Attitude of farmers using mobile phone services in transfer of agricultural technology

The present study was conducted in Latur district of Marathwada region of Maharashtra state with an objective to analyze Attitude of farmers using mobile phone services in transfer of technology. From selected district four talukas namely Latur, Renapur, Chakur and Ausa were randomly selected from Latur district. From each talukas three villages were selected and from each selected village ten respondents of mobile phone user were randomly selected to comprise 120 respondents. Ex-post-facto research design was used for the study.

Int.J.Curr.Microbiol.App.Sci (2018) 7(9): 68-74 International Journal of Current Microbiology and Applied Sciences ISSN: 2319-7706 Volume Number 09 (2018) Journal homepage: http://www.ijcmas.com Original Research Article https://doi.org/10.20546/ijcmas.2018.709.009 Attitude of Farmers Using Mobile Phone Services in Transfer of Agricultural Technology S.S Pudke1*, D.D Suradkar1, P.A Ghadge2 and M.S Anarase1 Department of Extension Education, College of Agriculture, Latur-413512, India Department Agriculture Extension, College of Agriculture, Ambi, Pune-410506, India *Corresponding author ABSTRACT Keywords Attitude of farmer, Mobile phone use & Services, Transfer of agricultural technology Article Info Accepted: 04 August 2018 Available Online: 10 September 2018 The present study was conducted in Latur district of Marathwada region of Maharashtra state with an objective to analyze Attitude of farmers using mobile phone services in transfer of technology From selected district four talukas namely Latur, Renapur, Chakur and Ausa were randomly selected from Latur district From each talukas three villages were selected and from each selected village ten respondents of mobile phone user were randomly selected to comprise 120 respondents Ex-post-facto research design was used for the study The results revealed that, majority (45.00%) of the respondents belong to young aged group, 39.16 per cent were educated up to secondary school level, 60.00 per cent were having medium size of family, 50.00 per cent were having medium i.e 4.01 to 10.00 land holding, 61.68 per cent were having medium annual income, 62.50 per cent were having medium social participation, 74.16 per cent were having medium Cosmopoliteness, 75.84 per cent were having medium innovativeness, 60.84 per cent were having medium mass media exposure, Whereas Attitude of the respondents revealed that majority (70.00%) of the respondents were having moderately favourable attitude while using mobile phone services in transfer of agricultural technology productivity, especially for developing countries Mobile phones which are normally in use to communicate with family and friends could be used for agriculture business stakeholders Introduction Allopart (1935) defined attitude as a mental state of readiness, organization through experience, exerting a directive and dynamics influence upon individuals response to all objects and situations with which it is related Mobile phone technology has rapidly expanded all over the world as well as in developing countries Mobile phone services should be in use to access agriculture market information and knowledge, increase the agriculture business by improving the Phone could be good device to make strong relationship with all agriculture business stakeholders by communication, SMS, email thus benefiting farmers by timely market information to increase the income and decrease the poverty Farmers could also get veterinarian consulting advices through 68 Int.J.Curr.Microbiol.App.Sci (2018) 7(9): 68-74 mobile phones so they can improve health of their animals In this way mobile phone can improve the livelihoods of farmers Therefore for the present study following specific objectives was undertaken Education It is evident from table shows that, 39.16 per cent respondents were educated up to secondary school level, followed by 25.00 per cent higher secondary school level and 14.18 per cent respondents were educated up to graduation level Profile of farmers using mobile phone services Attitude of farmers towards use of mobile phone services It was further noticed that 08.33 per cent of them were only able to read and write, followed by 06.66 per cent of them were educated up to primary school, 02.50 per cent respondents were illiterate and 02.50 per cent were educated up to post graduation and only 01.67 per cent of respondents