Beginners guide to digital marketing andrade, romuald

B E GIN N E R S GU ID E TO D IGITAL M AR KE T IN G: HOW TO FLOOD YOUR WEBSITE WITH TRAFFIC IN 30 DAYS COP YRIGHT © 2015 ROMUALD ANDRADE ALL RIGHTS RESERVED To my daughter, Erika, You have taught me so many things: What truly matters in life, To find pleasure in simple things, To find humor in any situation, And to trust that tomorrow will be a better day Thank you for just being you I am proud and happy to be your dad - Romuald TABLE OF CONTENTS SECTION SECTION Day 1: The Creative Brief Day 2: The Success Tracker Day 3: The Keyword List Day 4: Your Domain Name Day 5: Call To Action Day 6: The Content Calendar Day 7: Sources Of Traffic PITSTOP Day 8: List Building Day 9: Google Adwords Day 10: Google Webmaster Tools Day 11: Google Analytics Day 12: CRM Day 13: Conversion Rate Optimization Day 14: The Buying Cycle PITSTOP Day 16: Autoresponder Day 17: Email Content Day 18: SEO Day 19: Facebook Day 20: LinkedIN Day 21: Twitter PITSTOP Day 22: Pinterest Day 23: Google Plus Day 24: Hootsuite Day 25: Lead Qualification Day 26: Reports Day 27: Brand and NonBrand Day 28: Measure PITSTOP Day 29: Customer Behavior Day 30: The Review SECTION Your Free Gift As a way of saying, “Thanks for your purchase,” I’m offering a free download of my marketing template This template is the exact same tool I used to help over 200 clients (of which 12 were well-known nationwide brands) to get more value out of their digital marketing efforts You can download this template by going here: http://www.authorandfriend.com/brief factors that influence the development of markets and businesses Case Study – Day 30 David calls up Ron to ask if they could meet up for a cup of coffee David wants to get Ron’s inputs on his marketing campaigns and what he could going forward He shows Ron the report formats that he has come up with to track the effectiveness of his team Ron suggests that he will probably require another salesperson, since the number of appointments has gone up Ron suggests a commission-only sales person Also, David asks Ron if the business model needs to be changed Ron suggests that perhaps David is thinking too small David agrees and says that he has been wondering about that, too Now that he is established as a thought leader on lettings in the Surrey area, nothing should prevent him from being established as a thought leader throughout the UK, but that would probably mean changing the business model itself Ron suggests that perhaps that would not be required at all All he would need to would be to look at this as a different business, altogether separate from PI Rentals David likes the idea and asks Ron if he would like to be a partner in his new venture Ron is pleased, but says that he would need at least a week to think about it The two friends sip their coffee and recount how hectic the last 30 days have been David is thrilled with the new direction and the new ideas that they have discussed He can hardly wait for next week, when they plan to meet again SE C T IO N YOU’VE FINISHED THE BOOK NOW WHAT? Digital marketing doesn’t have to be a difficult process, but I would not claim that it is super-easy The good news is that you can it if you work toward it on a daily basis It all comes down to dedicating yourself to the process In this book, you’ve learned several new ways to generate new leads for your business So it’s time to take action! Start out small Use the techniques given to outsource if required — the idea is not to try to it all by yourself Don’t be afraid of making mistakes Just be sure that you learn from each experience and use this information to move forward If you want to make big changes in your marketing, you’re going to need help No need to worry You won’t have to it alone, even if you don’t have the budget for a team I have created a website, http://www.authorandfriend.com/brief/, where you’ll get exclusive access to additional content, helpful checklists and templates on each of the sections we have covered, and more! The important thing to remember is that you can learn anything Whenever you get stuck with a specific topic, simply a search on Google or YouTube Both websites have a wealth of information that can help you overcome any obstacle Now, it’s up to you! Don’t just close this book Immediately apply what you’ve just learned To help you further, I have listed the resources you will need along the way in the next section I wish you success and all the best LIST OF RESOURCES http://bit.ly/1qKCLK6 GetResponse - 30 day Trial Available Autoresponder Software http://bit.ly/1viZZqC - SEO Link Monster SEO Link Building System http://bit.ly/1o06Rok - Mailchimp Email Newsletter Software http://bit.ly/RK3lmR - Aweber Autoresponder Autoresponder Software https://bitly.com/ Bitly URL tracking system and measurement tool http://bit.ly/1jTAOpW Keyword Spy Software Spy on your competitors – competitive keyword software for SEO COMMUNICATION TOOLS REQUIRED FOR A VIRTUAL TEAM http://bit.ly/1mHWEx7 Dropbox For sharing files with your virtual team http://bit.ly/1jVQhWx Basecamp For managing multiple projects http://bit.ly/1n6HOmJ Nimble Free CRM system for up to 3000 contacts http://bit.ly/1gDuP9i Elance Job-posting marketplace for freelancing virtual assistants http://bit.ly/1ke6hmr Freelancer.com Large job-posting marketplace with many international freelancers http://bit.ly/1vnrgIg Odesk Job-posting marketplace for freelancing virtual assistants LIST OF FREELANCERS (TEAM MEMBERS REQUIRED) Analytics Manager/Excel Expert Telecallers/Appointment setters Content Writer Graphic Designer Webmaster Video Editing specialist PPC Consultant SEO Consultant You can also categorize in the following manner # # # # # # Technical Analytical Creative Content Auditors Product Creators MORE KINDLE BOOKS BY ROMUALD ANDRADE Please click the link below to check out my other books http://www.amazon.com/RomualdAndrade/e/B00J272LEU/ ... invite you to join me on this journey as we learn about Digital Marketing SE C T IO N My Digital Marketing Background It’s important to know who you are listening to when you get digital marketing. .. going to want to know something before you purchase this book: It’s going to be a lot of work, so be prepared to allocate 30 days of dedicated time and effort to this activity Digital Marketing. .. quality traffic Quality traffic is the key to digital marketing By “traffic,” I mean the visitors coming to your website If these visitors don’t have the intent to buy, then it is not quality traffic