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Body wash presentation mai 2009

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N® SML 20 Polysorbate 20 q.s IV Citric Acid 50% Citric Acid q.s pH-value (as is) Viscosity (mPas), Brookfield RVT, 23 °C, spindle 4, 10 rpm 4.5 – 5.0 ~ 6,000 Viscosity adjuster mPas Recipe Number: HB-DE/05/078/15 Body Wash Presentation 61 Ladies Care Dove Pro Age Shower (US-Edition) INCI Water Glycine Soja Oil Glycerin Petrolatum Ammonium Lauryl Sulfate Cocamidopropyl Betaine Ammonium Laureth Sulfate Lauric Acid Cocamide MEA Fragrance Olive Fruit Oil Polybutene Guar Hydroxypropyltrimonium Chloride Isostearic Acid PEG-5 Cocamide Acrylates/Beheneth-25 Methacrylate Copolymer PEG-30 Dipolyhydroxystearate Propylene Glykol DMDM Hydantoin Tetrasodium EDTA Etidronic Acid Iodopropynyl Butylcarbamate, CI 16035, CI 77891, CI 47005 Body Wash Presentation 62 Sensory Assessment Lady Like - Body wash intensive care vs Dove Pro Age (US-Edition) Body Wash Presentation 63 Sensory Assessment Lady Like - Body wash intensive care vs Dove Pro Age (German-Edition) Body Wash Presentation 64 LAMESOFT® CARE Micronized Lipids for Power Conditioning on Hair and Skin • Micronized lipid dispersion for perceivable skin care effects in body wash / shower gels • Excellent conditioning in combination with cationic polymers • For a marble white, silky, rich appearance LAMESO ® FT ® CAR E INCI: PEG-4 Distearyl Ether (and) Sodium Laureth Sulfate (and) Distearyl Ether (and) Dicaprylyl Ether Body Wash Presentation 65 TAILOR MADE BODY WASH CONCEPTS Baby Care r Care Senio Mother Care T re een Ca Body Wash Presentation Men are ’s C Ladi es Care Senior Care Characteristics of Seniors’ Skin Skin aging is the result of a complex interplay between: • Intrinsic factors (also termed chronological aging, intrinsic or programmed aging); e.g • Genetic factors • Endogenous hormonal variations • Metabolic processes (free radical formation, protein/lipid oxidation, etc.) • Extrinsic factors (sometimes termed extrinsic aging or „wear and tear“); e.g • Environmental insults: e.g UV (photoaging!!), extreme temperatures, very dry or humid air, extensive sun exposure • Cigarette smoking • Pollution • Medical treatment Body Wash Presentation 67 Senior Care Characteristics of Seniors’ Skin • Wrinkles, loss of elasticity and sagging skin • Dryness and impaired barrier function is often accompanied by varying degrees of itchiness and the skin is more prone to irritation • An inability to sweat sufficiently to cool the skin • Skin takes longer to heal when injured • Uneven color or skin pigmentation disorders such as age spots and hyperpigmentation takes place giving the skin a mottled appearance • Reduction of skin barrier function and skin barrier recovery (TEWL increases/increased penetration of some substances) • Increase of skin surface pH and/or reduction of the alkaline buffering capacity • Ceramide/lipid composition changes (in general all major lipid and ceramide classes decrease; fatty acids remain the same) • Thinning of the skin (skin atrophy) makes it frail and increases its susceptibility to bruising • Increased generation of free radicals and reactive oxygen species (ROS) Body Wash Presentation 68 Senior Care Needs • Use of moisturizing products every day • Moisturizing agents will help to smooth over the skin and to reduce itching • Use of bath or shower oils to help avoid skin dryness • Use of mild surfactant formulations which not irritate or dry out the skin • Use of cleansing products with an acidic pH which contain syndets instead of soap (pH!) • Use of products without or with carefully selected fragrances, coloring agents, and/or preservatives • Use of cleansing products that not damage the healthy skin ecosystem • Use of products that not damage the skin barrier Body Wash Presentation 69 Senior Care Pleasure for Dry Skin - Moisturizing shower & bath oil Phase Component INCI I TEXAPON® WW 100 MIPA-Laureth Sulfate % Function 51.8 Surfactant (and) Laureth-4 (and) Cocamide DEA PLANTAPON® LC Laureth-7 Citrate 5.0 Skin conditioner Castor Oil Ricinus Communis 5.0 Emollient Soybean Oil Glycine Soja 18.1 Emollient MYRITOL® 318 Caprylic/Capric Triglyceride 18.1 Emollient Perfume Perfume 2.0 NaOH (50%) Sodium Hydroxide q.s pH-value (10%) Viscosity (Brookfield RVT, 23 °C, spindle 4, 10 rpm ) 5-6 < 100 mPas Recipe Number: HB-DE/04/090/46 Body Wash Presentation 70 ... Propylene Glycol Body Wash Presentation 76 TAILOR MADE BODY WASH CONCEPTS Baby Care r Care Senio Mother Care are Teen C Body Wash Presentation ’s C Men are Ladi es Care Body Wash Presentation 78... HB-DE/08/008/13 Body Wash Presentation 84 Sensory Assessment Babies Dream – Foaming and mild baby wash vs Huggies – Hair & Body Wash Body Wash Presentation 85 Sensory Assessment Body wash Intensive... CI 47005 Body Wash Presentation 62 Sensory Assessment Lady Like - Body wash intensive care vs Dove Pro Age (US-Edition) Body Wash Presentation 63 Sensory Assessment Lady Like - Body wash intensive

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