IMPACT OF INTELLECTUAL CAPITAL ON INNOVATION CAPABILITY PERFORMANCE CASE ANALYSIS: WALT DISNEY Intellectual capital has many contributions for organizational value creation in developed nations, but it is still in progress stages in developing countries. Three dimensions of intellectual capital: human, relational, and structural. The world is moving towards a knowledge economy based on a revolution in information technology and innovation. To develop a model to investigate the effects of different dimensions of intellectual capital on innovation performance in the organization.
IMPACT OF INTELLECTUAL CAPITAL ON INNOVATION CAPABILITY/ PERFORMANCE CASE ANALYSIS: WALT DISNEY Instructor: Dr Sladjana Cabrilo Students: Anna -10782165M Eden-10782166M Maya-10782167M Lucy-10782178M Group Agenda Introduction Literature review Intellectual capital Innovation capability Human capital Structural capital Relational capital Case Walt Disney Conclusion Our Team Members Maya Lucy Anna Eden Your Picture Here Your Picture Here Your Picture Here Your Picture Here Introduction Literature Review Literature Review Disney introduction Case Analysis Case Analysis I INTRODUCTION Intellectual capital has many The world is moving towards a knowledge economy contributions for organizational based on a revolution in information value creation in developed technology and innovation nations, but it is still in progress Knowledge economy stages in developing countries Information technology Innovation Three dimensions of intellectual capital: human, To develop a model to investigate the effects of different dimensions of intellectual capital on innovation performance in the organization relational, and … structural II LITERATURE REVIEW Intellectual capital Intellectual capital can be defined as the possession of the knowledge applied IC consists of the human skills, expertise and motivation; experience, the organizational technology, structural customer relationships and organizational professional skills that provide processes, systems, databases, a company with a competitive patents and Ips edge in the market” (Edvinsson and Malone, 1997) features of production embedded in Innovation capability Innovation is important because in this knowledge era, many companies see it as a strong contributor and means for generating business and profitable growth that will improve an organization’s performance and competitiveness Innovation is widely acknowledged as key to economic development, since it potentially leads to productivity and competitive gains (Abrunhosa&ESa, 2008) (Potters, 2009) Human Capital Human capital is a fundamental asset in an organization Creative, highly motivated and trained employees may question the already established organizational routines and have a critical role in creating new knowledge through the learning process and Bontis et al., 2000; Wang et al., 2014 Weggeman, 1997) argued that the well-utilized knowledge, skills, and abilities of individuals provide positive and significant organizational performance and innovation capability H1 A positive relationship between human capital and innovation capability innovations (Nonaka and Takeuchi, 1995; Structural capital Structural capital is owned by an organization and remains with an organization even when people provide a good leave, can working space, a good database to reduce work hours, and platforms for interaction to discuss common organizational goals Organizations with well-organized structures, databases, and processes also support innovation (Subramaniam & Youndt, 2005) H2 A positive relationship exists between structural capital and innovation capability Relational capital The robust relations an organization has with external parties (customers and suppliers) are the most influential for achieving competitive advantage (Chahal & Bakshi, 2015) Involving customers who have a close relationship with a firm will lead to the enhanced progress of superior product and process innovation (Santos-Rodrigues et al., 2015) H3: A positive relationship exists between relational capital and innovation capability Conceptual Framework Human Capital H1 H2 Innovation capability/ Structural Capital performance H3 Relational Capital III Case Analysis Founded on October 16, 1923 Walt Disney Company Business Segments Media networks Consumer Parks and Resorts Products & Interactive Media Studio Entertainment Intellectual capital of Walt Disney Reward program Recruiting • • Reward and cognition, welfare “Honesty, Openness, Balance, Diversity, Integrity, Respect, and Courage” • Respectful workplaces • • Follow restrictions The best place to work for LGBT A safe and respectful workplace Human Training Capital • Disney University, take the course “Disney Traditions”, Learning and Development Abilities Ethical conducts • • • • Initial concentration on new Cast Foster ideas and decisions from all people Compliance training Equal opportunity for all employees and applicants Intellectual property copyright registration and its well-known brand name Business-type segments or division Organizational structure Functional groups for centralization Structural Geographical divisions Capital Organizational culture Information system employees must follow the core values of the company to bring happiness to customers Rubber bracelets encoded with credit card information Relational Capital Customer’s Partners: Brand Equity: Ranked attendance co-operated 2nd in the world’s Most Reputation with Coca cola Companies Community relations Your Picture Here Walt Disney innovation performance • • • • • Your Picture Here Purchase of ABC and ESPN in 1985 Pixar (2006) Marvel Studios (2009) Lucas film (2012) 20th Century Fox (2018) Creation of the Disney+ Streaming Service Your Picture Here The No spot on Fast Company’s list of “The World’s 50 Most Innovative Companies”- 2019 Afford better directors, writers, producers, cast Both Disneyland Resort and Walt Disney World Resort will be adding lands based on content from the Star Wars The 6th theme park, Shanghai Disney Resort 2016 Thank you for your attention! ... towards a knowledge economy contributions for organizational based on a revolution in information value creation in developed technology and innovation nations, but it is still in progress Knowledge. .. a critical role in creating new knowledge through the learning process and Bontis et al., 2000; Wang et al., 2014 Weggeman, 1997) argued that the well-utilized knowledge, skills, and abilities... features of production embedded in Innovation capability Innovation is important because in this knowledge era, many companies see it as a strong contributor and means for generating business and