were diploma holders Materials and Methods The present study was carried out in Latur district of Marathwada region in Maharashtra state From selected Latur district four talukas namely Latur, Renapur, Chakur and Ausa were randomly selected From each selected talukas three villages were selected and from each selected village ten respondents of mobile phone user were randomly selected to comprise 120 respondents for the study Expost-facto research design was adopted for research purpose Keeping in the view the objectives of the study a structured interview schedule was prepared After finalizing the research design and interview schedule, the data were collected by using the personal interview method Collected data were classified, tabulated, analyzed by using frequency, percentage, Correlation coefficient were used for analysis Size of family It is seen from Table that, majority (60.00%) of respondents were from medium size of family followed by 24.16 per cent and 15.84 per cent respondents were having small family size and Big family size respectively Land holding It is evident from Table that, most of the respondents (50.00%) were having medium i.e 4.01 to 10.00 land holding, 38.34 per cent were having big i.e 10.01 and above land holding, which is followed by 07.50 per cent were having small land holding i.e 1.01 to 2.00 and only 04.16 per cent respondents were having semi-medium land holding of 2.01 to 4.00 Results and Discussion Profile of farmers using mobile phone services Annual income Age It is seen from the Table that, majority (61.68%) of the respondents were having medium annual income followed by 19.16 per cent of the respondents had high annual income and 19.16 per cent of the respondents had low annual income It can be seen from Table that, 45.00 per cent of the respondents were from young group followed by 40.84 per cent and 14.16 per cent respondents from old age group and middle age group respectively 69 Int.J.Curr.Microbiol.App.Sci (2018) 7(9): 68-74 Social participation Extent of use It is noticed from Table that, majority (62.50%) of respondents were from medium social participation group From Table revealed that, 99.16 per cent of the respondents were daily users of mobile phone followed by only 0.84 per cent of respondents were rarely users It was further noticed that no respondents were found as weekly, fortnightly and monthly users of mobile phone Followed by 23.34 per cent from low social participation group and 14.16 per cent of the respondents were from high social participation group Attitude of farmers towards use of mobile phone services Cosmopoliteness It is noticed from Table that, most of the (74.16%) of the respondents were having medium Cosmopoliteness, followed by 20.00 per cent were having low Cosmopoliteness and 05.84 per cent were having high Cosmopoliteness It was observed from the Table almost 56.66 per cent of the respondents were agreed and 35.83 per cent were strongly agreed to “Knowledge of Mobile and Internet is essential for farmers” 51.66 per cent and 30.85 per cent of the respondents were agreed and strongly agreed respectively to “I would feel comfortable in using Mobile Phone” 34.16 per cent, 29.16 per cent and 29.16 per cent respondents were agreed, strongly agreed and neutral respectively to the statements that “Internet is easier to use” 33.33 per cent were neutral whereas 27.50 per cent and 28.33 per cent of the respondents were strongly agreed and agreed to the statement that “I find the internet to be as informative as teachers” Innovativeness It is noticed from Table that, most of the (75.84%) of respondents were having medium innovativeness, followed by 15.83 per cent were having low innovativeness and 08.33 per cent were having high innovativeness Mass media exposure The data presented in Table revealed that, 60.84 per cent had medium mass media exposure followed by 24.16 per cent had low and 15.00 per cent had high mass media exposure 50.00 per cent of the respondents were agreed to “I like to learn more about mobile phone” 37.50 per cent of respondents were agreed and 30.83 per cent respondents were neutral to “I use (Mobile) Internet as learning fun” 30.83 per cent of the respondents were neutral and 30.00 per cent of the respondents were agreed to “I enjoy getting information more from Internet than written material” 23.33 per cent of the respondents were agreed and 47.50 per cent of the respondents were disagreed to “I involve mobile to my