xuất chế biến Dịch vụ kinh doanh Thương mại (bán lẻ / bán buôn) Khách sạn nhà hàng Tài Bảo hiểm Giáo dục Cơng trình y tế xã hội Khác, vui lịng ghi rõ bên dưới: B7 Quy mô doanh nghiệp 7.1 Nhân viên tồn thời gian Ít Từ đến 10 Từ 11 đến 20 Từ 21 đến 50 Nhiều 50 7.2 Doanh thu hàng năm(Thông tin t ự nguy ện đ ược b ảo mật) Dưới tỉ VND năm VND 5-10 tỉ VND năm VND 10-20 tỉ VND năm Hơn 20 tỉ VND năm Không sẵn sàng tiết lộ CÁM ƠN BẠN ĐÃ DÀNH THỜI GIAN VÀ SỰ HỢP TÁC CỦA ANH / CHỊ 105 ANNEXURE B DEMOGRAPHICAL PROFILE OF RESPONDENT Section B of each questionnaire comprised different questions regarding the demographical profile of the respondent and the business A summary of all of the demographic information gathered from the 230 usable questionnaires is presented in the tables and paragraphs to follow: Demographical profile of respondents Gender of respondent Male Female Number of years in business by respondent Less than three years Between three and years Between and 10 years More than 10 years Position or Title in business of respondent Owner (Silent Partner) Owner and active manager in the business Employed manager (CEO or functional manager) Level of education of respondent Ordinary level certificate Advanced level certificate National certificate or Diploma Bachelors degree Masters degree and higher Other Form of enterprise Sole trader Partnership Private limited Company Trust Other Branch/Sector Manufacturing/processing 106 Business services Trade (retailing/wholesaling) Hotels and Restaurants Finance Insurance Education Health and Social works Size of the business ( Number of full-time employees) Less than Between and 10 Between 11 and 20 Between 21 and 50 More than 50 Size of the business ( Range of Annual Turnover) Less than VND 50 billion per annum VND 51-100 billion per annum VND 101-200 billion per annum More than VND 200 billion per annum Not willing to disclose ... commite the master thesis: THE IMPACT OF FACTORS IN THE CSR COMPLIANCE TOWARD COMPETITIVENESS OF ENTERPRISES - CASE STUDY OF SMALL AND MEDIUM ENTERPRISES IN HO CHI MINH CITY is my own study The data...2 MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY PRESENT BY: NGUYỄN HỮU THUẬN BÌNH THE IMPACT OF FACTORS IN THE CSR COMPLIANCE TOWARD COMPETITIVENESS OF ENTERPRISES. .. ENTERPRISES - CASE STUDY OF SMALL AND MEDIUM ENTERPRISES IN HO CHI MINH CITY Faculty of Business Administration Code: 8340101 MASTER THESIS SUPERVISOR: Dr ĐẶNG NGỌC ĐẠI HO CHI MINH CITY - 2018