life at all fields” 39.16 per cent, 36.66 per cent and 18.33 per cent of the respondents were neutral, agreed and strongly agreed respectively to “Internet is important like other research tools” Knowledge level It is seen from Table that, majority (44.18%) of the respondents had high knowledge level towards use of mobile phone services in transfer of agricultural technology Followed by 36.66 per cent of respondents had medium and 19.16 per cent respondents had low knowledge level 70 Int.J.Curr.Microbiol.App.Sci (2018) 7(9): 68-74 Table.1 Distribution of respondents according their profile Sl No 1 2 3 4 10 11 Category Respondents (N=120) Frequency (F) Percentage (%) Age Young Middle Old Education Illiterate Only read and write Primary education Secondary education Higher secondary education Diploma Graduated Post graduate Ph.D Size of family Small Medium Big Land holding Small Semi-medium Medium Big Annual income Low Medium High Social participation Low Medium High Cosmopoliteness Low Medium High Innovativeness Low Medium High Mass media exposure Low Medium High Knowledge level Low Medium High Extent of use Low Medium High 71 54 17 49 45.00 14.16 40.84 03 10 08 47 30 02 17 03 00 02.50 08.33 06.66 39.16 25.00 01.67 14.18 02.50 00.00 29 72 19 24.16 60.00 15.84 09 05 60 46 07.50 04.16 50.00 38.34 23 74 23 19.16 61.68 19.16 28 75 17 23.34 62.50 14.16 24 89 07 20.00 74.16 05.84 19 91 10 15.83 75.84 08.33 29 73 18 24.16 60.84 15.00 23 44 53 19.16 36.66 44.18 30 73 17 25.00 60.84 14.16 Int.J.Curr.Microbiol.App.Sci (2018) 7(9): 68-74 Table.2 Statement wise distribution of the respondents according to their attitude towards use of mobile phone services (N=120) Sl No Statements I would feel comfortable in using Mobile Phone I find the internet to be as informative as teachers I enjoy getting information more from Internet than written material I like to learn more about Mobile Phone I use (Mobile) Internet as learning fun I involve Mobile to my life at all fields I access the Mobile Phone more for field than others Internet is important like other research tools Internet is easier to use Knowledge of Mobile and Internet is essential for farmers Mobile is difficult to use Internet contains useless information I feel aggressive and hostile towards Mobile Phone It is not interesting to solve problems with Mobile Phone Learning Mobile is only loosing time for me I hate Mobile Phone Engaging with Mobile Phone makes me angry Using Mobile and accessing, surfing and browsing the Internet confuses me I get sinking feeling when I think of trying to use a Internet I believe that I will not be a good user at Mobile Phone 10 11 12 13 14 15 16 17 18 19 20 SA A N D SD F 37 % 30.85 F 62 % 51.66 F 10 % 08.33 F 06 % 05.00 F 05 % 04.16 33 27.50 34 28.33 40 33.33 12 10.00 01 00.84 26 21.66 36 30.00 37 30.83 20 16.66 01 00.85 33 27.50 60 50.00 07 05.84 20 16.66 00 00.00 28 23.33 45 37.50 37 30.83 10 08.34 00 00.00 22 18.33 28 23.33 11 09.16 57 47.50 02 01.68 17 14.16 43 35.83 08 06.66 51 42.50 01 00.85 22 18.33 44 36.66 47 39.16 07 05.85 00 00.00 35 43 29.16 35.83 41 68 34.16 56.66 35 03 29.16 02.50 08 04 06.66 03.33 01 02 00.86 01.68 09 05 07.50 04.18 19 08 15.83 06.66 04 30 03.33 25.00 81 51 67.50 42.50 07 26 05.84 21.66 04 03.34 06 05.00 17 14.16 78 65.00 15 12.50 10 08.33 32 26.66 19 15.83 55 45.83 04 03.35 06 05.00 14 11.66 06 05.00 86 71.66 08 06.68 03 06 02.60 05.00 06 43 05.00 35.83 05 11 04.16 09.16 94 52 78.33 43.33 12 08 10.00 06.68 06 05.00 23 19.16 32 26.66 42 35.00 17 14.18 04 03.35 16 13.33 25 20.83 52 43.33 23 19.16 02 01.67 19 15.83 09 07.50 63 52.50 27 22.50 72 Int.J.Curr.Microbiol.App.Sci (2018) 7(9): 68-74 Table.3 Distribution of the respondents according to overall attitude towards use of mobile phone services Sl No Category Respondents (120) Frequency Percentage (%) 21 17.50 84 70.00 15 12.50 Less favourable Moderately favourable Highly favourable 35.83 per cent respondents were agreed and 42.50 per cent of respondents were disagreed to “I access the mobile phone for field than others” disagreed and 22.50 per cent were strongly disagreed to “I believe that I will not be a good user at mobile phone” The data manifested from the Table shows that, more than half 70.00 per cent of the respondents were having moderately favourable attitude while using mobile phone, 17.50 per cent of the respondents were having less favourable attitude and 12.50 per cent of the respondents were having highly favourable attitude towards the use of mobile phone services Data from Table noticed that, 45.83 per cent respondents were disagreed, 26.66 per cent were agreed, 15.83 per cent were neutral and 08.33 per cent were strongly agreed and only 03.35 per cent respondents were strongly disagreed to “it is not interesting to solve problems with mobile phone” 67.50 per cent of the respondents were disagreed and 15.83 per cent were agreed to “mobile is difficult to use” 71.66 per cent of the respondents were disagreed to “learning mobile is only loosing time for me” 43.33 per cent of the respondents were disagreed and 35.83 per cent of the respondents were agreed to the statement that “engaging with mobile phone makes me angry” 35.00 per cent of the respondents were disagreed to the statement that “using mobile and accessing, surfing and browsing the internet confuses me” 42.50 per cent of the respondents were disagreed to “internet contains useless information” 65.00 per cent of the respondents were disagreed to “I feel aggressive and hostile towards mobile phone” 19.16 per cent of the respondents were strongly disagreed, 43.33 per cent of the respondents were disagreed, 20.83 per cent were neutral, 13.33 per cent were agreed and only 03.35 per cent were strongly agreed to “I get sinking feeling when I think of trying to use an Internet” 78.33 per cent of the respondents were disagreed to “I hate mobile phone” 52.50 per cent respondents were Mobile communications technology has become the world’s most common way of transmitting voice, data, and services, and no technology has ever spread faster Mobile phones which are normally in use to communicate with family and friends could be used for agriculture business stakeholders Phone could be good device to make strong relationship with all agriculture business stakeholders by communication, SMS, email thus benefiting farmers by timely market information to increase the income and decrease the poverty Farmers should have basic knowledge of mobile phone handlings, various mobile phone apps The Study indicated that, respondents belong to young aged group, educated up to secondary school level, medium size of family, medium i.e 4.01 to 10.00 land holding, medium annual income, medium social participation, medium Cosmopoliteness, medium innovativeness, medium mass media exposure, Whereas moderately favourable attitude while using 73 Int.J.Curr.Microbiol.App.Sci (2018) 7(9): 68-74 mobile phone services agricultural technology in transfer of Technology Management Agency M.Sc (Agri.) Thesis Vasantrao Naik Marathwada Krishi Vidyapeeth, Parbhani (M.S.) India Kailas (2016) A Study on Use of Mobile Phone Technology (Smart Phone) by the Farmers of Nagaur district in Rajasthan M.Sc (Agri.) Thesis Banaras Hindu University, Varanasi Karande, Y R 2008 Attitude of rural women towards girl’s education M.Sc (Agri.) Thesis MKV, Parbhani (M.S.) Shankaraiah, N and Narayana Swamy B K 2012 Attitude of Farmers and Scientists towards Dissemination of Technologies through Mobile Message Service (MMS) UAS, GKVK, Banglore Tropical Agricultural Research, 24 (1): 31-41 References Allopart, G.W (1935) In Murchison ed A Handbook of Social Psy Worcest er, Mac Clek Univ Press Pp 794-798 Chavhan, P.N and Thakare, M K (2016) Use of Advanced Communication Media by Extension Personnel of Department of Agriculture in Nagpur District College of Agriculture, VNMKV, Parbhani (M.S.) Dhande, S J 2017 Knowledge and attitude of farmers towards crop Insurance Scheme M.Sc (Agri.) Thesis, V.N.M.K.V., Parbhani Gopatwad L.P (2015) Attitude of Beneficiaries towards Agricultural How to cite this article: Pudke, S.S., D.D Suradkar, P.A Ghadge and Anarase, M.S 2018 Attitude of Farmers Using Mobile Phone Services in Transfer of Agricultural Technology Int.J.Curr.Microbiol.App.Sci 7(09): 68-74 doi: https://doi.org/10.20546/ijcmas.2018.709.009 74 ... problems with Mobile Phone Learning Mobile is only loosing time for me I hate Mobile Phone Engaging with Mobile Phone makes me angry Using Mobile and accessing, surfing and browsing the Internet confuses... up to graduation level Profile of farmers using mobile phone services Attitude of farmers towards use of mobile phone services It was further noticed that 08.33 per cent of them were only able... S.S., D.D Suradkar, P.A Ghadge and Anarase, M.S 2018 Attitude of Farmers Using Mobile Phone Services in Transfer of Agricultural Technology Int.J.Curr.Microbiol.App.Sci 7(09): 68-74 doi: https://doi.org/10.20546/ijcmas.2018.709.009